IFY IT S O AN YON DIG E CA TO N GE TH T IT ER OO TO SH FT OR HE T OP P & OR SN TU AP NIT Y PY

WRITE IT LIKE A LOVE LETTER

WRITE IN PLAIN E NGLISH

THE CREATIVE PROCESS

MINDMAPPED AN INFOGRAPHIC SYNOPSIS OF MARIO PRICKENS BOOK CREATIVE ADVERTISING - HOW TO DISTILL A BRIEF INTO A FOCUSED QUESTION, HOW TO MAXIMISE THE NUMBER AND QUALITY OF IDEAS GENERATED, AND HOW TO EDIT THOSE IDEAS DOWN INTO BRILLIANCE

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DISTILL THE BRIEF INTO A QUESTION

AM RIGHT TE PICK THE

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52-INFOGRAPHICS.BLOGSPOT.COM DESIGN BY GARETH PARRY TYPEFACE = GARETH PARRY A DATA FROM CREATIVE ADVERTISING BY MARIO PRICKEN WEEK #48 20110702