ANNA UNIVERSITY OF TECHNOLOGY COIMBATORE

DIRECTORATE OF ONLINE AND DISTANCE EDUCATION MBA SECOND SEMESTER ASSIGNMENTS (CALENDAR YEAR 2010 BATCH)

INSTRUCTIONS TO THE CANDIDATES

1. All assignments are Compulsory as per their specialization. 2. Use A4 sheet and your handwriting should be legible. 3. Strictly follow the format of Cover page given for each subject. 4. Dont use the Backside of the paper. 5. Do not fold the assignment. 6. Dont copy from the Book and your answer should be based on your own explanations. 7. All the assignments should be sent to the The Director, Directorate of Online and Distance Education, Anna University of Technology Coimbatore, Coimbatore 641 047. 8. Last date for submission of assignment: 21.12.2010. 9. Mention Clearly Name, URN, Program, Branch, and Course & Course Code.

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Format of Cover Page

ANNA UNIVERSITY OF TECHNOLOGY COIMBATORE

(Excellence in Technical Education and Research)

DIRECTORATE OF ONLINE AND DISTANCE EDUCATION

MBA DEGREE EXAMINATIONS JAN / FEB 2011

ASSIGNMENT SUBMISSION FOR CONTINUOUS ASSESSMENT

Name

URN

Programme

Branch

Semester

Course Code :

Course Tile

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MBA - Airline and Airport Management Course Courses Code 102002 Marketing management 102004 Financial Management 102003 Human Resources Management 102040 Airline Operations and Management 102041 Airport Planning and Administration

Course Code 102002 102004 102003 102005 102001

MBA -General Management Courses Marketing Management Financial Management Human Resource Management Operations Management Operations Research

MBA- Banking, Insurance & Financial Services Course Courses Code 102002 Marketing Management 102004 Financial Management 102003 Human Resource Management 102031 Banking 102030 Corporate Finance

MBA - Healthcare and Hospital Management Course Courses Code 102002 Marketing Management 102004 Financial Management 102003 Human Resource Management 102039 Managing Health Services 102001 Operations Research

Course Code 102002 102004 102003 102042 102043

MBA Bio-Technology Courses Marketing Management Financial Management Human Resource Management Bioinformatics Fundamentals of Bio-Technology and Principle of Genomics

MBA-Human Resource Management Course Courses Code 102002 Marketing Management 102004 Financial Management 102003 Human Resource Management 102055 Performance Management 102056 Compensation Management

Course Code 102002 102004 102003 102046 102001

MBA-Energy Management Courses Marketing Management Financial Management Human resource Management Technology Management Operations Research

MBA-International Business Management Course Courses Code 102002 Marketing Management 102004 Financial Management 102003 Human Resource Management 102057 Global Strategic Management 102027 Logistics and Supply Chain Management

Course Code 102002 102004 102003 102014 102001

MBA-Financial Management Courses Marketing Management Financial Management Human resource Management Security Analysis and Portfolio Management Operations Research

Course Code 102002 102004 102003 102006 102010

MBA -Marketing Management Courses Marketing Management Financial Management Human Resource Management Product and Brand Management Consumer Behaviour

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Course Code 102002 102004 102003 102049 102027

MBA- Pharmaceutical Management Courses Marketing Management Financial Management Human Resource Management Intellectual Property Rights Logistics and Supply chain Management

MBA-Retail and Supply Chain Management Course Courses Code 102002 Marketing Management 102004 Financial Management 102003 Human Resource Management 102024 Purchasing and Supply Chain Management 102001 Operations Research

MBA -Software Enterprises Management Course Courses Code 102002 Marketing Management 102004 102003 102018 102001 Financial Management Human Resource Management Software Project Management Operations Research

Course Code 102002 102004 102003 102034 102035

MBA- Telecom Management Courses Marketing Management Financial Management Human Resource Management Network Management Telecom Policies and Technology

Course Code 102002 102004 102003 102033 102027

MBA- Textile Management Courses Marketing Management Financial Management Human Resource Management Fabric Production and Processing Logistics and Supply Chain Management

