LAKE MERRITT/UPTOWN DISTRICT ASSOCIATION OF OAKLAND BOARD OF DIRECTORS MEETING APRIL 8TH, 2010, 8:30 A.M.

KAISER CENTER, 300 LAKESIDE DRIVE, 2ND FLOOR CONFERENCE ROOM

Present: Deborah Boyer/Swig, Scott Stafford/CIM, Indrajit Obeysekere/Kaiser Permanente, Michelle Lane/Cathedral, Mike Brown/Cathedral, Laurie Cooperman Rosen/Metropolitan Estates, Drew Lisac/Bank of America, Charlie Leonard/CIM, Doug Park/Signature Properties, Steve Douglas/Douglas Parking, CJ Hirschfield/Childrens Fairyland, Eileen Kong/Beacon Capital

Excused Absence: Tanicia Jackson/Swig, Lorie Alemania/Leamington, Mike Huaco/Kaiser Foundation, Robert Wilkens/YMCA, Chris Curtis/Metrovation, Aliza Gallo/City of Oakland Staff: Marco Li Mandri, Steve Snider, Andrew Jones, Elizabeth Clark/FAB, Andrew Neilly/Gallen Neilly, Ted Tarver, Victoria Decker

DISCUSSIONS HELD AND DECISIONS MADE BY THE BOARD OF DIRECTORS SUBJECT Call to OrderDeborah Boyer, President Approval of the minutes of December 8th, 2009 DISCUSSION Deborah Boyer, the Interim President, called everyone together at 8:40 a.m. Introductions were made The minutes of the December 8th, 2009 Board meeting were reviewed by the Board. ACTION?

Michelle Lane moved and CJ Hirschfield seconded the approval of the December 8th minutes. The motion to approve the minutes was passed unanimously.

LAKE MERRITT/UPTOWN COMMUNITY BENEFIT DISTRICT

388 19th Street Oakland, California 94612 Phone 510.452.4530 Fax 510.452.4529 mail@lakemerritt-uptown.org www.lakemerritt-uptown.org

Introduction of new businesses, property owners, public comment

Steve announced the Organizing for America launch party at SOMAR on the 1700 block of Telegraph from 4:305:30 today, and the opening of Era Art Bar on Grand Ave., in between Bakesale Bettys and Farleys East.

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Committee Reports: Organization Committee report Deborah Boyer Solicitation for new Board members, must be active on a Standing Committee of the Board Organization Flow Chart

Update on modification on of Management District Plan to allow for potential expansion, resolution adopted by Board

YTD Financial Report through March 31st

Marco mentioned that the Organization Committee was recommending that any business tenants or new potential Board members should demonstrate their support of, and knowledge of the Board by first serving on one of the Boards standing committees Marco referred to a current roster of Board members on page 10 of the agenda packet and to page 11 with a flow chart showing how the two Boards meet and how they function. Marco asked for any changes to be submitted to Steve as soon as possible so it can be posted on the website. We want business tenants on the board, but the condition of being on the board is that you re also active on at least one committee. Marco explained that the parcel at 17th and Franklin owned by Steve Banker will be included in CBD services as of July 1st and he will receive manual billing for this inclusion. In addition, if the expansion takes longer than anticipated, any new expansion parcels will be manually billed by the CBD for 2011. Marco is looking to meet with the property owner (Ted Dang) across the street. Marco and Steve are also looking at The Fox to be included in the district. Steve will set up a meeting with Another Planet. The potential assessment would be approximately $32,000.00 annually. Marco referred to the LMUDA budget on pages 17-19 of the agenda packet. He highlighted the projected annual

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Laurie moved and Deborah seconded that the YTD financial

Update on Bylaw Review Task Force

Chris Curtis/Metrovation as alternate check signer

94% budget of $1,324,017, the contingency of $235,118.54, DISI budget of $96,685.00, organization budget of $182,150.00, SOBO budget of $810,063.94, and a $282498.48 carry forward as of Dec. 31. Marco explained that we receive half the money in December, 40% in April, and the residual (approximately (5) in August. Marco is working with Elizabeth Clark on the minor revision of bylaws. Once finalized, the revised bylaws will be submitted to the Organization committee and then to the Board once revisions have been approved. Key changes: - Two business tenant requirement -Timing in terms of notification of elections from 60 day notice to 45 The Organization Committee has recommended that Chris Curtis be listed as a check signer for the CBD, as he is on both Boards. Chris will need to sign signature cards for both organizations. The Organization Committee is recommending joining of the California Downtown Association and the International Downtown Association. Membership would allow access to newsletters and notifications.

be approved as presented. The motion to approve the YTD financial report was approved unanimously.

