A COMPREHENSIVE FINANCIAL SERVICE PLATFORM

Religare Enterprises Limited (REL) is a company promoted by Mr. Malvinder and Mr. Shivinder Singh. REL offers a diversified portfolio of financial services across retail and institutional businesses and strives to become one of the largest asset managers by leveraging its management bandwidth and capturing cross-selling opportunities.

KEY HIGHLIGHTS
ONE STOP FINANCIAL SERVICES PLATROFM: Religare is expanding its footprint across

different segments of financial services industry. Presently it has a pan-India presence and it also aspires to be a leading financial services player in emerging markets as well. BUSINESS: REL has interests in retail and institutional brokerage, commodities brokerage, consumer finance, life insurance, insurance broking, asset management, investment banking, private equity and wealth management. EXPERIENCED MANAGEMENT: REL has a strong management team both at the corporate and subsidiary level. Each venture works as a separate strategic business units with independent P& L accountability. The group has been able to attract and retain talent. HIGH GROWTH RATE: Religare is a well capitalizes entity with as aspiration to be among the top three players across all verticals. Its open to organic and inorganic opportunities across business both domestically and internationally.

HISTORY
YEAR 2004 EVENT RSL received registration as a stock broker (member of the NSE) in cash segment. RSL received membership of MCX as ttreading-cum-clearing member. RSL received membership of NCDEX as treading-cum-clearing member.

EXECUTIVE SUMMARY
Religare Enterprises Limited (REL) has set up different financial services businesses under various SBUs, each working as a separate entity with an independent p& l accountability. REL plans to explain these businesses over next few years by both organic and inorganic means. REL strives to become one of the largest asset managers in the country by leveraging its management and bandwidth and capturing opportunities across segments. Moreover, cross-selling opportunities across financial services offerings will emerge as an advantage for the group over a period of time. Present Across Financial Services Religare has the building blocks in place to emerge as a stop shop for financial services with presence across retail and institutional brokerage, commodities brokerage, consumer finance, life insurance, insurance broking, asset management, investment banking, private equity and wealth management. Storage Brand Image Religare has built a strong brand and its continuously investing in its brand equity. This company helps as an umbrella brand to the group companies and business to create a niche for them. It is geographically spread and has online facilities. Pan India Presence A Brand Exoanding International Footprints Religare is internationally present as well as it has very good domestic reach. This helps Religare to have a competitive advantage over its competitors. With the acquisition of Hichens Harrison & CO it operates out of 10 International offices including London, Singapore ,US, Brazil, Dubai and South Africa it has 2042 retail business locations spread all over India. Retail Customer Base To Create Cross Selling Opportunities REL planned to create one stop shop for all financial needs of customers. Customer registration in one entity can be used in another entity. As these entities are non competing and complementary they add value to the overall group. Management Quality

It has decentralized business model which means each subsidiary works as a separate business unit. Each unit has their own fundamentals and is rewarded accordingly. Various competitive measures are being taken to acquire and retain talent. Independent risk managements are also done in each subsidiary. They posses capable monitoring system which monitors real term analysis of customer data and swiftly takes preventive actions. They have efficient backup systems, redundancy arrangements and disaster recovery plans. High Growth Potential It has largest share of opportunities expected to arise from growing pool of retail invests and savings. Operating platform and capacities are 1. Encompassing trade execution 2. Meeting regulatory requirements Inorganic Expansions Plans It is going to concentrate a inorganic as well as organic means like assets management, invest banking and security business.
Retail Equities: REL decides to replicate its success by improving the connectivity with

customers as in Indian markets. Investment Banking: This is connecting developed world with the emerging markets like companies in developed countries seeking sustainable growth in emerging markets and viceversa. Private Equity: REL seeks to inorganically acquire private equity assets to evolve as a successful player on the collection part of business and connect it to emerging markets.

KEY RISKS
1.

Capital Markets Its based on capital markets and is market sensitive. contraction when economy is affected.

2. Economic Slowdown It shows good growth when economy is booming and has sharp

3. Inorganic Expansion Plan Acquisition of unsuitable inorganic material can prove costly and

unproductive to share holders.

4. Too Many Verticals Too many businesses in growth phase Leeds to additional capital to

fund the growth plans which affects the return.

5. Management Quality And Retention Ability As REL runs various independent teams and

attract and retain talents which help REL to be a major success.

6. Policy Risk Financial services in India are undergoing complete change with regulators

drawing new guidelines across the sector to protect the interests of the stakeholders.
7. Increasing Competition - REL has to compete with various competitors who are focused in

their competitive niches across their businesses. New norms like cap on charges, higher capital requirement, and forced consolidation can force REL to have a fresh look at business plans and investments.
8. Capital Allocation - REL has various independent businesses. Some of them may be in their

starting condition and some in their growth phases. So more capital is required for those who are starting their businesses.

COMPANY OVERVIEW
REL is a well diversified financial services company with a pan India presence, offering a comprehensive suite of customer-focused financial products and services targeted at retail investors, high net worth individuals and corporate and institutional clients. Now REL has evolved from largely an equity trading company into a diversified financial services company.

RALIGARE ENTERPRISE HOLDING STRUCTURE

MCX (MULTI COMMODITY EXCHANGE OF INDIA LTD)

OVERVIEW MCX is a multi commodity exchange of India, which is a stage-of-the-art electronic commodity futures exchange. MCX Headquarter is in Mumbai. Its started in November 2003 and now it holds a market, and has more than 2000 registered members operating through over 100000 trader work stations, across India. MCX offers more than 40 commodities across various segments such as bullion, ferrous and non-ferrous metals, and a number of agri-commodities on its platform. MCX has been certified to three ISO standards including ISO 9001:2000 Quality Management System standard and ISO 27001:2005 Information Security Management System standard.

KEY SHAREHOLDERS
MCX, promoted by FTIL, enjoys the confidence of blue chips in the Indian and international financial sectors. MCXs broad based strategic equity partners include NYSE Euronext, State Bank of India and its associates (SBI), National Bank for Agriculture and Rural development (NABARD), National Stock Exchange of India Ltd (NSE), SBI Life Insurance Co. Ltd, Bank of India (BOI), Bank Of Baroda (BOB), Union Bank of India, Corporation Bank, Canara Bank, HDFC Bank, Fid Fund (Mauritius) Ltd. an affiliate of Fidelity International, ICICI Ventures, IL&FS, Kotak Group, Citi Group and Merrill Lynch.

STP (Segmentation, Target and Positioning) Segmentation

The segment markets of Religare Enterprises Limited (REL) are
Accessibility REL branches are spread within 1 k.m. distance. Differentiation The REL market is differentiated through the customers, it depends

on the customers. Trading Collects information about the Commodities.

Target
RELs target is Retail Investors Rural Market, NRI Market and mostly HINs (High Net worth Individuals) Clients, Corporate and institutional clients. REL competitors are also its target of market.

Positioning
Religare Enterprises Limited (REL) has its position that Value That Binds.