PREFACE

The subject of my project the study in the depth of Titan market research on its market share, analyzing its competitors and to suggest the area of improvement and to understand service level of Titan products. It has been done with the purpose of improvement in the marketing channels and the distribution process, so that to increase the sales of the Titan watch as well as to satisfy the customers. Marketing distribution is one of the most important processes in the field of marketing. Recognizing the proper place of the distribution in the market and doing well for customers and retailers, retaining and motivating retailers, minimizing competition, and building up as a strong leader in the market in favor of consumers as well as retailers. Distribution may be confined to the area or may be with the other competitors. Therefore, both the area has been given profound emphasis in the project report.

Pg. No.1

ACKNOWLEDGEMENT
As a requirement during the two years fulfillment degree course, I feel to be greatly honored for having done my summer training with Titan Industries Ltd. in Jharkhand. It is a great privilege to undergo and complete my mission of doing a project on Marketing in number one watch brand in India. It is my ardent duty to express a sincerest thanks to my project guide Mr. Jayanta Ghosh (Sales Executive, Titan for Jharkhand), Mr. Rajeev Verma (R.S.M.) and Indranil Bhattacharya (H.R. Head) without their support and encouragement, the project could not have seen the light of the day.

In no small measure, I am also thankful to Cyber Synergy Distribution network and all the dealers associated with Titan in Jharkhand. I am also thankful to my parents and friends for their constant encouragement and assistance.

Pg. No.2

CONTENTS
1. INTRODUCTION

2. PROFILE

3. OBJECTIVES OF THE STUDY

4. RESEARCH METHODOLOGY

5. SURVEY & DISCUSSION

6. ANALYSIS

7. CONCLUSION

8. RECOMMENDATION

9. BIBLIOGRAPHY

INDEX
Pg. No.3

Sl. No.

Subject
Introduction Profile Objectives of the study Research methodology Survey & discussion Analysis Conclusion Recommendation Bibliography

Page No.s

1 2 3 4 5

6 7 8 9

INTRODUCTION

Pg. No.4

TITAN WATCHES
Titan watch brand Titan is today the undisputed leader in the Indian watch market. Ever since it launched its first watch in 1987, Titan has constantly innovated with a range of styles and designs to suit different moods and personalities. By addressing a new segment, Dash!, the third Titan Industries brand after Titan and Sonata, will bring customers into the Titan fold at an early age. Titan Industries is a joint venture between the Tatas and Tamil Nadu Industrial Development Corporation (TIDCO) and was incorporated in 1986. Titan is one of the largest integrated watch and jewellery manufacturers in the world and today manufactures over 5.5 million units of watches and clocks and 1, 50,000 pieces of jewellery annually. Headquartered in Bangalore, India, Titan has offices in Singapore, London and Dubai. Its Singapore office handles sales and marketing for countries in the Asia Pacific region. The London office co-ordinates the pan-European management, marketing and distribution while the Middle East and Africa is centrally manages from Dubai. The advertisements changed but the memorable melody that accompanied them remained the most popular aural mnemonic for Titan. People remembered it fondly, associating it instantly with the watch brand that changed the face of the Indian timepiece market. Watches in those days were staid objects, more utilitarian than attractive. Good design and innovative technology were hardly priorities for manufacturers. Into this field stepped Titan Industries, a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation, ready to rewrite the rules of the business.

Today the company, one of the largest integrated watch and jewellery manufacturers in the world and the world's sixth largest manufacturer of watches, has completely altered the way Indians view timepieces. State-of-the-art technology, excellent design abilities and innovative retail practices have transformed Titan's watches into lifestyle and fashion accessories. The company manufactures over 6.6 million watches every year and has a share of the Indian watch market that is more than three times that of its nearest competitor.

