Questionnaire

Name: ______________________ Age: ______ Occupation: ___________________ Gender: M / F

City: __________________

1. What do you think tastes better? (i) Pepsi (ii) Coke

2. Why does the one drink taste better to you? (i) Sweeter (ii) Carbonated / Chilled

3. What do you think is the difference between Coke and Pepsi? (i) Taste (ii) Carbonation (iii) Brand Image

4. Which drink has more quality in your opinion? (i) Pepsi (ii) Coke

5. Which brand do you think is more present in the market? (i) Pepsi (ii) Coke

6. Which advertisements do you think is more attractive? (i) Pepsi (ii) Coke

7. Which brand you will like to recommend others? (i) Pepsi (ii) Coke

8. Does the brand image matters you? (i) Yes (ii) No

9. What do you think which soft drink is easily / intensively available? (i) Pepsi 10. (ii) Coke

Which company offer more discount offers? (ii) Coke

(i) Pepsi 11.

Which company has more aggressive advertisement? (ii) Coke

(i) Pepsi 12.

Which size of drink do you prefer most? (ii) 500ml (iii) 1 Liter (iv) 1.5 Liter

(i) 250ml (v) 2.25 Liter

13. What sort of improvement you would like to have? (i) Better taste (ii) Highly carbonated (v) Better brand image development 14. Have you ever faced shortage of Pepsi/Coke? (i) Yes (ii) No (iii) More quantity(iv) Less price

15. If your desired soft drink brand (Pepsi/Coke) is not available then would you prefer other brand drink? (i) Yes, Ill take some other brand to put off my thirst brand 16. What do you think which brand people prefer most? (i) Pepsi (ii) Coke (ii) No, Im loyal to my

17. Do you think that market is slowly moving from alcoholic carbonated drinks to fruit based drinks and also plain bottled water due to lower price and ready availability? (i) Yes (ii) No

18. Consumers purchase soft drinks particularly to quench thirst and therefore on travel not having access to hygienic water reaches out for soft drinks? (i) Yes (ii) No

19. Brand awareness plays a vital role in purchase decisions? (i) Yes (ii) No

20. Availability in the chilled form also plays a crucial role in purchase decisions? (i) Yes 21. (ii) No

Product differentiation in soft drinks is? (ii) Average (iii) Low (iv) Very Low

(i) High 22.

Brand loyalty is? (ii) High (iii) Average (iv) Low

(i) Very High

23. The main consumers of this market are people in the age group? (i) 10-20 yrs old 24. (ii) 20-30 yrs old (iii) Above 30 yrs old

Which class is main target of soft drink industry? (ii) lower-middle (iii) Lower

(i) upper-middle

25. Which company is more socially responsible? (i) Pepsi (ii) Coke