: BRAND GUIDELINES

01 1.1 1.2 1.3 1.4 1.5 1.6 02 2.1 2.2 2.3 03 3.1 3.2 3.3 04 4.1 4.2 4.3 4.4 05 5.1 5.2 5.3 5.4 5.5 06 6.1 6.2 07 7.1 7.1 7.2

Olive Signature Dimensions Clearance Zone Monochrome Reproduction Size Variants Use of Color Things to Avoid Colors Overview Primary Colors - Olive Hospitals Secondary Colors Secondary Colors for Electronic Media Typefaces Primary Typeface Secondary Typeface Alternative Typeface Guidelines for Stationery Business Card Letterhead Continuation Sheet Envelope Guidelines for Collaterals Requisition Slip Attendant Pass Scribbling Pads PPT - Slide Color Scheme & Design PPT - Font for Headline & Text Placement Internal Signages Wayfindings Standees External Signages Name Board Hoarding Road Median

01

Olive Signature
The brand identity is made of two components, namely, 1. Visual Element 2. Word Element 3. Tag line Visual: The olive leaf is one of the most universally identifiable imagery for good health. The three-dimensional circle symbolizes the closeness, comfort, safety and security as that of a mothers womb, a close and empathetic relationship, as well as a movement continuum into the future. Color: Varying shades from the wide palette of natural green have been used to denote purity, freshness, growth and evolution. Typography: The title in Humnst777 font has been chosen for its robust nature, signifying the very essential health aspect. Simple and easy-to-read, it is also a font thats available on, and is compatible with, most PCs. Tag line: The tag line communicates the two main aspects of the Hospital - to restore health and enable a peaceful state of mind.
3

1 2

1.1

Dimensions
When using the logo, do not stretch, separate or otherwise alter it in any way. The dimensions and proportions indicated here should be adhered to without exception. Do not crowd or obscure the logo with other graphical or textual elements.

x = one square unit based on the x-height

1.2

Clearance Zone
As one of the most important pieces of intellectual property we own, the Olive Hospital logo must be protected through proper use. To communicate most effectively, a minimum amount of space is to be left clear of text, symbols, logos and other extraneous graphic elements. In no instance should a line of text or any other visual element cover/ obscure the logo. The clearance zone specifications are proportionate to the logo and are derived from the height and width of the rectangular patch. A minimum of one O on each side of the logo will contribute to the legibility of the Olive Hospital logo. Please do not use colors outside of the approved color palette. Do not add bounding boxes or other graphic elements to the lock-up. Avoid using blends, drop shadows, filters or effects.

1.3

Monochrome Reproduction
The Monochrome version of the logo unit is used in cases where the usage of the Olive Hospital logo unit is not possible, or can render the logo unit to deviate from the brand guidelines.

GREY SCALE VERSION

LINE ART VERSION

For instance, the Monochrome logo unit finds its use in the Black and White press media, stationery like brown envelopes and complimentary gifts like pens.

1.4

Size Variants
There are four versions of the signature: small, medium, large and display. Please ensure that the circle is legible, no matter which size it appears in. It is important to choose the correct artwork, when producing any communication. If in doubt, please contact the Brand team.

Small version Logo width = 25 to 35 mm

35 mm (Shown here)

Medium version Logo width = 35 to 45 mm

45 mm (Shown here)

1.4
Size Variants

Large version Logo width = 45 to 65 mm

65 mm (Shown here)

Display version Logo width = 65 mm and above

Electronic media version Logo width = 35 mm

35 mm (Shown here)

The small version is to be used only where there is restricted space - for example, on promotional items. The medium and large versions are suitable for use on many print applications. The display version can be used on larger scale items, such as building signs, reception signs and trade show stands. The electronic media applications of the signature can be used in: Web sites, PowerPoint presentations, Videos, Television etc. Please ensure that you use only master artworks to reproduce the signature. Request these from the Brand team if the master artwork is not available with you.

1.5

Use of Color
Incorrect usage of the logo strikes a blow to the very purpose of corporate design and moves away from the overall look of the Company. In order to ensure a consistent image, Corporate Design Guidelines must be uniformly applied. As a general rule, the symbol and lettering should never be used separately. The colors and form are binding and must not be modified. No additional logos may be used in conjunction with the Company logo, except in the case of Group alliances.

1.6

Things to Avoid
The examples on this page show how the signature should not be altered.

Enlarging visual element

Distortion of visual element

Displacing visual element

Changing logo colors

Changing text alignment

02

Corporate Colors Overview

A companys color scheme formulates and fortifies its identity. The primary color in Olive Hospitals logo color scheme is Green and its many variants. All colors that are suggested for use for Olive Hospital are defined here, in their various scales. When using CMYK or Web color code, the logo formats for the spot colors of the Pantone scale are to be used. 2.1 2.2 2.3 Primary Colors Secondary Colors Secondary Colors for Electronic Media

2.1

Primary Colors - Olive

Spot : PANTONE 5757 C Process : c35 m16 y82 k52 RGB web : r89 g99 b53

Spot : PANTONE 618 C Process : c29 m20 y83 k0 RGB web : r179 g171 b74

Spot : PANTONE 418 C Process : c0 m0 y0 k0 RGB web : r77 g73 b72

These colors should be used across all media. Pantone* colors should be used in all cases unless technical restrictions do not allow their use. Tints of Olive green can also be used to highlight areas of a layout, and should be used in increments of 10%.