Pg. No.5

The establishment of Titan gave Indian wrists an object of beauty to sport. It also helped smooth India's entry into an elite club of only four countries in the world that have been able to manufacture all the components of an analogue timepiece. The brand went on to justify its presence at the top and prove just why it is so comfortable there. Very early in the game, Titan set the standard on every parameter of watch-making excellence. In terms of technology, the brand chose to work with quartz, a remarkable differentiation in an Indian market where 95 per cent of watches sold were mechanical. While the accuracy of the time displayed by Titan's watches is guaranteed, it is in the design and styling aspects that the brand's superiority has come to the fore. No other watch brand in the country has the depth and skills of the award-winning design team at Titan. The other big factor that makes Titan a winner is its tremendous range of offerings. The company had 350 different models at the launch stage itself, whereas other watchmakers, taken together, could come up with just 200 models. Consumers could choose from a range of watches, each different from the other in terms of looks, functions and price. The designers had designed the watches, bearing in mind factors such as the buyer's age and taste, and the occasion for which the watch was to be worn. The Titan watch collection now includes more than 1,600 designs, including the 3.5mm thick Edge, the slimmest watch in the world and one of Titan's standout innovations. Titan also launched the Sonata sub-brand for budget-conscious buyers; Fastrack, a funky collection for youngsters; Nebula, the gold and diamond-studded luxury watches; Steel,

aimed at executives, and Raga, created for the woman of today. The Titan brand also included decorative table clocks incorporating classic and contemporary designs. The act of shopping itself assumed the nature of an experience with the World of Titan showrooms, 175 in number now, which showcased Titan's concept of premium and sophisticated retailing. These showrooms, ranking among the world's largest network of branded watch outlets, serve as a promotional tool for Titan. The large crowds that throng the showrooms are proof of the level of customer satisfaction that Titan has achieved.

Pg. No.6

Appreciation for its product and brand qualities also came through several Indian and international awards. Titan was rated one of Asia's top 200 companies (and among India's top 10) from 1994 to 1998 by the Hong Kong-based Far Eastern Economic Review. In 2001, Indian consumers nominated Titan the 'most admired brand in India' across all product categories, in a first-of-its-kind survey conducted by The Economic Times. In 2003, Business World nominated Titan as India's 'most respected consumer durables company'. Titan has crossed domestic shores and is available in 30 countries. It has 2,500 dealers across the world, ranging from 10 in Brunei to 300 in Spain, one of the four European countries where it has a sizeable presence, the others being Portugal, Greece and the UK. Titan is also the leading brand of choice throughout the Middle East. Through the years, Titan has consistently pushed the envelope. Its focus on innovation, topnotch technology and customer delight has helped it better itself and raise the bar for itself and its competitors. The relentless Endeavour to innovate and to be worthy of the trust that consumers have in its products is the hallmark of the pioneering Titan brand. "Titan Industries is Indias leading manufacturers of watches and jewellery. Titan watches are a class apart in styling and time-keeping accuracy, and have a reputation for being classic, chic and quality products. Titan has a range of watch brands, each catering to a different demand segment of the market. Titan has nine popular brands namely, Edge, FasTrack, Nebula, Raga, Steel, Regalia, Bandhan, FLIP and Sonata. The Edge series is a brand of slim watches; it includes the Titan Ultra Slim which, at a 3.6 mm thickness, is said to be the slimmest watch in the universe. The FastTrack series includes hip and elegant watches which make a fashion statement about the user. These watches available in groovy colours include watches for both girls and guys. Nebula watches are a confluence of style and substance. These solid gold watches have straps of gold or leather and are embellished with gems and precious stones to provide it with the timeless look, which can bring a smile to any face.

Pg. No.7

PROFILE

Titan Industries, a manufacturing company, produces India's largest and best-known range of personal accessories watches, jewellery, sunglasses and prescription eye wear. The company was established in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. It has grown to become the largest watch manufacturer in India and the sixth largest in the world. Started as a watch company, Titan Industries' main focus has been to increase the breadth and depth of its portfolio of product offerings. International labels such as Tommy Hilfiger and Hugo Boss are now a part of its basket, along with Fastrack a brand targeting youth Pg. No.8

 and the mid-range brand Sonata. The company manufactures more than nine million watches every year, has a customer base of over 80 million, and accounts for 60 per cent of India's organized watch market. In 2005, bolstered by the success of Tanishq - a range of premium branded jewellery the company launched its second jewellery brand, Gold Plus, aimed at the mass market. The company has recently diversified into fashion eyewear by launching Fastrack Eye-Gear sunglasses and prescription eye wear. Titan's manufacturing capabilities were leveraged into a new business unit called the Precision Engineering Division in 2003. Titan's manufacturing units of the watch and jewellery divisions at Hosur, Karnataka are certified under ISO 9001: 2000 Quality Management System standards and ISO 14001 Environment System Standard.

