Final Coke Report of Jayanta.......................................................................

BRAND AWARENESS
A Project Report on STUDY ON BRAND AWARENESS OF CHILLED BEVERAGES IN SILIGURI

Undertaken at
MARKET
HINDUSTAN COCA COLA BEVERAGES PRIVATE LIMITED SILIGURI, WEST BENGAL
(Submitted in partial fulfillment of the requirement for the reward of post graduate programme)
Reported By JAYANTA DASH Under The Guidance Of MR. ARINDAM SIKDAR Area Sales Manager of Coca Cola, Siliguri, West Bengal
DCSMAT BUSINESS SCHOOL, VAGMON, KERELA
BRAND AWARENESS
Under The Faculity Guidance Of Mr. PRAMOD KUMAR
DCSMAT BUSINESS SCHOOL DC COUNTY, PULLIKKANAM, VAGAMON IDUKKI, KERALA, 685503
CERTIFICATE
This is to certify that the project entitled Study of Brand Awareness of Chilled Beverages in Siliguri Market is the bona fide record of the work done by Jayanta Dash, PGP09017, 3rd trimester PGDM student of 2009-11 batches, submitted in partial fulfillment of the requirements for the award of Post Graduate Diploma in Management.
Faculty Guide: ________ Place:___________
Director: _______ Date:__________
BRAND AWARENESS
Date:
Place:
BRAND AWARENESS
ACKNOWLEDGEMENT
I would like to express my heartiest gratitude to my project guide, Mr. Arindam Sikdar, Area Sales Manager, HCCBPL, Siliguri, who was always there to provide me with necessary inputs and keeping me motivated during the project for given me an opportunity to associate myself to the worlds largest soft drink Co. Carry out my project titled Brand awareness of Chilled Beverages in Siliguri Market. Without whom an internship with, Hindustan Coca-Cola Beverages Private Limited (HCCBPL) would not have been possible. I am grateful to him for having taken time off his busy schedule and spoken to the concerned person to get me this internship. I express my gratitude to the Hindustan Coca-Cola Beverages Private Limited (HCCBPL) for having given me an opportunity to work with them and make the best out of my internship. I would like to thank the entire Siliguri team of HCCBPL for their co-operation and for giving me a platform to amend my skills and honorable mention needs to be made here of Mr.P.S.Gupta,S.Talukdar & S.Dey and all MDs (Market Developers) of HCCBPL, Siliguri unit. I also thankful to outlet holders to whom I visited for their support, information, cooperation, advice to complete my project detail.
I thank to my Institute, Dcsmat Business School for having given me this opportunity to put to practice, the theoretical knowledge that I imparted from the program. I would like heartiest thank the internship co-coordinators, Prof. Pramod Kumar for having guided and supported me through the course of the internship and under whose guidance I have successfully completed this project. I think him for his consent, encouragement, and warm response and for filling every gap with valuable ideas that has made this project successful. I take this opportunity to thank my parents and friends who have been with me and offered emotional strength and moral support
BRAND AWARENESS
PREMISE
The training is generally compared to a `window through which the trainee can jump into experience and observe the activities of the real business world, it also becomes a `door that leads the trainee to become successful in the world of business. These days universities are giving more stress on management training, as it is the first interface of a management student with the culture of the corporate world. It also gives the first hand experience to the student by applying the knowledge acquired in class into actual practice. Our institute believes in the same and is determined to produce quality students who have a balanced knowledge of theoretical aspects and practical experience. In the same context I had to undergo summer training after 1st year, in a company.To cover this aspect, which is also an integral part of my curriculum, I did my training at Hindustan Coca-Cola Beverage Pvt. Ltd, Siliguri.
EXECUTIVE SUMMARY Brand Awareness is a new marketing strategy adopted by Hindustan Coca cola Beverages Pvt Ltd. This marketing strategy will help the company to deliver its service to its customers (retailers) effectively and efficiently Brand awareness is an integral part of marketing. Here, Coca Cola the leading brand in soft drinks worldwide. Coke has maintained its brand image with high precision. The marketing strategy of Coke is very stringent than others. The main features in their marketing by their offerings and its Brand features. Its my gratitude to work with Coca Cola Company especially in marketing department. I have been placed their in marketing survey department for my internship. The research work was not as easy as Coca Cola is very strict in their marketing policy. In the beginning the main reason for conducting this study was to know the proper allocation of collection of most preferred brand using and also to know about the products sales from outlet holders.
BRAND AWARENESS
For this project I have visited each outlet which is selling cold drinks products in Siliguri market. First and foremost task for me was to implement the project in the given area. Various norms for different outlets had been fixed but their implementation was very important. To find out the present sales status of ThumsUp, Coke, Sprite, Limca, Fanta, and Maaza at the retail outlets in the area... And to know about which company offering more promotions, response to the outlets. Further the project all the retailers of the city were visited, and the person in charge was personally interviewed. And information like the brands they keep, average daily sales, major contributors towards sales, etc for both soft drinks and juices were recorded. Their suggestions, complains, and feedback in general were also asked. And also to know the working condition of the visi cooler provided by the company. Also to know which occasion wise selling more product & who buys more product (age, sex). And to finding solution of their complain and getting their feedback for service of our company employer. The study is done to understand the problem of the retailers, and understanding brand concept. And Mostly helps to the company to know their actual position in the market.
The study revealed a need to boost up the marketing focused on customer, as there is still a huge market for soft drinks and juices which remains untapped. Based on the study the SWOT analysis, findings and recommendations have been offered there from.
TABLE OF CONTENT
PAGE NO
INTRODUCTION:-.9 Industry Overview........................................................................................................................11
The Beverage Industry in India.............................................12 The soft drink market in India16
BRAND AWARENESS
OVER VIEW OF COCA COLA / COMPANY PROFILE: .18 y y y y y y y History of coca-cola18 History of Bottling.20 The Coca Cola System.25 Mission of coca-cola26 Vision of coca-cola..26 Vision 2020..28 Value of coca-cola..29
Hindustan Coca-Cola Beverages (Pvt.) Ltd: .29 y y y y y y y y y y Coca-cola in India..30 Mfg process of product31 Brands of coca-cola India.34 Product Mix of Coca Cola ..43 Consumer preferences.44 Corporate social responsibilities.45 COBO.42 FOBO.48 Organizational chart with HCCBPL49 ORGANIZATIONAL STRUCTURE: 50
BRAND AWARENESS
COMPETITORS TO HCCBPL: 53 y y y
y
Advertising............56 Brand ambassadors & TV Commercials...........56 Promotion by the company...........................................61 Promotion during off season..62
Marketing Mix63 Objective of the work study..69

RESEARCH METHODOLOGY.69 y y Objective of research work69 Working methodology70
ANALYSIS: ..73 y y y y y y y y y y y Coca-cola marketing strategy.76. Market segmentation model.76 Classification of outlets78. Brand order system of coca-cola79. Sales promotion strategy80 Objective of sales promotion..81 Method of sales promotion.82 Chain followed from manufacture to distribution...85 Outlet Activation to RED (Right Excution Daily)..85 Red score tracking..87 Red scoring Sheet.88
BRAND AWARENESS
Activation elements...88
PROJECT PROFILE..92 y y y y y y y Project work title & team...93 Formation of work..93 Outlets where install cooler & setting up rack93 Cooler installation process94 Benefits of cooler installation & activation tools94 Data Collection.96 Live experience..141
FINDINGS142
Swot analysis.
CONCLUSION.146 RECOMMENDATION.147 Reference148
INTRODUCTION
Post Graduate Programme is a course of 6th Trimester duration. After completion of 3rd Trimester student has to undergo 8 to 10 weeks compulsory training in a business organization. This training is popularly known as summer training. Generally it is done during the month of April to July. This training
BRAND AWARENESS
aims to providing practical knowledge along with theoretical knowledge. This training helps the students to get familiar with the business world. Students undergo training in the particular field in which they are intending specialization in their Bird & It Trimesters. Students may specialize in Marketing, Finance, Human Resource Management or Information Technology and take training accordingly. After successfully completion of the training students has to make a report of the subject upon which the training has undergone and same has to submit to the college. I had an opportunity to work as a trainee in one of the most popular organization, Coca-cola. Hindustan Coca-cola Beverages Private Limited, Raninagar, Jalpaigury offered me a project in marketing and I was more than happy to accept it, as I had already decided to take marketing & Finance as a specialization in my 2nd year and more over the project given was interesting and challenging enough to make me learn a lot of marketing aspects. Marketing is conversion of potential customers in to real customers. It deals with identifying and meeting human and social needs, it is seen as the task of creating, promoting and delivering goods and services to the customers. Customer satisfaction is the key to business success and the best judges of what satisfies the customer is the customer himself. Marketing is more than a company department: it is an orderly and insightful process for thinking and planning about markets. The process is applicable to more than just goods and services. Anything can be marketed ideas, events, organization, places, personalities. The process begins with researching the relevant marketplace to understand its dynamics and to identify opportunities to meet existing or latent needs. It involves segmenting the market and selecting those segments that the company can satisfy in a superior way.
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It involves formulating a broad strategy and refining it into a detailed marketing mix and action plan. It involves carrying out the plan, evaluating the results and marketing future improvements. Marketing job is not only to analyze the market, discern opportunities formulize marketing strategies; develop specific strategies and tactics, purpose a budget, and establish a set of controls. But it also pushes rest of the company to be customer oriented and market driven. Marketing must convince everyone in the company and in its larger network to create and deliver superior customer value. Marketers job is to simulate demand for companys products. They are responsible for the demand. Marketing managers seek to influence the level, timing and competition of demand to meet the organizations objectives. The aim of marketing is not just selling, but to know and understand the customer so well that the product or service fits him and sells itself.
INDUSTRY OVERVIEW SOFT DRINKS INDUSTRY

For years the story in the non alcoholic sector centered on the power struggle between Coke and Pepsi. But as the pop fight has topped out, the industrys giants have begun relying on new product flavours and looking to non carbonated beverages for growth - Barbara Murray. Three leading companies have prominent presence in the soft drink industry. The leaders include the Coca-Cola Company, PepsiCo, and Cadbury Schweppes. According to the CocaCola annul report, it has the most soft drink sales with $32 billion.
The Coca-Cola product line has several popular soft drinks including Coca-Cola, Diet Coke, Fanta, Barqs, Sprite, Maaza etc selling over 400 drink brands in about 200 nations. PepsiCo is the next top competitor with soft drink sales grossing $28 billion for the two beverage subsidiaries, PepsiCo Beverages North America and PepsiCo International. PepsiCos soft drink product line includes Pepsi, Mountain Dew, Miranda, Slice etc which make up more than one quarter of its sales. Cadbury
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Schweppes, the third major player had soft drink sales of $13 billion with a product line consisting of soft drinks such as A&W Root Beer, Canada Dry, and Dr. Pepper. These companies' products occupy large portions of any supermarket's shelf space, often covering more territory than real food categories like dairy products, meat, or produce. The prototype of all marketing and branding struggles, the "Cola Wars" keep expanding. The Pepsi and Coca Cola keep rolling out the big guns: duelling pop stars, and new branded products in the form of Vanilla Coke" and Pepsi Blue. They are fighting on the TV, in the fast-food restaurants, and in the supermarkets; they are also duelling in the schools.
BEVERAGE INDUSTRY IN INDIA

In India, beverages form an important part of the lives of people. It is an industry, in which the players constantly innovate, in order to come up with better products to gain more consumers and satisfy the existing consumers.
BEVERAGES
Alcoholic
Non-Alcoholic
Carbonated
Non-Carbonated
Cola
Non-Cola
Non-Cola
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FIGURE 1: BEVERAGE INDUSTRY IN INDIA The beverage industry is vast and there various ways of segmenting it, so as to cater the right product to the right person. The different ways of segmenting it are as follows:
Natural and Synthetic beverages
In-home consumption and out of home on premises consumption.
The beverage industry is vast and there various ways of segmenting it, so as to cater the right product to the right person. The different ways of segmenting it are as follows: y Alcoholic, non-alcoholic and sports beverages
Age wise segmentation i.e. beverages for kids, for adults and for senior citizens
Segmentation based on the amount of consumption i.e. high levels of consumption and low levels of consumption.
If the behavioral patterns of consumers in India are closely noticed, it could be observed that consumers perceive beverages in two different ways i.e. beverages are a luxury and that beverages have to be consumed occasionally. These two perceptions are the biggest challenges faced by the beverage industry. In order to leverage the beverage industry, it is important to address this issue so as to encourage regular consumption as well as and to make the industry more affordable. Four strong strategic elements to increase consumption of the products of the beverage industry in India are:
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The quality and the consistency of beverages needs to be enhanced so that consumers are satisfied and they enjoy consuming beverages.
The credibility and trust needs to be built so that there is a very strong and safe feeling that the consumers have while consuming the beverages.
Consumer education is a must to bring out benefits of beverage consumption whether in terms of health, taste, relaxation, stimulation, refreshment, well-being or prestige relevant to the category.
Communication should be relevant and trendy so that consumers are able to find an appeal to go out, purchase and consume.
The beverage market has still to achieve greater penetration and also a wider spread of distribution. It is important to look at the entire beverage market, as a big opportunity, for brand and sales growth in turn to add up to the overall growth of the food and beverage industry in the economy.
THE SOFT DRINK MARKET IN INDIA

The soft drink markets can be segmented on the basis of place of consumption or on the basis of type of products.
The segmentation on the basis of place of consumption divides the market into two parts: y
On-premise-80% of the consumption of soft drinks is on premise i.e. restaurants, railways stations, cinema etc.
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BRAND AWARENESS
At-home- the rest 20% of the market compromises of the soft drink purchased for consumption at home.
The market can also be segmented on the basis of types of products into cola products and non-cola products.
Cola products account for nearly 61-62% of the total soft drinks market. The brands that fall in this category are Pepsi, Coca-Cola, Thumps Up, and diet coke, Diet Pepsi etc.
Non-cola segment which constitutes 36% can be divided into 4 categories based on the types of flavors available, namely:
o o o o
Orange Cloudy Lime Clear Lime Mango
i.
Orange flavor based soft drinks constitute around 17% of the market. The segment is largely dominated by national brands like Fanta of Coca Cola and Mirinda Orange of PepsiCo, which collectively form15% of the market rest of the market is in hands of smaller brands like Crush (earlier of Cadbury Schweppes and now of coca Cola), Gold Spot etc.
ii.
Cloudy Lime flavor constitutes 14% of the market and is largely dominated by Limca of coca cola and Mirinda Lemon of PepsiCo. Limca is the market leader with around 70-75% of the market followed by Mirinda Lemon.
iii.
Clear Lime: this segment of the market witnessed good growth initially with all the players launching their brands in the segment. But now the growth in the segment has slowed down. The
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BRAND AWARENESS
brands available in this segment are 7 Up, mountain dew of Pepsi, Sprite of Coca Cola. The segment constitutes 3% of the total soft drinks market. iv. Mango: this flavor segment constitutes 2% of the total soft drinks market and it directly competes with mango based fruit drinks like Frooti. The leading brands in this segment are: Maaza of Coca Cola, Mangola (Earlier of Dukes now of PepsiCo) and Slice of PepsiCo.
OVER VIEW OF COCA-COLA
COMPANY PROFILES
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BRAND AWARENESS
HISTORY OF COCA-COLA Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the worlds leading manufacturer, marketer and distributor of nonalcoholic beverage concentrates and syrups, used to produce nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. The Companys beverage products comprises of bottled and canned soft drinks as well as concentrates, syrups and not-ready-to-drink powder products. In addition to this, it also produces and markets sports drinks, tea and coffee. The Coca-Cola Company began building its global network in the 1920s. Now operating in more than 200 countries and producing nearly 400 brands, the Coca-Cola system has successfully applied a simple formula on a global scale: Provide a moment of refreshment for a small amount of money- a billion times a day. The Coca-Cola Company and its network of bottlers comprise the most sophisticated and pervasive production and distribution system in the world. More than anything, that system is dedicated to people working long and hard to sell the products manufactured by the Company. This unique worldwide system has made The Coca-Cola Company the worlds premier soft-drink enterprise. From Boston to Beijing, from Montreal to Moscow, Coca-Cola, more than any other consumer product, has brought pleasure to thirsty consumers around the globe. For more than 115 years, Coca-Cola has created a special moment of pleasure for hundreds of millions of people every day. The Company aims at increasing shareowner value over time. It accomplishes this by working with its business partners to deliver satisfaction and value to consumers through a worldwide system of superior brands and services, thus increasing brand equity on a global basis. They aim at managing their business well with people who are strongly committed to the Company values and culture and providing an appropriately controlled environment, to meet business goals and objectives. The associates of this
Company jointly take responsibility to ensure compliance with the framework of policies and protect the Companys assets and resources whilst limiting business risks.
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BRAND AWARENESS
The biz.system of coca-cola in India directly employs approximately 6,000 people, & indirectly creates employment for many more related industries throw our wash procurement, supply and distribution system. The vast Indian operations comprise 25 companies owned bottling operations & 24 franchises owned bottling operations. The apart a network of contract packers also mfg. a range of the product for company. On the distribution front, 10 tone trucks, open-bay three wheelers that can navigate the narrow alleyways of Indian cities, ensure that our product available in each corner of the country. The coca cola is responsible for the mfg. distribution & sales of product across the country.
HISTORY OF BOTTLING
Coca-Cola originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.
THE COCA COLA SYSTEM

We are a global business that operates on a local scale in every community where we do business. We create global reach with local focus because of the strength of the Coca-Cola system, which comprises our Company and our bottling partnersmore than300 worldwide. Our Company manufactures and sells concentrates, beverage bases and syrups to bottling operations; owns the brands; and is responsible for consumer brand marketing initiatives. Our bottling partners manufacture, package, merchandise and distribute the finished branded beverages to our customers and vending partners, who then sell our products to consumers. All bottling partners work closely with customersgrocery stores, restaurants, street vendors, convenience stores, movie theatres and amusement parks, among many othersto execute localized strategies developed in partnership with our Company. Customers then sell our products to consumers at a rate of 1.6 billion servings a day.
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BRAND AWARENESS
Our business operations are divided into the following geographies: Eurasia and Africa, Europe, Latin America, North America and Pacific as well as our Bottling Investments Group.
MISSION OF COCA-COLA
Create consumer products services and communications customers service and bottling system strategy process and tools in order to create competitive advantage and deliver superior value to-Consumers as a superior beverage experience. Consumers as an opportunity to grow profit through the use of finished drinks. Bottlers as an opportunity to make reasonable to grow profits and value added Suppliers as an opportunity to make reasonable when creating real value added in environment of system wide teamwork, flexible business system and continuous improvement. Indian society in form of contribution to economic and social development.
To Refresh the World... In body, mind, and spirit
To Inspire Moments of Optimism... Through our brands and our actions
To Create Value and Make a Difference... Everywhere we engage.
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VISSION OF COCA-COLA
VISION FOR SUSTAINABLE GROWTH PROFIT: Maximizing return to shareowners while being mindful of our overall responsibilities.
PEOPLE: Being a great place to work where people are inspired to be the best they can be.
PORTFOLIO: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples Desires and needs.
PARTNERS: Nurturing a winning network of partners and building mutual loyalty.
PLANET: Being a responsible global citizen that makes a difference.
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BRAND AWARENESS
VISION 2020
The world is changing all around us. To ensure our business will continue to thrive over the next 10 years and beyond, we are looking ahead to understand the trends and forces that will shape our industry
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in the future. Our 2020 Vision creates a long-term destination for our business. It provides us with business goals that outline what we need to accomplish with our global bottling partners in order to continue winning in the marketplace and achieving sustainable, quality growth. For each goal, we have a set of guiding principles and strategies for winning throughout the entire Coca-Cola system.
VALUE
Coca-Cola is guided by shared values that both the employees as individuals and the Company will live by; the values being: y LEADERSHIP: The courage to shape a better future
PASSION: Committed in heart and mind
INTEGRITY: Be real
ACCOUNTABILITY: If it is to be, its up to me
y y
COLLABORATION: Leverage collective genius INNOVATION: Seek, imagine, create, delight
QUALITY: What we do, we do well
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HINDUSTAN COCA-COLA BEVERAGES PVT.LTD.
Coke in India
Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveal its formula to the government and reduce its equity stake as required under the Foreign Exchange Regulation Act (FERA) which governed the operations of foreign companies in India. After a 16-year absence, Coca-Cola returned to India in 1993, cementing its presence with a deal that gave Coca-Cola ownership of the nation's top soft-drink brands and bottling network. Cokes acquisition of local popular Indian brands including Thums Up (the most trusted brand in India21), Limca, Maaza, Citra and Gold Spot provided not only physical manufacturing, bottling, and distribution assets but also strong consumer preference. This combination of local and global brands enabled Coca-Cola to exploit the benefits of global branding and global trends in tastes while also tapping into traditional domestic markets. Leading Indian brands joined the Company's international family of brands, including CocaCola, diet Coke, Sprite and Fanta, plus the Schweppes product range. In 2000, the company launched the Kinley water brand and in 2001, Shock energy drink and the powdered concentrate Sunfill hit the market.From 1993 to 2003, Coca-Cola invested more than US$1 billion in India, making it one of the countrys top international investors. By 2003, Coca-Cola India had won the prestigious Woodruf Cup from among 22 divisions of the Company based on three broad parameters of volume, profitability, and quality. Coca-Cola India achieved 39% volume growth in 2002 while the industry grew 23% nationally and the Company reached breakeven profitability in the region for the first time. Encouraged by its 2002 performance, Coca-Cola India announced plans to double its capacity at an investment of $125 million(Rs. 750 crore) between September 2002 and March 2003. Coca-Cola India produced its beverages with 7,000 local employees at its twenty-seven wholly-owned bottling operations supplemented by seventeen franchisee-owned bottling operations and a network of twenty- nine contract-packers to manufacture a range of products
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BRAND AWARENESS
for the company. The complete manufacturing process had a documented quality control and assurance program including over 400 tests performed throughout the process. The complexity of the consumer soft drink market demanded a distribution process to support 700,000 retail outlets serviced by a fleet that includes 10-ton trucks, open-bay three wheelers, and trademarked tricycles and pushcarts that were used to navigate the narrow alleyways of the cities. In addition to its own employees, Coke indirectly created employment for another 125,000 Indians through its procurement, supply, and distribution networks. Sanjiv Gupta, President and CEO of Coca-Cola India, joined Coke in 1997 as Vice President, Marketing and was instrumental to the companys success in developing a brand relevant to the Indian consumer and in tapping Indias vast rural market potential. Following his marketing responsibilities, Gupta served as Head of Operations for Company-owned bottling operations and then as Deputy President. Seen as the driving force behind recent successful forays into packaged drinking water, powdered drinks, and ready-to-serve tea and coffee, Gupta and his marketing prowess were critical to the continued growth of the Company PRODUCTION PROCESS The whole production process are showing in the above chart are shows how raw material passes through different process and result in to the finished products. Company is used highly quality refined sugar area is produced modern refineries. The water which is used in coca-cola is first treated and filtered before going in to the manufacturing operation.Production process start with maxing refined sugar with treated water. So, simple syrup is made than this simple syrup is pumped through a filter to ensure its purity and clarity. Than coca-cola concentration. And it is mixed with simple syrup so, the final coca-cola syrup is ready. In the process ultra virus system is used. After preparing coca-cola this final syrup is transfer to de-creator proportional cooler-
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Carbonator. Here air is removed for the treated water proporting meter modswars, the proper Combination de-creator water and coca-cola syrup. The mixture is than cooled and carbonated. Then high purity carbon dioxide is supplied from bulk to the carbonator. After the above process coca-cola is automatically bottled and highly crowned and capped. Then each filled bottle is carefully inspected. After inspecting filled bottles are mechanically placed in cleaned cases which are automatically cleaned before filled bottle are placed, than carry to Your Investment pallets manually to trucks for delivery to sales and other bottles put in the ware house. After selling the products when empty bottles came in to the factory, first empty bottle from trucks. Then this bottle is automatically removed from the cases and transferred to the convergent empty bottles are examined washer unclean. Able and effective in a special bottle washer plant in which bottles are washed very cleanly. The bottle washing operating takes 30 minutes. In the bottle washer plant, bottles are thoroughly washed, cleaned sanitized in uat, caustic, and soda solution. The dirty water is used in gardening, water is given then these washed bottles are very carefully inspected and then this bottle sent of filled coca-cola syrup.
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PRODUCTION PROESS OF COCA-COLA
REFINED SUGAR
WATER TREATMENT
CARBON DIOXIDE
SIMPLE SYRUP
FILTARATION
CONCENTRATION
FINAL SYRUP
DE-CREATOR PROPOTIONER COOLER
FILTER CROWNER
FULL PRODUCT INSPECTION
EMPTY BOTTLE IMDEPECTION
PACKING
BOTTLE WASH
WARE-HOUSE
PREE-IN-FEED INSPECTION
CASE CLEANING UNCASHER 26
BRAND AWARENESS
BRANDS OF COCA-COLA IN INDIA

The Coca-Cola Company offers a wide range of products to the customers including beverages, fruit juices and bottled mineral water. The Company is always looking to innovate and come up with, either complete new products or new ways to bottle or pack the existing drinks. The Coca-Cola Company has a wide range of products out of which the following products are marketed by HCCBPL: Brand is a name term, sign, symbol, or design or a combination of their intended to identity the goods or services of one seller or a group of seller and to differentiate them from those of competitors. The various brands of Coca-Cola in India are the following:
1. COCA-COLA:-
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BRAND AWARENESS
BRAND AMBASSDORS:- Aamir Khan TAGLINE:- Thanda Matalab Coca-Cola
Coca-Cola has a truly remarked heritage. From a humble beginning in 1886. It is now the flog ship brands of the largest manufacturers markers, distributor of non-alcoholic beverages in the world. This is the worlds most famous & old brand. This brand is specially liked by teenagers & youngsters. The competitor on the cola category is Pepsi.
2. DIET COKE:-
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BRAND AWARENESS
TAGLINE:- Taste the power of one less than one calories.