2.2

Secondary Colors

Spot : PANTONE 7499 C Process : c0 m0 y20 k0 RGB web : r255 g252 b200

Spot : PANTONE 100 C Process : c0 m0 y60 k0 RGB web : r255 g249 b116

Spot : PANTONE 7406 C Process : c0 m20 y100 k0 RGB web : r248 g195 b0

Spot : PANTONE DS 250-4 C Process : c60 m0 y20 k0 RGB web : r59 g179 b194

Spot : PANTONE 465 C Process : c0 m20 y60 k20 RGB web : r192 g160 b98

Spot : PANTONECool Gray 3C Spot : PANTONE 665 C Process : c0 m0 y0 k20 Process : c20 m20 y0 k0 RGB web : r194 g193 b193 RGB web : r186 g179 b214

Spot : PANTONE DS 226-3 C Process : c100 m20 y k0 RGB web : r0 g124 b195

These six secondary colors complement the three primary colors. They are used on print to create different moods or accents, and may be used to create an even wider range of color permutations. This range should be used as solid colors. The only exception to this is in advertising, where tints - used in increments of 10% may be used if required.

2.3

Secondary Colors for Electronic Media

HEX : 596335 RGB web : r89 g99 b53

HEX : f5c600 RGB web : r245 g198 b0

HEX : db214c RGB web : r245 g198 b0

HEX : 974578 RGB web : r151 g69 b120

HEX : 44916c RGB web : r68 g145 b108

HEX : 007cc3 RGB web : r0 g124 b195

These six colours complement the three primary colours, and the secondary palette. They are for use only in the electronic media, to create different moods or accents. They may also be used to create a wider range of color permutations. Tints of these colors can be used in increments of 10%. Note: The colors suggested here follow / find mention in electronic media guidelines.

03

Corporate Typefaces
A typeface is a visual identity of the text in a communication. It gives the communication a consistent look and hence, a distinct identity. It is therefore imperative to adhere to guidelines of typefaces and their usage. 3.1 3.2 3.3 Primary Typeface Secondary Typeface Alternative Typeface

3.1

Primary Typeface

Humnst777 Lt BT - Normal (for Body Copy)

abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ

Humnst777BT - Bold (for Headlines)

Humnst777 is Olive Hospitals primary typeface. It is a very clear, contemporary and legible typeface, and works very well in a range of sizes - from small captions to major headlines. Some basic principles for using Humnst777:
? fonts should be used for most applications, Normal

especially for body text

? Italics should be reserved for emphasis within areas of copy,

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Humnst777 Lt BT Humnst777 Lt BT Humnst777BT Humnst777BT

or for specific items such as captions

? Bold type should be used in moderation, to create impact

where needed, but should not be set as large areas of copy Please ensure to always use the approved versions of Humnst777.

3.2

Secondary Typeface

Arrus BT - Normal (for Body Copy)

abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ

Arrus BT - Bold (for Headlines)

Arrus BT is an alternative typeface to Humnst777, the recommended corporate typeface. It is to be used for all body text in letters, press releases and other stationery items. And can also be used as body text, captions and sub-headings in printed publications, where the use of Humnst777 is not appropriate. We do not recommend that it be used in headlines (Humnst777 is always preferred). A range of fonts is available, which can be used as required. Please ensure to always use the approved versions of Arrus BT.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Arrus BT Arrus BT Arrus BT Arrus BT

3.3

Alternative Typeface

Gill Sans MT - Normal (for Body Copy)

abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ

Gill Sans MT - Bold (for Headlines)

Gill Sans is the alternate typeface created for Microsoft operating systems, and is therefore available to the majority of PC users. It can be used as body text, sub-headings and captions for all web-based applications and PPTs. Major headings should be set in Humnst777BT (in .gif file format). On most other screen-based applications, such as PowerPoint presentations, Humnst777BT is preferred.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Gill Sans MT Gill Sans MT Gill Sans MT Gill Sans MT

04

Guidelines for Business Stationery

Business Stationery is an indispensable part of corporate culture. Sending a letter or handing over a business card conveys the style of the Company and, through high-quality state-of-the-art design, reflects the image of an innovative, cutting-edge global player with clear leadership status. 4.1 4.2 4.3 4.4 Business Card Letterhead Continuation Sheet Envelope

4.1

Business Card
9.473 mm

92mm

55mm

The logo is positioned centrally, height-wise, to the left of the card. The name and designation are aligned to the right of the logo. The reverse, in solid Olive green, carries the visual element extending to the far edges of the card, and has the address aligned to the right.