ACHIEVEMENTS
TITAN has won the AWAAZ Consumer Award 2006, in the Consumer Durable Category as the Most Preferred Watch of the consumers at the recently held Awards function in New Delhi. This was the second consecutive year that Titan won the Award. Tanishq bags the 'BEST STORE EXPERIENCE' award from the Platinum Guild International, London. ET's most trusted brands of 2004 - Titan Industries Limited ranled No.1 in the Consumer durables category for the year 2004, a survey conducted by Brand Equity survey of India. Titan Industries Limited was adjudged the most respected Consumer durables company by IMRB with the award sponsored by Business World.

Pg. No.9

Rated as one of Asia's top 200 companies, and India's top 10 in each of the years 1994 to 1998 in survey's conducted by The Far Eastern Economic Review. Titan was voted the most admired Time- Wear brand at the Images Fashion Awards 2003. Titan Edge - ultra slim watch adjudged as the best Indian Life Style product design by Business World. Awards from the Government of India for its R & D efforts in creating Slim and Ultra Slim watch.

OBJECTIVES OF THE STUDY

1. To find out awareness level about the Titan watches among the consumers. 2. To find out the retailers position for Titan Industries Ltd and other watch Brands.
3. Analyzing distribution Network.

4. To study the brand loyalty of the Retailers and Customers.

Pg. No.10

5. To study the market share of Titan Watch and other watch brands in Dhanbad territory Jharkhand. 6. To find the perception of the customers as well as the retailers. 7. To try and collect suggestions from the Retailers and Customers. 8. Drawbacks of Titan Watch. 9. To find out the different characteristics to attract the customers

RESEARCH METHODOLOGY

TITAN NETWORKING CHANNEL

FACTORY

Pg. No.11

Hosur Tamil Nadu

Dehradun Uttranchal

Baddi Himachal Pradesh

Roorkee H. Pradesh

Ooty Karnataka

CARRYING AND FORWARDING AGENCY (C&FA)

Distributor

The World of Titan

Time Zone

Direct Dealer

Authorized Dealer

Your access to our products is simpler than winding a watch. Check out Titan watches and accessories at our new look World of Titan stores. These flagship stores are envisaged as a sensorial retail destination, where customers can indulge in an experience laced with the aura of Celebration.

Pg. No.12

The theme of 'Celebration' is core to the identity and personality of a World of Titan Flagship store. Celebration is the essence of India whether it is a festival, a happy occasion in the family, a memorable day or someones birthday or wedding anniversary or a cricket match victory ... life in India moves from one celebration to another.

We bring together the country's leading watch brands under one roof, providing you with variety in brands, looks and price ranges backed by efficient after-sales service. Presenting Time Zones - the chain of trusted watch shops. Conveniently located, these 142 Time Zones across 89 towns offer you the complete watch shopping experience.

Pg. No.13

Titan Industries is India's leading manufacturer of watches and the world's sixth largest manufacturer brand of watches. The company makes about 7 million watches and clocks every year and has a customer base of some 60 million. It enjoys over 50 per cent market share in India's organised watch segment.

TERMS OF TRADE

Dealer Discount Distributor The World of Titian Time Zone

: : : :

15 % 18.25 % - 15% (3.25 %) 20 % 20 %

Pg. No.14

TITAN PRODUCT
TITAN INDUSTRIES LTD.

Pg. No.15

WATCH TITAN INDUSTRIES LTD.

JEWELLARY

TANISHQ

GOLD PLUS

Pg. No.16

AREA OF BUSINESS
The company has four main business units: watches, jewellery, eyewear and precision engineered components. WATCH

Titan currently has four main watch brands. The premium brands are Titan and Xylys a Swiss made watch designed to attract the highend market segment. The company has launched two sub-brands under the Titan umbrella; Titan Edge incorporates the world's slimmest watch movement and Titan Raga is a brand aimed at women. Apart from these, the other offerings are Heritage, Wall Street, Regalia, Aviator and the premium brand Nebula, which is crafted with gold and precious stones. Sonata is India's largest selling watch brand. Fastrack focuses on youth and trendy fashions. The company also markets Tommy Hilfiger and Hugo Boss under licensing arrangements. The company has more than 200 exclusive showrooms, christened 'World of Titan', across 112 cities, making it one of the largest chains in its category. Its watches are sold through over 12,000 outlets in over 2,500 cities and are available in over 30 countries, primarily in the Middle East and the Asia Pacific regions. Titan's after sales service is a benchmarked operation, with a network of 750 service centers and amongst the world's fastest turnaround times. The company has a world-class design studio for watches and accessories.