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ANNA UNIVERSITY OF TECHNOLOGY COIMBATORE

DIRECTORATE OF ONLINE AND DISTANCE EDUCATION
MBA II SEMESTER EXAMINATIONS JAN / FEB 2011 ASSIGNMENT TOPICS FOR CONTINUOUS ASSESSMENT
OPERATIO S RESEARCH (Course Code: 102001) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. Linear Programming is one of the most frequently and successfully used Operations Research technique to managerial and business decisions. Elucidate this statement with some examples. 2. Explain by taking an illustration, the North-west Corner rule, the Least Cost Method and the Vogels Approximation Method to obtain the initial feasible solution to a transportation problem. 3. What are the major comparative characteristics of the PERT model and the CPM model? What are their limitations, if any? Discuss.

PART B

Compulsory

1 x 10 =10 Marks

4. A bank has two tellers working on savings accounts. The first teller handles withdrawals only while the second teller handles depositors only. It has been found that the service time distributions of both depositors and withdrawals are exponential with a mean service time of 3 minutes per customer. Depositors and withdrawers are found to arrive in a Poisson process throughout the day with mean arrival rate of 16 and 8 per hour respectively. What would be the effect on the average waiting time for depositors and withdrawers if each teller could handle both withdrawals and deposits? What would be the effect if this could only be accomplished by increasing the service time to 4 minutes?

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MARKETI G MA AGEME T (Course Code: 102002) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. Discuss the fundamental concepts in Marketing. What role does a Marketing Manager play in the growth of a company? 2. Discuss the concept of Value chain analysis and its applications in marketing. 3. What is meant by Segmentation of markets? What are the different types of segmentation?

PART B

Compulsory

1 x 10 =10 Marks

4. Explain product life cycle. Does a company necessarily have to follow different strategies at various stages of its life cycle?

HUMA RESOURCE MA AGEME T (Course Code: 102003) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks Bring out its objectives and

1. Highlight the strategic role of HRM in an organization. importance. 2. What are the different types of Recruitment process? process which will be suitable for Software professionals. 3. Compare and contrast the following methods of job evaluation.

Explain the suitable recruitment

PART B

Compulsory

1 x 10 =10 Marks

4. Discuss the multicultural environment in Multi National Companies.

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FI A CIAL MA AGEME T (Course Code: 102004) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. Describe the key activities of financial management. What is the justification for the goal of maximizing the wealth of shareholders? 2. What are the steps involved in calculating a firms Weighted Average cost of capital? Discuss the application of CAPM to the calculation of cost of equity. 3. Discuss the factors which are relevant for determining the payout ratio.

PART B

Compulsory

1 x 10 =10 Marks

4. Swarsh limited is evaluating two alternative systems for waste disposal, Systems A and B which have lives of 6 years and 4 years respectively. The initial outlay and operating costs for the two systems are expected to be as follows: System A Initial outlay Annual operating costs Rs.4 million Rs. 1.2 million System B Rs. 3 million Rs. 1 million

If the discount rate is 13%, which system should Swarsh choose? Ignore the salvage value.

OPERATIO S MA AGEME T (Course Code: 102005) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. What is Operations Management? Explain the role of Production system in an organization. 2. Describe the various steps involved in new product development. How do companies decide on the types of production system that is to be development for a particular product? 3. Explain the role MRP in a manufacturing company.

PART B

Compulsory

1 x 10 =10 Marks

4. What is meant by Work Sampling? Explain its significance.S

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PRODUCT A D BRA D MA AGEME T (Course Code: 102006) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. What is the meaning of the term Product? Also explain the concept and relevance of Product Mix of a company. 2. Brands are not built overnight, it takes sufficiently longer time and effort to build a brand. Justify this statement by highlighting the significance of the Brand building activity. 3. Write about the steps involved in developing new product by a company. PART B Compulsory 1 x 10 =10 Marks

4. Explain USP. Do products necessarily need to have USP? Explain the importance with suitable examples.

CO SUMER BEHAVIOUR (Course Code: 102010) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. What is the meaning of consumerism? Discuss the current status of consumer awareness in our country. 2. Explain the meaning of attitude. What are the different types of consumer attitudes? Why do marketers need to understand them? 3. Write about the role of social class in understanding consumer behaviour. PART B Compulsory 1 x 10 =10 Marks

