MARKET SURVEY ON AUTOMOBILE LUBRICATING OIL IN WEST BENGAL

ACKNOWLEDGEMENT
It is with great pleasure and the profound sense of reverence that I express my deepest gratitude and sincere thanks to Mr. B. Chattopadhyay, Mgr. [OEM-Auto] WBSO for the guidance support and encouragement during the course of the project work. Apart from the technical guidance I highly admire the systematic way of working and perpetual encouragement. I am highly indebted to Mr. B. Chattopadhyay for his moral support and constant creative motivation during the entire tenure of this work. I am unable to express in words the wisdom and kindness bestowed on me. His moral support enabled me to complete this work. A blend of gratitude, pleasure and great satisfaction is what I convey to my professors who have contributed to the successful completion of this work. Words cannot fully express my appreciation to the contribution of my colleagues and friends in every phase of this work. I am also thankful to my Institute Project Coordinator Dr. Prabir Biswas, Project Coordinator, for giving me constant support in the every phase of my project besides giving me valuable knowledge and the friendly environment in the Institute during this project.

T-JOHN BUSINESS SCHOOL

MARKET SURVEY ON AUTOMOBILE LUBRICATING OIL IN WEST BENGAL

ABSTRACT

With the increase in demand of the automobile lubricating oil, there is an ongoing need to carry out a market survey on the daily demand of the same. Initially the survey is carried out in West Bengal. I have investigated the approximate market potential of automobile lubricating oil and also carried out a study to analyze the market position of Indian Oil as compared to other competitors. The investigation is both theoretical and practical with the detailed report on all aspects of survey. This report describes the analysis of the present and estimation of the future market trend of the SERVO lubricating oil, one of the high-end products of INDIAN OIL.

T-JOHN BUSINESS SCHOOL

II

MARKET SURVEY ON AUTOMOBILE LUBRICATING OIL IN WEST BENGAL

TABLE OF CONTENTS
Page Chapter 1. INTRODUCTION 1 - 7 1.1 1.2 1.3 1.4 1.5 SERVO Automobile Lubricating Oil..1 SERVO Product.. 2 Object of the Project....7 Scope of the Project.7 Organization of Thesis.7

Chapter 2. MARKETING CONCEPTS.8 12 2.1 Objective of Marketing 8 2.2 Marketing Mix. 8 2.3 The Marketing Process.9 2.4 Market Definition....10 2.5 Market Segmentation...11 2.6 Market Analysis...11 2.7 Target Market Selection......12 Chapter 3. COMPANY PROFILE.13 20 3.1 A Brief Profile13 3.2 Product Update...16 3.3 International Ranking.20 3.4 Pipelines.20 3.5 Marketing...20 Chapter 4. RESEARCH METHODOLOGY21 22 4.1 Research...21 4.2 Research Methods21 4.3 Advantages of Surveys & Questionnaires....21 4.4 Market Research & Data Collection Model.22

T-JOHN BUSINESS SCHOOL

III

MARKET SURVEY ON AUTOMOBILE LUBRICATING OIL IN WEST BENGAL

Chapter 5. MARKET RESEARCH FINDINGS23 28 5.1 Questionnaire for the Survey. 23 5.2 Diagrammatic Representations.. 25 Chapter 6. CONCLUSION29 30 6.1 Executive summary.29 6.2 SWOT Analysis...29 REFERENCES / BIBLIOGRAPHY *[google check]30

T-JOHN BUSINESS SCHOOL

IV

MARKET SURVEY ON AUTOMOBILE LUBRICATING OIL IN WEST BENGAL

T-JOHN BUSINESS SCHOOL