Pg. No.17

JEWELLERY

Tanishq is India's largest jewellery brand, offering a range of gold and platinum jewellery, embellished with precious stones. It is available in more than a hundred specialty boutiques in 71 cities across the country. The new brand `Gold Plus' is a retail offering for the mass market, selling plain gold jewellery in more than 20 cities. The jewellery division has an exclusive design studio. Tanishq is the first and only jeweler that guarantees the purity of its gold jewellery and certifies the quality of the precious/semi-precious stones in writing. Tanishq also presents the most modern, scientific and non- destructive process to measure the exact purity of your gold own jewellery. The Karat meter. Come to Tanishq and get your jewellery tested for purity, absolutely free.

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EYEGEAR

Eye+ is Titan's new division, selling Fastrack sunglasses and a range of prescription eyewear frames, lenses, sunglasses, accessories and contact lenses.

Pg. No.19

PRECISION ENGINEERING DIVISION

This unit supplies precision components to the avionics and the automotive industry. It also manufactures dashboard clocks as original equipment manufacturer (OEM) to car manufacturers in Europe and America. The division also provides fully integrated automation solutions.

TITAN WATCH SERIES

Pg. No.20

TITAN EDGE

TITAN WALL STREET

TITAN CLASSIQUE

TITAN KARISHMA

TITAN RAGA

TITAN OCTANE

TITAN- BANDHAN Pg. No.21

TITAN NEBULA

TITAN REGALIA

TITAN ROYALE

TITAN AVIATOR

BRAND AMBASSADOR OF TITAN PRODUCT

Pg. No.22

TITAN:- AMIR KHAN

TITAN RAGA:- RANI MUKHERJEE

SONATA: - M. S. DHONI
Pg. No.23

FASTRACK EYEGEAR:- JOHN ABRAHAM

SURVEY & DISCUSSION

Pg. No.24

Dealer Location Shop Owner Contact No. Visited date Display BRAND Titan Sonata Maxima Timex Fastrack Others

: : : : :

M/S, HMT Time Traders KENDUA 03-06-2008 at 11:00 AM

QUANTITY (In Numbers) 15 60 35-40 N/A N/A N/A

Sales Records (Titan) FISCAL YEAR 2006-2007 2007-2008 Degrowth SALES (in rupees) 57,150/29,310/49%

Relationship with distributor Satisfactory Dealer Requirement Sign Boards Square D/D, Gents Model should be come around the range of 1000 Rs. Potentiality/ Drawback Financially weak Bad decoration/poor display Out of market location Traditional mind set. Lack of convincing power.

Fast Moving Titan Watch Price Range Rs.1000/- to Rs.1200/-

Dealer : Location : Shop Owner :

M/S, Payal Electronics Kendua Pg. No.25

Contact No. Visited date Display BRAND Titan Sonata Maxima Timex Fastrack Others Sales Records

: :

03-06-2008 at 11:50 AM

QUANTITY(In Numbers) 30-35 70-80 N/A N/A N/A N/A SALES (in rupees) 58,760 /-. 5,350 /91 %

FISCAL YEAR 2006-2007 2007-2008 Degrowth

Relationship with distributor Satisfactory Dealer Requirement Sign Boards Square D/D, Gents Model should be come around the range of 1000 Rs. Low cost Potentiality/ Drawback Financially weak Bad decoration/poor display Out of market location Consumers low purchasing power Lack of convincing power. Lack of awareness of the product.

