Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Introduction
The trade The transition since the 60s to early 90s Why is the current scene referred to as competitive? Its dynamism
Trade Marketing Definition Characteristics of trade marketing What is the role of trade marketing in a manufacturing firm? Does trade marketing address consumer issues alongside trade issues? How are these activities implemented at the trade?
Field marketing
By Benard Onderi
Merchandising
1. 2. 3. 4. Routine work at the pop Tactical in execution Deals with tidiness of shelves and stocking
Field marketing
1. Professional function in trade marketing 2. Technical in execution 3. Encompasses all the drivers of value addition
Availability
Expiries & damages Hostile trade
10
Tips
Dress Presentably / decently Be proactive in your area of responsibility Take initiative in carrying out Always ask questions when something is not clear Accept criticism as a challenge to improve
By Victor Nyambok
11
The End.
Thank You !
By Victor Nyambok
16th June 2011 By Victor Nyambok
12