Product Guide

SERVING YOUR NEEDS FOR

OVER 70 YEARS

AUTOMATION CONTROLS ELECTRONIC SUPPLIES ELECTRICAL SUPPLIES CCTV VOICE & DATA AUDIO & VIDEO ACCESS CONTROL INTERCOMS SECURITY PRODUCTS WIRELESS NETWORKS

weve

got it!

www.southernele.com
Emergency Service: (504) 524.2343 (800) 447.0444

new orleans baton rouge dallas/for t wor th nashville

WHY CHOOSE SOUTHERN

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CUSTOMER SATISFACTION IS PRIORITY #1!

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it!

ll of us here at Southern appreciate your giving us a chance to earn your business. We hope that as you take time to review our line card, it will become obvious why so many companies rely on Southern as their primary source for electronic and electrical supplies. And while our product list is impressive, that alone doesnt make a company successful...People do!

WE DELIVER TOTAL SUPPORT!

A huge inventory of electronic and electrical supplies from leading manufacturers. We process and ship ALL orders right up until carrier pickup. We dont have a shipping cut-off time. Low minimum order: (because all your business is important to us) Easy Payment Methods: Open Account, COD, Credit CardVisa, MasterCard, American Express and Discover. USA Toll Free Dialing: See back cover! 24 Hour, 7 day after hours emergency phone number (504) 524-2343. Emergency delivery service including hot shot and nextightout services. Internet accessible. Visit us at http://www.southernele.com or e-mail to email@southernele.com or to our branch e-mail addresses listed on the back cover. Product Sourcing. JIT (Just In Time). Scheduled Orders. Free On and Off Site product demonstrations and customer training seminars. Installation & Integration services available Quality Assurance Program. A Genie Group distributor. Woman Owned Small Business. * Over 70 years in business.
* Certied by Womens Business Council Gulf Coast and North Central Texas Regional Certication Agency Southern Electronics Supply is one of several distributors nationally which share ownership of the Genie Group. The Genie Group is the largest electronics buying group in North America, providing products to over 70 distributors nationwide. This position allows Southern to buy in tremendous volume and pass the savings on to you.

Serving your needs for over 70 years

Locally. . . off the shelf!

MANUFACTURERS
OVER

quality

DISTRIBUTION @ work!

70,000

ITEMS IN STOCK!
Crydom (Genie) CSB Batteries CSI/Speco

A Drive Parts ABB

Innovative Fiber Optics International Power Sources ABB Drives International Rectier ABB Industrial Controls Intl Parallel Machines ABB Motor Controls Dallas Semi- conductor Intl Power Devices NEW Abbatron/HH Smith Daniel Woodhead NEW Intl power Sources Acme Electric ITT Pomona Dantona Battery Active Solutions NEW Datatel AESP David Clark Agastat JBL Dedicated Micros Aim Johnson, E. F. Delhi Aiphone JVC Dialight Alcoswitch/GC Digital Power Waldom Ditek ALEPH Diversied Electronics K-B Drives All States NEW Dow Corning KEP Allied Telesyn Draper Kessler-Ellis Alpha Wire Duracell Kester/NTE Altech Keyance NEW American Fibertek Klein/Vaco American Power Eagle Picher Conversion/APC NEW Eazy/Black Box American Zettler Edwards Signal NEW Linemaster Amp (Genie) Littelfuse EE Controls Amphenol Industrial Lowell Eiki Amphenol RF Lumberg NEW Electromate Amprobe Luxor NEW Antenna Specialist NEW Electro-Voice Enduro Systems APX Technologies Entrelec Atlas Soundolier Esoteric Audio 3M Audio Pro Eurobex Mag Instruments Augat Eveready Mallory Manhattan NEW Master Appliance B & K Precision Math Associates Fanon Banner Maxell Federal Signal NEW Baumer Electric MENCOM Fiber Optic Network Belden New Microswitch Solutions Generation Mid Atlantic Fiber Options Belden Wire & Cable Milbank Finder Bello Molex Fluke Bernstein Motortronics Best Power Mueller Blonde-Tongue Murr Electric Garrett Blouder GC Electronics Bogen General Cable Bourns Nady Gould Shawmut Brad Harrison National Controls/NCC Grayhill/GC Walden Brady, W. H. Netmedia Greenlee/Progressive Buchanan Neutrik Bud Industries Niles Audio Bussman NKK Hammond Norman Lamps Harting Elektronik NTE Hellerman/Tyton Caddy/Erico Hoffman Cambridge Products Homaco Canare Cable Ohmite Carol Cable Olex Cable Centralab/GC Waldom Omron ICC Channel Plus Onkyo ICM/Cable Pro Chugai Open House Ideal Cinch Jones/GC Optical Cable Corp Idec Waldom /OCC Identicard Clarostat (Genie) Opto22 IEI Coleman Image Vault Commscope Innity Critchley/Tyco