BRAND AMBASSDORS:-
3.THUMPS UP:-
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BRAND AWARENESS
TAGLINE:- Taste the Thunder

BRAND AMBASSDORS:- Akshay Kumar
It is a leading carbonated soft drink and most trusted brand in India. Originally introduced in 1977. Coca-Col Company acquired Thumps UP in 1993. Mostly like by the youngsters specially boys. The competitor of the brand on same category is Pepsi.
4. FANTA:-
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BRAND AWARENESS
TAGLINE:- Rang le Dil Khol Ke. Go bite

BRAND AMBASSDORS:- Genelia Dsouza
The orange drink of Coca-Cola Company is seen as one of the favorite drink since 1940. It entered in India market in 1993. Over the years it has occupied a strong market place and is identified as FUN CATALYS. Fanta has two flavors apple & orange. This is very popular drink among females. Competitor: Mirinda, Parles Appy fizz
5.KINLEY WATER:-
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BRAND AWARENESS
TAGLINE:- Boond Boond Mein Vishwas This comes in two variety-mineral water & soda. Mineral water is used by all but soda is commonly used for alcoholic purpose by adult people. Competitor: Aquafina, Bisleri
6.KINLEY SODA:-
TAGLINE:-
7.SPRITE:-
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BRAND AWARENESS
TAGLINE:- Seedhi Baat No Bakwaas , Clear Hay

BRAND AMBASSDORS:- Shahrukh Khan
Worldwide sprite is ranked as no.4 soft drink and is sold in more than 190 countries. In India sprite was launched in 1999 and today it has grown to be one of the fastest growing soft drink. Sprite is liked by all age groups & people. Jan 09 report of The times of India claims sprite to be the second brand in sales after Thumsup Competitor: 7up & Mountain dew
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1. LIMCA:-
TAGLINE:- Fresh ho jao

BRAND AMBASSDORS:- Riya Sen
Limca is cloudy lemon in flavor. This is very unique in this category .It has white in color. Competitor : Nimbooz
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BRAND AWARENESS
9.MAZZA:-
TAGLINE:- Bina guthli wala aam

BRAND AMBASSDORS:-
This has mango flavor. Maaza is popular among children and women. Competitor: Slice, frooti
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BRAND AWARENESS
10.PULPY ORANGE
TAGLINE:BRAND AMBASSDORS:-
This is orange juice .This contains no sugar & added flavor .This is a family drink. Competitor: Tropicana
THE PRODUCT MIX OF COCA-COLA BOTTLES:
Coca-cola Thums up Sprite Limca Fanta
200ml...300ml...600ml...1500ml... 200ml...300ml...600ml.1500ml. 200ml...300ml...600ml...11500ml... 200ml...300ml...600ml...1150000ml... 200ml...300ml...600ml...1500m
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Maaza(mango) Minitmaid(lemon) Minitmaid (pulpy orange) Kinley (Soda) Kinley (Water)
tp250ml..600ml.1200ml 400ml..1000ml 400ml1000ml 300ml...500ml 1000ml
CANS:
Diet coke Coca-cola Thumps up Fanta 330ml 330ml 330ml 330ml
CONSUMER PREFERENCES
Coca-Cola Thumps up Fanta (Orange) Minute maid (Lemon) Preferred by all type of consumers All type of customers Basically preferred by ladies and kids. Not clearly define.
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BRAND AWARENESS
Maaza Sprite Limca Kinley(soda) Kinley (Water )
Ladies and kids. Youngsters. youngster Mostly those who consumer liquor. Preferred by all type of consumers.
CORPORATE SOCIAL RESPONSIBILITY

As one of the largest and most global companies in the world, Coca-Cola took seriously its ability and responsibility to positively affect the communities in which it operated. The companys mission statement, called the Coca-Cola Promise, stated: The Coca-Cola Company exists to benefit and refresh everyone who is touched by our business. The Company has made efforts towards good citizenship in the areas of community, by improving the quality of life in the communities in which they operate, and the environment, by addressing water, climate change and waste management initiatives. Their activities also included The Coca-Cola Africa Foundation created to combat the spread of HIV/AIDS through partnership with governments, UNAIDS, and other NGOs, and The Coca-Cola Foundation, focused on higher education as a vehicle to build strong communities and enhance individual opportunity. Coca-Colas footprint in India was significant as well. The Company employed 7000 citizens and believed that for every direct job, 30-40 more were created in the supply chain.38 Like its parent, Coke Indias Corporate Social Responsibility (CSR) initiatives were both
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BRAND AWARENESS
community and environment-focused. Priorities included education, where primary education projects had been set up to benefit children in slums and villages, water conservation, where the Company supported community-based rainwater harvesting projects to restore water levels and promote conservation education, and health, where Coke India partnered with NGOs and governments to provide medical access to poor people through regular health camps. In addition to outreach efforts, the company committed itself to environmental responsibility through its own business operations in India including39:
Environmental due diligence before acquiring land or starting projects Environmental impact assessment before commencing operations Ground water and environmental surveys before selecting sites Compliance with all regulatory environmental requirements Ban on purchasing CFC-containing refrigeration equipment Waste water treatment facilities with trained personnel at all company-owned bottling operations Energy conservation programs 50% water savings in last seven years of operations Coca-cola is a world class company in "low margin, high volume" business which means sales of high volume for the product in order to be profitable and complete in the global market. * * Company Owned Bottling Operation (COBO) Franchisee Owned Bottling Operation (FOBO)
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BRAND AWARENESS
COBO :
COBO stand for company owned bottling operations; COBO has been of Coke Company's biggest strategy, which has proved to be winner.
A bottling operation is a capital intensive business, particularly so the returnable bottle market like in India and the investment is the forth level.
Apart from the capital cost of plant and equipment the bottles has to invest in bottles and crates, truck and cooling structure (Visi. Coolers and ice boxes) at the retail point industry estimates @Rs. Crate which is equivalent to the price at which the crate enters the distribution system Bottlers operates on margins around 10% with the bulk of the killing (between Rs. 24 and Rs. 30 per crate or about 20%) being made by the retailer. Excise and other taxes amounting Rs. 40 per crate. The going for a COBO is the risk of coke Company and it is also implied a big attitude change from a totally marketing orientation to an operation mindset.
COBO'S IN INDIA COBOs are present across the nation, the locations are given below:
Mumbai, Bangalore, Ahemadabad, Chennai, Calcutta & Jalpaiguri unit also
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BRAND AWARENESS
FOBO:
FOBO stand for franchise owned bottling operation, in India Pepsi has franchise. In the case the company supplies its soft drink concentrate to its franchies (bottle syrup). Coca-cola has taken a more capital - intensive route of the owning and running its own plants along side those of its franchises. Coca-cola pumped in money to upgrade plants of franchises, which were weaker did not have financial worth were given massive support in form of interest free loans to upgrade their operations. Getting into FOBO has helped Coke Company on several fronts. First, its has enabled Pepsi to focus on marketing operations as much as it has on operation fronts. Another gain of going FOBO is that since the franchises have to invest in plants and machines glass bottles, trucks, and infrastructure, the cost burden has been reduced.
FOBO IN INDIA: FOBO are located at the following places: Delhi, Punjab, Part of Andhra Pradesh, Calcutta and south bengal.
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BRAND AWARENESS
ORGANIZATIONAL CHART OF HCCBPL.
Production Executive Manager (Prodn & Maint.) Maintainance Executive
Manufacturing
Lab Incharge Chemist
Manager (HR)
Executivce / Staff
Office Staff
Sales Manager A.G.M Finance Manager
Executive / Staff
Worker
Executive
Office Staff
Marketing Op. Executive
Executive
Office Staff
Manager Q.A.
Chemist
ETP Operator
Worker
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BRAND AWARENESS
ORGANIGATION STRUCTURE
Vice President Supply Chain
Chief Finance Officer
Human Resource Director Chief Executive Officer Vice President BSG
Regional Vice President (North)
Regional Vice President (Central)
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AGM/AOD Unit 1 AGM/AOD Unit 2 AGM/AOD Unit 3 AGM/AOD Unit4 Region Finance Region Human Resource Region Vice President Region Customer Service Region External Affairs Region Cold Drink Region Legal Region BSG Region Director/Mana ger Market Execution Region Capability Management Region Channel
ORGANIZATION STRUCTURE IN COCA-COLA, INDIA
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BRAND AWARENESS
ORGANIZATION STRUCTURE OF THE SALES DEPARTMENT IN HCCBPL:
Plant Manager Route to Market Human Resource Manager Finance Manager General Sales Manager Area Sales Manager Sales Executive Marketing Channel Manager Area Capability Manager Key Accounts Sales Trainers Market Developer Distributors And Salesmen
AGM/AOD
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BRAND AWARENESS
COMPETITORS TO HCCBPL
The competitors to the products of the company mainly lie in the non-alcoholic beverage industry consisting of juices and soft drinks.
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The key competitors in the industry are as follows:
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PepsiCo: The PepsiCo challenge, to keep up with archrival, the Coca-Cola Company never ends for the World's # 2, carbonated soft-drink maker. The company's soft drinks include Pepsi, Mountain Dew, and Slice. Cola is not the company's only beverage; PepsiCo sells Tropicana orange juice brands, Gatorade sports drink, and Aquafina water.
PepsiCo also sells Dole juices and Lipton ready-to-drink tea. PepsiCo and Coca-Cola hold together, a market share of 95% out of which 60.8% is held by Coca-Cola and the rest belongs to Pepsi.
Nestl: Nestle does not give that tough a competition to Coca-Cola as it mainly deals with milk products, Baby foods and Chocolates. But the iced tea that is Nestea which has been introduced into the market by Nestle provides a considerable amount of competition to the products of the Company. Iced tea is one of the closest substitutes to the Colas as it is a thirst quencher and it is healthier when compared to fizz drinks. The flavored milk products also have become substitutes to the products of the company due to growing health awareness among people.
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BRAND AWARENESS
y Dabur: Dabur in India, is one of the most trusted brands as it has been operating ever since times
and people have laid all their trust in the Company and the products of the Company. Apart from food products, Dabur has introduced into the market Real Juice which is packaged fruit juice. These products give a strong competition to Maaza and the latest product Minute Maid Pulpy Orange.
ADVERTISING
Advertising is a non promotion of goods & services by sponsor who can identified and who has paid for his communication. Their purpose of advertisement is to sell something goods or services, idea ,person or place. BRAND AMBASSDORS & TV COMMERCIALS
COLA WAR (neck to neck) Bollywood rising stars Asin (left) for Pepsicos Mirinda,Genelia Dsouza (Right) for cocacolas Fanta
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BRAND AWARENESS
Tennis star Sania Mirza for Sprite
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BRAND AWARENESS
Bollywood star Aamir Khan for Coke
Bollywood star Akshay kumar for Thums up
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Sprite seedhi baat TV add
Limca fresh ho jao TV add
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Minute maid pulpy orange TV add
Bollywood superstar Shahrukh Khan new Brand Ambassador of Sprite
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BRAND AWARENESS
PROMOTION BY THE COMPANY Promotional strategy during IPL matches
Lucky Coupon Dinner with kings XI Punjab
Sprite kholega toh bolega IPL Season 2
Riding on the passion of T20 cricket amongst consumers, Brand Sprite, Official Pouring Partner of Kolkata Knight Riders (KKR) had announced the launch of a Special edition Sprite Kolkata Knight Riders bottle. The latest initiative was a part of brand Sprites larger consumer engagement program to leverage the second season of DLF IPL, 2009.
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BRAND AWARENESS
Independent research reports have shown, out of the 230 million mobile phone users in the country, the youth continues to be the largest users of mobile phones. Combining this key insight with the passion of T20 cricket, company had launched a special edition Sprite Kolkata Knight Riders bottle with insignia of key players.
Complimenting the innovation, Sprite was also rolling out a special Kholega Toh Milega digital initiative in association with KKR and Nokia.
In the offer consumers just need to drink Sprite and look out for a unique 9 digit code under the crown and SMS the code. Lucky consumers get once-in-a-lifetime opportunity to meet Shahrukh Khan and members of the KKR team. In addition, consumers also get a chance to win a Nokia mobile phone every hour. The entire initiative was applicable RGB and also on all PET packs of Sprite. To create awareness about Kholega Toh Milega digital initiative, the company had launched a mass media campaign featuring Shahrukh Khan, owner KKR, to be telecast on all the leading TV channels across India.
PROMOTION DURING OFF SEASON

Limca Launches Laptop Ki Barish Consumer Initiative
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BRAND AWARENESS
Coca-Cola India has announced the launch of its innovative Limca Laptop Ki Barish consumer initiative nationally. As part of this unique initiative a computer generated lucky draw would provide consumers a chance to win HP Mini Laptop every hour for the next 45 days. The initiative is applicable to 200ml, 300ml returnable glass bottles (RGB) and also on 500 ml, 600 ml 1.25, 1.5, 2 & 2.25 liters PET bottles of Limca. As part of the under the crown initiative consumers just need to SMS LIMCA followed by a 9 digit unique code to 58558 from their GSM / CDMA mobile phones.
The national initiative is designed to leverage the popularity of digital media like mobile phones (Both GSM & CDMA & IVRS), internet and laptops amongst soft drink consumers and would run from 1st August to 14th September, 2009
Marketing Mix
Marketing Mix is the set of marketing tools that the firm uses to pursue its marketing objectives. It has a classification for these marketing tools. These marketing are classified and called as the Four Ps i.e. Product, Price, Place and Promotion.
The most basic marketing tool is product which includes product design, quality, features, branding, and packaging. A critical marketing tool is price i.e. the amount of money that customers pay for the product. It also includes discounts, allowances, credit terms and payment period.
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Place is another key marketing mix tool. And it includes various activities the company undertakes to make the product accessible and available to the customer. Some factors that decide the place are transport facilities, channels of distribution, coverage area, etc.
Promotion is the fourth marketing mix tool which includes all the activities that the company undertakes to communicate and promote its product to target market. Promotion includes sales promotion, advertising, sales force, public relations, direct marketing, etc.
Product
A business needs to consider the products that it produces and the stage of the product life cycle that a product is at. Marketing strategies will vary according to the type of product and its stage in life cycle.
In marketing, a product is anything that can be offered to a market that might satisfy a want or need. It is of two types: Tangible (physical) and Intangible (non-physical). Since services have been at the forefront of all modern marketing strategies, some intangibility has become essential part of marketing offers. It is therefore the complete bundle of benefits or satisfactions that buyers perceive they will obtain if they purchase the product. It is the sum of all physical, psychological, symbolic, and service attributes, not just the physical merchandise. All products offered in a market can be placed between Tangible (Pure Product) and Intangible (Pure Service) spectrum.
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A product is similar to goods. In accounting, goods are physical objects that are available in the marketplace. This differentiates them from a service, which is a non-material product. The term goods is used primarily by those that wish to abstract from the details of a given product. As such it is useful in accounting and economic models. The term product is used primarily by those that wish to examine the details and richness of a specific market offering. As such it is useful to marketers, managers, and quality control specialists. A service is a non-material or intangible product - such as professional consultancy, serving, or an entertainment experience.
The Pepsi-Cola drink contains basic ingredients found in most other similar drinks including carbonated water, high fructose corn syrup, sugar, colorings, phosphoric acid, caffeine, citric acid and natural flavors. The caffeine free Pepsi-Cola contains the same ingredients but no caffeine.
Some of the different and varied brands of Pepsi are as follows:
Price
In economics and business, the price is the assigned numerical monetary value of a good, service or asset. Price is also central to marketing where it is one of the four variables in the marketing mix that business people use to develop a marketing plan. Pricing is a big part of the marketing mix. Choosing the right price and the right pricing strategy is crucial to the marketing process.
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BRAND AWARENESS
The price of the product is not something that is fixed. On the other hand the price of the product depends on many other factors. Some times the price of the product has got nothing to do with the actual product itself. The price may act as a way to attract target customers. The price of the product is decided keeping many things in mind. These things include factors like cost incurred on the product, target market, competitors, consumer buying capacity etc. Pepsi again decides it price on the basis of competition. The best think about the company Pepsi is that it is very flexible and it can come down with the price very quickly. The company is renowned to bring the price down even up to half if needed.
Place
Place is a term that has a variety of meanings in a dictionary sense, but which is principally used in a geographic sense as a noun to denote location, though in a sense of a location identified with that which is located there. In marketing, place refers to one of the 4 P's, defined as "the market place". It can mean a geographic location, an industry, a group of people (a segment) to whom a company wants to sell its products or services, such as young professional women (e.g. for selling cosmetics) or middle-aged family men (e.g. for selling family cars). Pepsi again has spread worldwide. Pepsi when entering a new market does not go in alone but it looks for partners and mergers. Till now Pepsi has collaborated with companies like Quaker Oats, Frito-lays, Lipton, Starbucks, etc. Pepsi like Coke has spread all over the world. It is because of this worldwide
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spread that now it is coming up with Advertisements which can be broadcasted in the different nations in the world.
Promotion
This refers to the promotion of the product to the target market. This is achieved through a combination of: advertising: use of electronic and print media. The "reach" (how many people will see the advert), frequency (how many times will I advertise the product?) and impact of the advertising must also be evaluated.
Promotion is one of the four aspects of marketing. Promotion comprises four subcategories: 1. Advertising 2. Personal selling 3. Sales promotion 4. Publicity and public relations
Personal selling: what happens in the "shop", contact between sales people and consumers or customers.
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Sales promotion: use of gimmicks and incentives e.g. competitions.
Sponsorship and promotional licensing: including specific products sold under license that promotes the business (e.g. football jumpers).
Publicity or public relations: "adversarial" in local papers or special promotional materials.
The specification of these four variables creates a promotional mix or promotional plan. A promotional mix specifies how much attention to pay to each of the four subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image. Both the companies Pepsi and coke are famous for their promotions. The rivalry was first started when Pepsi started with its blind taste tests known as the Pepsi Challenge. The challenge is designed to be a direct response to critics who allege that Coca-Cola and Pepsi-Cola are identical drinks, with no meaningful differences. The challenge takes the form of a taste test. At malls, shopping centers and other public locations, a Pepsi representative sets up a table with two blank cups, one containing Pepsi and one with Coke. Shoppers are encouraged to taste both colas, and then select which drink they prefer. Then the representative reveals the two bottles so the taster can see whether they preferred Coke or Pepsi. If Pepsi is revealed, the shopper is given a small prize. The implication is that Pepsi tastes better than Coke, and thus consumers should purchase Pepsi.
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OBJECTIVE WORK OF STUDY

y To get the retailers wants in terms of product preference. y To know effectiveness of the marketing strategy & Brand awareness in market y To know most preferred brand in siliguri market. y Ensuring the visibility of the product. y Ensuring the availability of product in outlets. y To know about company offering more promotion to the outlets. y Ensuring the outlets complain response from the company y Evaluating the cooler condition in the outlets. y Evaluating the competitors strength & weakness in market. y Retailers expectation from company.
RESERCH METHORDLOGY
Title of the study:
Study on Brand Awareness of chilled Beverages in Siliguri Market
According to the title necessary problems is that what are marketing strategy & sales promotion techniques of coca-cola for retailers in market.
Types of Research:
Exploratory, because I am this research. I am exploring the strategies of company.
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BRAND AWARENESS
Objective of the work:

Consumption of soft drink has increased tremendously in India. Every age of group like it, now a days, it become a household necessary item. In field of marketing many kind of survey are conducted by coca cola team time to time. This is end & last feed back for any kind of organization. By the specific survey, which was conducted by coca cola organization want to know about the right picture of market of siliguri.
VARIABLES
Market variables
1. Display items 2. Visicooler
Sales promotion variables

1. Discount for retailers 2. Scheme for retailers
WORKING METHODOLOGY
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Route visit:We visited the routs which the distributors vehicles where the distributers supplies the product. I observed the display norms for outlets in all rout and each type of outlet Every morning I went to one corresponding route and observed all techniques of selling product to retailers by coca cola sales man & also tries to know the mentality of the consumer & retailers.
I visited the following routs;-
College para Hakim Para Ahram Para Panjabi Para Haiderra Para Rabindra Nagar Sukanta Nagar Chyanya Para GugoMali Ashi Ghar
Raja more Subash pally Hati More Court More Mahabirstan New Cinema road DBC Road S.F Road Khal Para M G Road
Million Palli Babu Para Shakti Nagar Iskan Road Jyoti Nagar Sastri Nagar Sevoke Road Cheak Post Salugara Gandhi Nagar
Junction Mahanda Para Pradhan Nagar ChampaSari Devi Danga Kholbadi Million More Darjeeling More Matigara Bagdogra
Medical More Shiv Mandir New Jalpai More Etc..
With this work I asked to outlets .
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1. Name of outlets 2. Proprietor Name 3. Area 4. Contact number 5. Channel 6. MOST PREFERRED BRAND
A B
LEMON BASED 1. LIMICA 2.Sprite 3. 7 UP 4. DEW 5. NIMOOZ 6. NIMBOO FRESH ORANGE BASED 1. FANTA 2. MIRINDA 3. BOTH
F
MILK BASED -1. Amul 2. Amrit 3.Mother Diary 4.Himul
COLA BASED 1. Coke 2. Thumps up 3.Pepsi
MANGO BASED 1.MAZZA 2. SLICE 3. FROOTY
LOCAL BASED- 1. LASSI 2. JUICE
FRUIT BASED
7. PREFFERED SIZE PACK
1.200ml.2. 300ml
3. 600ml 4. 1500ml 5. 2ltr
8. WHICH COMPANY OFFERING MORE PROMOTIONS. 1. Coca Cola 2. Pepsi 3. Frooty 4. Amul. 5. NoBody 9. WHICH COMPANY RESPONSE TO COMPLAIN IS QUICK 1. Coca Cola 2. Pepsi 3. Frooty 4. Amul. 5. NoBody 10. WHO BUYS ITA.Age-(1)0 to 20 (2 ) 20 to 30 (3) 30 to 40 (4) 40 to above B- Sex- 1.Male 2. Female 3. Both
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11. WHICH OCCASION OUTLET IS SELLLING MORE 12. COOLER 13. CONDITION AND DISPLAY 14. CONOSUMERS FEED BACK AND DISPLAY
ANALYSIS
RESEARCH FOR MARKETING STRATEGY COCACOLA MARKETING STRATEGY
y y y y y y y y y y
Focus on availability of product in market. Focus on availability of product in outlets. Regular market vigilance by Market developer. Distribution of product according to locality. Extra focus on monopoly outlets. Aggressive advertisement. Social festival. Target core brand. Satisfy market priorities. Focus on villages.
Focus on availability of product in market:
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BRAND AWARENESS
Coca cola works on dikega to bikega philosophy. This is the main formula of the marketing strategy of each company. So availability of product in the market is clear. For this reason market developer daily come in market to check their product availability.
Focus on availability of product in outlets:
There is big difference between availability of product in market & outlets. Coca cola wants that their product displayed in each outlet in market, so it is important that the product first availability in market after then it put in outlets. Best example (College para)
Focus on visibility of coke product in outlets:

The aim of coca cola is that its product should be visible for the customers, so company provide to retailers racks & so many display items. Now a days company giving visicooler to retailers for visible their chilled product in market for more sale.
Regular market vigilance by Market developer:

To know the position of coke products in the market. Coca cola appoint some executives those go in market and checked availability, visibility of product, take care of companies assets, check visicoolers & talk to shopkeeper & take feed back about their product.
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Distribution of product according to locality:
Coca cola company distributes their schemes according to area. Are on place where soft drinks sold in a large manner, on those place company gives good scheme to shopkeeper & retailers
Extra focus on monopoly outlets:

Outlets which only sales coca cola product & gives good sales to company are consider in this category. Company gives extra schemes, discount & other gift to those shops & tries to keep them happy & make long relationship. Problems of these kind outlets resolve as soon as possible.
Aggressive advertisement:
Coca-cola use the concept of aggressive advertisement for sales promotion. Company introduce different schemes & advertisement which electronic & print media. These advertisements build Brand Image & establish awareness. Brand Ambassador play an important role. Brand Ambassador encourage today youth to trust their instincts, influence them. Successful advertisement campaigns like taaza mango maaza mango & botal Mein aam, maaza hain naam Help lot to make market image of maaza. Coca-cola advertising can gains jo chaho ho jaye, life ho to asi & thanda matlab coca cola were very popular & had enter in youth vocabulary.
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BRAND AWARENESS
In 2002 company launched the campaign thanda matlab coca-cola which is sky rocketed the brand. Coca-cola launched so many advertising for rural market. Amir khan sai oye soniyo thanda pio.
Social festivals in india:
Coca-cola company time to time introduces social festivals in India.
MARKET SEGMENTATION OF COCA-COLA
Market can be segmented along with 3 lines-channel cluster, locality income, outlet volume.
MARKET SEGMENTION MODELS
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CHANNEL CLUSTER
Based on consumption occasion
Convenience
Grocery
Annual KO VPO Diamond : > 800 cs Gold : 500-799 cs Silver : 200-499 cs Bronze : < 200 cs
Eating & Drinking
DIAMOND
GOLD
SILVER
BRONZE
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Classification of outlets on the basis of volume
There are four types of outlets according to the volume of sales of the outletDiamond Gold Silver Bronze 800>C/s & above per year 500-799C/s per year 200-499C/s per year <200C/s per year
CHANNEL CLUSTER
(A) GROCERY STORE
Grocery (customer profile): Store stocking a variety of regular uses household items. The channels provide an opportunity for penetration as it propels home consumption. It includes all kirana stores,juice , departmental stores, supermarkets, provision stores etc. Necessary Availability - 1.5 liter and 200ml and 600ml
(B) EATING & DRINKING CHANNEL 1

Eating and Drinking Channel: Outlets range from the high-end restaurants to the smaller dhabas. These outlets offer multiple opportunity to effect sales as people usually order something to drink along with food. It includes - Restaurants - Bars and Pubs - Dhabas - Cafes
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(C) EATING & DRINKING CHANNEL 2

It includes bakery, sweet shops, tea shops, soft drink shops and juice centre.
(D) CONVENIENCE CHANNEL
Pan/bidi shops (customer profile) : This segment includes PAN BIDDI outlets that stock cigarettes, mint, confectionary. It covers STD/ISD phone booths, travel channel etc. Small outlets that mainly sell 200ml or 300ml bottles. They may also sell 600ml
BRAND ORDER SEQUENCE OF COCA-COLA

COLOJ-K
COLA
LEMON
ORANGE
JUICE
KINLEY
COKE THUMS UP
FANTA
KINLEY
SPRITE LIMCA
MAAZA
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METHOD OF SALES PROMOTION

Various types of sales promotion method are being used in organization in coca-cola. This following methods are using in sales promotion techniques. Consumer sales promotion methods:Consumers sales promotion methods are those methods which are directly at customers to influence them to buy the companys product. There are some consumers promotion devices. y y y y y Free trials Samples Premium Bonus stamp Cash refund offer
Trade, wholeselers,retailers sales promotion:Trade sales promotion method is an incentive given to middle man to buy. Goods in large quantity farm the producer on manufacturer.
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These aresy y y y y y Discount Display & advertising allowance Buy-back allowances Store demonstration Free goods Free tours etc.
Sales promotion method:Sales promotion method is those methods which intended to motivate the sales force to increase sales. This method support a sales man to perform his job more effective & sincerely.
y y y
Bonus to sales force Sales force contest Sales meeting convention & conferences.
SALES & DISTRIBUTION

Selling is process of delivering the finished goods to the retailers. Pepsi uses the following types of selling:
1. Direct Selling. 2. Indirect Selling.
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Direct Selling
Direct selling is the system in which the goods are sold to the retailers through direct sale agent of the company. PepsiCo sells its products through direct route agents which are appointed by the company itself; these route agents deliver the goods to the retailers through the company owned trucks. The route agents are provided a specific area in which they have to sell the product and every route agent has to sell in his respective area only. The invoice in this type of sale is charged to the company.
Indirect Selling
Indirect selling is the system in which the goods have to pass through intermediaries in being delivered to the retailer. The company appoints distributors who work as middlemen between the company and the retailer. Indirect selling can be further divided into the following heads: (1)Primary Selling i.e. (sale from the company to the distributor)
(2)Secondary selling i.e. (sale from the distributor to the retailer) (3)Tertiary selling i.e. (sale from the retailer to the consumer) The company is mainly concerned with the primary and the secondary sales; it keeps track of the secondary sales to gauge the final sale of the company. Company appoints distributor for specific area covering specific number of retailers.
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Retailers are the customer for the company. Company has distributors who deliver the goods to the retailers. Distributors are provided different volume of sales according to the past records or through market survey. Certain security deposit & glass deposit is charged from the distributor.
CHAIN FOLLOWED FROM MANUFACTURE TO DISTRIBUTION
Manufacturing Plant, FAIZABAD (H.P)
Sales and Distribution Operations
Distributors
Outlets
Outlets
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BRAND AWARENESS
Outlet Activation According to RED (Right Execution daily)
RED (Right Execution Daily): It means to maintain the visional according to a fix set of coke product which is known as COLOJ-K, it means the set will follow a particular brand order. Thums-Up will take first place after t.4.at sprite or Limca , Fanta, Maaza and water or soda will take this RED also take care of the S.G.A ( Sells Generating Assets) Activation - Activation means doing things in and around the coke outlet that triggers Consumption / Purchase of Coca-Cola Products. The important parts of activation are:
Placement of visicooler at Itot spot location Availability of the products. Right location of display racers Impactful Communication of price message
The visicooler standards of all the channels
Low Diamond Gold Silver Bronze 20c/s+1still cooler 7c/s 4c/s Ice Box
Medium 20c/s 9c/s 4c/s Ice Box
High 20c/s 9c/s 7c/s Ice Box
To measure the impact of Right Execution Daily (RED) a survey is done by A.C. Nielsen (a consultant) every month. A.C. Nielsen conducts a survey by visiting all the RED activated outlets and benchmarks it on the
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BRAND AWARENESS
prescribed Merchandising standards of RED. A monthly report is send to Hindustan Coca- Cola Beverages Private Limited. The report is called as To create the Red Report A.C. Nielsen asks a set of question from the retailers which are as follows:
Related to Visicooler:
Is Cooler in the Hot Spot Location?
y y
Does it have all the products of Coca-Cola available? Is the display of the Coca-Cola display of the products in a standard such as sprite, Thums up, Maaza, Fanta and Limca",)
y y
Is cooler working properly? Is the cooler pure?
Related to Price Communication:
Is there proper price display of the products?
Related to product availability:
All the brands should be present in the every distribution channel but main concern is that 300 ml should be present in the every channel and 600 m1 and 1.5 litters per bottles should be present in the Eating and. drinking, convenience and Grocery shop.
RED SCORE TRACKING
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The performance of market developer is measured on the basis of score tracking. Tracking will be done of the following Parameters: 1. Visi-cooler 2. Availability 3. Activation Elements TOTAL 35 points 40 points 25 points 100 points
These 100 points are distributed in various Parameters explained in the following table
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RED Scoring Sheet

Grocery E&D Conv. D G S D G S D G S
4 10 3 2 10 6 35 4 10 3 2 10 6 35 4 12 22 4 8 16 10 6 4 4 16 10 4 40 10 10 5 4 10 3 2 10 6 35 4 10 3 2 10 6 35 4 10 3 2 10 6 35 4 25 25 14 10 10 4 5 5 13 3 4 10 3 2 10 6 35 4 10 3 2 10 6 35 4 10 3 2 10 6 35 18 4 13 3 4 10 3 2 10 6 35 18 4 14 4
RED
1 2 3 4 Visicooler 5 6 7 1 2 3 4 Availability 5 6 7 8 1 2 3 4 5 Activation 6 7 8 9
Parameter
Is a coca cola cooler present Is the cooler as per standard Is the cooler in prime location Is the visicooler in a working condition Is the visicooler light working Is the cooler 100% pure Is the cooler brand order compliant Total Can RGB-CSD RGB-Maaza Mobile-CSD Mobile-Maaza LARGE PET-CSD LARGE PET-Maaza TP-Maaza Total Warm Display Rack Is the rack pure and charged Shelf Display Crate display with wrap Flange/Standee/GSB/ DPS board/Flex board Aerial Mobile Hanger Menu board/Menu card Combo communication Branded table mat/table vinyl Total
16 4 16 4 40 10 10 5
2 40 40 40 40 40 8 10 7 5 5 5 5 5 5 10 5 15 15 15 5 5 25 25 25 25 25 25 25
2 40 40 10 10
5 10 10 5
25 25
ACTIVATION ELEMENTS GROCERY

y 3 Tier Rack y 1 Tier Rack
80
BRAND AWARENESS
y Arial Mobile Hanger y Table Top Display y Self Display
SELF DISPLAY
EATING & DRINKING

y Tripod Stand y Lit Combo y Non-Lit Combo y Salt & Paper Tent Card y Regular Tent Card
81
BRAND AWARENESS
y Menu Boards y Changeable Insert Boards y 3 cups Strategy Unit y Changeable Standee y Changeable Hanging Insert Board y Counter Utility Display
DISPLAY OF RACK
CONVENIENCE
y 1 Tier Rack y Table Top Rack y Arial Mobile Hanger
Visi-cooler position, display & Brand Order Compliance
82
BRAND AWARENESS
83
BRAND AWARENESS
PROJECT PROFILE
Brand Awareness is a new marketing strategy adopted by Hindustan Coca Cola Beverages Private Limited. By this new marketing strategy coke can will to know the real position of the market and ensure services to its customers effectively and efficiently at a lesser cost. For the effective awareness implementation by coca cola plays a vital role for to apply modern rule for which company will able create best marketing strategy in the market to compare as its effective competitors.
In more than 2 months summer training work we received an exclusive project work. The work done at Siliguri market
Project work:-.Collecting Outlet Information, Set Up Cooler & Display Items. Team coordinator:-Arindam Sikdar(ASM)
PROCESS OF PROJECT WORK

