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Sequence
Natural Resource Scenario Water
Lahore Meat Company, Punjab
livestock Agriculture
Market
Domestic Geographic
Comparative Advantage
Interventions Integrated Halal Meat Value Chain
Water
Land of Rivers ~ World's largest and unified irrigation system
Lahore Meat Company, Punjab
Irrigation water availability ~ 103.5 million acre feet Avg Regular Winter & Summer Rains ~ 240mm
Livestock
Million Heads
Almost 1:1 ratio of humans & livestock population World's 3rd largest livestock population
Livestock growing @ 4.2% against human growth of 2.9% Livestock feeding ~ 100% Halal & Agro-based
Economic Survey of Pakistan 2009-10
Agriculture
Million Tons
Pakistan is agro based economy Agriculture land ~ 22 million hectors Wheat, Rice, Cotton, Sugarcane & Oil Seeds are main crops Grains, agro-industrial by products & grazing lands are the source of livestock feeding
Economic Survey of Pakistan 2009-10
Domestic Market
Population / consumers ~ 160 million
Lahore Meat Company, Punjab
Regional Market
Direct neighbors ~ Iran, Afghanistan, China, India Allows sea route to China, Afghanistan, Central Asian States Regional Halal market of more then 360 million consumers
Global Market
Lahore Meat Company, Punjab
Global Halal certified trade $3,000 billion p.a. Food & beverages 45% Pharmaceutical 22% Halal meat 16% ($ 440 billion) Cosmetics 10% Gelatin 7% Pakistans share 0.26%($114 million) Major Markets: UK, France, Malaysia, Saudi Arabia, Egypt, Iran, Afghanistan, Turkey, Gulf countries, Africa, etc
Pakistan's focus : Processing & value addition Global compliance standards Brand -------- Halal Pakistan
Comparative Advantage
Lahore Meat Company, Punjab
China Large domestic market Religious limitations Limitations to ensure Halal animals feeding & slaughtering
India Large domestic market Multi-religious society (Cow, etc.) Limitations to ensure Halal animals feeding & slaughtering South America Limitations to ensure Halal animals feeding & slaughtering
Pakistan
100% Halal animals feeding & slaughtering Practicing Islamic society Animal loving people ~ Livestock rearing a way of life & livelihood
Production
Halal feeding Disease free No residual effect
Processing
State of the Art Slaughtering & Processing
Marketing
Small Farmer
Establish nucleus
farms
Backward &
forward linkage
Receive
insurance & technical services
Registration of
existing herds around nucleus farms
Technical services
& training
Contractual
obligations
Distribution of
female units to registered farmers
Insurance
coverage
Compliance of
standards
Partial sharing of
interest on project loaning
Standards
compliance
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Ensuring meat production under compliance regime (Disease, Antibiotic & chemical free animals, Halal feeding, Food safety)
Incentive package ~ Insurance, vaccination, technical services & Rs. 3200 / head
Registration of low producer / non descript cattle in non dairy areas Insemination with exotic beef semen Technical services & training
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