P Paladin

Panasonic CCTV Panavise Panduit Patlite Peerless Pelco Pepperl + Fuchs Philmore Platt Luggage Pomona Potter & Brumeld/ Siemens Red Lion Controls Potter & Brumeld/Tyco Power One Power Sonic Proco Procient Progressive Electronics/ Greenlee

T Talk-A-Phone

Tatung Tech-Spray Telex Test-UM Thomas & Betts Timemark TOA Toshiba Industrial Trango Systems Triplett Tripp-Lite Tri-Tronics Turck

NEW LINES
_________________ _________________ _________________ ___________________ ___________________ ___________________ _________________ _________________ _________________ __________________ __________________ _________________ _________________ _________________ __________________ __________________ _________________ _________________ _________________ __________________ __________________ _________________ _________________ _________________ _________________ ________________

U Ungar

Universal Battery University Sound

NEW

Q QSC

V Vaco/Klein
Velleman Videotek Vitek Vynckier

Quam

R Lenses Rainbow

Raychem/Tyco (Genie) Rayovac RCA/Thompson Consumer RDI/Augat/T&B Remington NEW Revere Rittal/Electromate Rohn Rutherford

W Waber

S Samsung

Waldom Wavetek Weco Weidmuller Weller West Penn Wheelock Wiha Winsted

NEW

H I

Sanyo Schmersal Schnee-Moorehead Selecta Switch Sherwood Shindengen Shure Sick Optic Siemon Company Silent Witness Simpson Electric Smooth-On Sola (Genie) Song-Chaun Sony CCTV Sony Data Media Sony Tape South Wire SSAC Stahlin Superior Electric Switchcraft

X Xcelite Z
Zenith

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New Orleans: (504) 524.2343 (800) 447.0444

Baton Rouge: (225) 355.0396 (888) 320.9984

Dallas/Ft. Worth: (972) 263.3074 (888) 284.7300

Nashville: (800) 447.0444

Web: www.southernele.com

quality

DISTRIBUTION @ work!
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PRODUCT
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Miniature Switches Semiconductors, Resistors & Relays Resistive Products PLCs, Switches, Controls Tools & Testers Bench Vises & Camera Mounts Tie Wraps, Wire Management, & Data Miscellaneous Electronics Tool Cases Relays & Circuit Breakers DC Power Supplies Gel Cell Batteries Audio Cables Relay Sockets Wiring Accessories Batteries & Flashlights Counters Industrial Racks & Enclosures Industrial Adhesives & Sealants Switches Electronic Components & Power Supplies Lubricants UPS & Power Conditioning Systems Industrial Relays Recordable Data Media Terminal Blocks Relays & Timers Electrical Enclosures Connectors Chemicals Wire & Cable Accessories & ID Products Soldering Tools Tools Electronic Kits & Components Electrical $ Electronic Enclosures Power Strips Terminals PC & Rail Mount Terminal Blocks Soldering Tools Hand Tools Tools