Fast Moving Titan Watch Price Range Rs. 1000/- to Rs. 1200/-

Dealer

M/S VERMA WATCH Pg. No.26

Location Shop Owner Contact No. Visited date Display

: : : :

PARENDIH

BRAND Titan Sonata Maxima Timex Fastrack Others (Local Brand) Sales Records FISCAL YEAR 2006-2007 2007-2008 Growth

QUANTITY(In Numbers) 60-70 80-90 N/A N/A N/A 30-35 Nos

SALES (in rupees) 101160/108130 /7%

Dealer Relationship with distributor Satisfactory Dealer Requirement/Vision Local Video advertisement Wall painting/ hooding Square D/D, Gents Model should be come around the range of Rs.1000/-. Potentiality/Drawback Bad decoration/poor display Rural area High interest level Good relationship with customers

Fast Moving Titan Watch Price Range Rs.1200/- to Rs.1500/-

Dealer

M/S Time Centre Pg. No.27

Location Shop Owner Contact No. Visited date Display

: : : :

KATRASH Mr. Jawed Raza 9430300786 03-06-2008 at 2:00 PM

BRAND Titan Sonata Maxima Timex Fastrack Others (Local Brand) Sales Records FISCAL YEAR 2006-2007 2007-2008 Degrowth

QUANTITY(In Numbers) 65-70 70-80 25-30 25-30 N/A 60-70

SALES (in rupees) 25,9840/57,340/76%

Dealer Relationship with distributor Unsatisfactory Dealer Requirement/Vision Counter requirement Attractive sign board Credit facility Potentiality/Drawback Bad decoration/poor display Low interest level Lack of proper co-ordination with Distributor Fast Moving Titan Watch Price Range Rs. 1400/- to Rs.1800/-

Pg. No.28

Dealer Location Shop Owner Contact No. Visited date Display BRAND Titan Sonata Maxima Timex Fastrack Others Sales Records

: : : : :

M/S New Timco Watch KATRASH Mr. Nadeem 03-06-2008 at 2:30 PM

QUANTITY(In Numbers) 100-120 150-160 40-45 50-60 15-20 110-120 SALES (in rupees) 23,4370/25,3505/8%

FISCAL YEAR 2006-2007 2007-2008 Degrowth

Relationship with distributor Satisfactory Dealer Requirement/Vision Scheme should not come regularly, there has to be some gap. Low cost Dealer meet should be held annually Potentiality/ Drawback Adequate display Good relationship with customers High interest Good communication skill

Fast Moving Titan Watch Price Range Rs. 2000/- to Rs. 3000/-

Dealer

M/s Royal Watch Pg. No.29

Location Shop Owner Contact No. Visited date Display BRAND Titan Sonata Maxima Timex Fastrack Others Sales Records

: : : :

KATRASH Md. Sarfuddin 03-06-2008 at 3:00 PM

QUANTITY(In Numbers) 400 800 280-300 35 30-35 80-90 SALES (in rupees) 5,13515 /4,78920/7%

FISCAL YEAR 2006-2007 2007-2008 Degrowth

Relationship with distributor Satisfactory Dealer Requirement/Vision Scheme should not come regularly, there has to be some gap. Exchange offer are appreciated by customer Dealer meet should be held annually Service must be provided on time

Potentiality/ Drawback Good relationship with customers High interest Good communication skill Fast Moving Titan Watch Price Range Rs.1500/- to Rs. 2000/-

Pg. No.30

Dealer Location Shop Owner Contact No. Visited date Display

: : : : :

Parikh Watch Co DHANBAD Mr. Suresh Kamdhani 04-06-2008 at 1:00 PM

BRAND Titan Sonata Maxima Timex Fastrack Others (Local Brand) Sales Records FISCAL YEAR 2006-2007 2007-2008 Growth

QUANTITY(In Numbers) 425-475 400-450 100-120 100 20-30 N/A

SALES (in rupees) 1357540/1441615/6%

Dealer Relationship with distributor satisfactory Dealer Requirement/Vision Titan case dial are not available There should be warranty on battery Attractive sign board Potentiality/Drawback Attractive decoration Having good sales person. Fast Moving Titan Watch Price Range Rs.1500/- to Rs. 2500/-

Dealer Location Shop Owner Contact No. Visited date

: : : : :

M/s, Chandan Enterprises Bokaro) Mr. Rahol Doshi 04-06-2008 at 04: 00 PM Pg. No.31

