Questionnaire for Brand visibility

Key Objectives:
A) Study of Blue Star Brand visibility outside and inside the store

Outside the store

1) Do you see the Blue Star name board /logo/branding outside the store? Yes/No 2) If present, is it noticeable? Yes/ No 3) Does it need improvement? Yes/No 4) If yes, suggest

Inside the store

1) Do you notice the Blue Star Brand the moment you enter the store? Yes/No 2) If not noticeable, state the reason

3) If noticeable, is the display upto the customer attraction? Yes/No 4) If No, suggest

Questionnaire for Product display

Key objectives:
Study of Blue Star Product display 1) Is the display bright and elegant? Yes/No 2) Is it appealing to the customer? Yes/No 3) Does it need improvement? Yes/No 4) If Yes, suggest

Questionnaire for Evaluation

Key Objectives:
Evaluate the In Shop Demonstrators/ Counter Salesmens product Knowledge 1) Is he able to explain the features in the product? Good Worse 1 2 3 4 5 2) Rate on his attire Good 1 2 3

Worse 4 5

3) Rate on his communication skill Good Worse 1 2 3 4 5 4) Rate on his etiquette Good 1 2 3

Worse 4 5

Key Objectives:
Evaluate the availability and upkeep of Selling Aids such as catalogues, Stand, POPs, Register etc 1) Is there availability of selling aids? Available / Not available 2) List out the available selling aids I. II. III. IV. V. Catalogues Stand POPs Register Product available for demo