4. Write in detail the role of opinion leaders in consumer decision making process.

SECURITY A ALYSIS A D PORTFOLIO MA AGEME T (Course Code: 102014) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. Explain the meaning of Investment. Discuss the various steps involved in the process of portfolio management. 2. Explain the CAPM model in detail with illustrations 3. Briefly explain the different methods used in Portfolio revision PART B Compulsory 1 x 10 =10 Marks

4. State the latest developments in Bonds and Derivative markets.

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SOFTWARE PROJECT MA AGEME T (Course Code: 102018) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. Define a Project? Explain the different stages involved in project planning. 2. Explain Programme management. Explain its role in project management. 3. Discuss the importance of Contracts management in software project. PART B Compulsory 1 x 10 =10 Marks

4. A Trading company is computerizing all its activities. Explain in detail the various steps involved in going about this project. Write the role played by a project leader in this context.

PURCHASI G A D SUPPLY CHAI MA AGME T (Course Code: 102024) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. Explain the concept of purchase chain umbrella. Write about the four enablers of SCM. 2. Discuss in detail the Purchasing Strategy development process. 3. Explain the need for ethics in Purchasing. Explain the different types of unethical behaviour. PART B Compulsory 1 x 10 =10 Marks

4. Negotiation skills are necessary for an effective purchase manager. Justify the statement.

LOGISTICS A D SUPPLY CHAI MA AGEME T (Course Code: 102027) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. Describe the meaning of Logistics and its role in effective Supply Chain Management. 2. How can firms improve their Supply chain by effectively using ERP. 3. What is reverse logistics? How are they managed? PART B Compulsory 1 x 10 =10 Marks

4. Describe the ways and means of controlling cost in the process of Logistics management.

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CORPORATE FI A CE (Course Code: 102030) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. Describe the three basic accounting statements. Highlight the importance and usage of these statements. 2. How is valuation of securities done? How do managers value an asset with guaranteed cash flows? 3. Define risk. How is risk viewed and analyzed in organizational perspective?

PART B

Compulsory

1 x 10 =10 Marks

4. A firm has a division that is performing poorly. Under what conditions would divestiture of the division be the optimal action?

BA KI G (Course Code: 102031) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. Trace the history and development of the Indian Banking System. 2. Explain core banking solutions. How are they useful to customers and the banks? 3. Write about the various new financial products that are introduced by Banks. Explain them in detail. PART B Compulsory 1 x 10 =10 Marks

4. Describe in detail the growth in the retail banking segment in the Indian Banking industry with appropriate illustrations.

FABRIC PRODUCTIO A D PROCESSI G (Course Code: 102033) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. Explain the different types of Yarns and their uses. 2. What are the different types of dyes? How do companies make choice of selection of suitable dyes for their fabrics? 3. Trace the history of cotton. What are the different types of cotton? PART B Compulsory 1 x 10 =10 Marks

4. What are the characteristics that need to be taken into consideration while choosing a fabric?

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ETWORK MA AGEME T (Course Code: 102034) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. Write an overview on the nature of Network Management. 2. Discuss in detail about SNMP Model and Architecture. 3. Write in detail about the various Cable Modem and CMTS management. PART B Compulsory 1 x 10 =10 Marks

4. Explain the Commercial Network management system in detail.

TELECOM POLICES A D TECH OLOGIES (Course Code: 102035) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. Distinguish between earth testing and battery testing as applied to hunting operations in Strowger exchanges. Discuss the relative merits of each method. 2. List and discuss at the advantages of digital transmission of speech over analog transmission. 3. What are optical fibers? Describe advantages of optical fiber as a transmission medium when compared to copper cables. PART B Compulsory 1 x 10 =10 Marks

4. Why is ISDN considered to be a well organized and planned area of development? Discuss the CCITT 1984 definition of ISDN, giving the rationale behind each of the key points.