Display Brand Titan Sonata Maxima Timex Fastrack Wrist Gear Citizen Sales Record Fiscal Year 2006-2007 2007-2008 Growth Sales (in Rupees) 11,49810/15,13745/32% Quantity in Numbers 300 500 300 100 50 N/A

Dealer Relationship with distributor Satisfactory Dealer Requirement/Vision There should be more model of Fastrack under 1000/Types of schemes should be different. High ranges watches are not satisfactory in terms of quality Most of the time they dont get desired models. Too much rate fluctuations lead towards bargaining and companys image also diminish. Potentiality/Drawback Attractive Display Active sales person High interest Good locality and wide shop Skill employees

Fast Moving Titan Watch Price Range Rs.1500/- to Rs. 3000/-

Dealer Location Shop Owner Contact No. Visited date

: : : : :

M/s, Better Vision Bokaro Mr. Mahesh Kumar Gupta 04-06-2008 at 04: 45 PM Pg. No.32

Display Brand Titan Sonata Maxima Timex Fastrack Wrist Gear Citizen SALES FIGURE Fiscal Year 2006-2007 2007-2008 Growth Sales (in Rupees) 15,06995/100% Quantity in Numbers 800 600 100 200 200 N/A

Dealer Relationship with distributor Satisfactory Dealer Requirement/Vision Consumer schemes should not be come frequently Requirement of dealer certificate. Dealer should be told in advance about schemes and new models. Potentiality/Drawback Attractive Display Active sales person High interest Good locality and wide shop Skill employees

Fast Moving Titan Watch Price Range Rs. 2000/- to Rs. 5000/-

Dealer Location Shop Owner Contact No. Visited date

: : : : :

M/s, Kamal Trading Bokaro Mr. K. J. Singh 04-06-2008 at 05: 45 PM Pg. No.33

Display Brand Titan Sonata Maxima Timex Fastrack Wrist Gear Citizen Sales Record Fiscal Year 2006-2007 2007-2008 Growth Sales (in Rupees) 22,92270/30,00985/31% Quantity in Numbers 500 500 200 200 150 50

Dealer Relationship with distributor Satisfactory Dealer Requirement/Vision Hooding are lacking in Bokaro City Price should not be changed frequently. Lack of models in the price range of Rs. 2000/- to Rs. 4000/Dealers name should be mentioned in paper advertisement.

. Potentiality/Drawback Attractive Display Active sales person High interest Good locality and wide shop Good relationship with customers Skillful Staff Reputed Shop Fast Moving Titan Watch Price Range Rs. 2000/- to 4000/-

Dealer Location Shop Owner Contact No. Visited date

: : : : :

M/s, Shabnam Time Center Madhupur Mr. M. Alam 10-06-2008 at 06: 00 PM Pg. No.34

Display Brand Titan Sonata Maxima Timex Fastrack Wrist Gear Citizen Sales Record Fiscal Year 2006-2007 2007-2008 Growth Sales (in Rupees) 63,7210/70,9765/11% Quantity in Numbers 200 200 N/a N/a 20 N/a

Dealer Relationship with distributor Satisfactory Dealer Requirement/Vision Dealers interest are affected by the scheme In target there should be some gifts like TV, Refrigerators etc. There havent been any dealers meet for last 4 years. Schemes should be provided nation wise, regional scheme should not be given. Dealers old stock should be exchanged.

Potentiality/Drawback Attractive Display Active sales person High interest Good locality and wide shop Good relationship with customers Skillful Staff Reputed Shop

Fast Moving Titan Watch Price Range Rs. 2000 to Rs. 4000/-

Dealer : Location : Shop Owner :

M/s, Oriental Watch Deoghar. Mr. Kishor Kumar Pg. No.35

Contact No. Visited date Display

: :

9431781968 11-06-2008 at 12:300 PM

BRAND Titan Sonata Maxima Timex Fastrack Others (Local Brand) Sales Records (Titan) FISCAL YEAR 2006-2007 2007-2008 Degrowth

QUANTITY(In Numbers) 50-60 100-120 40-50 105 N/A 50-60

SALES (in rupees) 20,9215 /15,0850 /28 %

Dealer Relationship with distributor Unsatisfactory Dealer Requirement/Vision Credit facility Dealer certificate Attractive sign board Local advertisement Dealer should have a direct link with service centre Potentiality/Drawback Bad decoration/poor display Lack of product expose Lack of awareness of the product among consumer Fast Moving Titan Watch Price Range Rs. 1500/- to Rs. 3500/-