The step adopt for complete of formation the work. y Finding of outlet names and Proprietor Name
84
BRAND AWARENESS
y y y
Identify outlet which sale coke product. The shop keepers demand & agreed for monopoly. Prime location (out side at the entrance) outlets which attract more foot fall(customers) towards the store.
Ready for all agreement those have coca-cola.
OUTLETS WHERE SET COOLER. 1. 2. 3. 4. 5. 6. 7. 8. Trendz Ratan Debnath Dutta Pan Ghar Chyan Food Plaza Anjali Stores Love N fine Cake R Us Park Corner
OUT LETS WHERE SETTING RACK 1. 2. 3. 4. 5. Maha maya Stores Lok Nath Pan Ghar Sunita Stores Parbati Store Maha Dev Mistano Bhandar..
85
BRAND AWARENESS
I have installed more than50 coolers 10 hanging rack in outlets with MD
COOLER INSTALATION PROCESS:Company set the cooler in a systematic way the way is following. 1. 2. 3. 4. To know where the cooler is sitting inside the outlet or outside the outlet. If outside then the night cover is set at the place where cooler will set. After establishment of the guarder then the cooler set is guarder. When the cooler has been set in guarder then the price communication on the cooler tray & set the trays properly in cooler.
5. 6. 7. 8.
When the cooler is properly installed @outlet after it charged by coke products as follow the brand order. We also set the menu board on E & D outlets. On convenience & grocery outlets we put there also hanging rack. Set up warm display on outlets
BENEFITES OF INSTALLATION A COOLER OUTSIDE THE OUTLET
y y y y y y
Large income. More consumers will buy beverages form shop. Increase the selling space. Outside cooler arouses more consumer interest & increase sales through good beverage exposure. Outside cooler, It enlarge the amount of consumers visiting outlets. Easier access to chilled product triggers the consumers purchase impulse. Effective use of shop space. Saving store/warehouse area.
86
BRAND AWARENESS
y y
Attractive & convenient of beverages presentation. Complimentary installation & services.
PITA-papulation+incident+transaction+average profit.
BENIFITES SETTING A COOLER INSIDE THE OUTLET:
y y y y y
Large income. More customers will buy beverages from shop. Easier access to chilled product triggers the consumers purchase impulse. Chilled beverages taste batter & hold grater value for customers. Effective use of shop space. Saving store/warehouse area. Complimentary installation & service.
BENEFITES OF INSTALLATION A VISI COOLER:
y y y y y
Attractive presentation of products. Consumer convinces easier access to the products. Increase in sales & income. When consumer see the product he willing to buy it. It fills the consumers want & willingness. Sales person easily know that what is in our cooler.
BENEFITES OF SETTING UP MENU BOARDS WITH COMBO:

y Transaction value increase(meal+beverages)& as a result, raise trade turn over & income.
87
BRAND AWARENESS
y y y y
Attractive offer for the customer. Combo visualization shorter consumers decision making time. Seeing saving communication consumers perceive combo as promotion & buy them willingly. Combo price is prominently visible to the customer.
BENEFITES OF SETTING UP HANGING RACK:

y y y y y Easier access to product for consumers. Easier product marcendising. Product in order & visible. Selling space enlargement using in small outlets. Placed in consumer route will trigger impulse so that a lot of consumers will buy beverages in shops that increase transaction value.
DATA COLLECTION
The data which I have collected are purely primary data. A total of around twelve hundred outlets were visited in siliguri market. By that I have collected the details of the retailers and took some suggestion from them. I worked with each MD some days which helped me to analyse the market based on the geographical location. The only limitation I have faced while collecting the data is Bengali language. But after I was able to compensate this limitation. The final PJP for Siliguri market is given as follows. Each route that I have submitted here is based on the geographical coverage that each MD can make every day.
TOOLS FOR USING DATA CLASSIFICATION