INDUSTRIAL ELECTRONIC/ELECTRICAL SUPPLIES

Abbatron/HH Smith Acme Electric Aim Alcoswitch/GC Walden All States Altech Amp Amphenol Industrial Amphenol RF Augat Bourns Brad Harrison Brady, W. H. Buchanan Bud Industries Bussman Cambridge Products Centralab Cinch Jones Clarostat Critchley Crydom Dallas Semiconductor Daniel Woodhead Dantona Battery Dialight Digital Power Dow Corning Duracell Eagle Picher Eurobex Electromate Eveready Finder GC Electronics Gould Shawmut Grayhill/GC Walden Greenlee/Progressive Hammond Harting Elektronik Hellerman/Tyton Hoffman Ideal/Shattuck Idec International Power International Power Devices International Power Sources International Rectier Johnson, E. F. KEP Kester/NTE Klein/Vaco Littelfuse Mag Instruments Mallory Master Appliance MENCOM Microswitch Middle Atlantic Products Milbank Molex Mueller Neutrik Electrical Hardware Control Transformers Voice, Data, Audio & Video Accessories Miniature Switches Cabinets & Wire Accssories Rail & PC Mount Terminal Blocks Connectors, Datacom Products MS Connectors Connectors, Plugs, & Jacks Misc. Electronic Parts Trimpots Quick Disconnect Sensor Cables Cable ID Systems Terminal Blocks Racks & Enclosures Fuses Connectors Capacitors, Controls & Switches Terminal Strips & Connectors Resistive Products Cable ID Systems Solid State Relays Displays, Timers, LEDs Electrical Connector Products Batteries Miniature Switches & Indicators Power Supplies Silicon Sealant Products Industrial Batteries Rechargeable Batteries Enclosures & Racks Industrial Enclosures Industrial Batteries Relays & Timers Misc. Electronics Fuses Misc. Electronic Parts Punches Enclosures & Cabinets Industrial Connectors Duct, Cable Ties, Datacom Industrial Enclosure Systems Tools Relays, PLCs & Sensors DC Power Supplies DC/DC Converters DC/DC Converters Power Semiconductors Plugs & Sockets Monitors & Displays Solder Tools Fuses Flashlights Capacitors, Sonalerts & Controls Heat Guns & Soldering Irons Sensor Cabling & Cord Sets Industrial Switches & Sensors Rack Enclosures & Accessories Industrial Enclosures Connectors Clips Audio Connectors

NKK NTE Ohmite Omron Paladin Panavise Panduit Philmore Platt Luggage Potter & Brumeld/Tyco Power One Power Sonic Proco RDI/Augat /T&B Raychem Rayovac Remington Rittal/Electromate Schnee-Moorehead Selecta Switch Shindengen Smooth-On Sola (Genie) Song-Chaun Sony Data Media Springer Control SSAC Stahlin Switchcraft Tech-Spray Thomas & Betts Ungar Vaco/Klein Vellerman Vynckier Waber Waldom Weidmuller Weller Wiha Xcelite

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Locally. . . off the shelf!

DIVISIONS
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quality

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WIRE & CABLE

Alpha Wire Belden New Generation Belden Wire & Cable Canare Cable Carol Cable Coleman Wire & Cable Comm-Scope General Cable

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it!
Manhattan Olex Cable West Penn Electrical Cable Highly Flexible Industrial Cable Wire & Cable

Electronic Wire & Cable Contractor Grade Cable Electronic/Industrial Wire & Cable Audio/Video Cables Electrical/Electronic Wire & Cable Wire & Cable Coax Cable Telephone & Data Cable

AUTOMATION CONTROLS
ABB Drive Parts ABB Drives ABB Industrial Controls ABB Motor Controls Agastat Altech Banner Brad Harrison Baumer Electric Bernstein Buchanan Crydom Daniel Woodhead Diversied Electronics EE Controls Eduro Systems Electromate Entrelec Eurobex Finder Harting Electronik Hoffman Idec International Parallel Machines K-B Drives Kessler-Ellis Keyance Linemaster Lumberg Luxor MENCOM Microswitch Drive Parts Drives Industrial Controls Motor Controls Time Delay Relays Rail & PC Mount Terminal Photoelectric Sensors & Light Curtains Quick Disconnect Sensor Cables Sensors, Limit Switches Controls Safety Interlock Switches Terminal Blocks Solid State Relays Electrical Connection Products Timer Delay Relays & Control Modules Industrial Controls, Starters & Switches Fiberglass Cable Tray Industrial Enclosures PC & Rail Mount Terminal Block Systems Enclosures & Racks Relays & Timers Environmental Connectors Industrial Enclosure Relays & Motor Control Modules Small PLCs DC Drives Counters Operator Interface Small Pics, Controls Industrial Foot Switches Electronic Connectors Stack lights Sensor Cabling & Cord Sets Industrial Switches & Sensors National Controls/NCC Omron Opto22 Panduit Patlite Pepperl + Fuchs Red Lion Controls Rittal/Electromate Schroff Schmersal Selecta Switch Sick Optic Song-Chaun South Wire Springer Control Stahlin Superior Electric Timemark Toshiba Industrial Tri-Tronics Tripp-Lite Turck Vynckier Weidmuller Time Delay Relays & Control Modules PLCs, Switches, Controls I/O Modules Tie Wraps, Wire Management, Data Products Light Towers, Warning Lights Proximity Sensors, Control, I.S. Barriers Digital Panel Meters & Controllers Industrial Racks & Enclosures Electronic Enclosure Systems Safety Interlock Switches Switches Light Curtains & Photoelectric Sensors Industrial Relays Flexible Conduit Terminal Blocks Electrical Enclosures Stepper & Servo Motors & Controls Motor Control Devices & Time Delay Relays PLCs Photoelectric & Proximity Sensors Surge Suppressor Outlet Strips Proximity Sensors Electrical & Electronic Enclosures Terminal Blocks

