APOLLO 13:

L e a d e r s h i p P r o g r a m m e

CRISIS MANAGEMENT
S e r i e s
VMACs Leadership Academy (VLA) is a twelve-month modular programme for teams of senior-level executives from multinational companies.

VMAC's Leadership Academy

Crisis Management :
VLAs Crisis Management Masterclass will equip senior management to anticipate and eliminate problems that might disrupt the flow of business; as well as the develop formal communication systems to avoid or to manage crisis situations.

Your Course Facilitator

David MacDonald
Partner & Director of Macsimize

7 th & 8 th OCTOBER
DUBAI, UAE

2009

VMAC LEADERSHIP ACADEMY

Premier Provider Of Business Intelligence

www.vmacgroup.com

APOLLO 13: CRISIS MANAGEMENT

INTRODUCTION
A crisis is a major, unpredictable event that threatens to harm an organization and its stakeholders. No corporation looks forward to facing a situation that causes a significant disruption to their business. Successfully diffusing a crisis requires an understanding of how to handle a crisis before it occurs. Crisis management consists of methods used to respond to both the reality and perception of crises such as a Crisis Management Plan. It consists of the communication that occurs within the response phase of emergency management scenarios. Apollo 13 can be considered as the most successful failure of the mankind. Based on the true story, the spacecraft was on its way to the moon when disaster strikes. The spacecraft faced a series of serious problems which requires crisis management skills to survive. This Masterclass will provide a simulation based on the movie Apollo 13 to help leaders and managers to see how crisis can be managed and relate it back to workplace.

WHAT YOU WILL LEARN

Increase your analytical decision making skills How to develop Crisis Management strategies for various situations across industries Highly practical and hands-on approach to crisis management through various case studies and presentations

TRAINERS PROFILE
David MacDonald
Partner & Director of Macsimize

HOW YOU WILL BENEFIT

Understand what is a crisis and how to react to it Improve your ability to manage crisis in organisation through a structured approach Increase crisis management and problem solving abilities

David has over 20 years of experience in financial services sales and marketing, having held several senior sales management positions with major blue-chip financial services organisations in the UK. In the past five years, as a founding Director of a specialist Consulting and Training company based in Malaysia, he has worked on over 20 Consulting and Human Capital Development assignments with various financial services clients around South East Asia. David's practitioner's background and experience in developing business through people, while harnessing effective communication, negotiation techniques, sales and management processes, gives him a broad and relevant understanding of the organizational and people issues influencing business development in service organisations in the region. Many of the projects that David has had responsibility for have included the design and delivery of bespoke 'Train-The-Trainer' workshops. Amongst other on-going responsibilities, he is currently coaching and mentoring the Asian-based team of experienced sales managers for a global life insurance company. He has also been invited to speak at a number of regional conferences on sales, sales management and human capital development issues. Having 'come up through the ranks' in his professional career, David is at ease dealing with people from all levels of an organisation and, with the experience gained in South East Asia over the past few years, he is completely comfortable dealing with multi-cultural issues and people from diverse backgrounds and with varying degrees of experience. Recent clients that David has worked with include: UBS Allianz Alliance Bank Ayudhya Allianz Life Bank Negara Indonesia Cathay Life

COURSE TIMETABLE
8.00 am 8.30 am : Registration : Training starts

10.00am to 10.15am : Morning refreshment 12.30pm to 1.30pm 2.45pm to 3.00pm 4.00pm : Lunch : Afternoon refreshment : End of day

WHO SHOULD ATTEND

This training course is customised for: Middle to Senior Management personnel across all functions and industries

VMAC LEADERSHIP ACADEMY

Premier Provider Of Business Intelligence

www.vmacgroup.com

APOLLO 13: CRISIS MANAGEMENT

COURSE CONTENTS
Session 1
Introduction to Crisis Management What is a Crisis - the definition of crisis, types of crisis and examples of crisis in the workplace Common challenges that organisations face in managing crisis Crisis Stages - Understanding the stages in a crisis and preventive measures such as Crisis Management
Planning and Crisis Management Audit.

Session 2
Crisis Management Toolkit Introduction to five key considerations in managing a crisis Problem definition - the cause and effects of each situation results to various decision making results Reaction preferences under stress - standard operating procedure vs. judgement. and S.A.R.A.H. Model Untangling complexity - analysing and categorising the situation in a crisis according to crisis management grid Managing ambiguity - decision making processes Point-of-no-return in decision making Cause and effect in decision making

Session 3
Audio Visual: Apollo 13

Session 4

Session 5
Crisis Communication Protocols DISC profiling understanding peoples reaction during stressful times Rules of engagement Expectation management A.R.S.C.I. Model Setting up a central point of communication/centre of command

Session 6
Case Studies and Presentations

VMAC Business Groups Crisis Management Masterclass provides you with the necessary tools and insight into:

The necessary skills and techniques required to assess, identify with, and cope with any serious situation Establishing methodologies to define what constitutes a crisis and when the organisation should response to it Tools used to respond to crisis

VMAC LEADERSHIP ACADEMY

Premier Provider Of Business Intelligence

www.vmacgroup.com

DAY 2

Team Leadership Group maturity, group readiness in problem solving and managing in parts. Rules of engagement in time of crisis Managing problems in manageable parts

DAY 1

APOLLO 13: CRISIS MANAGEMENT

Delegates Details
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Registration fee USD$ 2,295.00

Date Venue : 7th & 8th October 2009 : Dubai, UAE

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Registration Fee Fee covers full course documentations, refreshment and lunch. Full payment is required within 5 working days upon receipt of invoice. Payment must be made via credit card or electronic transfer. Seat is confirmed only upon receipt of payment. Delegates will be responsible for their own accommodation. As an effort to save the environment, VMAC will only issue e-Invoice. Upon request, original Invoice will be presented to delegates at the event. This Contract is binding and will be enforceable; and that he/she has no basis to claim that any payments required under this Contract at any time are improper, disputed or unauthorized in any way. Delegate acknowledges that they have read and understood all terms of this contract, including, without limitation, the provisions relating to cancellation. Credit Voucher Policy A credit voucher of the investment value will be issued out to your group immediately once we've received the payment for your end. You will be allowed to use the credit voucher to attend any current or future VMAC events. This Credit Voucher is valid for 1 year from the date of issues and can only be redeemed against the cost of a further VMAC event. It is not exchangeable for cash. It can be used only once and must be surrendered at time of new booking(s). If value of the new booking(s) exceed the value of this credit voucher, the bearer must pay the difference. The credit voucher is valid only during the period stipulated 1 year validity from date of issue. Confirmation Details After receiving payment a receipt will be issued. If you do not receive a letter outlining joining details two weeks prior to the event, please contact the event coordinator at VMAC Business Group training. Copyright All intellectual property rights in all materials produced or distributed by VMAC Business Group in connection with this event is expressly reserved and any unauthorized duplication, publication or distribution is prohibited. Cancellation Policy A full refund less administration fee of USD 500 will be given for cancellation requests received not later that 21 working days before the event. Delegates who cancel less than 21 working days before the event, or who dont attend, are liable to pay the full course fee and no refund can be given. However, if you wish to attend the next course, and you have paid your course fee in full, you will be given a credit voucher. Please note that you can only transfer once.

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VMAC LEADERSHIP ACADEMY

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