1. MOST PREFFERD BRAND (A, B, C, D, E, F) A- COLA BASD-1.COKE 2.THUMPS UP 3. PEPSI B:- ORANGED BASED-1.FANTA 2.MIRIANDA
3.BOTH C:-LEMON BASED-1.LIMCA 2. SPRITE 3. 7 UP 4. DEW 5. NIMOOZ 6. NIMBU FRESH
88
BRAND AWARENESS
D:-MANGO BASED-1.MAZZA 2. SLICE 3. FROOTY E:-LOCAL BASED- 1.LASSI 2. JUICE F:- MILK BASED- 1. AMUL 2. AMRIT 3. MOTHER DIARY 4. HIMUL F
2.PREFFERED SIZE PACK (G):- 1.200ML
2. 300 ML 3. 600ML 4. 1.5 LTR 5. 2 LTR
3. WHICH COMPANY OFFERING MORE PROMOTIONS ( H) :- 1.COCA COLA 2. PEPSI 3. FROOTY 4. AMUL 5. NO
4. 5.
WHICH
COMPANY RESPONSE TO COMPLAIN IS MORE QUICK ( I SAME....AS
3RD NO. ..
WHO BUYS IT ( J, K) :-
I- AGE- 1. 0 TO 20 2. 20 TO 30 3. 30 TO 40 4. 40 TO ABOVE
J- SEX- 1 MALE 2. FEMALE 3. BOTH
6. WHICH OCCASION YOU ARE SELLING MORE ;- ( L)... LIKE PUJA, SUMMER ETC..
OUTLET NAME
PROPRIETOR NAME
CONTACT NO.
AREA
CHANNEL
park korner
Jiban Biswash
9832064649
Nag pan bhander M/S Tapan kumar joy Dutta pan ghar S.communication Banti shop Chayan's Food Plaza
Nag M/S Tapan kumar jay Subrata Dutta Shankar Das Dilip Som Chayan Bishwas
no 9832061665 no 0353-531382 9832063090 9832603588
College para,Children's park more College para,Children's park more college para College para,Beside sili. Co.main gate College para College para College para College para,Nandalal basu sarani College para,Nandalal basu sarani
Grossery
Puja
Convenience Grossery Convenience Convenience Grossary E&D
1 1 1 1 2 2
2 2 2 2 2 2
1 1 1 1 1 1
* 1 1 1 1 1
* * * * * *
* * * * * 1
5 1 3 1 1 3
1 2 1 1 1 1
1 2 1 1 1 1
3 2 1 1 1 1
1 1 2 3 3 3
Summer Summer Saraswa puja Saraswa puja Saraswa puja Saraswa puja Saraswa puja Saraswa puja
Trends
Gautam
0353-258495
Grossary
Ratan Debnath
Ratan Debnath
9749685826
E&D
89
BRAND AWARENESS
Sanjay stores
Dipak Sarkar
9832603636
1 2 3
Mamta store Himul milk parlar Rajkanya
Ratin Kundu Biman Dutta Chandan Banerjee
9832312881 9832589216 9434887575
College para,Ashutosh Mukherjee road College para,Ashutosh Mukherjee road College para Beside Bagha jatin park, Coolege para Hakim para,Rasbihari sarani Hakim para,1no. Balai das Chatterjee road Hakim para
Grossary
Puja
Grossary E&D Grossary
2 2 2
* 1 *
1 1 1
1 1 *
2 1 *
1 1 1
1 1 2
2 1 1
1 2 1
2 2 2
3 1 3
Puja Puja Puja
Seema store
Shymal Sarkar
9832601100
Grossery
Puja
5 6
Telepoint Angali stores
Ashish Ghosh Shubhankar saha
9434351303 9641748965
Grossery Grossery
2 1
2 2
2 1
2 1
1 *
1 *
4 3
1 1
1 1
1 2
2 2
Summer Summer
7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7
Menoka store Food heaven Shivnath store Gauri Shankar mkt. cantine Radha Gobinda bhander Maha Laxsmi pan bhandar Ankur Hotel Gupta & sons Badsa biriani hut Loknath pan bhander Bela's Conflectionary South Indian dish Sundaram Sunny stationary Bashudeb Radhe Raman Trade Swapna Food & corner New Gandeswari stores Bharti enterprise R.S.bhandar Poddar store
sujit Prasad Santu Talukder N.K. Saha mkt. comity Nitai Pramanik NO Prem kumar Sajal Gupta Basabendra Roy Bikash Saha Anirban Bishwas Nagraj S.Roy Khakan Ghosh C.R.Pal Sujit Kar Saikad Kundu Dhruba Ghosh Anand gopal saha Rajib Das Gupta S.Poddar
9232759897 9832391778 9932952764 9749398724 8101483860 no 8101209636 9932792019 9641330010 9832645750 9832094253 9932915032 9434352244 03532528414 2529597 9832344435 9832462908 9832012288 9232988838 9749062333 9832094327
Hakim para Hakim para Hakim para,Bimal sinha sarani Hakim para,Bimal sinha sarani Hakim para,Haren Mukherjee road Hakim para,Rishi Arbinda road Hakim para,Rishi Arbinda road Hakim para,Rishi Arbinda road Hakim para,Rishi Arbinda road Hakim para,Rishi Arbinda road Hakim para,Rishi Arbinda road Hakim para,Raja rammohan roy road Hakim para,Raja rammohan roy road Hakim para,Raja rammohan roy road Hakim para,Raja rammohan roy road Hakim para Hakim para,A.P.Sarani Hakim para,A.P.Sarani Hakim para,J.C.Bose road Hakim para,S.P.sarani Hakim para,khelaghar more
Grossery Grossery Grossery E&D Grossery Convenience E&D Convenience E&D Convenience Grossary E&D Grossary Grossary Grossary Grossary E&D Grossary Grossary Grossary Grossary
1 1 2 3 2 2 2 1 1 2 2 1 3 2 1 2 2 1 1 2 2
2 2 2 4 2 2 2 2 2 2 2 4 2 2 3 2 2 2 2 1 2
1 1 1 2 1 1 1 1 1 2 1 1 1 2 1 3 1 2 1 1 1
1 1 1 * 1 1 1 1 1 2 1 1 1 3 1 1 1 1 1 * 1
* 2 1 * 1 * 1 1 * 1 * * 2 1 * 1 * 1 * * 2
* 2 4 * 1 * 1 1 * 1 1 * 1 1 * 1 1 1&4 * 1 1
1 1 2 6 1 3 3 1 1 3 1 3 4 1 4 4 1 4 1 1 1
1 1 2 2 1 1 1 1 1 2 1 1 1 2 1 1 1 1 1 1 1
2 1 1 1 1 1 1 1 1 2 2 1 1 1 2 1 1 2 1 1 1
2 1 2 3 2 2 2 3 2 2 3 2 2 2 3 3 2 1 1 2 1
3 2 3 3 1 3 1 3 2 1 1 3 1 1 1 1 1 1 1 3 1
Puja Summer Puja Puja Puja puja,1st baishakh Summer puja puja 1st baish puja puja puja shashti puja Puja Summer puja,1st baishakh Summer puja puja
90
BRAND AWARENESS
8 9 0
Love nN Fine Parul General store Parul Variety store
Jiban Biswash Ashok Baroi Malay Baroi
9832064649 03532531863 no
Hakim para,khelaghar more Hakim para,khelaghar more Hakim para,khelaghar more Hakim para,Rasbihari sarani Hakim para ,J.C.Bose road Hakim para,J.C.Bose road Hakim para,J.C.Bose road Tilak road,Hakim para Tilak road,Hakim para Haren Mukherjee road , Hakim Para Ashram para,Haren Mukherjee road Ashram para Ashram para,Pakur tala more,Nazrul sarani Ashram para,Nazrul sarani Ashram para,Nazrul sarani Ashram para,J.K.S more Ashram para,Lala Lajpat Roy road Ashram para,Rajib more Ashram para,Lala Lajpat Roy road Ashram para,Lala Lajpat Roy road Ashram para,Lala Lajpat Roy road Ashram para,Jatin Das sarani Ashram para PanjabiPara Haider para,Bazar Haider para,Bazar Haider para,Bazar Haider para,Bazar Haider para,Bazar
Grossary Grossary Grossary
2 2 2
1 1 1
1 1 1
1 * 2
2 * 1
4 1 1
1 1 1
1 1 1
1 1 1
1 1 2
1 1 1
puja puja puja
1 2 3 4 5 6 7 8 9
Krishna Mahamaya store Samrat enterprise Adi Bimala store Hotel Skylark(Utsab) Bijay pan Ghar Jyostnamoyee store Bashundhara Sweetie
Anil Ghosh S.Pal Sunil Pal Sanjay Pal Bishwajit Dey Sunil Pandit Sajal Pal Ratan Saha Bappi
9832361580 no 9832010564 9932213738 03532535388 9832694869 9832603214 9832061984 9832363459
Grossary Grossary Grossary Grossary E&D Convenience Grossary Grosarry E&D
2 2 2 2 2 2 2 1 2
2 1 2 2 2 2 2 1 2
1 1 1 2 1 1 2 1 2
2 * 1 1 1 3 1 1 1
1 1 1 1 * * 2 1 *
1 1 3 3 * * 1 1 *
1 1 1 1 2 3 3 1 1
1 1 1 1 1 1 1 2 2
1 1 1 2 1 1 1 1 2
2 2 2 2 3 2 3 3 2
1 1 1 1 3 1 1 1 1
puja puja Holi puja puja puja puja 1st baish Puja,sum
0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6
Jay Guru store Plaza restorent Saha Universe Gopal Variety Store Music Gallery Usha Sweets Geeta bhander Primam Stores N.Raha Kanji Sweets Binita store Bapi Stores Laxsmi Narayan bhander Jaga bandhu varaity store Hotel Maa Prasanta bhander Jai maa Durga
Samir pal Pankaj Ghosh A.K.Saha Partha Das Rajat Dey Samir Das Bappa Pal Uttam Bishwas N.Raha B.L.Sharma Bijay kumar Gupta Bapi Ujjal Pal Chaudhuri Parimal Dutta Dhiman Ghosh Prakash Pal Gauranga Karmokar
9733449145 9832066692 03532528093 9832604008 9749123373 03532640022 9749123373 03532640028 no 9474764175 no 03532640209 9832453701 9832574252 8101272957 9434376591 9933485172
Grossary E&D Grossary Grossary Grossery Grossary Grossary Grossery Grossery E&D Grossary Grossary Grossery Grossary E&D Grossary Convenience
1 1 2 1 2 3 1 1 3 1 2 1 1 * 1 2 2
2 2 2 2 2 3 2 2 4 5 2 5 2 2 2 2 2
1 2 1 2 1 2 1 1 2 2 1 1 1 1 2 2 1
1 1 1 1 1 1 1 2 2 1 1 1 3 1 1 1 1
2 1 2 1 * * * * * * 2 * * * * * *
1 * 1 1 * * * 1 * * 1 * 1 * 1 * *
1 3 6 3 1 6 1 1 1 6 1 3 6 3 1 4 3
1 1 1 1 1 2 1 1 2 1 1 1 1 1 1 1 1
1 1 1 2 1 2 3 1 2 2 1 1 1 2 1 1 2
2 3 2 3 2 2 2 2 2 2 2 2 2 2 3 2 2
3 3 1 1 1 1 1 1 1 1 1 3 1 1 1 1 1
Puja Summer Puja,sum Puja Puja Puja Pujas Puja Puja,sum Puja puja Summer Summer Summer Puja Puja Puja
91
BRAND AWARENESS
7 8 9 0 1 2
Pal bhandar Ma Kamakhya Mistanyo bhander Shree Durga bhander Gopal Store Matri bhander Ghosh pan ghar Maa Annyopurna Bhandar, Snigdha stores Mahamaya store Himul parlar Suniti store Somali Ghosh
Shymal Pal Radheshyam Kar Bishwanath Kar Chiranjeeb Pal Mrinal Pal Swapan Ghosh Krishna chandra bhander Chhoton Sarkar Biman Bishwas Subir Saha Subir Achar Sankar saha
03532595336 no no 9832082084 0353-252089 9641531028
Haider para,Bazar Haider para,Bazar Haider para,Bazar Haider para main road Haider para ,more Rabindra nagar more Rabindra nagar,rathkhola more Rabindra nagar main road Rabindra nagar main road Rabindra nagar main road Rabindra nagar Rabindra nagar Rabindra nagar,beside basic school Rabindra nagar,beside basic school Raja ram mohan roy road ,sanhati more Shukanta nagar Sukanta nagar Sukanta nagar,auto stand Chayan para Chayan para Chayan para Chayan para Chayan para Chayan para Ghugomali,sarada pally ghugomali bazar main road
Grossery E&D Grossary Grossery Grossary Convenience
2 2 1 2 2 2
2 2 2 2 2 *
1 2 1 1 1 *
1 1 1 1 1 1
1 * 1 * * *
1 3 1 1 1 4
4 4 6 4 4 1
1 1 1 1 1 1
1 1 1 2 2 2
2 2 2 1 1 3
1 1 1 3 3 3
Puja Puja,sum Puja Puja,sum Puja,sum Summer
3 4 5 6 7 8
9832348902 9749072301 03532593092 9932480506 9832602652 9832371475
Grossary Grossary Grossary E&D Grossary Convenience
2 2 2 2 2 2
2 2 1 1 2 1
3 1 2 1 1 1
* * 1 1 2 *
1 1 1 2 1 *
3 4 4 1 3 1
1 1 3 1 1 1
2 2 1 1 2 1
2 1 1 2 1 2
2 3 2 2 2 2
1 3 1 1 1 1
Puja Summer Puja Summer Summer Pujas
Krishna pan ghar
Pintu Das
9800022523
Convenience
puja
0 1 2 3 4 5 6 7 8 9 0 1 2
Uttam pan ghar gour stores Renuka bhandar Chaudhuri Brothers Kamala Bhander D.T.P computer & Xrox Saha & Stationary & Gift Pitri Matri General stores Swagatam pan ghar Maa Padma stores Loknath store Ram krishna bhandar Mahadeb mistannyo bhader
Uday Dutta Gour chandra Basak subrata Saha Bachchu Choudhuri Kamala Saha Uttam Saha Tapas Saha Chhoton Saha Bishwanath Shutradhar Pradip Banik Mithhun Chacroborty Bimal Bose Mahadeb Ghosh
9832495539 983260398 9832363181 9679604295 9832460984 9749878480 9749144674 9832076350 9832387074 9832483721 9635819510 9800076243 9832446956
Convenience Convenience Grossary Grossary Grossary Grossary Grossary Grossary Convenience Grossary Grossary Grossary E&D
2 3 2 1 1 2 1 2 2 3 1 2 2
1 2 1 2 2 2 2 2 2 2 2 2 1
1 2 1 1 1 2 1 2 2 1 1 2 1
* * 1 1 1 1 1 1 2 1 2 * 1
* * 1 * * 1 2 2 1 * * * 1
1 1 1 * * * 1 1 * * * 1 1
1 2 1 4 1 3 1 4 1 1 3 2 1
1 2
2 1
1 1 1 1 3 1 1 1 1 1 1 1 1
Summer puja puja puja Summer puja puja pujas Summer puja puja 1st Baishak 1st Baish
1 1 1 2 1 2 2 1 1 2 2 2 5 2 1 2 2 2 1 2 1
1 3 1 2 1 2 2 1 2 2 2
Mahamaya stores
Amit Das Shyamakanta mandal
9832322801
ghugomali main road
E&D
Puja
Parbati pan ghar
9832446528
ghugomali main road
Convenience
Puja
92
BRAND AWARENESS
5 6
Loknath pan bhander Laxsmi bhandar
Santu Sarkar Paritosh Basak
8101617630 no
ghugomali main road ghugomali main road
Convenience Convenience
2 2
1 1
1 1
1 *
1 1
3 1
1 1
1 1
1 1
3 2
1 1
Puja Puja
7 8 9
Maa pan ghar Rupa Enterprise Sarala bhandar
Gopal Das Dipak Mandal Kiran Das
983275543 9749398290 no
ghugomali main road ghogomali main road ghogomali main road
Convenience E&D Grossary
2 3 1
2 2 2
1 1 2
1 1 1
* * 2
1 * *
1 1 3
1 1 2
1 2 2
1 2 2
1 1 1
saraswa puja Summer puja
00 01
Gandheswari Bhandar New Chaudhuri stores
Jagannath Banik Bishwajit Chaudhuri
9832395528 9641004900
ghogomali main road Ashighar more
Grossary Grossary
1 1
2 2
1 2
1 1
* 1
1 4
3 3
1 1
2 2
3 2
1 1
puja puja
02 03 04 05 06 07 08 09 10
Cake Corner Sunita stores Deb Restorent Roy Brothers Kailash pan ghar Stationary Rose Kundu Stores Krishna store Tripti Hotel
Manik Mitra Samir Roy Pinaki Roy Sarkar Rana Roy Kamal Roy Paresh Mandal Prashanta Kundu Mantu Saha Subrata Das
9232383007 9832396790 9735075460 9832389178 9641510621 no 9832587625 no 9832355028
Ashighar more Ashighar more Ashighar more Ashighar Ashighar Ashighar Ashighar Ashighar Ashighar
E&D Convenience E&D Grossary Convenience Grossary Grossary E&D E&D
1 2 2 3 3 3 1 3 2
1 2 2 3 2 3 1 3 2
1 1 1 2 1 2 1 2 1
1 1 1 2 1 2 1 2 1
* 2 * 1 * * * * *
* 1 * * * * * * *
3 3 1 6 3 6 1 1 1
1 1 1 2 1 2 1 2 1
2 2 1 2 2 2 5 2 2
2 2 4 2 2 2 2 2 3
1 1 1 1 1 1 1 1 1
puja puja Puja,sum puja puja,1st baishakh puja puja puja puja
11 12 13 14 15 16 17 18 19 20
Basumati Pal Brother Gour stores Yogmaya Darshan Ghosh pan ghar S.K.Saha Gandheswari Stationary Bishwas stationary Cakes Rus
Mantu Roy Jaideb Pal Gour chandra Basak Alok Das Manab pal Chaudhuri Saumen Ghosh Subrata Saha Chaudhuri Pradeep Banik Paramit Bishwas Ashim Modak
9832574212 9641162142 983260398 9832471595 9733000666 9832046350 9832036449 9832468246 9474390001 03532525289
Ashighar,Naresh more Ashighar,Naresh more Raja ram mohan roy road ,sanhati more Subhash pally,N.S.road Subhash pally,Milan mandir Subhash pally,Kabi guru road Subhash pally Subhash pally Subhash pally Subhash pally
Grossary Grossary Convenience Grossary Grossary Convenience Grossary Grossary Grossary E&D
1 3 3 3 2 2 2 2 2 2
2 2 2 2 1 1 1 1 2 1
1 1 2 2 1 1 1 1 1 1
1 1 * * * * * 1 1 *
* 2 * * * 1 1 1 2 *
* * 1 2 3 4 4 1 4 3
1 3 2 2 1 1 1 1 2 1
1 1 2 2 1 2 1 2 1 2
1 2
1 2 1
1 1 1 3 1 1 1 3 3 1
puja puja puja Puja Puja 1st Baishak Puja Puja Summer Puja
1 2 1 2 2 2 1
2 2 3 1 2 1 1
93
BRAND AWARENESS
21
Ganesh Bhandar
Jagannath Saha
No
Subhash Palli near Bagra Court Subhash Palli near Bagra Court Subhash Palli near Bagra Court Subhash Palli near Bagra Court Subhash Palli near Bagra Court Subhash Palli near Bagra Court Subhash Palli near Bagra Court Subhash Palli near Bagra Court Subhash Palli near Bagra Court Subhash Palli near Bagra Court Subhash Palli near Bagra Court Subhash Palli near Bagra Court Subhash Palli near Bagra Court
Grossary
Summer
22
Adhikari Store
Chittya Dey
9832494880
Grossary
Puja
23 24 25 26 27
Ria Pan ghar Munna Pan Ghar Sadanand Singh Ashok Store Kundu Store Kamal pan Bhandar Pappu Pan ghan Titai Haldar Anil Bhandar Arun Bhandar Subrata Pan ghar
Ria Dinesh Paswan Sadanand Sing Ashok Chaudhury Arun Kundu
9832313221 9800076628 9641161003 9932625322 9800194320
Convenience Convenience Convenience Grossary Grossary
2 2 2 1 2
2 2 2 2 2
1 1 1 2 1
1 1 1 1 1
* * * * 2
* * * * *
1 1 1 1 1
1 1 1 1 1
1 1 1 1 1
2 3 2 2 2
1 1 1 1 1
Summer Summer Summer Puja All seaso
28 29 30 31 32 33
Kamal Chhtri Pappu Titai Haldar Ashok kumar Kundu Arun Dutta Subrata
9933323004 9749319993 9734174024 9004553285 9641358231 9800824095
Convenience Convenience Convenience Grossary Grossary Convenience
2 2 1 2 2 2
2 2 2 2 2 2
1 1 1 1 1 1
1 1 1 1 1 1
1 2 1 1 1 *
1 * 1 1 * *
1 1 1 1 1 1
1 1 1 1 1 1
2 1 1 1 2 1
1 2 2 2 2 2
1 1 1 3 1 1
Puja Summer Summer Puja Summer Summer
34 35 36 37 38
Sushila store Piyali Pan ghar Biswajit store Sagar store Angali Pan ghar
Nani Sarkar Pradip Pal Biswajit Sagar Deb Ganesh Saha
9800197389 No 9641534545 9800197713 03532528653
Subhash Palli near Bagra Court Subhash Palli near Bagra Court Subhash Palli near Bagra Court Subhash Palli near Bagra Court Subhash Palli near Bagra Court Subhash Palli near Bagra Court Subhash Palli near Bagra Court Hati more Hati more court more court more court more court more court more
Convenience Convenience Grossary Grossary Convenience
2 2 2 2 1
2 2 1 2 2
1 1 1 1 1
1 1 1 1 1
* * 2 2 2
* * * * *
1 1 1 1 1
1 1 1 1 1
1 1 1 2 1
1 2 2 2 2
3 1 1 3 1
Summer Summer All seaso Summer Puja
39
Arati Pan ghar
Bapi Roy
9832066657 03536980264 9832333434 no 9434888992 9232898717 no no 9832035022
Convenience
Puja
40 41 42 43 44 45 46 47
Kusum Bhandar Sugar & Spice S.Mukherjee Ballav Ghosh Juhi pan bhander Uttam pan ghar Real sweets Anand bhander
Jogen Dey Manabendra Ghosh S.Mukherjee Swapan Ghosh M.D.Mazaul Uttam Das Manas Ghosh Malay saha
Grossary E&D Grossary E&D Convenience Convenience E&D Grossary
1 2 2 1 1 2 2 2
2 1 1 1 2 1 1 1
1 1 1 1 1 1 1 1
1 * * * 1 1 1 *
* * * * 2 1 2 *
* 1 3 1 1 1 2 1
1 1 1 1 1 1 1 1
1 2 1 2 1 1 1 1
1 1 1 1 1 1 1 1
2 2 2 1 2 2 2 2
1 3 1 1 1 1 1 2
Summer Puja Puja puja Meeting court puja puja puja
94
BRAND AWARENESS
48 49
Shankari pan ghar Baba loknath pan ghar
Debashis Sarkar Shankar Shil
no 7679165765
court more court more
2 2
1 1
1 1
* *
* *
1 3
1 1
1 1
1 1
2 1
1 1
puja puja
50 51 52 53 54 55 56 57 58 59 60
Kalpataru stores Baba Loknath store New Style pan ghar Paul pan ghar Swadesh pan ghar Amit pan ghar Munna pan ghar Sanjay pan ghar Sweety store Assish Pan Ghar Baba loknath tea stall
Dilip Barman Raju M.D.Raju Anil Paul Swadesh pal Tuku Munna Sanjay Bijay Biswash Ashish Alok sarkar
9641309990 9832341124 9563637662 9932651858 9749047173 9749867467 9832498371 9800465908 9832329914 NO 9800466072
Court More Court More Court More Hokers corner,Mahabirsthan Hokers corner,Mahabirsthan Hokers corner,Mahabirsthan Mahabirsthan,near 1no. Rail gate Mahabirsthan,near 1no. Rail gate Hokers corner Naya Bazar Mahabirsthan,near 1no. Rail gate
Convenience Convenience Convenience Convenience Convenience Convenience Convenience Convenience Convenience Convenience E&D
2 3 3 2 2 2 2 2 2 2 2
2 3 3 1 1 1 1 1 1
1 2 2 1 1 1 1 1 1 1
1 2 2 * * * * * * * 1
1 2 2 * * * * * 1 * *
1 * 1 1 1 1 1 1 1 1 *
1 1 1 1 1 1 1 1 1 1 3
1 2 1 1 1 1 1 1 2 1 1
1 2 2 1 1 1 1 2
3 2 2 2 2 2 3 2 3
1 1 1 1 1 1 1 1 1 1 1
Summer Puja All seaso puja puja puja Summer puja Ist Baish
1 1
2 2
Summer
61 62 63 64 65
Mungaram confectionary Bidit enterprise Roni enterprises Sugar & Spice Shibam store
Radheshyam Gupta Vivek Chacroborty Sushil Bhaumik Manabendra Ghosh Bishwajit Sarkar
03532504233 9932486448 no 9749144855 9749515544
Sitaram complex,Mahabirstan New cinema road,Mahabirstan New cinema road,mahabirthan New cinema road,mahabirthan New cinema road,mahabirthan New cinema road,mahabirthan New cinema road New cinema road New cinema road New cinema road D.B. C road,near new cinema D.B.C. road,near new cinema D.B.C road D.B.C road D.B.C road
E&D Grossary Grossary Grossary Convenience
2 2 1 1 2
2 2 2 2 2
2 1 1 1 1
2 1 1 1 1
1 * 1 * 1
1 * 1 * 1
1 1 4 1 1
2 1 1 1 1
2 1 1 1 1
2 2 2 3 3
2 1 3 1 1
1st baish Summer Summer puja puja
66 67 68 69 70 71 72 73 74 75
Bijay Prasad B.Bose Suravi store A.Dhar Store Sree Krishna library Bapi confectionary Banik & Sons Sree Ram Store Banerjee & Sons Bichitra store
Bijay Prasad Bipul Bose Dulal Hazra A.Dhar Swapan Das Subrata Bose Jay Banik Kaushik Sen Subhra Banerjee Jayanta Gupta
9832602974 9832423049 9832418701 no 03536941390 9434884265 no 9641306062 no no
Grossary Grossary Convenience Grossary Book stall Grossary Grossary Grossary Grossary Grossary
3 3 3 3 2 2 2 1 2 1
4 2 2 3 2 2
1 2 2 2 1 1 1
1 1 1 3 1 1 1 1 1 1
* * 1 1 * 1 * * 2 *
* 1 1 1 4 1 * * 1 1
1 1 5 3 1 3 3 1 3 1
2 2 2 2 1 1 1 1 1 1
2 2 2 2 1 2 1 1 1 1
3 3 2 3 2 2 2 2 2 2
1 1 1 1 1 1 1 1 1 1
1st baish puja puja 1st Baishak puja puja puja puja puja puja
2 2 2
1 2 1
95
BRAND AWARENESS
76 77 78 79 80
B.Banik Maa Kali mistannyo bhandar Cakes Rus Nandi Stores Madhuchanda Biriani House
Bimal Banik Umashankar Saha Saumen Kar Sanjay Nandi Tapas saha
9749077076 9932177326 03532006619 no 9800299969
D.B.C road D.B.C road,Dwarka more D.B.C road D.B.C road D.B.C road
Grossary E&D E&D Grossary E&D
1 1 2 3 2
2 2 2 3 3
1 1 1 2 1
1 1 1 2 1
* 1 * 1 *
* 1 * 1 *
1 4 3 1 1
1 1 1 2 1
1 2 1 2 1
2 2 2 2 2
2 3 1 1 1
puja puja puja Summer puja
81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99
Sree maa store Sree Krishna stores Guha pan ghar Dada Bhai pan ghar Maa pan ghar Titas Variety store Chandan Telecom Loknath Hotel Radhika First Food Gopal Peda Bhandar Moumita Variety store Baba Loknath Stationary Loknath pan ghar Nibedita Kundu store Das store Maharaja Pamu Pan ghar Annapurna hotel
Nirmal Deb Nitai Ghosh Swapan Guha Arjun Pal S.K.Saha Shishir Kumar Roy Snehashis Bose Dayal Saha Radhika Swarna Sharma Debashis Pal Tapan Acharjee Bua Partha Pratim Das Ujjal Kundu Pujan Das Rajesh Ramu Rahul Saha
9832092356 9832326841 9749889837 9832385277 9800076364 9832630807 03532563421 9232904907 9832661791 0353-277281 9832385275 03532531718 03532560011 03532561830 no no 03532560835 9932852461 9614849991
D.B.C road Hospital more S.F.Road S.F.Road S.F.Road S.F.Road S.F.Road S.F.Road Housing more,S.F.road Housing more,S.F.road S.F.Road S.F.Road S.F.Road S.F.Road S.F.Road S.F.Road S.F.Road S.F.Road S.F.Road
Convenience Convenience Grossary Convenience Convenience Grossary Convenience E&D E&D Convenience Grossary Convenience Convenience Grossary Grossary Convenience E&D Convenience E&D
2 2 1 2 2 2 3 2 1 3 1 2 1 1 2 3 3 2 2
2 2 2 2 2 2 2 2 2 3 2 3 2 2 2 3 2 2 2
1 1 1 1 1 1 2 1 1 2 2 1 1 1 1 2 1 1 1
1 1 1 1 1 1 2 1 1 2 1 1 1 1 1 2 1 1 1
* * * 1 1 2 2 * * 1 * * 1 2 2 1 * 1 *
* * * 1 1 1 * * * 1 * * 1 1 1 1 * 1 *
3 1 1 1 1 6 1 1 1 1 1 1 1 1 1 6 3 1 1
1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1
1 1 1 1 5 5 2 2 1 2 1 2 2 1 1 2 2 2 1
2 2 3 1 4 1 2 2 2 2 2 2 1 1 2 3 3 3 3
3 1 1 2 2 2 1 1 1 1 3 3 1 1 1 1 1 1 1
puja puja Puja puja Marriag Summer puja puja All Seas puja puja Summer puja puja puja puja All Seas puja puja
00 01 02 03
Anil pan ghar Amal pan ghar Dilip pan ghar Bharat Lodge
Anil Saha Toton Dilip Kar Naru Mandal
9832411653 9933485407 9749061507 03532661006
S.F.Road S.F.Road S.F.Road S.F.Road
Convenience Convenience Convenience Grossary
2 1 2 1
2 2 2 2
1 1 2 1
1 1 1 1
* 1 2 *
* 1 1 *
1 1 6 6
1 1 1 1
2 1 1 1
2 3 2 2
1 1 1 1
All Seas puja puja Summer
96
BRAND AWARENESS
04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33
Lovely store Modak pan ghar Gopal Pan ghar Rums Paradies Menai store Sree Balaji Bikaner Sweets P.V.store Shubha Barta Shankar Store Ghosh variety store Laxsmi bhandar m/sRaj pal Mahakali Grossary Raha stores Radha Rani Variety store Pradip store Parimal mistanno bhandar Krishno pan ghar Baba Loknath Variety store Rock-N-Roll First Food Shandhya store Shree Ram bhandar Satyanarayan store Cakes Rus B.D. store Dewan's Hotel Hotel Hilton Santosh Saha & Sons M.P.Bhandar Kharka Hotel
Parimal Bishwas Mr.Modak Abhijit Pal Anil Agarwal shree Niwash Agarwal Ram lal Ji Prasad Binod Vishnu Modak Khokon Sinha Atul Ghosh Dilip Chaudhuri Dolon Chaudhuri Samir Dey Bishwajit Raha Nagar Mishra Pradip Som Parimal Ghosh Krishno Dolon Kar Indrajit Ghosh Jiban Shakuntala Agarwal Nirupam Sengupta d.Bhaumik B.Dev Ori Dewan Pradip Ghosh Santosh Saha Jharna Saha Arbind Chhetri
9832496116 no 9749358046 9832065902 no 993323077 9800465571 9832496699 no 9734165560 9932896208 9832341011 9434349766 9832324663 03532560722 9832975369 9832558434 no 03532566020 9832055956 no 9832031811 9851223478 03532662811 No 03532691452 03532690019 9832462461 7679461759 9851224326
S.F.Road S.F.Road S.F.Road Khal Para Agrassion road,Khal para Agrassion road,Khal para M.G.road Milan palli Milan palli Shukanta nagar,Millan pally Milan palli Milan palli Milan palli Milan palli Milan palli Milan palli near children park New Milan palli Babu para Babu para Babu para Babu para more Babu para Babu para Lake town NJP station Near NJP station Near NJP station Near NJP station Near NJP station Near NJP station
Convenience Convenience Convenience E&D Grossary E&D Grossary Grossary Grossary Grossary Grossary Grossary Grossary Convenience Grossary Grossary E&D Convenience Grossary E&D Convenience Grossary Convenience E&D Convenience E&D E&D Grossary Grossary E&D
1 2 2 2 1 2 2 2 2 2 2 2 1 2 1 2 2 2 1 3 2 1 2 2 2 2 2 1 1 3
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 2
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 3 1 1 1 1 1 1 2
1 * 1 * * * * 1 2 2 1 * * * 1 * * * * * 2 1 2 * * * * 2 * *
1 * 1 * * * * 1 1 1 1 * * * 1 1 * * * * * 1 * * * * * 1 * *
1 1 3 2 1 1 1 1 6 3 1 4 4 1 1 1 3 1 1 1 3 4 1 1 3 2 2 3 3 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2
2 1 2 1 1 5 1 1 1 1 1 1 1 1 5 5 1 2 1 1 1 1 1 1 1 1 1 3 1 2
2 2 1 2 2 2 2 1 2 2 2 3 2 2 2 1 2 2 2 2 2 1 1 1 2 2 2 2 2 3
3 1 3 1 1 1 1 1 1 1 1 1 1 1 1 3 1 1 3 1 3 1 1 3 1 3 1 1 1 1
Summer puja puja puja Summer Dewali puja puja puja puja puja puja puja puja puja puja Summer puja Summer puja puja Summer puja Summer All seaso Summer All seaso Summer Summer Summer
97
BRAND AWARENESS
34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59
Shiv Shakti Bhandar Diksha Telecom Rekha Hotel Kerala Hotel Kiran Hotel Hotel Susmita Ashirbad Hotel Shivajee Hotel Sona Hotel Gurung Hotel Diya Variety store Anjona Hotel Jumpi Pan Ghar Mampi Hotel & Restorent Krishna Hotel Annapurna Hotel Jay Maa Tara pan Ghar Prakash Hotel Subhankar Hotel & Restorent Dada Bhai Pan Ghar Anima Store Appayan Hotel Dinesh Bihari Hotel Aradhana Bhandar Ray Pan Ghar Loknath Hotel
Sushil kumar Saha Muralidhar Gupta Jayanto Saha Pinku Kar Pradip Sanjay Saha Bikash Tala Biran Paul Kiran Gurung Rinku Saha Bapi Ravi Debnath Anand Saha Anand Das Mamanthu Goutam Naru Subhankar Babu paul Kamal Sarkar T.Bhowmik Shyam Sundar Jiban Saha Ram Balram Ray Malay Dutta
9002666655 9733019338 9932414395 9474088350 9434965760 9800586382 9800887276 No 9932416563 9832090610 9800610977 9733176629 9832427405 9832055046 9933990343 9733415617 9749619053 9749678031 9832091739 No 9832044466 9434339516 9932856237 9832013064 03532690611 9832373721
Near NJP station VIP road,near NJP station VIP road,near NJP station VIP road,near NJP station VIP road,near NJP station VIP road,near NJP station Near NJP station Near NJP station Near NJP station Near NJP station Near NJP station Near NJP station Near NJP station Near NJP station Near NJP station Near NJP station Near NJP station Near NJP station Near NJP station Near NJP station Near NJP station Near NJP station Near NJP station Near NJP station Near NJP station Near NJP station
Grossary Grossary E&D E&D E&D E&D E&D E&D E&D E&D Convenience E&D Convenience E&D E&D E&D Convenience E&D E&D Convenience Convenience E&D E&D Grossary Convenience E&D
2 1 1 2 1 2 2 1 1 1 2 2 1 2 1 2 2 2 2 2 1 2 1 2 2 2
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 2 2 2
1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
* * * * 2 * 2 * 2 * * * 2 2 * * * * 2 * * 1 * * * *
* * * * * * * * 1 * * * 1 1 * * * * 1 * 1 1 * * * 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 3 1 2
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
2 2 3 2 2 2 2 2 2 3 2 2 2 3 2 2 2 2 2 2 2 2 2 2 2 2
1 1 3 3 3 1 1 1 1 3 1 1 3 3 3 1 1 1 3 1 3 1 3 3 3 3
All seaso Summer Summer Summer All seaso Summer Summer Summer All seaso Summer Summer Summer Summer All seaso All seaso Summer Summer Summer All seaso Summer Summer Summer Summer Summer Summer All seaso
60 61 62
Bimalesh Thakur Sona Pan Ghar Mimami Hotel
Bimalesh Thakur Ramal Roy Raju Das
9832335886 No 9832647888
Near NJP station Near NJP station Near NJP station
E&D Convenience E&D
1 2 2
2 2 2
1 1 1
1 1 1
* * *
* * *
1 1 1
1 1 1
1 1 1
3 2 2
1 1 1
Summer Summer Summer
98
BRAND AWARENESS
63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88
Bapan Hotel Sanjib Hotel Ghosh Sweets Ravi Pan Ghar Baba loknath Hotel Madhu Pan Ghar Gandheswari Bhandar Susmita store Netaji Pan Ghar Bishwas sweets Pandit Pan ghar SSB Enterprise Sandip Stationary Bhattacharjee Brothers Santana Sweets Jayanti Pan Ghar Tapas Roy Anju Pan Ghar P.C.Saha & Sons Paul Brother Star Pan Ghar Mukherjee Stores Swapna stores Shankar stores Loknath store Suchitra Bhandar
Babul Ghosh sanjib Das Sukumar Ghosh Ravi Debnath Subir Paul Gopal saha Partho Saha Nirmal saha Niloy saha K.Bishwas * * Ranadeep Saha * Ashit Poddar Ranjit saha Tapas Roy Pappa Ananda Mohan Saha Nilu Paul Debdas Basu Bappa pittam Ganguli Tapan Ghosh Shankar Majumdar Bapi Saha Uttam Pal
No 9832678106 No 9641333772 9832475178 9932994295 035326915621 9434387410 9832329052 9832061780 no no 9749307600 no No 9434204928 9932812467 9641889198 No 9734150961 9832516941 9832410995 9832574985 9641225156 9832327181 03536991941
Near NJP station Near NJP station Near NJP station Near NJP station Near NJP station Near NJP station Near NJP station Near NJP station Near NJP station Bhakti Nagar Bhakti Nagar Bhakti Nagar Bhakti Nagar Bhakti Nagar Bhakti Nagar Bhakti Nagar Bhakti Nagar Bhakti Nagar Bhakti Nagar Bhakti Nagar Bhakti Nagar Bhakti Nagar Bhakti Nagar Bhakti Nagar Navagram Shaktigar, 5no.road
E&D E&D E&D Convenience E&D Convenience Grossary Grossary Convenience E&D Convenience
1 2 1 1 2 2 2 2 2 1 2 2
2 2 2 2 2 2 2 2 1 2 2 2 2 2 2 2 2 2 2 3 2 2 2 2 2 2
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 2 1 1 1 1 2 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
* 1 1 * 1 1 1 1 * * 2 * * * * 2 * 2 * * * * * 2 * 1
* 1 1 * 1 1 1 * * * 1 * * * * 1 * 1 * * * * * 1 * 1
1 1 1 3 1 3 1 1 1 1 1 1 3 3 1 1 1 3 1 1 1 1 3 3 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 2 1 1
2 1 1 1 1 1 1 1 1 1 1 2 1 1 1 1 1 1 1 2 1 2 1 2 1 2
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 2 2 3 2 2 2 1
1 1 1 1 1 1 1 1 1 1 1 1 3 1 1 1 1 3 1 3 1 3 1 1 1 1
Summer All seaso Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer All seaso Summer Summer Summer All seaso All seaso All seaso puja Summer
Convenience Grossary E&D Convenience Convenience Convenience Grossary Grossary Convenience Convenience Convenience Grossary Convenience Grossary
1 1 1 1 2 1 1 2 1 3 2 2 2 2
89 90 91
Umoda Bhandar Deb bhandar Chhaya Variety Store
Didn't said Shibabrata Deb Rana Raha
no 9749321869 9749329176
Shaktigar, 5no.road Shaktigar, 3no.road shaktigar,3no.road
2 1 1
2 2 2
1 1 1
1 1 1
* * *
1 * *
3 3 1
1 1 1
1 5 1
2 2 2
1 3 1
puja puja puja,sum
99
BRAND AWARENESS
92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09
Purbasa Tapan pan ghar Debnath pan ghar Saha & Sons Anita stores Bishwas Pan Ghar Gouri store Kar & Brothers Hotel Usha Kalpataru Hotel Ankur pan ghar Topi pan ghar Lalan pan ghar Kapil Deb Mahanta store Haritage Hospital cantine Vishnu Priya pan ghar Shubha pan ghar(Telebird) Rajesh Hotel
Kingshuk Dutta Tapan Sujay Debnath Dulal Saha Balai Saha Sunil Saha Amar Deb Dilip Kar Harakrishna Ghosh Ranjit Ghosh Barun Sen Arun Chacraborti Lalan Chandan Mahanta S.Shubha Sushen Mahanta Shubha Ratan Ghosh
9832434183 9851774302 9933903575 no no 9800978380 9832654493 no 9800016411 no 9800151781 9932816211 9749144441 9832577129 9775890903 9749379986 9832545736 8101258600
Shaktigar,2no. Road Jalpai more Jalpai more Jalpai more Jalpai more Jalpai more Jalpai more Jalpai more Jalpai more Jalpai more Jalpai more Jalpai more Bardhwan road Bardhwan road Bardhwan road Bardhwan road Neheru road Neheru road Bardhwan road(infront of Vishal mega mart) Bardhwan road(infront of Vishal mega mart) Bardhwan road Bardhwan road Bardhwan road Bardhwan road,Jhankar more Bardhwan road,Jhankar more Bardhwan road,Jhankar more Near Kishore sangha club Bardhwan road Bardhwan road
Grossary Convenience Convenience Convenience Convenience Convenience Grossary Grossary E&D E&D Convenience Convenience Convenience Convenience E&D Convenience Convenience E&D
3 3 3 2 2 3 2 3 1 2 2 2 1 2 2 2 2 1
2 2 2 2 1 3 2 3 2 2 2 2 2 1 2 2 2 2
2 1 2 1 1 2 1 2 1 1 1 1 1 1 1 1 1 2
3 2 2 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1
* 2 1 1 * 1 1 * * * * * * 1 * * 1 *
* 1 1 * 1 1 1 1 * * * * * * * * 4 *
1 3 3 6 1 3 3 6 4 1 1 3 1 1 1 1 1 1
1 1 2 1 1 2 1 2 1 1 1 1 1 1 1 1 1 2
2 2 2 2 2 2 5 2 1 2 1 2 1 1 1 2 5 2
2 2 2 2 2 3 2 2 3 2 3 2 2 2 2 3 2 3
3 1 1 1 1 1 1 1 3 3 1 1 1 2 3 1 1 1
puja Dewali puja puja puja puja Summer Summer All Seas puja pujas puja puja Summer All Seas Summer Marriag Summer
10
Ajay pan ghar
Munna
9749387742
Convenience
puja puja,1st baishakh puja Summer puja Summer puja Summer puja puja Summer
11 12 13 14 15 16 17 18 19 20
Chandan store Vishal Mega mart Binita Store Celebration Vishal Dada Bhai mistanno bhandar Khanan Telecomunication Bijay pan Ghar Ashiana Traders Abasikha
Chandan Jashwal Amit Kumar(Manager) Didn't said Binod Jalan Barun Pal Anil Pal Ramkrishna Ghosh Bijay Ibsad Pallav Saha
9749064143 03533290830 no 9679999786 no 9832496780 9832064935 9475396215 03532528225 9733033565
Convenience Grossary Grossary E&D E&D E&D Convenience Convenience Grossary Grossary
2 1 1 2 2 2 2 2 2 1
2 2 2 2 1 2 2 1 2 2
1 1 1 1 2 1 2 1 1 1
1 1 1 1 2 1 1 1 1 1
* 2 * * * 1 * * * *
1 1 * * * 4 * * * *
1 3 1 4 1 1 1 1 6 3
1 1 1 1 2 1 2 1 1 1
1 1 5 1 2 1 5 1 1 1
3 3 2 2 2 3 2 2 2 3
1 3 1 3 1 3 1 1 1 3
100
BRAND AWARENESS
21 22
Saha pan ghar Binita Store
Nirmal Saha Didn't said
03533201442 no
Bardhwan road Bardhwan road Hemanto Basu colony. Slg-5 Hemanto Basu colony. Hemanta Basu Coloni Venus more Station more Hillcart Road Hill cart road Hill cart road Hill cart road Hill cart road Hill cart road Hill cart road Hill cart road Hill cart road Hill cart road Hill cart road
Convenience Grossary
1 1
2 2
1 1
1 1
* *
* *
3 1
1 1
1 5
2 2
1 1
puja Summer
23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38
Pahalwan Sweets Aaka Egency A.S.Paan Stores Kalpataru City store New Pan Ghar Arambagh Foodmart The Kwality Roma store New Ranjit Hotel Swaraj restorent Gupta Snacks & Restorent Seluja restorent & bar Sab Ki Pasand Sweet Parlar Venus electric Stander time
Kamalesh Sahani M.D.Akbar Ali Ashok Sing Gautam Chandra B.Pal Tapan Saha Chayan Roy S.Kumar Ratan Dutta Gurcharan sing Saluja G.P.Gupta Basudeb Basak S.P.Sing Santosh Prasad Gupta S.Pal Subrata
9832090152 03532504427 no 9832585469 no 03532523287 9832533879 03536454876 03532528692 03532431789 9832434645 no no no 03532527521 9832630672
E&D Grossary Convenience Convenience Grossary Convenience E&D E&D Grossary E&D E&D E&D E&D E&D Grossary Grossary
2 1 2 2 2
2 2 2 2 2
1 1 1 1 1
1 1 1 1 1
* * * 1 1
* * * 1 1
1 1 1 1 1
1 1 1 2 1 2
1 1 1 2 1 1 1 2 1 2 2 1 1 2 1 1
3 2 2 1 2 1 3 3 3 2 2 2 2 3 3 3
1 1 1 1 1 3 1 1 1 1 1 3 1 1 1 1
Summer puja Summer puja puja Puja 1st baish Summer puja 31st Desembe Summer puja puja,sum puja Summer puja
2 1 2 2 2 2 2 2 1 1
2 2 2 2 2 2 2 3 3 4
1 2 2 1 1 1 1 1 2 1
1 1 1 1 1 1 * 2 2 1
1 * 1 * 1 1 1 2 * *
1 1 1 * * 1 1 * * *
6 1 3 2 2 2 2 1 1 1
1 1 1 1 1 1 1 2 1 1
39 40 41 42 43 44 45 46 47 48 49
Shyamal stores Moonstar Bharat Stores Sona Hotel Raja Cold drinks Hotel Niladri Palace New pan Ghar Bhagaban Das Radhe Shyam Tea & Coffe House Madira Rerstrurant & Bar Maha Nanda Stores
Raju Deb Sunil kumar Gupta Shankar Sing Sona Ranjan Saha Mr.Nandu Sing Tapan Saha R.K Agarwal Sanjay Deb Deepa Ghosh Rabindra kumar pal
9832405829 9832354170 9832068586 no 03532536707 03532536767 03532523287 9434051385 9745929840 2435980 6990215
Hill cart road Hill cart road Hill cart road Hill cart road Hill cart road Hill cart road Hill cart road Hillcart Road Hillcart Road Hillcart Road / Air View Hotel Hillcart Road
Convenience Grossary E&D E&D E&D E&D Convenience Grossary Convenience E&D Grossary
1 2 3 3 2 1 2 2 2 3 3
2 2 2 2 2 2 2 3 3 1 3
1 1 1 2 1 2 1 4 2 2 3
1 1 1 2 1 1 1 2 2 * 2
* 1 * * * 1 1 2 2 1 2
1 1 1 * * * 1 1 1 * 1
1 1 2 1 1 2 1 1 1 1 1
1 1 2 1 1 1 1 1 6 2 1
1 1 2 1 1 1 1 2 1 1 2
3 3 2 3 2 3 3 2 1 2 2
1 1 3 1 1 1 1 1 1 1 1
puja puja puja Summer puja,sum puja puja Puja Puja Puja Summer
101
BRAND AWARENESS
50 51 52 53
New Varity Stores Hotel Blue Star Bishwas Pan Ghar Raj First Food
Biplab Arindam Das Amal Bishwas Ashok Ghosh
9932480406 03532431550 no 9832074922
Hillcart Road Hillcart Road Hillcart Road Shree Bhavan,Hill .Cart.road
Grossary E&D Convenience E&D
3 1 1 1
3 2 3 2
3 2 3 1
2 1 2 1
2 * 2 *
1 * * *
1 1 1 1
1 2 1 1
2 1
2 1 2
1 1 1 1
Puja Summer Puja puja, 1st baishakh
54 55 56 57 58 59 60 61 62 63 64 65 66
Classic Hotel Hotel North point Binod Hotel Mahanandar pan ghar In & Out Narayan pan bhandar Fancy stores S.P.Variety store Sing pan ghar Friends Variety store Lalan pan ghar Liton Kalu pan ghar
S.M Chaudhary S.Ghosh Kiran kumar Roy Mahendra Sing Somshukla Roy Hari Narayan Das Sunil Jaiswal Jatin Prasad Ram Jaiswal Goutam Ghosh Lalan Lalu M.D.Kalu
9832391770 03532535603 9832499475 no 03532512093 9641916463 03532516519 9851126660 8972457369 03532510381 9735041947 9933084334 9434247716
Hillcart Road Hill cart road Hill Cart road,near junction Hill Cart road,near junction Hill Cart road,near junction Hill Cart road,near junction Hill Cart road,near junction Hill Cart road,near junction Hill Cart road,near junction Hill Cart road,near junction Hill Cart road,near junction Hill Cart road,near junction Hill Cart road,near junction
E&D E&D E&D Convenience Grossary Convenience Convenience Grossary Convenience Grossary E&D Convenience Convenience
1 2 1 1 1 1 2 1 1 1 2 2 1
3 2 2 3 3 2 2 2 2 2 2 2 2
2 1 1 2 2 1 1 1 1 1 1 2 2
2 1 1 1 1 1 1 1 1 1 1 1 1
2 * 2 2 2 1 * 2 2 1 2 * *
* * 1 1 1 1 1 * 1 1 * * *
1 1 3 6 6 3 1 1 4 1 3 3 3
1 1 1 1 1 1 1 1 1 1 1 1 1
2 1 2 1 1 1 1 1 2 2 2 1 2
2 3 2 2 2 2 2 2 2 2 2 2 2
2 1 1 1 1 3 1 1 1 1 1 1 2
Summer Summer pujas puja puja All seaso puja Summer pujas puja puja Summer puja
67 68 69 70 71 72 73 74
Chandan Pan ghar Raj store Suresh Pan Ghar Ansari Store M.D.Kalu D.Ghosh Shradha Snacks Ananda Sarkar
Chandan Sujal Roy Suresh Mahato A.Ansari M.D.Kalu D.Ghosh Goutam Sarkar Ananda Sarkar
No 9933164735 No 9635412950 9749889031 9832519708 9832459726 9832375728
Junction more Junction more Junction more Junction more Junction Junction Junction Junction
Grossary Convenience Convenience E&D Convenience Convenience Convenience Convenience
1 1 3 1 2 1 1 1
2 2 3 2 2 2 2 2
1 1 2 1 2 1 1 1
1 1 2 1 1 1 1 1
1 * * 2 2 1 1 1
1 * * 4 1 1 4 1
1 1 3 1 3 3 1 3
1 1 2 1 2 1 1 1
2 1 2 1 2 1 1 1
2 2 2 2 2 2 2 2
1 1 1 1 3 3 3 3
All seaso puja,sum All seaso All seaso Summer Summer puja puja
75 76 77 78
Himul milk parlar Ruchica Snacks Bar Milleniam stores Ruchica Hotel & Restorent
Pradip Roy Jyotirmoy Das Amal kumar Deb Jyotirmoy Das
9832006654 9832024445 9832493236 9832024445
Junction Junction Junction Junction
Convenience Convenience Convenience E&D
2 2 1 2
2 2 2 2
2 1 1 1
1 1 1 1
1 * 2 *
4 * 1 *
1 2 3 3
1 1 1 1
1 1 5 1
3 2 2 2
1 1 3 1
puja puja puja,sum All seaso
102
BRAND AWARENESS
79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08
Dipak Hotel Assam Hotel Kanpur Hotel Krishna Hotel Nandi Bekari Paragon inn Hotel & Restorent Moti Hotel Jyoti Hotel Suraj Hotel Durga Hotel Mandal Hotel Bhutan Hotel Purana U.P.janta Hotel Piyali Hotel Shiv Chandra Amit Telecom Papa Hotel A.K.Saha Pappu Pan ghar Ara pan Ghar Dipak pan ghar Ranju pan ghar Maha Laxmi Telecom Hemanta Bapari Parimal pan ghar Doma Hotel Radha Hotel New Chainis Hotel Dada Bhai Hotel Sarada Sharma