COMMUNICATION PRODUCTS
Amphenol RF Antenna Specialist David Clark Decibel Products Delhi Husler Inscape Date Proxim Rohn Telex Trango Broadband Tropos Networks VMP Connectors, Plugs, & Jacks Communications Antennas Communications Headsets Communications Antennas Television Antennas Antennas PTP & PTMP Wireless Networks PTP & PTMP Wireless Links Communications Towers Communications Equipment PTP & PTMP Wireless Networks Mesh Wireless Networks Antenna Mounts

If you do not see what your looking for . . . . just ask!

CUSTOM TERMINAL BLOCK ASSEMBLY & MARKING CUSTOM CABLE ASSEMBLIES CUSTOM WIRE MARKING

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CUSTOM ENCLOSURE & RACK ASSEMBLY CUSTOM KITTING & BAR-CODING

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it!

New Orleans: (504) 524.2343 (800) 447.0444

Baton Rouge: (225) 355.0396 (888) 320.9984

Dallas/Ft. Worth: (972) 263.3074 (888) 284.7300

Nashville: (800) 447.0444

Web: www.southernele.com

quality

DISTRIBUTION @ work!

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AUDIO/VIDEO/CCTV/ SYSTEMS/ACCESS CONTROL INTERCOM/CENTRAL VAC/SECURITY/BROADCAST VIDEO

Aim Aiphone Aleph American Fibertek Atlas Soundolier Audio Pro Bello Blonde-Tongue Bogen Cambridge Products Channel Plus Chugai CSB Batteries CSI/Speco David Clark Dedicated Micros Delhi Ditek Draper Eiki Electro-Voice Esoteric Fanon Fiber Options Garrett Identicard IEI Innity Innovative Fiber Optics JBL JVC Lowell Math Associates Voice, Data, Audio & Video Accessories Commercial / Industrial Intercoms & Nurse Call Systems Fiber Optic Transmitters/Receivers Commerical Sound Equipment Professional Home Theatre Furniture CATV Head End Equipment Commercial Sound Equipment Connectors Video Multiplexing/Demultiplexing CCTV Cameras, Lenses, Monitors, & Time Lapse Commercial Sound & CCTV Systems Communications Headsets Digital Video Recorders Television Antennas Surge Suppress & Power Back-up For CCTV Systems Video Projection Screens Data Grade Video Projectors Commercial Sound Equipment Megaphones Fiber Optic Transceivers Metal Detectors & Wands Access Control & Time Attendance Access Control Systems Fiber Optic Transceivers Contractor Grade Speakers CCTV Systems & Video Tape Racks, Cabinets , Audio Speakers & Controls Fiber Optic Transceivers Maxell Middle Atlantic Products Nady Netmedia Neutrik Niles Audio Open House Panasonic CCTV Panavise Peerless Pelco Proco QSC Quam Rainbow Lenses RCA/Thompson Consumer Revere Rutherford Samsung Sanyo Shure Silent Witness Sony CCTV Sony Tape Switchcraft Talk-A-Phone Tatung Telex TOA Trango Systems University Sound Videotek Winsted Zenith Audio/Video Tape Rack Enclosures Wireless Microphone/ADA Listening Systems Audio Connectors Video Modulators & Cameras Whole House Audio Systems Residential Structured Cabling Systems CCTV Systems Camera & Speaker Mounts Video Monitor Mounts CCTV Enclosures & Control Systems Audio Cables 8, 25v, 20v Audio Power Amps Commercial Sound Products CCTV Lenses TVs & VCRs Security, Sound Parts & Supplies Locks & Access Control Hardware CCTV Systems CCTV Systems Microphones/Mixers CCTV Systems CCTV Systems Commercial & Professional Video Tape Connectors Industrial Intercom Systems CCTV & Broadcast Monitors Communications Equipment Commercial Sound Systems Wieless Video Transmission Commercial Sound Equipment Video Consoles, Racks & Editing Suites

TEST EQUIPMENT
Amprobe B & K Precision Fluke Greenlee Ideal ITT Pomona Test Equipment Test Equipment Test Equipment Tools & Testers Tools & Test Equipment Electronic Test Accessories Paladin Pomona Progressive Electronics/Greenlee Simpson Electric Triplett Wavetek Tools & Testers Electronic Test Accessories Electronic Test Equipment Telephone Test Equipment Test Equipment Test Equipment