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Joining IDA and CDA, as a joint organization, not to exceed $1,100.00 from each district funded out of contingency

Tree watering contract, update

Marco gave some background on the tree watering contract with the City and explained how the $14,900.00 owed will be paid to the CBDs in the form of a reimbursement of the 1% fee the City generates for collection and processing of assessment monies. The Organization Committee is proposing the first Annual Breakfast meeting in lieu of the May Joint Board meeting. The Swig Company has

Scott S. moved and Steve D. seconded the motion to add Chris as a check signer. The motion was approved unanimously. Deborah moved and Mike seconded the motion to join the CDA and IDA with discussion after one year. The motion was approved unanimously. No action taken

Proposal for Joint Board Meeting, first Annual Breakfast meeting on Wednesday, May 19th,

Scott moved and Michelle seconded to hold the first Annual CBD

8:30 a.m. Kaiser Center

Grant Task Force established, to meet soon (S. Stafford, C. Curtis, D. Lisac, ULI rep., D. Boyer, R. Wilkens, JC Wallace) SOBO Committee (Sidewalk Operations, Beatification and Order) Report Chief Batts Meeting

offered to donate the use of the Kaiser Auditorium for the function. Ambassador of the year award, officer of the year award, and a PowerPoint presentation touting the success of the CBDs are possible highlights. Everyone in the districts will be invited and the event will require an RSVP. Any costs incurred would be paid out of contingency. The Joint Organization Committee is setting up a Grant Task Force to look at how we are going to implement our grant application process. Marco asked that a meeting be set up for next week or as soon as possible.

Breakfast on May 19th. The motion was approved unanimously.

No action taken

Letter to Rebecca Kaplan on implementation of special benefit services

Update on cooperation with OPD, Ted Tarver

The meeting with Chief Batts scheduled for 3:30 pm on April 7th was cancelled at the last minute due to a major lawsuit filed against the City by Sgt. Derwin Longmire. Marco referred to a letter he had written to Rebecca Kaplan prioritizing projects the CBDs want to undertake, found on page 18 of the agenda packet. Marco gave background on the trashcan agreement with the PWA and how, after six months of negotiations, the PWA backed out. Marco said the next move is to compose a letter to the mayor with Deborah, Elizabeth, and JC. Ted began by describing his recent Block by Block Training seminar in New Orleans. Block by Block introduced a new video training series for the ambassadors that emphasize the principals of ownership, passion, and knowledge. Ted also discussed a new statistical tracking system called Eponic that is being developed specifically for Block by Block to assist

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ambassadors with documentation. In describing the relationship between the ambassador program and OPD, Ted feels that we are taking 2 steps forward and a step back. When asked by Marco about communication between the ambassadors and the City Attorney and DAs office, Ted responded that it was going well. JC suggested presenting a list of 5 action items to Chief Batts at the upcoming meeting, inclusive of a request for better radio communication between OPD and the ambassadors. DISI Committee (District Identity and Streetscape Improvement) Report Review of updated Strategic Plan summary and budget

Marco referred to Page 27 of the agenda packet, and highlighted the DISI committee recommendations to the Board for special event funding. 1) $25k for Great Wall (LMUDA) 2) $12K for First Friday (DOALMUDA split) 3) $15K for Downtown Unveiled (DOA) 4) $5K for Tree Lighting (LMUDA) 5) $5K for Tree Lighting (DOA) 6) $10K for Old Oakland Music Festival (DOA) 7) $3K for Art & Soul (DOA-LMUDA split) 8) $0 for WOBO 9) $3K for Holiday Parade 10) $0 for Oakland Running Festival Marco noted that the budgeted amount remains unchanged, but the allocation is slightly different. Marco explained how we solicited for proposals from PR firms through the California Downtown Association website and received only one

Deborah moved and Steve D. seconded the allocation of DISI funds as per the recommendations for Special Events for both districts. The motion was approved unanimously.

Update on solicitation of Public Relations Contract, solicited through the California

Mike B. moved and Deborah seconded the motion to hire Gallen Neilly from

Downtown Association, only one response, recommendation to hire Gallen Neilly from April 1st-December 31st, 2010.

proposal from Gallen and Neilly. It is the recommendation of the DISI Committee that we hire Gallen Neilly from April 1st-December 31st, 2010. Andrew Neilly presented a summary of recent activity undertaken on behalf of the districts: 1) Working on beefing up the website by making it more informational and exciting-also working to develop a social media push 2) ULI article 3) Video launches which received good media response 4) Will promote Joint Board Annual Breakfast on May 19th And the Governors Conference on Small Business and Entrepreneurship on May 6th at the Marriott. 5) Making proactive pitches to local media and national publications (economic development and site selection publications) 6) Working on a fact sheet for the District and looking for success stories and business profiles. Marco referred to the ULI article on page 40 of the agenda packet. Andrew noted that they will try and use the success of this article as a springboard for a panel discussion at the ULI conference in the Fall. Marco then asked Andrew to leave the room so the Board can discuss the conditions of the contract. Marco mentioned that we are working with CEDA to try to discuss their plans for the Broadway/Telegraph corridor. We want to help further facilitate this process.

April 1st-December 31st, 2010. The motion was approved unanimously.

Meeting with CEDA to discuss redevelopment funded improvementspending

Next Board meeting

The next meeting of the Board will take place on June 3rd, 2010 at 8:30 a.m. at the Kaiser Center, Second Floor Conference Room. The meeting adjourned at 9:55 a.m.

The next meeting date, time and location were approved by consensus.

Adjournment

Minutes taken by Tori Decker, Staff and Marco Li Mandri, Executive Director Lake Merritt/Uptown District Association of Oakland