R.Thakur Samu Kar Sunil Barman Krishna Chandan Das Papai Saha Moti lal Thakur Sanjay Thakur Kamal Lama Roushan Lama Shambhu Mandal Shukraj Rai Ram Bilas Pshwan Bhola Dey Shiv Chandra Amit Gupta Atin Ghosh Ashok Saha Satyajit Das Rustam Dipak Ajay J.K.Gupta Hemanta Bapari Parimal Doma H.B.Darnal Kumar Thapa Sumon Ghosh Sarada Sharma
9800153299 9609787291 9832337509 9933398076 03532516530 no no no no 9851688647 7679058111 9832337477 9832457199 no 9002124778 9933991124 no no 9641481034 9547818145 9641290563 9832631625 9434463925 9775806808 no no 9800090268 9832032088 no 9832573557
Junction Junction Junction Junction Junction Junction Junction Junction Junction Junction Junction Junction Junction Junction Junction Junction Junction Junction Junction Junction Junction Junction Junction Beside junction Beside junction Beside junction Beside junction Beside junction Hill Cart road,near junction Hill Cart road,near junction
E&D E&D E&D E&D E&D E&D E&D E&D E&D E&D E&D E&D E&D E&D E&D Convenience E&D Convenience Convenience Convenience Convenience Convenience Grossary Convenience Convenience E&D E&D E&D E&D Convenience
3 3 1 3 1 1 3 3 1 3 1 1 3 2 1 1 1 1 2 2 1 1 1 2 2 1 1 1 3 1
3 3 2 2 2 2 2 2 2 3 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 2 2 3 2
2 2 1 1 1 1 1 2 2 2 2 * 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 2 *
2 2 1 1 1 1 1 1 1 2 1 * 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 2 *
* * * 1 2 * * * * * * * * * 2 * * * * * 2 2 1 * * * * * * *
* * * * 1 * * * * * * * * * * * * * * * * * 1 * * * * * * *
6 1 3 2 3 1 1 1 1 6 1 1 1 1 3 1 2 3 3 3 3 1 1 1 1 1 3 3 1 2
2 2 1 2 1 1 2 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1
2 2 1 1 1 1 2 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1
2 3 2 2 3 3 3 2 2 2 2 2 2 3 3 2 2 2 2 2 2 3 2 2 2 2 3 2 2 3
1 1 1 1 3 1 1 1 1 1 1 3 1 2 1 1 1 3 3 3 1 1 3 1 1 1 1 1 1 1
puja,sum puja,sum puja,sum puja puja,sum puja,sum Summer Summer Summer Summer pujas Summer Summer puja Summer Summer Summer puja,sum puja,sum All seaso puja Summer pujas Summer Summer Summer puja Summer Summer Summer
103
BRAND AWARENESS
09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28
Jai Ram bhandar Pradip pan ghar Ganga Hotel & Restorent Payal Telecom Jaya Pan ghar Hotel Starchy inn Haritage hotel bar & restorent Manila Restorent Arya Bekary Himul Parlar Krishna pan ghar Maa Tara Laxmi store Tripti Telecom Jaiswal Store Rastogi pan ghar Ashis Saha Gupta pan ghar Chowrasia Stores Chhetri pan ghar Khokon pan Ghar
Ranjit Bishwas Pradip Das Ganga maya Chhetri Nikhil Sen Jaya Vishnu Rajib Das
9832612640 no 9933556652 03532516501 no 035325144257 03532519621 9434887271
Hill Cart road,near junction Hill Cart road,near junction Hill Cart road,near junction Hill Cart road,near junction Hill Cart road,near junction Hill Cart road,near junction Hill Cart road,near junction Hill Cart road,near junction Hill Cart road,near junction Mallaguri Mallaguri Mallaguri Mallaguri Mallaguri Mallaguri Mallaguri Mallaguri Mallaguri Mallaguri Mallaguri
Convenience Convenience E&D Convenience Convenience E&D E&D E&D E&D Convenience E&D Grossary Convenience Grossary Convenience Grossary Convenience Convenience Convenience Convenience
3 1 2 1 1 1 1 3 1 1 1 2 3 1 3 1 1 1 2 1
2 2 2 2 2 2 2 2 2 2 2 2 3 2 2 2 2 2 2 3
2 1 1 1 1 1 1 * 1 1 1 1 2 1 2 1 1 1 1 1
1 1 1 1 1 1 * * 1 1 1 1 2 1 2 1 1 1 1 2
2 * * * * * 1 2 2 2 * * * * 1 * 2 1 1 *
1 * * * * * * * 1 * * * * * 1 * 1 1 1 *
3 1 1 2 2 1 2 2 1 3 1 1 1 1 2 1 1 3 1 1
1 1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 2
2 2 1 1 1 1 1 1 1 1 1 1 2 1 2 1 1 1 1 2
2 2 3 2 2 3 3 2 2 2 2 3 3 2 1 2 2 2 2 2
1 1 3 3 1 1 1 1 3 1 1 1 1 1 1 1 1 1 1 1
puja,sum Summer Summer All seaso Summer Summer puja All seaso puja,sum Summer All seaso puja,sum Summer puja puja Summer puja puja puja puja
Cittyo Ranjan Das Krishno Pal Pradip Saha Laxmi Saha Tripti Shuklal Jaiswal Mahesh Prasad Rastogi Ashis Saha Ajay Gupta Gouri Shankar Chowrasia Prashant Khokon
no 9832595957 no 9932670606 no 9932408561 03532516035 no no 9832453680 9641663336 no 03532516119 9832413087
29 30 31 32 33 34
Hotel Central Plaza Govinda Bhandar Bipin pan bhandar Central Sweets Hotel Sarda Anmol Hotel
Sukumar Ghosh
Mallaguri Mallaguri Mallaguri Mallaguri Mallaguri Mallguri
E&D Grossary Grossary E&D E&D E&D
1 2 1 1 3 1
2 3 2 2 3 2
1 1 1 1 2 1
1 1 1 1 * *
* 1 * 1 2 *
* 1 * 1 * *
2 3 6 1 1 2
1 1 1 1 2 1
2 2 1 1 2 1
3 2 2 2 3 2
3 1 1 1 1 1
All seaso puja Summer puja All seaso All Seas
Papai Kundu Dipti Chaudhuri Rakesh kumar Srivastav Raju Gupta
9832363367 9832068087 03532511649 9002631868
35 36
Chote Lal Hotel Gupta Hotel & Restrurant
Chote Lal Saha H N Gupta
9933804227 9832379109
Mallguri Mallguri
E&D E&D
1 3
2 3
1 2
* *
* *
* *
1 1
1 2
1 2
2 2
1 1
All Seas All Seas
104
BRAND AWARENESS
37 38
A Unit Of Hotel Appolo & Tours Pvt. Ltd Hotel Samir Yatri Hotel & Restrurant Cum Bar
Mirinal Kranti Das Sari SankarBometee
03532512581 no
Mallguri Mallguri
E&D E&D
1 1
2 2
1 1
1 *
2 *
1 *
2 3
1 1
1 1
2 2
1 1
All Seas All Seas
39
Shyam Gupta Surendra Paul Singh
9434429828
Hillcart Road, Pradhan Nagar Hillcart Road, Pradhan Nagar
E&D
Puja, Su
40
Khana Khajana
2517516
E&D
All Seas
41 42
Hotel Mount View Hotel Sargam
L.B Subha Palram DasBer
03536452545 9434353641
E&D E&D
1 1
2 2
1 1
1 1
* *
* *
1 6
1 1
1 1
2 2
3 3
Summer Summer
43 44
Hotel Pari Mal Hotel Padma
Pari Mohan Saha Bikash Sharma
9832675189 9832035435
E&D E&D
2 1
2 2
1 1
1 1
* 1
* 1
2 6
1 1
1 2
2 2
3 3
Puja Summer
45 46 47 48
Chandan Pan Ghar Partik Communication Tapas Pan Bhandar V. Bishu Saha
Chandan Dey Didi Ladig Saha V. Bishu Saha
9832052174 9800466634 9932524288 9749081740
Hillcart Road, Pradhan Nagar Hillcart Road, Pradhan Nagar Near Junction , Pradhan Nagar Pradhan Nagar
Convenience E&D Grossary Convenience
1 1 1 1
2 2 2 2
1 1 1 1
1 1 1 1
* * 1 *
* * 1 *
2 1
1 1 1
1 1 1 1
2 2 2 2
1 1 1 1
Summer Summer Summer Puja
49 50 51 52 53 54 55
Shere Panjab Ram Chandra Ray Ramesh Pan Ghar Nitesh Store Arjun pan Ghar Birendra Saha Sunil Pan Ghar
Amarjit Singh Shiv kumar Ray Ramesh Kumar Chourisa Nitesh Chhetri Sahadeb Mahtoo Birendra Saha Dillip Saha
9735019759 9800788319 9832466035 9851407249 974900909 9749500104 no
Pradhan Nagar Pradhan Nagar Pradhan Nagar Pradhan Nagar Pradhan Nagar Gurum Basti, Hillcart Road SNT Hillcart Road
E&D Convenience Convenience Grossary Convenience Convenience Convenience
1 1 1 1 1 1 1
2 2 1 2 2 2 2
1 1 1 1 1 1 1
1 1 1 1 1 1 1
* * 1 1 2 2 2
* * 1 1 1 1 1
1 3 1 3 3 6 3
1 1 1 1 1 1 1
1 1 1 1 1 1 1
2 2 2 2 2 2 2
1 1 1 1 1 1 1
All Seas Puja, Su Puja Puja, Su puja Summer Puja
56
Hotel Hamro
Ram Mohan Prasad
9932403215
S N T mini road Pradhan Nagar
E&D
Puja
57 58 59
Silliguri S N T Confine Dhlal Pan Ghar New Sikim Hotel
Dumber Dahal Dhulal Basak Ajay Gurang
9609870609 no 9800991772
Pradhan Nagar Pradhan Nagar Pradhan Nagar
E&D Convenience E&D
1 1 3
2 2 4
1 1 2
1 1 1
* 2 *
* * *
2 3 3
1 1 1
1 1 1
2 2 2
1 1 1
Summer All Seas Summer
105
BRAND AWARENESS
60 61 62
Priti Hotel Tripti Pan Ghar Priyanka
Umesh Singh Soumik Dey Titun Das
9832369216 9434327902 9932625366
Near S N T, Pradhan Nagar Pradhan Nagar Pradhan Nagar
E&D Convenience Convenience
1 1 3
2 3 3
1 2 2
1 1 1
* * *
* * 2
2 3 6
1 1 2
1 2 2
2 2 2
1 1 1
Summer Puja Summer
63
Ria Medical
Santanu Ghosh
no
Pradhan Nagar
Convenience
Summer
64 65 66 67 68 69 70 71
Pappu Sweets Darjeeling Rice Narayan Da Hotel Hotel Swatsik Hotel Sunderban Bikash Lane Saha Stores Royz Foodies
Sudarshan Ghosh Shymal Saha Meghnath Dutta Biswajit Dutta Binay Krishna Ghosh Bikash Lane Raghubar Prasad Amlan Ray
no 9232699593 no 9434044340 9832392444 9832035444 9932480259 9832016105
Pradhan Nagar Pradhan Nagar Pradhan Nagar Pradhan Nagar Pradhan Nagar Patel Road, Pradhan Nagar Patel Road, Pradhan Nagar Patel Road, Pradhan Nagar
E&D E&D E&D E&D E&D Grossary Grossary E&D
1 2 1 2 2 1 1 3
2 2 2 2 2 2 2 3
1 1 1 1 1 1 1 2
1 1 1 * 1 1 1 2
* * * * * 2 2 *
* * * * * 1 1 *
3 3 1 3 1 3 3 2
1 1 1 1 1 1 1 2
1 1 1 1 5 1 1 2
3 3 3 2 2 2 2 2
1 1 3 3 1 3 1 1
Puja Summer Summer All Seas Puja Summer Summer Summer
72
Biswadeep Traders
Indrajit Mallick
9749358354
Lokanath more, Pradhan Nagar
Grossary
Summer
73
Krishna Kanhaiya
Kusum Gidra
2514237
Nivedita Road, Pradhan Nagar
Grossary
1&2
All Seas
74 75
Rani Stores Ashish Pan Ghar
Ram Nath Ashish Saha
9832385355 9832042396
Nivedita Road, Pradhan Nagar Pradhan Nagar
Grossary Grossary
1 1
2 2
1 1
1 1
1 1
1 1
3 3
1 1
1 2
2 2
1 1
Summer Puja
76
Deepawali Store
Subendhu Choudhary
9832316768
Pradhan Nagar
Grossary
All Seas
77 78 79 80 81 82
Charan Bhandar Ray Rani Variety Store Saha Pan Ghar Maa Laxmi Bhandar Saha Trading Chandhuri Pan Ghar
Nitai Bhawal Tarun Debnath Mithun Saha Utttam Barik Bhakta Saha Ashim Choudhary
no 9832059759 9832583805 2516502 9932708621 9434464721
Pradhan Nagar Pradhan Nagar Pradhan Nagar Pradhan Nagar Pradhan Nagar Gurung Nagar, Pradhan Nagar
Grossary Grossary Convenience Grossary Convenience Convenience
1 1 1 1 1 1
2 2 2 2 2 2
1 1 1 1 1 1
1 1 2 2 1 1
1 2 * 2 1 *
1 1 * 1 1 *
4 1 1 3 3 3
1 1 1 1 1 1
1 5 1 2 1 1
2 2 2 2 2 2
3 1 1 1 1 1
Puja Summer Puja Summer Holi, Pu Puja
106
BRAND AWARENESS
83
Ram Chandra Fruits
Sanjay Mahatoo
9734945801
Gurung Nagar, Pradhan Nagar
E&D
Puja
84
Nibedita Stores
Ronica Choudhary
9734946083
Gurung Nagar, Pradhan Nagar Gurung Nagar, Pradhan Nagar Gurung Nagar, Pradhan Nagar Gurung Nagar, Pradhan Nagar
Grossary
Puja
85 86 87
Prince Pan Ghar Sahid Store Mukesh Pan Ghar
Sanjiv jaiswal Meghnath Prasad Achchhelal Ray
9832492366 9933772362 2519955
Convenience Grossary Convenience
3 6 1
3 2 2
1 1 1
2 1 1
1 1 *
1 1 *
1 6 3
2 1 1
2 1 1
2 2 2
1 3 1
Summer Puja Summer
88 89 90 91
Sah Store Kamal Pan Ghar Nagina Prasad Arun Store
Mr. Sah Surendra Sahoo Nagina Prasad Arun Kranti
no no no 6991694
Gurung Nagar, Pradhan Nagar Gurung Nagar, Pradhan Nagar Pradhan Nagar Pradhan Nagar
Grossary Convenience Grossary Convenience
1 3 1 1
2 3 2 2
1 1 1 1
1 1 1 1
* 1 2 *
* 1 1 *
2 1 6 6
1 1 1 1
2 1 5 1
2 2 2 2
1 1 1 1
Summer Summer All Seas Summer
92 93
Apana Bazar Apana Choice
Sanjay Kartik Bhawal
2517589 9832598124
Pradhan Nagar Pradhan Nagar
Grossary Grossary
1 1
2 2
1 1
1 1
1 2
4 1
1 3
1 1
1 1
2 2
1 1
All Seas All Seas
94 95
Radhika Variety Store Zinia Stores Kundu Variety Store Saha Enterprise Ganesh stores D B Store Shri Vasudeb PCO
Rajesh Prasad K. Ghosh
9933770302 9832059470
Grossary Convenience
1 1
2 2
1 1
1 1
1 2
1 1
1 3
1 1
1 1
2 2
1 3
Summer All Seas
96 97 98 99 00
Susanjit Kundu Sanjay Saha Ganesh Tamang Sudhani Ghosh Chandan Bhadhur Pradhan
9832067804 9832505352 no 9832501512 9832037990
Pradhan Nagar Pradhan Nagar Pradhan Nagar Pradhan Nagar Pradhan Nagar
Grossary Convenience Grossary Grossary Convenience
3 1 1 1 2
3 2 2 1 2
2 2 2 1 1
2 1 1 1 1
* 2 1 2 1
* 1 1 1 1
6 6 1 6 3
2 2 1 1 1
2 2 5 2 1
2 2 2 2 2
1 3 3 1 1
All Seas All Seas All Seas Summer All Seas
01 02 03
Bhatta Cherjee Brothers Arathi Sweets Amen First Food
G Bhatta Cherjee Bijay Dhar Shyam Kant Dube
2528922 9832014343, 2512299 9832385938
Grossary E&D E&D
1 1 1
2 2 2
1 1 1
1 * 1
2 * 2
1 * 1
1 1 3
1 1 1
1 1 1
2 2 2
1 1 3
Summer All Seas Summer
04 05 06
Its Me First Food & Hotel New Chawrasia Pan Ghar Rajiv Pan Ghar
Mahadeb Saha Raja Dutta D P Baral
8101209611 98002412268 03536089452
1 1 1
2 2 1
1 1 1
1 1 1
1 * *
1 * *
1 3 3
1 1 1
1 1 1
2 3 2
1 1 1
Puja All Seas All Seas
107
BRAND AWARENESS
07
08 09
Guru Prasad Chatar Pater Mardhari Vojanalaya S Pan Ghar
Chhana Das
9932661600
Pradhan Nagar
Convenience
All Seas
Sarita Agarwala Shiva Pujan
9832532990 9832604036
E&D Grossary
2 1
4 2
1 1
1 1
* 2
* 1
1 1
1 1
1 5
2 2
1 1
Puja Summer
10 11
Sanjay Pan Ghar Baba Lokanath
Sajay Rajak Bimal Saha
no 9679010165
Convenience E&D
1 1
2 1
1 1
1 1
2 2
1 1
3 1
1 1
1 1
2 2
1 1
All Seas Puja
12 13 14 15 16 17
Jyoti Pan Ghar Shri Krishna Stores Vaza Hotel Aahar Fast Food Anapurna Hotel Shankar Bhawal
Pintu Dutta Sunjay Laptia T K Adhikari Sansul Dutta Govinda Prasad Reasari Shankar
9832441708 9832441802 no 9734168648 9932211502 no
Pradhan Nagar Pradhan Nagar Pradhan Nagar Pradhan Nagar Pradhan Nagar Pradhan Nagar
Convenience Grossary E&D E&D E&D Grossary
2 1 1 3 1 1
2 2 2 2 2 2
1 1 1 1 1 1
2 2
1 1 1 * * *
3 3 1 1 6 6
1 1 1 1 1 1
1 1 1 1 5 1
2 2 2 2 1 2
1 3 1 1 3 1
Puja All Seas Summer Summer All Seas Summer
1 1 1 1
2 * 2 *
18
Monidira Sweets Parler
Mr.Shyamal Bhowal
9832066483
E&D
Summer
19
Jyotsna Stores
Samer Das
9832380263
Grossary
Summer
20
Hira Pan Ghar
Ajay Das
9832074520
Grossary
All Seas
21
Uttam Stores
Suman Sarkar
no
Grossary
Summer
22
S. Dutta PranTika Restrurant & Catere Gablue Variety Store Pradhan Stores
S. Dutta
2516577
Grossary
Summer
23 24 25
Jayanta Kumar Saha Sanjay Das Pradhan Ray
9832040074, 6454982 9749338722 9641392645
Nivedita Road, Pradhan Nagar Nivedita Road, Pradhan Nagar Nivedita Road, Pradhan Nagar
E&D Convenience Grossary
1 3 1
2 3 2
2 2 1
1 2 1
* 1 *
* 1 *
6 6 3
2 2 1
2 2 1
2 2 2
3 3 1
All Seas Marriag Ceremo Summer
26 27
Mamu stores Bikash Pan Ghar Arambhagh Chicken
Debena Ray Bikash Mahtoo
9749199024 9851125309
Nivedita Road, Pradhan Nagar Nivedita Road, Pradhan Nagar Nivedita Road, Pradhan Nagar
Grossary Convenience
1 1
2 3
1 2
1 1
2 1
1 4
6 1
1 1
1 3
2 1
1 1
Puja, Su All Seas
28
Ajay Pankaj
6531233
E&D
Summer
108
BRAND AWARENESS
29 30 31
Athathi Corner Kanhya Stores Maa Barti Store Maa Telecommunication Subratam store Raj Rani variety store Singh Store Radha Gobinda Bhandar
Vishnu Bhaja Surendra Saha kamal pallik
9093369389 9434060976 9832087208
Nivedita Road, Pradhan Nagar Nivedita Road, Pradhan Nagar Pradhan Nagar
E&D Grossary Grossary
3 3 1
1 3 1
1 1 2
1 1 1
* 2 *
* 1 1
1 6 6
1 2 1
2 2 1
2 2 2
1 1 1
Summer Puja, Su Summer
32 33 34 35 36
Raj Gupta Subratam Achyara Tarun Debnath Mahipal singh Ganesh Bhawal
2519727 9641518978 No 03532519516 No
Pradhan Nagar Pradhan Nagar Pradhan Nagar Pradhan Nagar Pradhan Nagar Pradhan Nagar,Bagha jatin colony Pradhan Nagar,Bagha jatin colony Pradhan Nagar,Bagha jatin colony Pradhan Nagar,Bagha jatin colony Pradhan Nagar,Bagha jatin colony Pradhan Nagar,Bagha jatin colony Pradhan Nagar,Bagha jatin colony Pradhan Nagar,Bagha jatin colony Pradhan Nagar,Bagha jatin colony Pradhan Nagar,Bagha jatin colony Gandhi Nagar Gandhi Nagar Gandhi Nagar Gandhi Nagar Gandhi Nagar Gandhi Nagar
Grossary Grossary Grossary Grossary Grossary
1 1 1 3 1
2 2 2 2 2
1 1 1 1 1
1 1 1 1 1
* * 1 * 1
* * 1 * 1
6 3 1 6 3
1 1 1 2 1
1 1 1 2 2
2 2 2 2 2
1 1 1 2 1
puja Summer Summer Summer Summer
37
Ghosh Telecom
Samir ghosh
9832479364
Grossary
puja
38
Shadhan Vawmik Radha Mari bhandar
Shadhan Vawmik
No
Grossary
Summer
39
Kanai Lal Biswash
9832472083
Grossary
Summer
40
N.Saha stores
Niren Saha
9832502579
Grossary
puja
41
Shreya Stores
Bidyut Saha
9832440782
Grossary
puja
42
Debashish Store
Debashish saha
9832317326
Grossary
Summer
43
Maa Anju Bhandar
Tarun Majumdar
9641609023
Grossary
All seaso
44
SuSwagatam
Samir Roy
no
Convenience
Summer
45
Gupta Stores
Mr. Gupta
No
Convenience
All seaso
46 47 48 49 50 51 52
Subrata Saha Ram Raj Prasad Vishnu Stores Guru Saran Store Paban Store Hari Krishna Singh Gopal Hotel
Subrata Saha Ram raj Santosh Saha Guru Saran Prasad Jugesore Mishra Hari Krishna Singh Gopal Madak
9832688430 9545740199 no 9641966056 6943071 9002911682 9002148671
Grossary Convenience Grossary Grossary Convenience E&D E&D
1 1 1 3 3 1 1
2 2 2 3 3 2 2
1 1 1 2 2 2 1
1 1 1 2 2 1 1
* * * * * * *
1 *
1 1 1 2 2 1 1
1 1 1 2 2 1 1
2 2 2 2 2 2 2
1 1 1 1 1 1 1
All seaso Puja Summer Summer Summer Puja All seaso
* * * * *
1 3 6 1 1
109
BRAND AWARENESS
53 54 55 56 57 58 59 60 61
Baishaki Variety Store Prasad Pan Ghar Hira Lal Saha Satru Ghan Singh Puja Store Priyanka Hotel Arindar Singh Das Brothers Taz Stores
Subash Baishaki Raj Giri Prasad Hira Lal Saha Satru Ghan Singh Lal Babu Ray Narayan Das Arindar Singh Ganesh Das Mohmmad Ikbal khan
9749603102, 9832543395 9832363664 9002018714 8101483618 9832059504 9832393960 no 9832085336 9647715651
Gandhi Nagar Gandhi Nagar Gandhi Nagar Gandhi Nagar Gandhi Nagar Gandhi Nagar Gandhi Nagar Chama Sari More Chama Sari More
Convenience Convenience Convenience Convenience Convenience Grossary Convenience Grossary Convenience
1 1 3 1 1 3 3 3 1
2 2 3 2 2 2 1 3 2
1 1 2 1 1 1 2 1 1
1 1 2 1 2 2 * 1 1
* * * * * * * 2 *
* * * * * * * 1 *
1 1 1 1 1 1 1 6 6
1 1 2 1 1 2 1 2 1
1 5 2 2 1 1 2 2 3
2 2 2 2 2 2 2 2 2
1 1 1 1 1 1 1 1 3
puja Puja Summer All seaso All seaso Summer Summer Puja, Su Summer
62 63 64 65 66 67 68 69 70 71 72 73
Aanamul Hotel MunMun Sweets Malla Choudhary Hotel Chandan Pan Ghar Mahanda Hotel Maatri Sweets Survi Bakery Dutta Store Ram krishna Sweets Bhandar Padri Bhandar Maa Sardha Hotel Maa Bhagina Hotel
Aanamul Hak Jantu Mukerajee Malla Choudhary Chandan Das Suman Shil Niranjan Ghosh Sabita Dutta Surnjan Dutta Ujal Choudhary Rajan Dev Das Jay Ghosh Shouvik Ghosh
9563348466 9333365092 no 9093369338 8101663169 no no no 03536454169 9832043702 9832314812 no
Sarket House,Chama Sari More Sarket House,Chama Sari More Sarket House,Chama Sari More Chama Sari More Chama Sari More Chama Sari More Chama Sari More Chama Sari More Chama Sari More Chama Sari More Chama Sari More Chama Sari More
E&D E&D E&D Convenience E&D E&D Convenience Convenience E&D Grossary E&D E&D
1 2 3 1 1 2 1 3 1 1 1 3
2 2 3 2 2 1 2 3 1 1 2 3
1 1 2 1 2 1 1 2 1 2 1 2
1 1 1 1 1 1 1 2 1 1 1 2
* * 1 * * * 2 * * * * *
* * * * * * * * * 1 * *
1 3 1 3 6 6 3 6 1 1 6 1
2 1 2 1 1 1 1 2 1 1 1 2
1 1 2 1 1 5 1 2 1 1 1 2
2 2 2 2 2 2 2 2 2 2 2 2
1 1 3 1 1 3 1 1 3 1 1 1
Summer Puja, Su Summer Puja All Seas All Seas All Seas Summer All Seas All Seas Puja Summer
74 75 76 77
Chama Sari Hotel Dipti Hotel Goutham Pan Ghar Choudhary Enterprise
Minal Saha sanjay Dev Das Goutham Paul Monodhar Choudhary
9832316261 9832308825 9932497553 9832492952
Chama Sari More Chama Sari More Chama Sari More Chama Sari More
E&D E&D Convenience Convenience
3 3 3 2
3 2 3 3
2 1 2 1
2 1 2 1
* * 2 *
* * * *
3 1 1 5
2 1 2 1
2 2 2 5
2 2 2 2
1 1 1 1
All Seas Ist Baish Puja Puaj
78 79
SwasTika Hotel Pandit Hotel
Samar Pali Suv Kameshwar Singh
9749051105 9233985576
Chama Sari More Chama Sari More
E&D E&D
1 1
2 2
1 1
1 1
* 2
* *
1 6
1 2
1 1
2 2
1 1
All Seas Summer
110
BRAND AWARENESS
80 81 82
Biswajit Pan Ghar Raja Pan Ghar Aranab Hotel & Restrurant
Biswajit Saha Munna Saha Achinty Sarkar
9749506966 9232903491 9434212428
Regulated market, Chama Sari More Regulated market, Chama Sari More Regulated market, Chama Sari More
Convenience Convenience E&D
2 1 3
2 2 1
1 2 2
1 2 2
1 2 *
* 1 *
1 3 1
1 1 2
1 2 2
2 1 2
1 1 3
All Seas Summer Puja
83
Nandy Bakery
S Nandy
9434891123
Chama Sari More
Grossary
Summer
84
Pappu Stores
Pappu Saha
9832094629
Chama Sari More
Grossary
Puja
85 86 87 88 89 90 91 92
Saha Pan Ghar Dev Juice Corner Bijay Pottai Pan Ghar Bihari Hotel Rajesh Hotel Saha Hotel Ratan Hotel Bikash Store
Litan Saha Ganesh Saha Bijay Pottai Sadhu Bhagat Rajesh Roy Volanath Saha Rony Mukherjee Govinda Vawal
9832522535 8101543161 9800078200 9932660808 9800611790 No 03532513913 03532577839
Chama Sari More Champasari Champasari Champasari Champasari Champasari Champasari Champasari
E&D Convenience Grossary E&D E&D E&D E&D Grossary
1 1 1 3 3 1 1 1
2 2 1 3 3 2 3 2
1 1 1 2 2 1 1 1
1 1 1 2 2 1 2 1
* 1 * * * * * 1
* * * * * * * 1
3 3 4 1 1 1 1 6
1 1 1 2 2 1 2 1
1 1 1 2 2 1 2 2
2 2 1 2 2 2 2 2
3 1 1 2 2 1 1 1
Puja Puja,31s Puja All seaso All seaso Summer All seaso Summer
93 94 95 96
Manosha Sweets Quality Sweets Manopriya Mistanyo Bhandar Jay Durga Jay Baba Loknath store J.P.Gupta Maa Santoshi Stationary Shakuntala Varma store Famous Sari Sains Maa Kaushyala Sumitra Stores Attash Telecom Renuka Sweets Kanchan Sweets & Snacks
Dulal Rauth Rajesh Prasad Subol Ghosh Sushanta
9832369731 9832494220 9749325257 No
Champasari Champasari Champasari Champasari
E&D E&D E&D E&D
1 2 2 1
3 2 2 2
2 2 2 1
1 1 3 1
* 2 * *
* * * 1
3 3 1 3
1 1 1 2
2 1 2 5
1 2 2 2
1 3 1 1
puja,Ho Summer Summer Summer
97 98 99 00 01 02 03 04 05 06
Laxsman Ghosh J.P.Gupta Rohit Gupta Sakuntala Varma Krishna Nanda Singh Gouri Shankar Singh Laxman Prasad Hari Updhya Sloak Das Bhagirath Prasad
9832372047 No 03532537705 No 9749356471 9933780575 9800364706 9932483889 No 9474963117
Champasari Champasari Champasari Champasari Champasari Champasari champasari Champasari champasari,Anchal champasari,Anchal
Grossary Grossary Convenience Convenience
2 1 1 2 3
2 2 2 2 3 2 2 3 2 2
1 1 1 1 2 1 1 2 1 1
2 1 1 1 2 1 1 2 1 1
1 * 1 1 * * * * 1 4
1 * 3 1 * * * * 1 *
3 1 1 3 3 3 3 1 1 6
1 1 1 1 2 1 1 2 1 1
2 1 2 2 2 2 2 2 2 3
2 2 2 2 2 2 2 2 2 2
1 1 1 1 1 1 1 3 1 1
Summer Summer Summer Summer Summer Summer puja puja puja All seaso
Grossary Grossary Convenience E&D E&D
1 2 3 1 1
111
BRAND AWARENESS
07
Bhai Bhai Hotel
Jay Ghosh
9832017214
champasari,Anchal
E&D
puja
08 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
Aarji Laxmi Debnath pan ghar Saha Bhandar Nandi store Sandip pan ghar Kamak Bhandar Govinda Bhandar Ghosh Bhandar Ganesh store Pratap Singh Kamal Roy Bharat store Nandita Bhandar Sujata First Food Subha Bhandar S Kundhu Shrimati Bhandar Dilip pan ghar
Ajay Das Ranjit Debnath Bhagabati Saha Harekrishna Nandi Sandip Talukdar Sarkar Kar Govinda Saha Ashish Ghosh Rajesh Sharma Pratap Singh Kamal Roy Bharat Prasad Narayan Ray Dulal Chacroborty Subha Saha S Kundhu Badal Bhagat Dilip Ray
7679334077 9832580253 03532577172 9749519307 9832380476 9002414404 9832626891 980018779 9933183297 No No 9800466029 9749899137 9832440902 9933507888 9609814110 9046700539 9832341985
champasari,Anchal champasari,Anchal champasari,Anchal champasari,Anchal champasari,Anchal champasari,Anchal champasari,Anchal champasari,Anchal Champasari,Uspal Nagar Champasari,Uspal Nagar Champasari,Uspal Nagar Champasari,Devi Denga 2nd bridge Champasari,Devi Denga 2nd bridge Champasari,Devi Denga 2nd bridge Champasari,Devi Denga 2nd bridge Champasari,Devi Denga 2nd bridge Champasari,Devi Denga 2nd bridge Champasari,Devi Denga 2nd bridge
E&D Convenience Grossary Convenience Convenience Convenience Grossary Grossary Grossary E&D E&D Grossary E&D E&D Grossary E&D Grossary Grossary
1 1 1 1 1 1 2 1 1 1 1 1 1 2 1 3 1 2
2 2 2 2 3 2 2 2 3 2 2 2 3 1 2 3 2 2
1 1 1 2 2 1 1 1 2 1 1 1 2 1 1 2 1 2
1 1 1 1 1 2 1 1 1 1 1 1 3 * 1 2 1 1
1 1 1 2 * * * * * * * * * * * * * 2
1 1 1 * * * * * * * * * * * * * * *
1 3 3 6 6 4 6 6 1 1 1 1 1 1 4 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1
1 2 2 2 1 2 3 2 1 1 3 3 1 1 1 2 1 2
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
3 1 1 1 1 1 1 1 1 1 1 1 1 1 1 3 3 1
Summer puja puja puja puja puja puja puja puja Summer Summer puja Summer Summer puja All seaso Summer puja
26 27 28
Ashutosh Telcom Gopal Bhandar Radha Krishna Bhandar
Subash Majundar Partha Saha Birrendra Sahani
2577023 9851707062 9547018214
Champasari,Devi Denga 2nd bridge Champasari,Devi Denga 2nd bridge Champasari,Devi Denga 2nd bridge
Convenience Grossary E&D
1 1 1
5 2 1
2 2 1
1 1 1
2 * *
1 * *
4 6 6
1 1 1
2 2 1
2 2 2
1 1 1
puja puja puja
29 30 31 32 33
Jay Guru Mistano Bhandar Shoriyanash Bakery Store Maatti Bhandar Manisha Pan Ghar Durga Store
Sharip lal Ray Chintu Gupta Uppendra Prasad Laxman Gupta Arjun Goswami
no 9749062023 9832421199 9641046055 9641525623
Champasari,Devi Denga 2nd bridge Kolabadi Kolabadi Kolabadi Kolabadi
E&D E&D Grossary Convenience Convenience
1 1 1 1 1
2 2 2 2 2
1 1 1 1 2
1 1 1 1 1
* 1 * * *
* 1 * * *
1 3 3 1 1
1 1 1 1 1
5 1 1 1 1
2 2 2 2 2
1 1 1 1 1
All seaso Summer Summer puja {Puja
112
BRAND AWARENESS
34 35 36 37
Monaj Variety Store Monaj Variety Store Anshu Stores Jay Guru Hotel
Monaj Singh Jaggnath Singh Petter kasung Lal Babu Ray
9832493307 9832493307 9641918582 9734920971 03532577249, 9733331016 9832027698 9800004072 9733181179 no 9735010950 9609917168
Kolabadi Kolabadi Kolabadi Kolabadi
Convenience Grossary Grossary E&D
1 1 1 1
2 2 2 2
1 1 1 1
1 1 1 1
* 2 2 *
* * 1 *
1 6 1 1
1 1 1 1
2 1 1 1
2 2 2 2
1 3 2 1
All seaso puja, Su Party, summer Summer
38 39 40 41 42 43 44
Goutham Store Dep Shika Restrurant Prathika Bhandar Kirani Store Hari Cheatri Store Signature Hotel Ankita Pice Hotel
B.N Goutham Pradip Bujal R P Sharma Kirani Dayali Hari Cheatri Narin Dhal Arjun Bhandar
Million More Million More Million More Million More Million More Million More Million More
Grossary E&D Grossary E&D Grossary E&D E&D
1 1 1 1 2 1 3
2 2 2 2 2 2 2
1 1 2 1 1 1 1
2 1 1 1 1 * 1
* * 2 * * * *
* * * * * * *
6 1 4 1 1 1 1
1 2 1 1 1 1 2
2 1 1 1 1 1 1
2 2 2 2 2 2 1
3 3 1 1 1 3 3
All seaso All seaso All seaso Summer Puja puja, Su Puja
45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61
Sushant Store Jyoti Sweets Gyatri Tele Communication Amrit Bhog Bhandar Laxsmi Narayan Mistano Bhanadar Angali Hotel Area Bakary Automotive Distribution AAWELL Restorant Hotel Goutham Ganesh Prasad Baba Lokanath Sweets Juice Corner Sarada Pan Ghar Dhaka Bakery Roll Over Badsha Biriani House
Suba Sharma Dinesh Gupta Navraj Sharma Amrit Somyonath Dutta Sarda Lama Abhas Dutta Shubhas Chakraborty Biplab Kailash Ray( manager) Ganesh Prasad Bipul Ghosh Gosai Saha N.N Basak Bimal pal Raghunath Kar Basab Ray
9933991376 no 9832373575 no no no 98320-67622 9749048299 03532640388 03532534495 2430605 no 3202876 no 9832428232 9434307920 9641330010
Million More Million More Million More Million More Maha Nanda More Maha Nanda Para Bidhan Road Bidhan Road Bidhan Road Bidhan Road Bidhan Road Bidhan Road Bidhan Road Bidhan Road Bidhan Road Bidhan Road Bidhan Road
Convenience E&D Grossary Grossary E&D E&D E&D Grossary E&D E&D Grossary E&D E&D Convenience E&D E&D E&D
3 1 1 1 2 2 1 2 3 2 3 1 1 2 2 2 2
3 2 2 2 1 1 1 1 3 3 2 1 1 2 1 1 2
2 1 2 2 2 2 2 2 3 3 2 2 2 1 2 2 2
2 1 2 1 1 1 2 1 3 2 1 2 2 1 1 1 1
4 * * * 1 * 2 2 2 2 1 1 1 * 1 1 1
4 * * * * * 1 1 * 1 * 1 1 * 2 * *
1 1 1 1 1 1 1 6 6 1 6 1 1 3 1 1 1
2 1 1 1 1 1 1 1 1 1 1 3 2 1 1 1 1
2 1 1 2 1 1 2 1 3 2 1 1 1 1 1 1 1
2 2 2 2 2 5 2 2 3 2 2 1 2 2 1 1 1
1 1 1 1 1 1 1 1 1 1 3 3 2 1 3 2 3
All seaso Summer Diwali, H Puja Puja Summer Puja Puja Summer Summer Summer puja, Su puja Summer puja Summer puja
113
BRAND AWARENESS
62 63 64 65 66 67 68 69 70 71 72
Didi Hotel Indian zarada House Sarada Store Saha Pan Ghar Kamala Stores Shankar Store Love M Fine New Bharat Bakery Kabita Bakari Paul Stationaries Ariya Bakery
Sangita Banik Kumaresh Saha Bishwajit pal Pradip Saha Ashish Chandara pal B.k Dey Rakhal Chandra Barik Tamal Sarkar B.B pal Tuskar Paul C.R Das & B.R Das
no 25226184 03532531839 9733430229 2534985
Bidhan Road Bidhan Mkt Bibhan Mkt Bidhan Mkt Bidhan Mkt Bidhan Mkt Bidhan Mkt
E&D Grossary Grossary Convenience Grossary Grossary Grossary E&D E&D E&D E&D
2 2 2 3 3 3 3 1 1 1 1
2 2 2 2 1 3 1 1 1 2 3
1 2 2 2 2 3 2 2 2 2 2
1 1 2 2 1 2 1 1 2 1 2
* 1 1 1 1 2 1 1 1 1 2
* 1 * 1 * 2 1 * * * 1
1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 2 1 1 1 1 1
1 1 1 1 1 2 1 1 1 1 1
3 2 1 2 1 2 2 2 1 2 2
1 1 1 3 2 3 1 1 2 1 1
All Seas Summer Puja,Ist Baishak Ist BasiK puja puja puja puja Summer Summer puja Summer
03532535485 2536473 9434143557 2777132
Bidhan Mkt Bidhan Mkt Bidhan Mkt Bidhan Mkt
73 74 75 76 77
Chandan Hotel Elora Hotel Dutta Pan Ghar Basak Store Gupta Stores Bengali prasad <Telewala> Subham Variety Jay Govind Mistano Bhandar Renu Pan Ghar
Utham Saha Chhana Saha Pradip Dutta Shailesha Basak Ranjit Gupta
9832363421 2460331 9800432203 9232988518 no
Bidhan Mkt, auto stand Bidhan mkt, murgi hati Bidhan mkt, murgi hati Khudiram Palli Sevoke Road sevoke Road, opposite Hotel gateway sevoke Road Sevoke Road Sevoke Road
E&D E&D Convenience Grossary Grossary
2 3 2 3 1
3 2 2 2 2
3 2 1 2 2
2 1 1 1 1
1 1 1 1 2
* * 1 * *
1 2 1 1 1
2 1 1 1 1
2 1 1 1 2
2 1 1 2 2
1 1 1 1 1
puja puja puja puja Durga p
78 79 80 81
Bengali prasad Subham Subrata Monaj Gupta
no no 9832310497 no
E&D Convenience E&D Convenience
1 1 3 1
2 2 2 3
2 2 2 3
1 1 1 2
1 1 1 1
* * * *
1 1 2 2
1 1 1 1
1 1 1 2
1 2 1 2
1 1 1 1
Puja Puja puja Summer
82 83 84 85
Cofee House Ranjit Tea Pan Ghar Sadhana Hotel Ganesh Spice Hotel
Satya Narayan Saha Susil Mithun Saha Ganesh Chokraborty
2640047 9749008436 98324492324 9641884083
Sevoke Road Sevoke Road Sevoke Road Sevoke Road
E&D Convenience E&D E&D
2 1 2 2
1 3 2 2
2 3 2 1
1 2 1 1
* 2 2 1
* 1 * 2
2 4 1 1
1 1 1 1
1 1 1 1
1 2 1 1
1 1 1 1
puja puja, Su Summer puja, ist Baishak
86 87 88
Shukla Variety Store Angali Store Dey Choudhary Store
Shusili Samir Das Tapan Dey Choudhary
6990062 9832084417 no
Pani tanki more Sevoke Road Pani tanki more
Convenience Convenience Convenience
2 2 2
2 2 3
2 2 3
1 1 1
1 1 1
2 * 2
1 4 1
1 1 2
1 1 1
1 1 1
1 1 2
Summer Summer puja
114
BRAND AWARENESS
89 90 91 92 93 94
Punjab Moter Electrical Works Rassoi Veg Restrurant Samerian Pan Ghar Amar Biswas Biswajit Pan Ghar Mannu Pan Ghar
Vebal Singh Manish Agarwal Samerian Ghar Amar Biswas Shankar Saha Mithun Ghosh
no 9832090402 no 9933582223 9851307171
Sevoke Road Sevoke Road Sevoke Road Sevoke Road Sevoke Road Sevoke road
E&D E&D Convenience Convenience Convenience Convenience
2 2 2 1 3 2
1 * 2 1 2 2
2 * 2 2 2 2
2 1 1 1 1 2
1 1 1 1 1 1
2 * * * 1 2
1 1 1 1 1 1
2 2 1 1 1 1
1 1 1 1 1 1
1 1 1 1 1 2
1 3 1 1 1 1
puja All Seas Summer Summer Summer Diwali
95 96 97 98
Sree Krishna Sweets Ram Dayal Pan Ghar Sanjit Das Kanchan Pan Ghar
Chhabli Chen Sharkar Ram Dayal Sanjit Das Kiran Ghosh
9832027443 no no 9749066301
E&D Convenience E&D Convenience
2 2 2 2
1 3 1 3
2 3 2 3
2 2 1 2
1 2 1 1
1 * * *
1 1 1 6
1 1 2 2
1 2 1 2
2 2 2 2
1 2 1 1
Summer Summer Summer Summer
99 00 01 02
P& Saha Suresh Sweets Shubham Pan Ghar Puja Stores
Gagadish Saha Raj Kumar Saha Sayal Das Swapan Biswas
9641691293 9832573414 no no
Convenience E&D Convenience Convenience
2 2 2 1
1 2 2 2
2 2 2 2
2 1 2 1
1 1 1 2
* * * 2
6 2 2 1
3 2 1 1
1 1 1 1
2 1 2 2
1 1 1 1
Summer puja, ist Baishak puja puja
03 04 05 06 07 08 09 10 11 12 13 14 15
HRIK Pan Ghar Food & Snacks Pan Point Punjabi kadhi Samir Pice Hotel Nandi Pice Hotel Hotel Tara Tapan Pan Ghar Choudhary Bhandar Nitai Pal Anil Stores Ganesh Roy Rupam Pan Ghar
Shankar Saha Gautam Saha Nava Kshore Singh Jaspal Bindra Tanmay Nandi Paban Kalawar Tapan Dutta AsimChoudhary Nitai Pal Anil Ganesh Roy Anil mahantoo
9093191374 9832010557 no 03532545678 9851009408 9832502140 98325854047 9474904339 9679010159 9832383046 9832464755 9832571519
Sevoke Road Sevoke road Sevoke Road Sevoke Road Near Anandlok Hospital Sevoke Road Sevoke Road Sevoke Road 2mile Sevoke Road 2mile Sevoke Road 2mile Sevoke Road opp. Vishal Cinema Sevoke road Sevoke Road Sevoke Road
Convenience E&D Convenience E&D E&D Convenience E&D Convenience Grossary Convenience Convenience Grossary Convenience
1 1 1 2 2 2 1 1 1 1 3 2 2
2 1 1 2 3 1 1 2 2 3 2 2
2 2 2 2 2 2 2 1 1 2 2 2
2 1 1 1 2 1 1 1 1 2 1 1
2 1 1 1 2 1 1 * * 1 * 1
1 2 2 1 * * * * * 1 * 4
1 1 1 1 2 2 3 3 4 6 6 6 1
1 1 1 2 2 1 3 1 1 2 1 1
1 1 1 1 1 1 1 2 1 2 1 1
2 1 2 2 2 1 1 2 2 2 1 2
1 1 1 1 1 2 1 2 1 2 2 2
puja Summer puja Summer All Seas Summer puja summer Puja summer All Seas Ist Baish
115
BRAND AWARENESS
16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41
Nishan Pan Ghar Gupta Pan Ghar Damustan Pan Ghar Saha Brother New Dam Bhanadar Patel Tea Stall D.S Tea Stall New Dam Bhanadar Puja Bhandar Dam Electrical Bina Fruits & Drinks Usha Bhandar Dam Bhandar Saha store Beauty Sweet Prakash Tea Stall Pal Brothers Ganesh Hotel Shiv Bhandar Sonali Sweets Jiten Dutta Maa Tara sweets Uma Pan ghar Munna pan ghar Shiv Jyoti General stores Dominoz pizza Bijay Prasad Jaiswal Maa Laxmi Hotel Shymal Sweets
Nishan Keuwara Lal Babu Near Raju Gupta kanjit Saha Ratan Dam Suresh Patel Bimal Sarkar Biswas Dam Sujit Paul Choudhary Bhabotohs Dam Sanjit Subhash pal Sunil Dam Manik Saha Jagadish Saha Dhiru Prasad Saha Swadesh Ranjan Pal Bhabesh Pal Paritosh Sing Ranjit Kumar Jiten Dutta P.Pal Uma Shankar Saha Prahlad Prasad Dipak Saha M.B.
9800196181 9641330126 9832603200 9749384642 0353-258873 9933475088 9609921188 993489127 9832436971 9434307707 9749071566 9474326786 03532548310 9932657466 9832628727 9832436972 03532543624 9775839633 9932869808 9933949161 9800153208 no 9434519092 9832365572 no 03532545402 03532528783 03532528730 9832633521
Sevoke Road Sevoke Road Near ITI More Sevoke Road near CosMos Mall Sevoke Road near CosMos Mall Sevoke Road near CosMos Mall Sevoke Road near CosMos Mall Sevoke Road near CosMos Mall Sevoke Road near CosMos Mall Sevoke Road near CosMos Mall Sevoke Road near CosMos Mall Sevoke Road near CosMos Mall Sevoke road,(opp) Cosmos mall Sevoke road,(opp) Cosmos mall Sevoke road,(opp) Cosmos mall Sevoke road Sevoke road Sevoke road sevoke road Sevoke road Sevoke road,check post Sevoke road,check post Sevoke road,check post 2.5 mile Sevoke road Sevoke road Sevoke road 2 mile, Sevoke road Sevoke roed,(opp)P.C.Mittal bus stand P.C.Mittal bustand, Sevoke Road P.C.Mittal bustand, Sevoke Road
E&D Convenience E&D Grossary Grossary E&D E&D Grossary Grossary Electical Convenience Grossary Grossary Grossary E&D E&D Grossary E&D E&D E&D Grossary E&D Convenience Convenience Grossary E&D
1 2 1 2 3 1 2 2 3 1 2 3 2 1 2 2 1 1 1 1 1 1 2 2 2 1
2 2 1 2 2 2 2 2 2 2 2 3 2 2 2 1 2 2 1 2 2 2 1 2 2 2
2 1 1 2 2 1 1 1 2 1 1 2 1 1 1 2 1 1 2 1 1 1 1 2 1 1
2 3 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 * 1 1 1 1 1 1
* * * * 1 * * 1 * * * 2 * 2 * * 1 * 1 * * * 2 1 * *
* * * * 1 * * 1 * 1 * 1 1 1 * * 1 * * * 1 * 1 1 * *
1 1 1 4 1 3 1 1 1 4 1 1 6 6 1 1 1 1 1 3 4 1 1 1 1 4
1 1 1 1 2 1 1 1 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1
2 2 1 1 2 1 1 1 1 1 1 2 2 2 1 1 3 2 2 2 2 2 2 1 1 1
2 2 2 2 2 2 2 2 2 2 1 2 2 2 2 2 2 2 2 2 2 3 2 2 2 2
2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 1 3 3 1 1 1 2 2
Durga p Durga p Summer Puja puja Summer Summer All Seas All Seas Puja Puja summer puja puja puja puja Summer puja puja puja Summer puja puja puja puja puja 1st Dese
42 43 44
Bimal Jaiswal Mohan lal Saha Ajay Gupta
Convenience E&D E&D
2 2 2
2 2 2
1 1 1
1 1 1
1 2 *
4 1 *
3 1 1
1 1 1
1 1 1
2 3 2
1 1 1
Marriag All Seas All Seas
116
BRAND AWARENESS
45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60
P.B.Bar & Restorents Greasy Spoon Big Bazar Rave-Up Rajat's restorent Tera Bar Chima Bhandar Baba loknath pan ghar Sandhya Snacks House Shankar pan Ghar Shir pan ghar Lama Lodge Hotel Sovraj Janata stores Parimal Mitra Vishal Hotel
Prakash Bishwas
9434328066 9832034125
P.C.Mittal bustand, Sevoke Road Cosmos mall, Sevoke Road Cosmos mall, Sevoke Road Cosmos mall, Sevoke Road Sevoke road Sevoke road 2 mile, Sevoke road Check post ,Sevoke Road Check post ,Sevoke Road Check post ,Sevoke Road Chana Patti Chana Patti Chana patti Tumal Para Tumal Para Paresh Nagar Mini Mkt
E&D E&D Grossary E&D E&D E&D Grossary Convenience E&D Convenience Convenience E&D E&D Grossary Grossary E&D
2 2 1 2 3 2 1 1 1 1 1 2 2 1 3 2
1 2 2 2 3 2 2 3 2 2 2 2 2 2 3 1
* 1 1 1 2 1 2 1 2 1 2 2 2 1 1 2
2 1 1 1 2 1 1 1 1 1 1 1 1 1 1 1
* 2 2 2 1 1 * 2 1 2 * 2 * * * 1
* 1 1 * * * * * 1 * * 1 * * 1 *
1 1 4 2 5 1 1 1 1 1 1 1 3 1 1 1
1 1 1 1 2 1 1 1 1 1 1 1 1 1 2 1
2 1 1 1 2 1 3 2 1 1 1 2 1 5 2 1
2 2 2 3 3 3 2 2 2 2 3 2 2 2 2 2
1 2 3 1 1 1 1 1 3 3 1 3 2 1 1 1
puja 31st Desembe All Seas 31st Desembe puja puja puja 1st baish puja puja puja All Seas Summer Meeting puja puja Summer
Desraj Mitra Gopal Khawas Shubham Mukherjee Mr,Prippal Sing Ganesh Roy Narayan Kar Dulal Pal Manas Sarkar Parameshwar Saha T.T.Bhutia Shadhan Majumder Binay Roy Parimal Mitra Bimal pal
9330019141 9547922720 no no 9933662917 9800408346 9832062750 9832399200 03536990440 03532535706 03532537231 9800004070 9832095097 9832084856
61 62
Nisha Store Sanchar Com Maa Laxmi Bhandar Luckey Stores Sanjay Stores Mousumi Stores Paul variety Store Bhupendra Prasad saha Mama Pan Ghar S.K.Saha Tripti Varieties Annyapurna Tea & Chat centre
Dillip Pal Raja
9832683749 9832010111
Paresh Nagar Mini Mkt Paresh Nagar Mini Mkt Paresh Nagar Mini Mkt Paresh Nagar Mini Mkt Paresh Nagar Paresh Nagar Paresh nagar Jyoti Nagar Jyoti Nagar I.T.I road,Jyoti nagar Baikunthha palli, Near Jyoti Nagar Baikunthha palli, Near Jyoti Nagar
Convenience Mobile store
3 2
1 2
2 2
1 2
1 1
1 1
1 1
1 1
1 1
1 2
1 1
Summer Summer
63 64 65 66 67 68 69 70 71 72
Shunnit Saha Arun Sun Dillip Sen Prasanta paul Bhupendra Prasad Saha Dasharath Saha S.K.Saha Sajib Chaudhuri Pradip Sharma
9832464845 9832579548 9832340686 9832431212 no 9800024258 9832458715 03536941965 9832325192 9614433758
Grossary Convenience Grossary Grossary E&D Grossary Convenience Grossary Grossary E&D
2 2 3 3 3 2 2 2 1 2
3 2 3 2 1 2 2 2 2 2
3 2 3 2 1 1 2 2 1 2
2 1 2 1 1 1 1 1 1 1
2 1 2 1 1 1 * * 2 *
1 1 1 * * 4 * * * *
1 1 4 1 1 3 6 6 3 1
1 1 1 1 1 1 1 1 1 1
2 1 1 1 1 1 2 2 1 5
2 2 2 1 1 2 2 2 2 2
2 1 1 3 2 3 3 3 1 1
Kali Puj puja Ist BasiK puja puja summer Summer Summer pujas 1st baishakh 1st baish
117
BRAND AWARENESS
73 74 75 76
Binita Store Saha stores Swarna Brothers Hotel Shakuntala
Dilip saha Ajay Saha Swarna Roy M.Pal
9832394421 9832053631 9832482385 no
Jyoti Nagar Jyoti Nagar,Ram Krishna sarani Jyoti nagar,near Donbosko Jyoti nagar,near D.B.road Jyoti nagar,near D.B.road Jyoti nagar 2 no.Jyoti nagar colony main road Shastri Nagar Shastri Nagar G.T More Dasharatha Pally Janata Nagar B.C Caloni , Janata Nagar B.C Caloni , Janata Nagar Janata Nagar Janata Nagar Lower vanu Nagar Shaid Nagar Shaid Nagar
Grossary Grossary Grossary E&D
2 1 3 1
3 3 2 2
1 1 2 1
1 1 2 1
* * * *
* * * *
1 1 1 1
1 1 2 1
2 4 2 1
2 2 1 2
1 1 3 1
Dewali Dewali Summer puja
77 78 79 80 81 82 83 84 85 86 87 88 89 90 91
A.T.Pal Hareram Saha Anjali Cosmetic Enterprise chhatri Bhandar Loknath Varieties Maa Hotel Sunanda Variety Store Sanjay Gangali Jai Guru Bhanadar Jishan Bhanadar Jhulan Bhanadar Priya Bhanadar Hansi Variety Store Shika Variety Store Hosanna First Food
