30. What is the approach of customers towards various sales promotion offers?

(A)

Promotional Special offers 15-25 years 25-35 years 35-45 years 45 & above 5 3 6 3 discounts 24 7 11 15

Season sale

Festive offers

Other

11 6 10 6

5 4 9 10

11 10 9 9

25
20

15
10

15-25 years 25-35 years 35-45 years

45 & above

5
0

Interpretation

The above graph shows that people of all age are inclined towards promotional offers.

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(B)

Promotional Special offers Student Service Business Other 7 5 3 3 discounts 25 9 8 15

Season sale

Festive offers

Other

11 12 6 4

5 8 3 12

11 13 8 7

60 15 40 20 0 3 3 5 7 8 9
25 4 6 12

11

12 3 8 5

7 8 13 11

O ther Business Service

Student

Interpretation

According to above analysis, students are most inclined towards special discounts. Businessmen also prefer to buy during special discounts whereas servicemen are attracted towards season sale and other offers.

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(C)
Promotional Special offers Male Female 10 8 discounts 24 33 14 19 Season sale Festive offers 11 18 15 24 Other

Other Festive offers Season sale Special discounts Promotional offers 0

15 11
14

24 18
19

Male Female 33

24 10 8

20

40

60

Interpretation

Most of the males as well as females are attracted to special discounts. Next they are inclined towards other offers and then season sale, festive offers and promotional offers.

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(D)
Promotional Special offers Married Unmarried 9 9 discounts 32 25 21 12 Season sale Festive offers 22 7 25 14 Other

Married
25 9
Promotional offers 32

Special discounts Season sale

22
21

Festive offers Other

Unmarried
14

9
Promotional offers

7 25
12

Special discounts Season sale Festive offers Other

Interpretation
Married respondents are more attracted towards special discounts, other offers, festive offers and season sale whereas unmarried are also inclined towards special discounts then for other offers, season sale, promotional offers & festive offers. Least inclination can be seen towards promotional offers.

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31. Approach of retailers is better in malls or other neighbourhood stores?

Malls 15-25 years 25-35 years 35-45 years 45 & above 20 9 8 7

Neighbourhood stores 19 11 11 15

40
30 20 10 19

20

11
9

11 8

15 7

0 15-25 year

35-45 year

Interpretation:

This figure shows that people of 15 to 25 years are more satisfied with the approach of retailers in malls whereas all the other are more satisfied with the approach of retailers of neighbourhood stores rather than malls.

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Mall

Neighbourhood tore

25-35 year

45 & above

32. Do you feel safe while shopping in malls?

Yes 15-25 years 25-35 years 35-45 years 45 & above 38 19 16 19

No 1 1 3 3

45 40 35 30 25 20 15 10 5 0

1 38

1 19

3 3 16
19

Yes

15-25 years

25-35 years

35-45 years

45

ve

Interpretation

This chart shows that most of the people feel safe while shopping in malls. Only 8% people of age group 35 to 45 years and 45 years & above do not feel safe in malls.

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33. Do malls provide all facilities for customer satisfaction?

Yes 15-25 years 25-35 years 35-45 years 45 & above 27 12 15 12

No 12 8 4 10

45 40 35 30 25 20 15 10 5 0

12

27
8

10
4 15

Yes

12

12

15-25 years

25-35 years

35-45 years

45

ve

Interpretation
Most of the people are satisfied with the facilities provided by malls. But 34% of the total respondents are not satisfied with the facilities provided by malls.

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34. Do malls provide all facilities for customer satisfaction?

Yes 15-25 years 25-35 years 35-45 years 45 & above 27 12 15 12

No 12 8 4 10

45 40 35 30 25 20 15 10 5 0
 

12

27
8

10
4 15

Yes

12

12

15-25 years

25-35 years

35-45 years

45

ve

Interpretation
Most of the people are satisfied with the facilities provided by malls. But 34% of the total respondents are not satisfied with the facilities provided by malls.

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35. Should more malls be opened in the city?

Yes 15-25 years 25-35 years 35-45 years 45 & above 38 16 16 15

No 1 4 3 7

45 & above

7
15

16
1

Interpretation

Above analysis shows that people between 15 to 25 years of age strongly prefer opening up of malls in the city. People of other age groups also favour opening up of malls. Only 7% of people above age of 45 years are against opening up of malls. The percentage is 3, 4 & 1 in case of other age groups respectively.

15-25 year

38
0 10 20 30 40

73

25-35 year

35-45 year

3
16

No
4

36. Did you get confuse at the time of product searching in malls?

Sample size 50

Yes 13

No 37

Confuse At The Time Of Product Searching

26%
Yes No

74%

Interpretation The above chart shows that the 74% people do not get any confusion at the time of product searching in shopping mall.

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FINDINGS OF THE STUDY

It has been observe here most of the people like to buy at shopping malls and their percentage of visiting to shopping malls is also high means peoples are ready to accept shopping malls pattern.

We also observe that consumers are happy with selling pattern of shopping malls. And consumers are feel that there many type of differences between shopping malls & general store.

Consumers are very much satisfied with rang and price of product and they are not buying goods at offer time only they use to buy regular basis.

It is also observe that most of people happy with shopping malls facilities (payment system, parking facilities) and customers are also happy with employee behavior at shopping malls.

We also observe that shopping malls are catching more number of customer rather than general stores thats why small shop keeper are not happy with shopping malls and super market.