VOICE & DATA PRODUCTS

Aim Allied Telesyn American Power Conversion/APC Amp Belden Wire & Cable Best Power Bud Industries Cambridge Products Eazy/Black Box Erico/Caddy Fiber Optic Network Solutions General Cable ICC Voice, Data, Audio & Video Accessories Networking Electronics Computer UPS Systems & Surge Suppression Datacom Jacks & Panels LAN/WAN, Electronic, Fiber Optic Cable UPS Systems Premise Racks & Enclosures Connectors Data Products Wire Way & Fastening Systems Fiber Optic Systems Telephone, WAN, Fiber Optics, & Cntrl. Cable LAN/WAN Connectivity For Copper & Fiber Ideal Mid Atlantic Paladin Panduit Progressive Electronics/Greenlee Siemon Company Sola Sony Data Media Thomas & Belts Tripp Lite Unicom Datacom Jacks & Panels LAN/WAN Connectivity For Copper & Fiber Termination Tooling & Testers LAN/WAN Connectivity For Copper & Fiber Test Equipment Premise Wiring Products UPS & Power Conditioning Systems Recordable Data Media LAN/WAN Connectivity For Copper & Fiber UPS & Surge Supression Switches & Routers

New Orleans: (504) 524.2343 (800) 447.0444

Baton Rouge: (225) 355.0396 (888) 320.9984

Dallas/Ft. Worth: (972) 263.3074 (888) 284.7300

Nashville: (800) 447.0444

Web: www.southernele.com

CUSTOM SOLUTIONS & SERVICES

PREFERRED CONTRACTOR PROGRAM
Our preferred contractor program not only provides contractor based pricing to our contractor customers, it also puts our contractor partners on our authorized installer or preferred contractor referral list. Our tremendous industry presence gives Southern the ability to see many emerging needs that represent business opportunities to our preferred contractor partners. If youre not signed up, please ask your sales representative for an application.

SYSTEMS GROUP - Design, Install & Maintain

For over forty years, Southern Electronics has assisted customers in the design and installation of systems purchased from us. Weve come a long way from when we rst designed and installed the rotation stage system for Al Hirt on Bourbon Street. Our years of experience include ber networks, security video systems, industrial camera systems, access control, wi- mesh networks, tower intallations, restaurant & bar a/v, intercom paging systems and computer networks. Our customers have included Shell Oil, Coca-Cola, The City of New Orleans, Exxon, Avondale Shipyards to name a few. So call us for any of your audio, video, wireless, communications, data or automation system needs.

CONSIGNED INVENTORY: LOOKING FOR WAYS TO CUT YOUR COST?

Southerns consigned inventory program is available to qualifying accounts. Pay for only what you use as you use it! Ask your sales representative for more information.

CUSTOM ASSEMBLY DIVISION: Let us quote you on your custom assembly needs.
CUSTOM TERMINAL BLOCK ASSEMBLY & MARKING CUSTOM CABLE ASSEMBLIES CUSTOM WIRE MARKING CUSTOM ENCLOSURE & RACK ASSEMBLY CUSTOM KITTING & BAR-CODING

weve

got it!

Locally. . . off the shelf!

HOW TO CONTACT US
CORPORATE OFFICE NEW ORLEANS
1909 Tulane Avenue New Orleans, LA 70112 (504) 524-2343 FAX: (504) 523-1000 Toll Free: (800) 447-0444 E-mail: email@southernele.com

www. s o u t h e r n e l e . com
Our web site includes links to in-depth product information for most of our products.

BATON ROUGE
2610 Scenic Highway Baton Rouge, LA 70805 (225) 355-0396 FAX: (225) 355-1000 Toll Free: (888) 320-9984 Baton Rouge E-mail: batonrouge@southernele.com

4 Locations to better serve you!

NASHVILLE
DALLAS/FT. WORTH
3224 Irving Boulevard Dallas, TX 75247 (972) 263-3074 FAX: (972) 263-3003 Toll Free: (888) 284-7300 Dallas E-mail: dfw@southernele.com

DALLAS FORT WORTH

BATON ROUGE

NEW ORLEANS

NASHVILLE AREA
(Warehouse Only) 416 Mary Lindsey Polk Drive Suite 507 Franklin, TN 37067-6212 Toll Free: (800) 447-0444

(800) 447- 0444

WEB SITE
http://www.southernele.com Emergency Service: (504) 524.2343 (800) 447.0444

quality

DISTRIBUTION @ work!