A.T.pal Hareram Saha Umesh Sing Prem Chhetri Shyamal Mandal Subobh Biswas Kamal Saha Sanjay Gangali Sanjib Sharkar Jogesh Chandra Ray Sunil Sarakar Pradip Das Subadh store Indra Tamang Nimai
9933800621 9749390560 9832445954 9233403747 9641035508 9932707940 9232735173 96141309945 no 9851301478 9832039581 9832031145 9832603599 9800195869 no
Grossary Grossary Convenience Grossary Convenience E&D Grossary Convenience Grossary Grossary Grossary Grossary Grossary Grossary E&D
1 1 1 1 3 2 1 1 1 1 1 1 3 3 3
2 2 2 2 2 2 2 3 3 3 1 2 3 1 2
1 1 1 2 2 2 2 2 3 3 3 2 3 2 2
1 1 1 3 1 2 1 2 2 2 1 2 2 1 2
1 * * * * 2 2 1 2 1 1 2 2 1 *
1 * * * * * 1 * 2 1&4 1 * 1 1 *
4 1 3 3 1 2 4 6 6 6 6 6 4 4 6
1 1 1 1 1 1 1 1 3 1 2 1 1 1 1
1 1 1 5 2 1 1 2 2 1 1 1 2 1 1
2 1 2 3 3 2 2 2 2 2 2 2 2 2 2
1 3 1 3 1 2 1 1 1 3 3 1 1 1 1
Summer Dewali puja Marriag puja ,1st baishakh puja puja puja Summer Summer puja puja Puja All Seas Summer
92 93 94
Babu Store Padma Stores Pardhiumna Stores
M.D. Isubali K.pradhan Prabin
9800298994 no 993388116
Shaid Nagar Shaid Nagar Shaid Nagar
Grossary Grossary Convenience
2 2 2
2 2 1
2 2 2
1 1 1
1 1 1
* * *
6 6 6
1 1 1
1 1 1
1 2 2
1 1 1
Diwali Diwali Diwali
95 96 97 98 99 00
Rohit stores Ambe store Annyapurna Bhandar Shree Durga store Pappu pan ghar Shammi Entertainment
Dadan Yadav Ajay kumar Gupta Parotosh Mitra J.K.Gupta M.D.Saidul M.D.Shamijul
9832029372 9832536434 03536991873 9093526494 no no
Gowala patti Gowala patti Gowala patti Maharaj Coloni Dangi para Koresi mahalla, Dangi Para
Grossary Grossary Grossary Grossary Convenience Convenience
3 1 3 2 1 1
2 1 3 2 2 2
2 2 1 1 1 2
1 1 1 1 1 2
* * * 1 * 1
* * * 1 * 4
1 1 1 1 1 1
1 1 1 1 1 1
2 2 2 2 5 5
2 2 1 2 1 1
1 3 3 1 1 1
Summer puja,Ho puja,sum puja puja Eid
118
BRAND AWARENESS
01 02 03
Panna Sweets Peskar pan ghar Ramkrishna bhandar Bajarang Departmental stores Radha Gobinda bhander Bajaka Stores Suresh Gupta Manjur Debi Anmol Variety Store Sakar Variety Store
Panna lal Saha M.D.Toufique G.Kundu Jugal Kishore Agarwal Bishwajit Saha Janeki Sharma Suresh Gupta Dhiraj Gupta Sachin Kumar Jaha Ratan Sarkar
03532528224 no no 03532533213 no 9800024030 9800354065 9851348328 9434496985 9093670028
Dangi para Dangi para Church road
2 2 1
2 2 2
1 1 1
1 1 1
* * *
1 1 *
1 1 1
1 1 1
1 1 1
1 2 3
3 1 1
puja puja Summer Marriag Ceremo Summer summer summer Summer Diwali Summer Summer
04 05 06 07 08 09 10
Church road N.S.Road Durga Nagar , Near Iskan Road Durga Nagar , Near Iskan Road Durga Nagar , Near Iskan Road Durga Nagar , Near Iskan Road Durga Nagar , Near Iskan Road
Grossary Grossary Grossary Grossary Grossary Stationery Grossary
1 2 3 3 3 2 1
2 2 2 3 3 2 2
1 1 2 2 2 1 *
2 1 1 1 2 1 1
2 * * 4 * 4 4
1 * * 1 * * *
6 1 1 6 1 1 6
1 1 2 2 2 1 1
2 1 2 2 2 1 1
2 2 2 2 2 1 1
3 1 2 1 3 3 3
11 12 13
Govinda Bhandar Khahani Pan Ghar Gouri Shankar Sweets
Surjit Biswas Khani Das Rabi Paul
9641472016 8906772511 9474517132
Iskan Road Iskan Road Iskan Road
Grossary Convenience E&D
1 2 1
2 2 2
1 1 1
1 1 1
* 1 *
4 1 *
6 3 3
1 1 1
1 1 1
2 2 2
1 1 1
Summer Durga & Puja Summer Summer Durga P Summer Summer
14 15 16
Bhaijee Store Cityjen's Choice Jay Baba Saynasi Bhandar
Amod Saha Binod Kumar Saha Gopal Paul
9832189312 9832671577 9832491834
1 1 1
2 2 2
1 2 1
1 1 1
* * *
* * *
6 1 1
1 2 1
1 2 1
2 2 2
1 1 1
17 18
Your Choce Restrurant Himul
Prabir Ray Iskan Temple, Sato Bag Guru
9832381747 9800865098
Iskan Road Iskan Road
E&D E&D
2 1
2 2
1 1
2 1
1 1
1 1
1 1
1 1
1 1
2 2
1 3
Durga P All Seas
19 20 21
Das store Randip Pan Ghar Rajiv Pan Ghar Ganguram Jyoti Bhandar
Badal Das Randip MDI Ayeed
9749052729 no no
Grossary Convenience Convenience
1 1 1
2 2 2
1 1 1
1 1 1
* 1 *
* 1 *
3 1 1
1 1 1
1 2 1
3 1 2
3 1 3
Ratha fa Summer Janamas Ist Baisa puja, Ak Truthia
22
Santoon Ghosh
no
Iskan Road
E&D
23 24 25 26 27
Swasti Pan Ghar Maa Tara Variety Store Maa Tara Pan Ghar Adrash Bhandar Taj Variety Store
Rason Gupta Dhiraj Bardhwaj Bimal Das Bivu Dutta Mohmmad Asif Hussian
9832040650 9832056441 03536981273 03532595509 no
Iskan Road Iskan Road Iskan Road Iskan Road Iskan Road
E&D Convenience Convenience Grossary Grossary
2 1 2 1 1
2 2 2 2 2
2 1 1 1 1
1 1 2 1 3
1 * 1 * *
1 * 1 1 *
4 6 1 6 1
1 1 1 1 1
1 1 1 1 1
2 2 2 2 2
1 1 1 1 1
Summer Summer Durga P All Seas Summer
119
BRAND AWARENESS
28 29 30 31 32 33
ArnaPurna Bhandar Dada Bhai Janda Store Suman Store New Krishna Sweets Priya Store Biswas Variety Store
Anand Pal Ajay Das M/S- BijaySharma S Prasad Baboon Sharma Pralaya Biswas
9749072071 9832445540 9832445568 9749353599 9832601121 9832354581
Iskan Road Iskan Road Iskan Road Iskan Road Iskan Road Iskan Road
Grossary Grossary Grossary E&D Electical Grossary
2 1 2 1 1 1
2 2 2 2 2 2
1 1 1 1 2 1
1 3 * * 1 1
* * 1 * * *
1 * 1 * * *
1&3 6 1 1 4 3
1 1 1 1 1 1
2 1 1 1 1 1
2 2 2 2 2 2
1 1 1 1 1 2
All Seas Summer Summer Summer Marriag Ceremo All Puja
34
Alok Hotel Prasanti Sweets & Fast Food
Rahaman Saha
9832043465
Iskan Road
E&D
Durga P
35
Sambhu Darnal
9832536596
Iskan Road
E&D
All Seas
36 37 38
Basanti Variety Store Pradhan Fast Food Dev Brother
Basanti P Pradhan C R Dev
9832441200 9547410633 no
Grossary E&D Grossary
2 1 2
2 2 2
1 1 1
1 1 1
1 1 *
1 1 1
1 1 4
1 1 1
1 1 1
2 2 2
1 1 1
Summer Summer All Seas
39 40 41
Swagat Restrurant Mansha variety Store M D Jabad
Sunil Pradhan Pravin Malkar M D Jabad
9832093579 9832115659 9933189633
E&D Grossary Grossary
1 2 1
2 2 2
1 1 1
1 1 1
1 * *
1 * *
1&3 3 4
1 1 1
1 1 1
2 2 2
1 1 1
All Seas Puja All Seas
42 43 44 45 46 47 48
Maa Ganga Pan Ghar YUE FUNG Popular Hotel Sri Balaji Store Hotel Gun Gun Joy Rereshment Om Gagadhmba Stores
Madhab Paul LEL LI Pulak Debnath Susil Kumar Goyal Samal Ray Bijay Gupta Biswal Singh
9832493481 9832082587 no 9832323966 9832561661 9641905137 9832397535
Iskan Road Check post, Sevoke Road Sevoke Road 2.5 mile Near Cheak Post Sevoke Road 2.5 mile Near Cheak Post Sevoke Road 2.5 mile Near Cheak Post Sevoke Road 2.5 mile Near Cheak Post Sevoke Road 2.5 mile Near Cheak Post Cheak Post opp. Orbit Mall, Sevoke Road Cheak Post opp. Orbit Mall, Sevoke Road
Convenience E&D E&D Grossary E&D E&D E&D
1 1 1 1 1 2 2
2 2 2 2 2 2 2
1 1 2 1 2 1 1
1 1 1 1 1 1 1
* * * 1 * 1 *
* * * 1 * 1 *
1 2 2 3 6 1 6
1 1 1 1 1 1 1
1 1 1 1 1 1 1
1 2 2 2 2 2 2
2 3 1 1 2 1 1
All Seas puja All Seas New yea puja Summer All seaso All Seas Summer
49
Mital Hotel Hari Madhab Prasad
Samal Ray Bishwasar Prasad Saha
9749888626
E&D
Summer
50
9800076646
Grossary
Summer
51
Sagar Long & Kitchen Orbit More
Sema Devi
9831766322
Orbit Mal,l Sevoke Road
E&D
All Seas
120
BRAND AWARENESS
52
American Grab
Susil Agerwal
9832495345
E&D
Summer
53
Tata Caf Pure Veg
Monaj Gupta
9832491916
E&D
All Seas
54
Flavours Of Maghals
Pankaj Das
9831201602
E&D
All Seas
55
Spices
T Sumit Rahul Mukhrajee(Triputi Plazza) Tara Chandra Sarakar
9933422500
E&D
Summer
56
INOX Tara chandra Pan Ghar
9636700611
Orbit Mal,l Sevoke Road Sevoke Road 3 Mile, Near Orbit North Bengal Mode Near Orbit mall, Sevoke Road North Bengal Mode Near Orbit mall, Sevoke Road North Bengal Mode Near Orbit mall, Sevoke Road 3 Mile Sevoke Road Near The Cindrella Hotel 3 Mile Sevoke Road Near The Cindrella Hotel Salugura Near Radio Station Salugura Near Radio Station Salugura Near Radio Station 3rd mile sevoke Road, Salugara 3rd mile sevoke Road, Salugara 3rd mile sevoke Road, Salugara 3rd mile sevoke Road, Salugara 3rd mile sevoke Road, Salugara
E&D
57
9749349844 9832334757, 9800146614
Convenience
All Seas Every H Espicall Sun
58
Puja Prasad
Puja Prasad
Grossary
59
Birendra Pan Ghar Maha Laxsmi Bhandar
Dhiraj Prasad
9832628071
E&D
Only Ho Marriag Ceremo Near Ma Summer
60
Sudhir Barman
9749349688
E&D
Summer
61
Mamuni Hotel
Birendra Dey Bishwanath Prasad Dibendra Mahatoo P. Rana Singh Rohit Gupta Ramesh Thapa Bina Roy Sapan Dutta
9832043435
E&D
Durga P
62 63 64 65 66 67 68
Bishwanath Prasad Veenta Tea Stall Rana Singh Hotel Maa Kalika Store Thapa Store Ganesh Store Maa Kali Store
9832433056 9593925833 9232982284 no 9851150700 9869906006 9800484652
E&D Convenience Convenience Grossary Grossary Grossary Grossary
2 1 2 3 1 2 1
2 1 2 3 2 2 2
1 1 1 2 1 2 1
1 1 1 2 1 1 1
* * * * * * 1
* * * * * * 1
1 1 1 1 1 1 4
1 1 1 2 1 1 1
1 1 1 2 1 1 1
3 2 2 1 2 2 2
1 1 1 1 1 1 1
Summer All Seas Summer Summer Summer Summer Durga P
69 70
Variety Store Gupta Stores
Bapa Saha Rahul Kumar Gupta
9832031258 9547747799
Grossary Grossary
3 1
3 2
2 1
2 1
1 *
1 *
1 6
2 1
2 1
2 2
1 1
Puja Durga P
71 72 73 74
Nimha Store Pradhan Store Somya Pan Ghar Tassi Pan Ghar
Nimha D.K. Pradhan Chandra Bhandar Senha Tassi Lama
no no 9332239170 9734172021
3rd mile sevoke Road, Salugara 3rd mile sevoke Road, Salugara Saugara Mkt. 3rd mile Sevoke Road Saugara Mkt. 3rd mile Sevoke Road
Convenience Grossary Convenience E&D
1 1 1 2
2 2 2 2
1 1 1 1
1 1 1 1
* 1 * 1
* 1 * 1
1 6 1 1
1 1 1 1
1 * 1 1
2 2 2 2
1 1 1 1
summer Summer Durga P All Seas
121
BRAND AWARENESS
75 76 77 78 79 80 81 82 83 84 85 86 87
Sherpa Resturant Puja Hotel Kiran Hotel Appa Hotel Gupta Enterprise Priya Thakur Raj Kishore 3 Stores Mahima Sherpa Rosy Sherpa Banti Pan Ghar Thakuri Store Oceal Hotel Dubey Store
Domn Sherpa Rhyama Paul Tarun Singh Tshering Tamang J.N Gupta Priya Thakur Raj Kishore Pitar Sherpa Rosy Sherpa Sangita Sherpa Sita Thakui Saran Ray Pramod Kumar Dubey
no 9636153292 993241857 03536980343 9832460935 no no no no 9779971981 no 9832371362 9832527594
Saugara Mkt. 3rd mile Sevoke Road Saugara Mkt. 3rd mile Sevoke Road Saugara Mkt. 3rd mile Sevoke Road Saugara Mkt. 3rd mile Sevoke Road Dim Dama Basti, 3rd Mile Sevoke Road Dim Dama Basti, 3rd Mile Sevoke Road Dim Dama Basti, 3rd Mile Sevoke Road Dim Dama Basti, 3rd Mile Sevoke Road Dim Dama Basti, 3rd Mile Sevoke Road Dim Dama Basti, 3rd Mile Sevoke Road Dim Dama Basti, 3rd Mile Sevoke Road Salugura Bazar 4 mile Sevoke Road Salugura Bazar 4 mile Sevoke Road
E&D E&D Mobile store E&D Grossary Convenience Convenience Convenience Convenience Convenience Convenience E&D Grossary
1 1 2 1 2 2 1 1 1 2 2 1 1
2 2 2 2 2 2 2 2 2 2 2 2 2
1 1 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1
* * * * * 1 * * * * * * *
* * * * * 1 * * * * * * *
1 1 1 1 1 6 1 6 6 1 6 1 6
1 1 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2 2 2 2
1 1 1 1 1 1 1 1 1 1 1 1 1
All Seas Summer Summer Summer Summer Summer Summer Summer Summer Summer All Seas Summer Durga P
88 89 90
Himalya Restrurant Anapurna Hotel Kerela Hotel
TC Bhutia Duruglima Raja Nayar
no 8101020944 no
Salugura Bazar 4 mile Sevoke Road Salugura Bazar 4 mile Sevoke Road Salugura Bazar 4 mile Sevoke Road
E&D E&D E&D
1 1 1
2 2 2
1 1 2
1 1 1
* * *
* * *
1 1 1 1 1
1 1 1
1 2 2
3 1 1
Durga P summer Summer Summer
91
Vishal Hello Sender
Bijay Guru
9832061714
Salugura Bazar 4 mile Sevoke Road Salugura Bazar 4 mile Sevoke Road Salugura Bazar 4 mile Sevoke Road Salugura Bazar 4 mile Sevoke Road Salugura Bazar 4 mile Sevoke Road Salugura Bazar 4 mile Sevoke Road Salugura Bazar 4 mile Sevoke Road Salugura Bazar 4 mile Sevoke Road Old Darjrlling more Old Darjrlling more Old Darjrlling more
E&D
Summer
92
Ghosh Hotel
Gopal Ghosh
9832360110
E&D
Summer
93 94 95 96
Zambala Hotel Mama Mistana Bhandar Mama Pan Ghar Dickey Hotel
N.T Sherpa N. Ghosh Shymal Ghosh Tnazing
2590294 9832322373 9832017658 no
E&D E&D Convenience E&D
1 1 3 2
2 2 3 2
1 2 2 1
1 1 2 1
* * * *
* * * *
1 1 1 2
1 1 2 1
1 1 2 1
2 2 2 2
1 1 1 1
All Seas All Seas Summer Summer
97 98 99 00 01
Sona Hotel Ankita Restrurant Kajol pan ghar Dhar pan ghar N.C. Kundu
no Sanjay Gurung Kajol Majumdar Nantu Dhar N.C. Kundu
no 9832692850 9832509089 no 9434884879
E&D E&D Convenience Convenience Grossary
1 2 2 2 2
2 2 2 2 2
1 1 1 1 1
1 1 1 1 1
* * * * *
* * * * *
2 1 3 3 2
1 1 1 1 1
1 1 1 1 1
2 2 3 3 2
1 1 1 1 1
Summer Summer puja puja Summer
122
BRAND AWARENESS
02 03
Tapan Zarda store Penang Restrurant
Ashok Saha Mr Wangden Lama
9474086776 9749373995
Old Darjrlling more Darjeeling More
Convenience E&D
1 1
2 2
1 1
1 1
* *
* *
1 1
1 1
1 1
2 2
1 1
Summer All seaso
04 05 06 07 08 09 10 11 12
Tenzing Noregy Restrurant Khan Pan Ghar Laxmi Traders DD Tea Store Dutta Pan Ghar Kajal Pan Ghar Rajat Store Yash Fast Food Kaushik Pan Ghar
Sanjana Phuthia Khan Rabin Singh Bengal Ghosh Sudhir Baskar Kajal Sarkar Ranjit Singh Sangi Lama Sanjay Kaushari
no 7679308623 9832675576 no 9832459066 9800431058 9232982786 9679236261 9733086163
Darjeeling More Darjeeling More Darjeeling More Darjeeling More Darjeeling More Darjeeling More Darjeeling More Darjeeling More Darjeeling More
E&D Convenience Convenience Convenience Convenience Convenience Convenience E&D Convenience
1 2 1 3 1 1 1 1 1
2 1 2 2 2 2 1 2 2
1 1 2 1 1 1 1 1 1
1 1 1 1 1 1 2 1 2
* * 1 * 2 2 * * *
* * 1 * 1 * * * *
1 3 6 1 3 1 6 1 3
1 1 2 1 1 1 1 1 1
1 2 2 1 2 2 1 1 1
2 2 2 2 2 2 2 2 2
1 3 1 1 1 1 1 1 1
Summer All seaso All seaso Summer Summer Summer puja All seaso Summer
13 14 15 16 17 18 19
Sitram Pan Ghar Jitendra Pan ghar Anand Store Gita Devi Prasad Sesmal Pann Ghar Muna Hotel Mooti Hotel
Sitram Singh Jitendra Ray Anand Shekhar Kesari Gita Devi Prasad Jabhahar Singh Muneshar Prasad Thakoor Mooti Lal
no 9749571378 9832626664 no no 9832010402 no
Darjeeling More Darjeeling More Darjeeling More Darjeeling More Darjeeling More Darjeeling More Darjeeling More
Convenience Convenience Convenience E&D Convenience E&D E&D
2 1 1 1 2 1 1
1 2 2 2 1 2 2
1 1 1 1 1 1 1
1 2 1 1 1 1 1
* * 2 * * * *
* * 1 * * * *
1 3 6 1 1 6 6
1 1 1 1 1 1 2
1 1 1 1 1 2 2
2 2 2 2 2 2 2
1 1 1 1 1 1 1
Summer Summer Summer Summer Summer All seaso All seaso
20 21 22
Baba Lokanath Piece Hotel D J Pan Ghar Babu Pan Ghar
Jayanta Ghosh S Path Babu Ray Radha Mohan Saha Bivwas paul Kameswar Saha Kalpana Ray Rajiv Choudhary
9434106593 9735037165 no
Darjeeling More Darjeeling More Darjeeling More
1 1 3
2 2 3
1 1 2
1 1 1
* 2 *
* 1 *
1 3 1
1 2 2
1 2 2
2 2 2
3 1 1
All seaso Summer Summer
23 24 25 26 27
Bhai Bhai Hotel Binay Bhandar Geeta Hotel Kalpana Hotel Rajiv Choudhary
9832583744 no no 9832001960 9733267007
Darjeeling More Darjeeling More Darjeeling More Darjeeling More Darjeeling More
E&D Convenience E&D E&D E&D
1 1 1 1 1
2 2 2 2 2
1 1 * 1 1
1 1 * 1 1
* * * * *
* * 1 * *
1 6 1 1 3
1 1 1 1 1
1 1 2 1 1
2 2 1 2 2
3 1 1 1 1
All seaso Summer Summer Summer Summer
28
Anil Prasad Hotel
Anil Prasad Hotel
no
Darjeeling More
E&D
Summer
123
BRAND AWARENESS
29 30 31
Ramoni General Store Sanjay Pan Ghar Gupta Sweets Parlour
Pankaj Ray Sanjay Singh R K Gupta
9641481240 9641108876 9563881923
Darjeeling More Shiv Nagar, Darjeeling More Shiv Nagar, Darjeeling More
1 1 3
2 2 3
1 1 2
1 1 2
* * *
* * *
3 1 1
1 1 2
1 1 2
2 2 2
1 1 1
Summer Summer All seaso
32 33 34
Poular Pan Center Debnath Enterprise Daygin Hotel Baba Lokanath Bhandar
Naresh Singh Tapas Debnath Rasmohan Ray
9434875073 9641819385 no
Shiv Nagar, Darjeeling More Shiv Nagar, Darjeeling More Truck stand, Darjeeling More Dagapur near lokanath temple, Darjeeling more Dagapur near lokanath temple, Darjeeling more Dagapur, near Darjeeling More Dagapur, near Darjeeling More Dagapur, near Darjeeling More Dagapur, near Darjeeling More
1 1 3
2 2 2
1 1 2
1 1 2
* * *
* * *
1 6 1
1 1 2
1 1 2
2 2 2
1 1 1
35
Muna Ghosh
9832054872
Convenience
Summer
36
Sweet Pan Ghar
Niraj Kumar Singh
9832040279
Convenience
Summer
37 38 39 40
Sila Choudhry Raj Pan Ghar Suraj Hotel Laxmi Hotel
Sila Choudhry Phaul Mati Bagat Ram Krishna Ray Raju Pradhan
9932642350 9093470848 9800318997 9832359658
E&D Convenience E&D E&D
1 1 1 2
2 2 2 2
1 1 1 1
1 1 1 1
* * * 1
* * * 1
6 1 6 6
1 1 1 1
1 1 1 2
2 2 2 2
1 1 3 3
All seaso puja All seaso All seaso
41
Cine Max(Ambar Food Court)
S P Singh
03532431682
Dagapur, near Darjeeling More
E&D
All seaso
42
Apani Pasand
Kasinath Prasad
9434862167
Khaprail More, MatiGara
E&D
Summer
43
Balaka Food plaza In & Out Dept. Stores From Bharat petroleum
Taton plaza
9832092819
E&D
Puja, Ho
44
Rakesh Kumar Srivastab
9832589932
Convenience
All seaso
45
Dinesh Ray Hotel
Dinesh Mahatoo
9832515641
E&D
All seaso
46 47
Dutta Pan Ghar Hira Debi
Surjit Dutta Hira Debi
9832429789 9679277293
Khaprail More, MatiGara Khaprail More, MatiGara
Convenience E&D
2 1
2 3
1 1
* 1
* *
* *
6 1
1 1
5 1
2 2
3 1
All seaso Summer
48 49 50
Dada Bhai Mandael Anita Store Dillip Kundu
Shankar Mandael Binay Ghosh Dillip Kundu
9749046222, 9735961905 9635711574 9641020012
Khaprail More, MatiGara Khaprail More, MatiGara Khaprail More, MatiGara
E&D Convenience E&D
2 3 2
2 3 2
1 2 1
1 1 1
* 2 *
* 1 *
1 6 1
1 2 1
1 2 1
2 2 2
1 1 3
All seaso Kali Puj Puja
124
BRAND AWARENESS
51
Ganesh Hotel
Kisil Das
no
E&D
Summer
52
Paul Sweets
Bikash Paul
no
Khaprail More, MatiGara Khaprail More, MatiGara Khaprail More, MatiGara
E&D
All seaso
53 54
Ashirbad Hotel Coil Store
Biswajit Paul Kamal Biswas
9832429617 6991280
E&D Convenience
2 2
2 2
1 1
1 1
* *
* *
6 6
1 1
1 1
2 2
3 1
Summer Puja
55
Dolphin Hotel
Sapan Kumar Das
9832077015
E&D
All seaso
56 57 58 59
Saha Stores Mamota Hotel Gopal Pan Bhandar Pradip Gupta
Nitai Saha Amalesh Saha Gopal Ghosh Pradip Gupta
2571767 9832018518 9832445587 9832308525
Khaprail More, MatiGara Thana More, MatiGara Thana More, MatiGara Thana More, MatiGara
Grossary E&D E&D Grossary
1 1 1 1
2 2 2 2
1 1 1 1
1 1 1 1
* * 1 *
* * 1 *
1 1 2 1
1 1 1 1
1 1 2 1
2 2 2 2
1 3 1 1
Holi Summer All seaso Summer
60 61
Sandip pan ghar Narayan Pan Ghar
Sandip Narayan Mahatoo
9093367166 no
Thana More, MatiGara MatiGara More
1 2
2 2
1 1
1 1
1 *
1 *
6 3
1 1
2 2
3 1
All seaso puja
62 63 64 65 66 67 68 69
Sarkar Hotel & Restrurant Maa Sweets Mitra Bhandar Raj Kumar Ray Ramesh Chheatri Jay Guru Enterprise Biswas Brothers Infrana Store
Nipen Sarkar Balram Saha Nitai Kumar Mitra Raj Kumar Ray Ramesh Chheatri S K Ray Susain Biswas Narodim
9933043473 8101499606 9932416495 9800344339 9800898755 9832323111 9832445135 no
MatiGara More MatiGara More Bus Stop , Matigara Bus Stop , Matigara Bus Stop , Matigara Bus Stop , Matigara Hospital More , Matigara Hospital More , Matigara
E&D E&D Grossary Grossary Grossary Convenience Convenience Convenience
3 3 3 3 2 1 1 3
3 2 3 3 2 2 2 3
2 2 2 2 1 2 1 2
1 2 2 1 1 1 1 2
2 * * 4 1 1 * *
* * 1 * 4 1 1 *
1 1 1 1 4 6 6 1
2 2 2 2 1 1 1 2
2 2 2 2 1 2 1 2
2 2 2 2 3 2 2 2
3 1 1 1 3 3 1 1
Summer Summer Summer Summer All seaso All seaso Summer Summer
70
71 72 73
Arjun Prasad Barman Communication & Variety Store Sujata Dhaba Swagtha Store
Arjun Prasad
9832604745
MatiGara Bazar
Convenience
Summer
Jagdish Barman Ganga Daba Sandip Biswas
99324123004 9832048805 2575739
MatiGara Bazar MatiGara Bazar Cheack post, khapril TCP , Matigara
Grossary Convenience Convenience
1 1 3
2 2 3
1 1 2
1 1 2
1 1 *
1 1 *
1 1 3
1 1 2
1 5 2
2 2 2
3 1 1
Summer puja Summer
125
BRAND AWARENESS
74
Jay Guru Hotel
Subrata Chakrabaty
9932852506
Cheack post, khapril TCP , Matigara
E&D
Summer
75 76 77 78 79 80 81 82
Treat House Pankaj Variety Store & Stationary Alka Store G Thapa Puja Durga Restrurant Dayanand Gupta Parma Store
Raju Nath Sudarshan Prasad Bimal Bishwakarma G Thapa Mintu Gupta Ravi Pradhan Dayanand Gupta Pappu Sharma
8101801775 9614565402 7603032097 9933132693 9614104910 9647824222 9679238652 9933878739
Khapril Bazar near Matigara Khapril Bazar near Matigara Khapril Bazar near Matigara Khapril Bazar near Matigara Khapril Bazar near Matigara Khapril Bazar near Matigara Khapril Bazar near Matigara Khapril Bazar near Matigara Khapril Bazar near Matigara Khapril Bazar near Matigara Khapril Bazar near Matigara
E&D Grossary Convenience Convenience E&D E&D Grossary Grossary
3 1 3 3 3 1 3 3
1 2 3 1 3 2 3 3
1 2 1 2 2 1 2 2
1 2 2 2 2 1 2 2
1 * 2 * * * * *
* * * * * * 1 1
* 1 1 1 1 1 1 6
6 2 2 2 2 1 2 2
1 1 2 2 2 1 2 2
2 2 2 1 2 2 2 2
3 1 1 1 1 1 1 3
Summer Summer Summer Summer Deewali puja puja 31st dec
83 84 85
Pramod Acharya Chiraj General store Ganesh Store
Pramod Acharya Gurung Lal Babu Saha
no 9233299560 9635252895
Convenience Convenience Grossary
3 * 2
3 * 1
2 * 1
2 3 1
* * *
* * *
1 2 1
2 4 1
2 4 2
2 1 2
3 1 1
86 87 88 89 90 91 92
Maa Shantoshi Michaiqre Prasad Store Sharma Pan Ghar Pandey Pan Ghar Rajendra Variety Store Bunty Hotel Raghunath Hotel
Shumi Mazander Sri Manak Dhari Prasad Rajesh Sharma Ganga Pandey Rajendra Prasad Yadav Bunty Pandy Raghunaath
2575379 9800947145 2575204 9933635265 9932981197 9002460637 9641348129
Khapril Bazar near Matigara Khapril Bazar near Matigara Khapril Bazar near Matigara Khapril Bazar near Matigara Khapril Bazar near Matigara Khapril Bazar near Matigara Khapril Bazar near Matigara
Convenience Convenience Convenience Convenience E&D E&D E&D
3 3 3 3 3 1 3
3 4 3 3 3 2 1
2 2 2 2 2 1 1
2 2 2 2 2 1 1
* * * * 1 2 *
* * * * * * *
1 1 1 1 1 1 1
2 2 2 2 2 1 1
2 2 2 2 2 2 2
2 2 3 2 2 2 3
1 1 1 1 1 1 1
puja Summer puja puja puja puja Puja
93 94
Suresh Hotel Ranjan Sweets & Snacks
Suresh Ram Prasad
9800976157 9933633496
Khapril Bazar near Matigara Khapril Bazar near Matigara
E&D E&D
1 3
2 3
1 2
2 2
* 2
* 1
1 6
1 2
1 2
2 3
1 1
puja Summer
95 96 97 98 99
Hriday Enterprise Suraj Telecom Sanjay Stores Siwang Fast Food Corner Urmila Store
Ajay Biswas D.P Roy Ashok Singh Anju Rabindra Sharma
9749338906 9800788170 9434814889 no 9932360881
Upper Bagdogra Upper Bagdogra Upper Bagdogra Upper Bagdogra Upper Bagdogra
Grossery Convenience Grossery Convenience Convenience
1 3 3 3 2
2 2 2 2 2
1 2 2 2 1
1 1 1 1 1
* * * * *
1 1 * * *
1 1 1 1 6
1 2 1 2 2
1 1 1 1 1
2 2 2 2 2
1 1 1 1 3
Summer Summer Summer Summer Summer
126
BRAND AWARENESS
000 001 002 003 004 005 006
Hanuman Store Hanuman Sweets Gupta General stores Maa Minati Sweets Saundaryan Swad Sweets Titu Pan Ghar
Pankaj Kr Gupta Pankaj Prasad NA Sameer Ghosh Sanjay Sanjay Gupta NA
9851897964 9832357234 no no 9832521216 9800783380 no
Upper Bagdogra Upper Bagdogra Upper Bagdogra Upper Bagdogra Upper Bagdogra Upper Bagdogra Upper Bagdogra
Grossary E&D Convenience E&D Convenience E&D Convenience
2 2 2 2 2 2 2
2 2 2 2 2 2 2
1 1 1 1 1 2 3
1 1 1 1 1 1 1
* * * * 1 1 1
* * 2 1 1 1 1
6 6 6 6 6 6 6
2 2 2 2 2 1 1
1 1 2 2 2 2 2
2 2 2 2 2 2 2
3 3 3 3 3 3 3
Summer Summer Summer Summer Summer Summer Summer
007
Ramesh Fast Food
Ramesh
no
Upper Bagdogra
E&D
Summer
008 009
Jai Maa Hotel Puja Stores
NA Bappa Sinha
no 9474162787
Upper Bagdogra Upper Bagdogra
E&D E&D
1 1
2 2
1 3
1 1
2 *
2 *
6 6
2 2
2 2
2 2
1 1
Summer Summer
010
Jai Maa Kali Pan Ghar
Prabesh
9232312335
Upper Bagdogra
Convenience
Summer
011 012 013 014 015 016 017
Arati Bhandar Lama hotel Sourav Sweets Dilip Pan Ghar Netai Pan Ghar Baba Lokenath Mistanna Bhandar Dipti bekary &Confectioners
Tapan Kanti Deb Prashant Arun Ghosh Dilip Netai Pada Mallick NA NA
9832369059 no no 9749300919 9851729773 no no
Upper Bagdogra Upper Bagdogra Upper Bagdogra Upper Bagdogra Upper Bagdogra Upper Bagdogra Upper Bagdogra
Convenience E&D E&D Convenience Convenience Convenience E&D
1 1 1 1 1 1 1
2 2 2 2 2 2 2
3 1 3 3 2 2 2
1 1 2 2 2 2 1
* * * * * 1 1
* * * * * 1 1
6 4 4 4 4 2 2
1 2 1 1 2 2 2
2 2 2 1 1 1 2
2 2 2 2 2 2 2
1 3 1 1 3 1 1
Summer Summer Summer All Seas All Seas All Seas All Seas
018
Jaisawal Stores
Manoj Jaisawal
2550723
Upper Bagdogra
Grossary
Puja, Su
019 020 021 022 023
Megha Hotel Appayan Hotel Gour Gobinda Mistanna Bhandar Porichay Stores Nigam Stores
Indra Thappa Bappa Dam Dulal Ghosh R. N Sardar P.C Bharti
no 9832646677 9641186877 9641862693 no
Shiv Mandir Shiv Mandir Shiv Mandir Shiv Mandir Shiv Mandir
E&D E&D E&D Convenience Convenience
1 1 1 1 1
2 2 2 3 3
1 2 1 2 1
1 1 2 1 2
* 1 1 * *
1 1 * * *
2 1 1 1 1
1 1 1 1 1
1 1 1 1 1
1 3 3 3 2
1 1 1 1 1
Puja, Su Puja, Su Puja, Su Puja, Su Puja, Su
127
BRAND AWARENESS
024 025 026
Chakachak Kalpatoru Hotel Chalachal
Nitish Chakrabarti Sailen Kundu Subrata Kundu
no no no
Shiv Mandir Shiv Mandir Shiv Mandir
3 3 3
3 3 3
2 1 2
1 2 1
* * 1
* * *
1 5 5
1 1 1
1 1 1
2 2 2
1 1 1
Puja, Su Puja, Su Puja, Su
027 028 029
VIP Sweets Prassanna Gift House Kundu Stores
Madhusudhan Ghosh Debojoti Das Subrata Kundu
3201122 8972689406 9832303738
2 3 3
1 3 3
1 2 3
1 1 1
1 1 1
* * 2
5 5 5
1 1 1
1 1 1
2 2 1
1 1 1
Puja, Su Puja, Su Puja
030 031 032
Sale Poff Bholanath Mistanna Bhandar Priyodorshini
Baisnab Mondal Biplab Ghosh NA
6980084 no no
3 2 2
3 2 2
3 3 2
1 1 1
1 4 3
2 * *
2 2 2
1 1 1
1 1 1
3 3 2
1 1 1
033 034 035 036 037 038 039 040 041 042 043 044 045 046 047 048
Sugary & Confectionary Roy Srores Sri Angan Sweets Swastim Purusattam Bhandar Netai Gour Mistanna Bhandar Hotel Sonar Bangla Arya Bekari New Variety Paul Stores Jharna Stores Prasoon Srores Garesh Ghosh Netai Pan Ghar Poddar Brothers Suruchi Hotel Mouchak
Pradeep Milan Roy NA Narayan Sen Purusattam Jha Gobinda Ghosh Anil Ghosh Jaidev Saha Swapan Paul Sudam Singha Prasoon Roy Garesh Ghosh Netai Pada Sarkar Nikhil Poddar Soumadeep Srakar Jiban Ghosh
no 9832438918 no 2580981 no 9832480488 no 9832012758 9093059551 9434429873 9832323111 9832433313 no no 9832357509 no
Shiv Mandir Shiv Mandir Shiv Mandir Shiv Mandir Shiv Mandir Shiv Mandir Shiv Mandir Shiv Mandir Shiv Mandir Shiv Mandir Shiv Mandir Shiv Mandir Shiv Mandir Shiv Mandir Shiv Mandir Shiv Mandir
Grossary Grossary E&D Convenience Grossary E&D E&D Convenience Convenience Convenience Grossary Grossary Convenience Convenience E&D E&D
2 3 3 3 3 2 2 2 2 2 2 2 1 1 1 1
2 3 3 3 3 1 4 3 2 2 2 2 2 2 2 2
2 2 2 2 2 2 3 3 3 2 2 2 2 1 1 1
1 1 1 1 2 2 2 2 1 1 1 2 1 1 1 1
3 4 2 1 1 1 1 * * * * * * * * *
* 1 1 1 * 1 * * * * 1 1 1 1 1 1
2 3 2 2 1 1 1 5 5 5 6 6 6 6 6 6
2 5 1 2 2 2 2 2 1 2 2 2 2 2 2 2
1 * 1 1 1 2 2 2 2 1 1 1 1 1 1 1
2 2 2 2 1 2 2 2 2 1 1 1 1 1 1 1
3 3 2 1 1 1 1 1 1 1 1 1 1 1 1 1
Summer Summer Summer Summer Summer Summer 31St dec holi, sum Puja Puja Puja Puja Puja Puja Puja Puja
049 050
Cakes R Us Tripti Hotel
Snehasis Chatterjee Netai Paul
9832061721 9093443824
Shiv Mandir Shiv Mandir
E&D E&D
1 1
2 2
1 1
1 1
* *
1 *
6 6
2 1
1 1
1 1
1 1
Puja Puja
128
BRAND AWARENESS
051 052 053 054 055 056 057 058
Lokenath Stores Ghosh Sweets Tiya Store Samrat Hotel Sona Pan Ghar Sarada Stetionary Priti Pan Ghar Josna Store
Pulak pandit Probodh ghosh Dijendra Majumdar NA Niren Ghosh NA Parimal Ghosh Jayanta Ghosh
6991258 no 9476156399 no 9641342322 no no no
Medical More Medical More Medical More Medical More Medical More Medical More Medical More Bihar More
E&D E&D E&D Convenience Convenience Convenience Convenience Convenience
1 2 2 2 2 2 2 2
2 2 2 2 1 3 4 2
1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1
* * * * * * * *
* * * * * * 1 1
6 6 6 6 6 6 6 1
1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2
1 1 1 1 1 1 3 3
Puja Puja Puja Puja Puja Deewali Kali Puj Summer
059 060 061 062 063 064 065 066 067 068 069 070 071 072 073 074
Banik Stores Dasharath Pan Ghar New Jai Kali Stores Matri Bhander Pradeep Pan Ghar Subhas Tea Sen electrical Namrata restaurant Qurung hotel Cosmetic corner Samrat sweets Soma sweets Ganesh hotel Gautam Pan Ghar Bina Tea House Manik Hotel & Restaurent
Pradip Banik NA NA Mahadev Ghosh U. Saha Subhas Sarkar Mitali sen Namrata Prem bahadur Niranjan dutta Manish saha Montu sarkar Sanjay sarkar Gautam Ghosh Bina Ghosh Manik Ghosh
2540993 no no 9832078892 no no 2550664 no no 9932416089 9434462534 98320599922 9855547825 9641940382 no no
Bihar More Bihar More Bihar More Bihar More Bihar More Bihar More Bihar More Bihar More Bihar More Bihar More Bihar More Bihar More Bihar More Bihar More Bihar More Lower Bagdogra
Convenience Convenience Convenience Grossary Convenience Convenience Convenience E&D E&D Convenience E&D E&D E&D Convenience Convenience E&D
2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3
3 2 2 2 2 2 2 2 2 2 2 2 2 2 3 3
1 1 1 1 1 1 1 1 1 3 2 2 2 2 2 2
1 1 1 1 2 2 2 2 1 1 1 1 1 1 1 1
* * * * * 1 1 1 1 1 * 1 1 * * 1
4 1 1 1 2 2 2 2 3 3 1 * 1 * * 1
1 1 1 1 1 1 1 1 1 1 1 1 1 5 5 5
1 1 1 1 2 1 1 2 2 2 2 2 2 2 2 2
1 1 1 1 1 * 1 1 1 1 1 1 1 2 2 2
2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 1
2 1 3 3 3 3 3 1 1 1 1 1 1 1 1 1
Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer
075 076 077 078
Diet Restaurant Haryana Store Triyasa Hotel & Restaurent Subha Sambhar
Sanjit R.K Agarwala Rabindra Nath Das Sudhir Chandra Dutta
no no 9474903902 255061
Lower Bagdogra Lower Bagdogra Lower Bagdogra Lower Bagdogra
E&D Convenience E&D Grossary
2 3 3 3
3 3 3 3
2 2 2 2
1 1 1 1
1 1 1 *
1 * * *
5 5 5 5
2 2 1 1
2 2 2 2
2 2 2 3
1 1 1 1
Summer Summer Puja, Su Puja, Su
129
BRAND AWARENESS
079 080 081 082
Sanjay Hotel Biswajit Pan Ghar Deepanji Telecom Rajat Stores
Barun Das Ajit Biswas Debu Mandal Rajat
97490733037 no 9832556006 no
Lower Bagdogra Lower Bagdogra Lower Bagdogra Lower Bagdogra
E&D Convenience Convenience Grossary
3 2 2 2
3 3 3 2
2 2 2 1
1 1 1 1
* * * *
* * * 1
5 6 6 6
1 1 1 1
1 1 1 1
3 1 1 1
1 1 1 1
Puja, Su Puja, Su Puja, Su Puja, Su
083 084 085 086 087 088 089 090 091 092 093 094 095 096 097 098 099 100 101 102 103 104 105 106 107
Anil Stores Hassi Sweets Pandey Pan Ghar Saha Stores Sarker Sweets Rita Stores Prabhati Hotel Farhan Mobile Bishnu pan ghar Sarkar store Bharati hotel Deep store Sahas tea store Subham Store Saha store Poultu Telecom & Tea Stall Geetangali restaurant kerala restaurant Sangays momo hut Lokenath Stores Lokenath Mistanna Bhandar Jeevan Pan Ghar Shiv Parbati Mistanna Bhandar Titli Mistanna Bhandar Bichitra Stores
Anil Ghosh NA Pradeep Pandey Biswanath Saha Gautam Sarkar Amit Paul Partha Sarathi Paul. Wajud Alam Amit das Gautam Sarkar Tinku hazra John venus Shytta saha sudhanshu bala Bishwanath saha Bikash Paul NA Vidya dharan Amu sherpa Dipak Dey Bhabesh Ghosh Swapan Majumdar Sibu Das Tapas Ghosh Ashok Ghosh
no no no 9434380189 9932259981 9832015278 9232631748 9933986570 98326-23221 9932259981 97758-17697 no no 98323-77025 9434380189 no no 98326-23253 94741-00978 no 9800886557 no 9832030806 no 9434430090
Lower Bagdogra Lower Bagdogra Airport More Airport More Airport More Airport More Airport More Airport More Airport More Airport More Airport More Airport More Airport More Airport More Airport More Airport More Airport More Airport More Airport More Lokenath Nagar Lokenath Nagar Lokenath Nagar Lokenath Nagar Lokenath Nagar Lokenath Nagar
Convenience E&D Convenience Grossary E&D Grossary E&D Convenience Convenience Convenience E&D Grossary Convenience Convenience Grossary Convenience E&D E&D Convenience Convenience E&D Convenience E&D E&D Grossary
2 2 2 2 2 2 2 2 2 2 2 2 1 1 1 1 2 2 2 2 2 2 2 2 2
2 2 2 2 1 1 2 1 2 1 2 2 1 1 1 2 2 3 3 1 1 1 1 2 2
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
* * * * * * 4 1 1 * * * * * * * 1 1 1 1 1 3 3 2 *
1 1 1 1 1 * * * 1 * * * 1 1 * * * * 1 1 * * * * *
6 6 6 6 6 6 6 6 6 1 1 1 1 1 1 3 2 1 4 4 5 6 2 1 2
1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
1 1 1 1 1 1 1 1 1 1 1 1 3 3 3 3 3 3 3 3 3 3 3 3 3
Puja, Su Puja, Su Puja, Su Puja, Su Puja, Su Kali Puj puja puja puja puja puja puja puja puja puja puja puja puja puja puja puja Summer Summer Summer Summer
130
BRAND AWARENESS
108 109 110 111 112
Samrat sweets Narayan Fast Food Das Variety Stores Bappa Pan Ghar Jai Baba Lokenath Stores
NA NA Sutta Das Krishna Ghosh Chanchal Biswas
no no 9002852976 no 9093050051
Lokenath Nagar Lokenath Nagar Lokenath Nagar Gosianpore Gosianpore
E&D E&D E&D Convenience Convenience
1 1 1 1 1
2 2 2 2 2
1 1 1 1 1
1 1 1 1 1
* * * * *
* * * * *
4 3 2 1 1
1 1 1 1 1
2 1 1 1 1
2 2 2 2 2
3 3 1 1 3
Summer Summer Puja, Su Puja, Su Puja, Su
113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136
City Dhaba Fancy Hotel & Restaurant Subha Papsi Hotel Ananda Dey Lila Hotel Delhi Hotel Priyanka Stores Meena Stores Sachin Lama Aman Store Laxmi Grosary Shop Chaudhury General Stotes Pradhan Stores Gopal sen Raju Stores Suman Stores Bhumica Telecom Susmita Hotel Sandhya Stores Lokenath Stores Sree Guru Bhandar Radha Rani Sweets Sova Sweets Creamery
K. Ghattani Kartick Sarkar NA Ananda Dey NA NA Mahesh Roy Meena Tamang Sachin Lama Aman Singh P. K Roy Radhe Chaudhury Pradhan Gopal sen Dhiren Mandal Suman Das Kailash Singha Dhriti Adhikari Topu Ghosh Swapan Roy Kamal Das Debesh Ghosh Bapi Bhawal T. K Barua
9832433221 9749087337 no no no no 9733157503 no no 9800015897 9547742802 9832464725 no 9641862805 953536942444 no 9800279293 no 95353232523 no no 9735042470 no 2585833
Gosianpore Gosianpore Gosianpore Gosianpore Gosianpore Gosianpore Panighata Road Panighata Road Panighata Road Panighata Road Panighata Road Panighata Road Panighata Road Susrat Nagar Susrat Nagar Susrat Nagar Susrat Nagar Susrat Nagar Susrat Nagar Susrat Nagar Susrat Nagar Susrat Nagar Susrat Nagar Susrat Nagar
Convenience E&D E&D E&D E&D E&D E&D Convenience Convenience Convenience Convenience Convenience Convenience Convenience Convenience Convenience Convenience E&D Convenience Convenience Convenience E&D E&D E&D
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 3 3 2 2 1 2 1
2 2 2 2 2 2 2 2 2 2 2 2 3 2 2 2 1 4 4 2 2 2 2 2
1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 3 3 3 3 3 3 3 3
2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2
* * 1 1 1 1 1 1 1 * * * * * * 3 3 2 2 1 2 * * *
1 1 1 1 1 1 * * * * * * * * * 1 1 1 1 1 1 1 1 *
1 1 1 1 1 1 1 1 1 1 4 5 3 2 2 1 1 1 1 1 1 3 4 4
1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
1 1 1 1 1 1 1 1 1 1 1 1 2 1 1 * * * * 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 1 3 2
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Puja, Su Puja, Su Puja, Su Puja, Su Puja, Su Puja, Su Puja, Su Puja, Su All Seas All Seas All Seas All Seas All Seas All Seas All Seas All Seas All Seas All Seas All Seas All Seas All Seas All Seas puja puja
131
BRAND AWARENESS
137 138 139 140 141 142 143
Sree Laxmi Mistanna Bhandar Dilip Pan Ghar Sneha Hotel Lipika Stores Madhumita Stores Sharma Variety Trinath Stores
Basudev Saha Pradeep Ghosh Gobinda Dey Kanu Mondal Niranjan Roy Chaudhury P. Sharma NA
no no no 9832459022 9832332401 no no
Susrat Nagar Susrat Nagar Susrat Nagar Susrat Nagar Kadamtola Kadamtola Kadamtola
E&D E&D Convenience Convenience Convenience Convenience Convenience
2 1 2 1 2 1 2
2 2 2 2 2 2 2
2 2 2 2 2 2 2
2 2 2 2 2 2 2
4 * * 1 * 3 3
* * * * * * *
4 3 4 2 2 5 5
1 1 1 1 1 1 1
1 1 1 1 1 1 1
1 2 3 1 2 3 2
1 1 1 1 1 1 1
puja puja puja puja puja puja puja
144
Himalaya Fast Food & Restaurant
NA
no
Kadamtola
E&D
puja
145
Stuff
Ranjit
no
Kadamtola
Convenience
Summer
146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163
Sandhya Sweets Sinha Hotel Gupta Sweets Gouranga Bhandar Tirupati Bhandar Bishnu General Stores Delight Restaurant Samar Pan ghar Nanu Stores Biswanath Pan Ghar Sabitri Sweets Narayan Srores Lokenath Xerox Center J.K Variety Stores Gopal Telecom Varma Stores Dutta store Surajit Barui
Subhas Roy Upen Sinha Ranjit Gupta Gauranga Mallick NA Bapi Das NA Kamal Ghosh Pradip Bhar Biswanath Barman NA Narayan Ghosh Gautam Ghosh Jiban Kr Das Gopal Das Binay Varma Sudip Dutta Surajit Barui
9800168438 9933306738 9832958830 9832014930 no no no 9474940319 no 9832659548 no no no 9641367298 9832570713 9933721482 9832459022 9749010986
Kadamtola Kadamtola Kadamtola Kadamtola Kadamtola Kadamtola Kadamtola LelinPore LelinPore LelinPore LelinPore LelinPore LelinPore LelinPore LelinPore LelinPore LelinPore LelinPore
E&D E&D E&D E&D E&D Convenience E&D E&D Convenience Convenience E&D Convenience Convenience Convenience Convenience Convenience Convenience Convenience
1 2 1 3 3 3 2 2 2 2 2 2 2 1 1 1 1 1
2 2 2 2 3 3 2 2 2 2 2 2 2 2 2 2 2 2
2 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1
* * 1 * * 1 1 1 1 1 * 1 1 1 * * 1 *
1 1 2 4 4 4 4 * * * 1 * * * 1 * * *
1 1 1 1 1 5 5 5 5 6 6 6 6 6 6 6 6 5
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 5 5 5
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer
132
BRAND AWARENESS
164 165 166
Barman Stores Kanuti Stores Milan PCO
Ramesh Chandra Barman Kanu Sarkar Milan Sarkar
2580768 9641698223 9932480339
LelinPore LelinPore LelinPore
1 1 1
2 2 2
1 1 1
1 1 1
1 * 1
* * 1
1 1 1
5 5 5
1 1 1
2 2 2
1 3 3
167 168
Sahani Stores Nirmala Stores
S. K Sahani Viki Das
no no
Phansideaoya More Phansideaoya More
1 1
2 2
1 1
1 1
* 1
* *
3 3
2 2
1 1
2 2
1 3
Summer Summer
169 170 171 172 173 174 175 176 177 178 179 180 181
Maa Laxmi Mistanna Bhandar Shamal Barman Singha Telecom Ganesh Bhandar Neogy Stores Baba Lokenath Stores Suraj Telors Jumpa Stores Das Variety Stores Ranjit Stores Jinban Stores Prince Hotel Sova Mobile
Anil Das Shamal Barman Parimal Singha NA Sujeet Neogy NA Anil Mallick Ratan Kr Das Utpal das Ranjit Kundu Alok Sarkar NA Kartick Paul
no no 9932516950 no 9647891164 no no 9800131472 983267899 no no no 9614850616
Phansideaoya More Phansideaoya More Phansideaoya More Phansideaoya More Phansideaoya More Phansideaoya More Phansideaoya More Phansideaoya More Phansideaoya More Phansideaoya More Phansideaoya More Phansideaoya More Phansideaoya More
Convenience Convenience Convenience Grossary Convenience Convenience Convenience Convenience Convenience Convenience Convenience E&D Convenience
1 1 1 1 1 1 1 1 1 1 2 2 2
2 2 2 2 2 2 2 2 2 2 2 2 2
1 1 1 1 2 2 2 3 3 3 2 2 2
1 1 1 1 1 1 1 1 1 1 1 1 1
* * 1 * * * * * * * * 1 *
1 * * * * * * * * * * 1 *
3 3 1 1 1 1 1 1 1 1 1 1 1
2 2 2 2 2 1 1 1 1 1 1 1 1
1 1 2 2 2 2 2 2 1 1 1 1 1
2 2 2 2 2 2 2 2 2 2 2 2 2
1 3 1 3 3 3 3 3 3 1 1 1 1
Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer Summer
Live experience
In last I can say that the project successfully done by us. I gratitude to all the staff of cocacola those include me in this kind of live project. It is a live & imagines experience for me. I always remind it in my life.
133
BRAND AWARENESS
FINDINGS: Graph 1
This pie chart says about the total number of persons using the product pack size in Siliguri market.so we can easily find out how many percentage of persons preffering different pack size.
MOST PREFFERED PACK SIZE