20.776 mm

20.448 mm

Name - Font (Humnst 777 BT), Size: 7.5pt, Color: C: 50 / M: 40 / Y: 100 / K: 00 Designation - Font (Humnst 777 LT), Size: 6pt, Color: C: 00 / M: 00 / Y: 00 / K: 60 Address - Font (Humnst 777 LT), Size: 6.5pt, Color: C: 00 / M: 00 / Y: 00 / K: 00

10.25 mm

Business Cards are the face of the company. To make them striking and easy-to-read, double-sided cards have been designed. While the name, designation appear on the front, the address and other communication details appear on the reverse of the card.

24.135 mm

19 mm

19 mm

24.135 mm 10.25 mm

65.188 mm

4.2

7.808 mm

Letterhead
All letterheads are modeled along unified guidelines. Nationally and internationally, across all hierarchical levels, they convey a consistent, meaningful corporate identity. The symbol and logo typeface are the principal elements of design and the common visual frame of reference for all Company business stationery. The logo unit appears on the right top of the sheet. Company address and communication details are placed under it as a fixed sequence. A watermark of the visual element appears at the bottom left corner so as to leave enough empty space in the sheet for writing.

A4
297.0 mm

Address - Font (Humnst 777 LT), Size: 6.5pt, Color: C: 00 / M: 00 / Y: 00 / K: 00

210.0 mm

4.3

Continuation Sheet
The design of the continuation sheet follows that of the letterhead. The logo and address are omitted, but the visual watermark has been retained.
210.0 mm

A watermark of the visual element appears at the bottom left corner so as to leave enough empty space in the sheet for writing.

A4
297.0 mm

4.4

Envelope
There are made-to-measure envelopes for every format, each based on the same fundamental layout. The logo is positioned in the left-hand bottom corner while the address and other details are placed on the flap.

12 mm

40 mm

13 mm

15.355 mm

228.6 mm

Address - Font (Humnst 777 LT), Size: 6.5pt, Color: C: 00 / M: 00 / Y: 00 / K: 00

101.6 mm

A logo design element patch appears on the green flap, as well as at the right bottom corner, as a watermark.

73.404 mm

30 mm

05

Guidelines for Collaterals

Print / Electronic collaterals for in-house use serve as documented evidence of the Organizations day-to-day activities and work culture. They also serve as consolidators of the brand identity across all levels of employees. 5.1 5.2 5.3 5.4 5.5 Requisition Slip Attendant Pass Scribbling Pads PPT - Slide Color Scheme & Design PPT - Font for Headline & Text Placement

9.788 mm

9.788 mm

9.788 mm

5.1

In-patient Investigation Requisition Slip

: IN-PATIENT INVESTIGATION REQUISITION SLIP

No. Patient's Name

Receipt No.

Bed No.

Date

Age

UHID No.

Ward No.

IP No.

Referred by Dr.

Clinical Diagnosis

Clinical History

General Examination Findings

Investigation

Signature
#12-2-718/3, 4, 5, Nanalnagar X Roads, Mehdipatnam, Hyderabad - 500 028 Andhra Pradesh India T: +91 40 2351 2811 E: info@olivehospitals.com www.olivehospitals.com
9.788 mm 9.788 mm

148.5 mm
9.788 mm 9.788 mm

9.788 mm

5.2

Attendant Pass

ATTENDANT PASS
Patients Name: ______________________________________ UHID No._____________________DoA___________________ Room No.____________________________________________
Valid for one person only Issuing Authority

Note: Please surrender this Pass on discharge

5.3

Scribbling Pads

5.4

PPT - Slide Color Scheme and Design

5.5

PPT - Font for Headline & Text Placement

Presentations by company personnel represent the level of professionalism and preparedness of the presenter. It is advisable to use a common presentation template across all disciplines to uphold the Companys brand values and to reflect the unified vision shared by the entire organization.

06

Internal Signages
When creating internal signages, accessibility issues should be considered. They should help people find their way around easily. Access and safety signs may also be necessary to help people in emergencies. Though there is no need to use the logotype in every signage, you should use the logo visual element and color palette with consistency at all times. 6.1 6.2 Wayfindings Standee

6.1

Internal Signages - Wayfindings

CENTRAL RECEPTION

6.2

Logo 20% of the Standy width

3 ft.

Internal Signages - Standee

4 % of the Standy width (all sides in same width around the logo)

6 ft.

Restoring health, hope & happiness

07

External Signages
External signages proclaim to the world of your existence, nature of work, expertise and address. They should not only draw attention, but actually lead people to your portals. As external hoardings / medians / signages are most usually viewed from a distance for fleeting moments, the design, color and message should be immediately striking. 7.1 7.2 7.3 Name Board Hoarding Road Median

7.1

Name Board

7.2

Hoarding
Size: 1 : 3
Logo 20% of the hoarding width

Selling Area

Size: 1 : 2

Logo 25% of the hoarding width

Size: 1 : 1

Logo 25% of the hoarding width

Selling Area

Selling Area

7.3

Road Median

Logo 20% of the hoarding width

www.olivehospitals.com