MA AGI G HEALTH SERVICES (Course Code: 102039) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. What are the guiding principles in planning the development of a new hospital. 2. How is the structure of a hospital designed? Justify the need for a typical organizational structure for a multi-specialty hospital. 3. Explain the importance of Solid waste management in hospitals. Compulsory 1 x 10 =10 Marks

PART B

4. Critically examine the challenges faced by todays health care industry. Highlight the strategies that need to be undertaken for effective management of a hospital.

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AIRLI E OPERATIO S A D MA AGEME T (Course Code: 102040) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. Explain the concepts and types of Aviation. 2. Give a write up on competitive environment in the Aviation manufacturing industry. 3. Write the role played by the International Civil Aviation Organization (ICAO). PART B Compulsory 1 x 10 =10 Marks

4. Write about the Regulatory frameworks governing the Aviation activities in different countries of the world.

AIRPORT PLA

I G A D ADMI ISTRATIO (Course Code: 102041) Total: 30 Marks

PART A

Answer Any Two Questions

2 x 10 =20 Marks

1. Trace the development and growth of the Aviation sector in India. 2. How is an airport development? 3. Write about the New Economic model for airline business? Discuss about the financial performance of Airlines in India. PART B Compulsory 1 x 10 =10 Marks

4. Write in brief about the Global emerging trends of Airport Infrastructure Industry.

BIOI FORMATICS (Course Code: 102042) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. What is meant by Genome analysis and gene mapping? Explain with examples. 2. Describe various tools for identifying Similarity search and gene alignment. 3. Write a brief note on Proteomics. PART B Compulsory 1 x 10 =10 Marks

4. What are the stages in Drug discovery? Write about the different technologies and strategies behind drug discovery.

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FU DAME TALS OF BIOTECH OLOGY A D PRI CIPLES OF GE OMICS (Course Code: 102043) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. Discuss the current status of growth in the area of Biotechnology and discuss its applications. 2. Explain the meaning of Biomolecules and discuss the building block of Biomolecules. 3. Discuss in detail about Cell and its development. Write about Cellular techniques. PART B Compulsory 1 x 10 =10 Marks

4. What is Genetics? Write about the principles of Genetics and the Genome function.

TECH OLOGY MA AGEME T (Course Code: 102046) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. Define management of technology and give suitable examples. 2. What is the role of integration of the different activities in a firm in the strategic management process of technology and innovation? 3. What are the four key issues that should be addressed in implementing an innovation strategy? Briefly define and review the issues. PART B Compulsory 1 x 10 =10 Marks

4. What are the roles of the different value processes in the strategic management of technology and innovation?

I TELLECTUAL PROPERTY RIGHTS (Course Code: 102049) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. What are the basics of Intellectual Property laws? Mention the types of IPR agencies. 2. Write about the compliance policies for registering and renewal of trademarks. 3. Write in detail about the Copyright registration process. Explain the procedure for transfer of copyrights. PART B Compulsory 1 x 10 =10 Marks

4. Write about Trade Secrets Law and its features.

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PERFORMA CE MA AGEME T (Course Code: 102055) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. Define performance management. Analyze critically the role of performance management to the growth of an organization. 2. Explain the need for a performance management system. How is it linked to the Strategic plan of a company? 3. Describe in the detail the different types of appraisal methods to evaluate performance. PART B Compulsory 1 x 10 =10 Marks

4. What are contingent pay plans? Discuss in detail how and why they are implemented and its usefulness.

COMPE SATIO MA AGEME T (Course Code: 102056) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. Discuss the need and importance of Compensation management. 2. Highlight the role of job evaluation in fixing the compensation for an employee. Discuss the role played by the job evaluation committee. 3. Write in detail about job analysis. Explain the elements of job description. PART B Compulsory 1 x 10 =10 Marks

4. Explain the importance of Long term incentive and deferred compensation plans.

GLOBAL STRATEGIC MA AGEME T (Course Code: 102057) Total: 30 Marks PART A Answer Any Two Questions 2 x 10 =20 Marks

1. Briefly highlight the impact of environment on business with suitable examples. 2. What is the meaning of global strategy? What are the phases of global strategy? 3. What is meant by core competence? How do firms acquire them and use it to their

advantage. Explain with suitable examples. PART B Compulsory 1 x 10 =10 Marks

4. Discuss the need and usefulness and types of strategic control systems.

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