200ml 300ml 600ml 1.5lt. 2lt.
5%
3%
30% 55%
7%
Graph 2
Here in this graph saying about which offering more promotion to the outlets.
134
BRAND AWARENESS
COMPANY IN PROMOTION
1%
28%
COCA COLA PEPSI AMUL
71%
Graph 3
In this graph says clearly which company give quick response for complain to the oulets. So we will easily to know which reponse is far quick through this pie chart.
135
BRAND AWARENESS
COMPANY
QUICK RESPONSE
1%
0% 5%
COCA COLA 28% PEPSI FROOTY AMUL NO ONE 66%
Graph 4
This graph depicts the total number of consumers divided on the basis of the age group they belong to. The age of consumers included in the sampling activity ranged from 0 years to above years. Accordingly the age groups 0to 20, 20 to 30and 40 above have been formulated. Through this graph really we find out Which type consuming more product
136
BRAND AWARENESS
AGE BASED
0% 10% 11%
BELOW 20 20-30
79%
30-40 ABOVE 40
Graph 5
Here in this graph says who buys the product more comparing between male and female.
137
BRAND AWARENESS
GENDER BASED
FEMALE 4%
BOTH 20%
MALE
MALE 76%
FEMALE BOTH
Graph 6
The graph says in which occasion the outlets selling more product.
138
BRAND AWARENESS
OCCASION WISE
SUMMER PUJA ALL SEASON 31ST DEC DEEWALI
1% 1% 15% 39%
44%
Graph 7..In Cola based the graph says about which brand is more effective Mkt.
COLA BASED
PEPSI 14% COCA COLA 47% THUMPS UP 39%
COCA COLA THUMPS UP PEPSI
139
BRAND AWARENESS
Graph 8 . Here we know about in lemon based which is more seling in Mkt.
LEMON BASED PRODUCTS
1% 1% 10% 13%
LIMCA SPRITE 7 UP M.DEW NIMBOOZ
75%
Graph 9..In oranged based which is is the most preffered brand in Mkt.
Through this pie chart we are able got the information about effective brand.
ORANGE BASED 4% 1% 23% 72%
FANTA MIRINDA BOTH NOTHING
140
BRAND AWARENESS
Graph 10..Here graph says in mango based which is selling more in the Mkt.
5% 5%
MANGO BASED
23%
67%
MAAZA SLICE FROOTY NOTHING
Graph 11.. Here we know in local based which one most preffered in the
market though this pie chart.
LOCAL BASED
LASSI 26%
LASSI JUICE NOTHING
NOTHING 59%
JUICE 15%
141
BRAND AWARENESS
Graph12
In milk Based in the market as we know which most preffered comparing Amul, Amrit, Mother diary, Or Himul.
MILK BASED
34%
60%
AMUL AMRIT MOTHER D. HIMUL NOTHING
2% 3% 1%
SWOT ANALYSIS OF BRAND AWARENESS IN SILIGURI MARKET
Strength
y Major market share in Siliguri market y Brand name and brand equity y Most preferred brand in Siliguri market y Perfect tracking in market situation y Company promotions y Maintain brand value and reputation of the company
142
BRAND AWARENESS
Weakness y Problem of supply y Service problem y Discount problem y Off season difficulty Opportunity y Increase in market share y Exploit the unexploited marketed y Can easily coordinating with outlets
y Offering more service
Threats y Extremely competitive marketed y High competation with scheme by Pepsi y Launch of new product in the market y Applying new strategies of competators
CONCLUSION:
I had a project on Study on Brand Awareness of Chilled Beverages Siliguri region. The research project work conduct in different areas of Siliguri. Like all Para area, check post, salugara, B.S.F Road, & more. In last I conclude the work study that
143
BRAND AWARENESS
The marketing strategy of coca-cola is batter than its main competitor. The market share of coke products is higher then the other products. Sprite is the leading brand of coca-cola in different region. I found the proper display of product in racks & in cooler. Sales of product are increase rapidly @ college Para market.
RECOMMENDATION
(SUGGESTION)
1. The company should measure retailers satisfaction regularly. 2. Company can increase sales when it considering more on retailers, their suggestions or complaints about service or products, so that necessary action can be taken. 3. Company representatives should visit retailers & should make long term relationship with retailers, so that they can push the products. 4. Increase the dealers & retailers as this will help in making high sales volume. 5. Try to continue the good image of the outlets by keeping more & more good quality of service. Company should attain on small outlets, so their sells can increase 6. Company should search new area for increasing sale. 7. In winter seasons company should gives more discount & scheme to retailers, so they sell more our product. 8. Company must take new strategy to fight with local cold drinks brand. 9. Company should give new dealership in small town.
144
BRAND AWARENESS
REFERANCE
BOOKS
Sales and Channel Management Krishna K Havaldar & Vasant M Cavale Marketing Management - Kotler Research Methodology - C.R Kothari
WEBSITES www.google.com www.thecoca-colacompany.com www.coca-colaindia.com
145