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SUGGESTION

Small retailers need protection and policy support in order to compete with organized Retail what is required is a more comprehensive policy, which addresses the needs of small retailers, especially in terms of access to institutional credit and knows how to upgrade their businesses.

At the shopping malls there should be some improvement in parking facility because most of the customers are facing big problem with parking.

In addition, the Government should also abandon the moves to permit FDI in retail trade through the back door, as in the case of the joint venture between Wal-Mart and Bharti whereby the former proposes to operate in the cash-and-carry segment while the latter in the front-end.

A system of licensing should be introduced for organized retail. Any retail outlet with floor area over an appropriate minimum floor area should require prior license from local authorities (city corporations or municipalities). Corporate entities should not be allowed to operate retail outlets below the specified minimum floor area.

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Conclusion
Conclusion of the study is that there is different importance of different types of factors in case of the different product categories. Along with it various factors that are provided by the shopping malls .As far as conclusion is concern regarding to this topic most of the customer are satisfied with the services provided by malls and there are so many brand of retail store which make a new strategies for attracting the customer.

After doing marketing research project we got much experience of convincing the customer, we knew how to manage the work of filling the forms and make soft copy with graphical interpretation and also knew how to tackle the problems when customers do not give good response because at the time of starting we faced many problems in filling respondents forms. In this way we can say that this project really helped us a lot.

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QUESTIONNAIRE

Name: .. Address: .. Contact No :( O) (M) City: ...............Pin: .State: .

1. Name: _________________ 2. Age: (a) 18-25 years (d) 50-60year (b) 26-35 years (f)more than 60 years (c) 36-49 years

3. Marital Status? (a) Married (b) Un-married

4. Educational qualification of respondents? (a)Under graduate (b) Graduate (c) Post graduate

5. Do you like purchasing or buying at the shopping malls?

a) Yes b) No

6. Do you think that mall culture attracts customers? a) Yes b) No

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7. Which of the following factor is most influential in your selection of retail shops?
a) Price b) Quality c) Service

8. Which sector of mall attracts customer most? a) Apparels c) Any other 9. Do you think that shopping under one roof is good idea? a) Yes c) Cant say b) No b) Electronics

10. Why do you prefer mall over general shops? a) Quality product \ c) Any other b) Leisure

11. Do you think that retail shops at malls are hampering the business of unorganized retail shops? a) Yes c) Cant say 12. Do you think that the behavior of retailer affects the customers satisfaction? a) Yes c) Cant say b) No b) No

13. Do you think that the brand name of malls attracts the customer? a) Yes c) Cant say b) No

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14. Do you think that discounts & schemes in malls attracts customer? a) Yes c) Cant say b) No

15. Which of the following family class is mostly targeted by malls? a) High class family c) Upper middle class family b) Middle class family

16. With whom would you like to go for shopping in malls? a) With family c) Does not matter b) With friends

17. Are you satisfied with the brand/quality of goods available in malls? a) Yes c) Cant say b) No

18. What is your experience regarding branded retail shops in mall? a) Highly satisfied c) Dissatisfied b) Satisfied

19. Do you think that the physical ambience of malls attracts customers? a) Yes c) Cant say b) No

20. Which mode of payment is convenient for you during purchasing in retail shops? a) cash b) credit card

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21. How many time you visiting at shopping malls in a month?

a) 2 time b) 4 time c) 6time d) 10 time e) ______

22. Do you like the pattern of the selling product at shopping malls?
a) Yes b) No

23. Do you feel any type of differences between shopping malls & general store?
a) Yes b) No

24. Did you get confuse at the time of product searching in malls? a) Yes b) No

25. How much you satisfy with their rang and product price?
a) Satisfy b) highly satisfy c) unsatisfied d) highly unsatisfied

26. Do you like purchasing product at the offer time only? a) Yes b) No

27. Are you satisfy with shopping malls facilities? a) Yes b) No

28. Do you face any problem at the payment counter?

a) Yes b) No

30. Are you satisfy with their parking facilities?

a) Yes b) No

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31. How much will you rate the parking facilities at shopping malls out of 10?

10

32. How much you rate the employee behavior in shopping malls out of 10?

10

33. Do you feel the product Arrangements is good in shopping malls?

a) Yes b) No

34. How much you will rate the product quality in shopping malls out of 10?

10

35. Are you always finding shopping malls which is located at the good location?
a) Yes b) No

36. Did you purchase every daily use product from shopping malls only?
a) Yes b) No

Q. Any suggestion. ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ________________________________________________________________ ___________________________________________.

Thanking You 82

BIBLIOGRAPHY

WEBSITES
www.google.com www.yahoo.com http://www.amazon.com/gp/richpub/syltguides/fullview/R25NB8OBISEFAF http://www.answers.com/topic/shopping-mall http://www.highbeam.com/doc/1G1-19781285.html http://ideas.repec.org/p/ega/wpaper/200805.html http://www.malls.com/news/2009/07/14/malls-see-change-in-consumer-behavior/ http://jobfunctions.bnet.com/abstract.aspx?docid=314786 http://www.highbeam.com/doc/1G1-159775582.html http://www.thehindubusinessline.com/catalyst/2004/01/08/stories/200401080009 0300.htm

BOOKS
Research Methodology- C.R.Kothari Methodology of research in social sciences- Krishnaswami

83

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