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BRAND AWARENESS

A Project Report on STUDY ON BRAND AWARENESS OF CHILLED BEVERAGES IN SILIGURI

HINDUSTAN COCA COLA BEVERAGES PRIVATE LIMITED SILIGURI, WEST BENGAL

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

Under The Faculity Guidance Of Mr. PRAMOD KUMAR

DCSMAT BUSINESS SCHOOL DC COUNTY, PULLIKKANAM, VAGAMON IDUKKI, KERALA, 685503

Faculty Guide: ________ Place:___________

Director: _______ Date:__________

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

INTRODUCTION:-.9 Industry Overview........................................................................................................................11

The Beverage Industry in India.............................................12 The soft drink market in India16

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

Marketing Mix63 Objective of the work study..69

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

INDUSTRY OVERVIEW SOFT DRINKS INDUSTRY

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

BEVERAGE INDUSTRY IN INDIA

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

Natural and Synthetic beverages

In-home consumption and out of home on premises consumption.

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

THE SOFT DRINK MARKET IN INDIA

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

Orange Cloudy Lime Clear Lime Mango

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

OVER VIEW OF COCA-COLA

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

THE COCA COLA SYSTEM

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

 To Inspire Moments of Optimism... Through our brands and our actions

 To Create Value and Make a Difference... Everywhere we engage.

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

 PARTNERS: Nurturing a winning network of partners and building mutual loyalty.

 PLANET: Being a responsible global citizen that makes a difference.

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

PASSION: Committed in heart and mind

ACCOUNTABILITY: If it is to be, its up to me

COLLABORATION: Leverage collective genius INNOVATION: Seek, imagine, create, delight

QUALITY: What we do, we do well

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

HINDUSTAN COCA-COLA BEVERAGES PVT.LTD.

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

PRODUCTION PROESS OF COCA-COLA

DE-CREATOR PROPOTIONER COOLER

FULL PRODUCT INSPECTION

EMPTY BOTTLE IMDEPECTION

CASE CLEANING UNCASHER 26

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

BRANDS OF COCA-COLA IN INDIA

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

BRAND AMBASSDORS:- Aamir Khan TAGLINE:- Thanda Matalab Coca-Cola

DCSMAT BUSINESS SCHOOL, VAGMON, KERELA

Faculty Guide: Place:___

Director: _ Date:____

To Inspire Moments of Optimism... Through our brands and our actions

To Create Value and Make a Difference... Everywhere we engage.

PARTNERS: Nurturing a winning network of partners and building mutual loyalty.

PLANET: Being a responsible global citizen that makes a difference.