Dealer Location

: :

M/s, B. S. R. G. Store PARENDIH Pg. No.36

Shop Owner : Contact No. : Visited date : Display BRAND Titan Sonata Maxima Timex Fastrack Others (Local Brand) Sales Records FISCAL YEAR 2006-2007 2007-2008 Growth

Mr. Manish 9234747407 11-06-2008 at 1:15 PM

QUANTITY(In Numbers) 100-120 80-90 N/A N/A 50-60 20-25

SALES (in rupees) 67,5495 /89,3065 /32%

Dealer Relationship with distributor Satisfactory Dealer Requirement/Vision hooding Sign Board and hooding Titan counter Potentiality/Drawback Wide rang of customers High interest level Good relationship with customers High expose of product

Fast Moving Titan Watch Price Range Rs.1500/- to Rs. 3000/-.

Dealer

M/S, Sharma Watch Pg. No.37

Location Shop Owner Contact No. Visited date Display

: : : :

DEOGHAR Mr. Anand Kumar & Shantosh Kumar 9334376932/9835345129 11-06-2008 at 3:00 PM

BRAND Titan Sonata Maxima Timex Fastrack Others (Local Brand) Sales Records FISCAL YEAR 2006-2007 2007-2008 Growth

QUANTITY(In Numbers) 100-110 60-65 90-100 30 20-25 40- 45

SALES (in rupees) 50,2100 /59,0545 /18%

Dealer Relationship with distributor Satisfactory Dealer Requirement/Vision New model with lather straps Sign Board and hooding Titan counter Lucky draw offer has not been received yet ( 2007 offer)

Potentiality/Drawback High interest level Good relationship with customers High expose of product Fast Moving Titan Watch Price Range Rs. 1800/- to 2500/-

Dealer

M/s, H. S. M. Time Centre Pg. No.38

Location Shop Owner Contact No. Visited date Display

: : : :

DEOGHAR Mr. Kali Sharma 06432223348 11-06-2008 at 5:00 PM

Brand Titan Sonata Maxima Timex Fastrack Others (Local Brand) Sales Records Fiscal Year 2006-2007 2007-2008 Degrowth

Quantity(In Numbers) 120-130 60-70 N/A 50-60 N/A 50-55

Sales (in Rupees) 57,3035 /47,7640/17%

Dealer Relationship with distributor Satisfactory Dealer Requirement/Vision Didnt get any response Potentiality/Drawback Non attractive Display Low interest level Fast Moving Titan Watch Price Range Rs.1500/- to Rs.2000/-

Dealer Location

: :

M/s, BABA WATCH GARDEN GIRIDIH Pg. No.39

Shop Owner : Contact No. : Visited date : Display Brand Titan Sonata Maxima Timex Fastrack Others (Local Brand) Sales Records Fiscal Year 2006-2007 2007-2008 Degrowth

Mr. Suresh Ram 9934392330 12-06-2008 at 12:00 PM

Quantity(In Numbers) 130-135 140-150 100-110 50-60 N/A 30-40

Sales (in Rupees) 50,2040 /34,7695/31 %

Dealer Relationship with distributor Satisfactory Dealer Requirement/Vision Companys advertisement should be more clearer Titan counter Potentiality/Drawback Average Display Low interest level Fast Moving Titan Watch Price Range Rs. 1000/- to Rs. 2000/-

Dealer : Location : Shop Owner :

M/s, Golden Watch Giridih S. A. Khan Pg. No.40

Contact No. Visited date Display

: :

12-06-2008 at 1:00 PM

Brand Titan Sonata Maxima Timex Fastrack Others (Local Brand) Sales Records Fiscal Year 2006-2007 2007-2008 Degrowth

Quantity(In Numbers) 104 131 N/A N/A N/A 50-55

Sales (in Rupees) Rs. 5,05,257 /Rs. 3,63,555 /28 %

Dealer Relationship with distributor Satisfactory Dealer Requirement/Vision Titan counter Servicing should be provided on time (Within week) Potentiality/Drawback Non attractive Display Old stock Low customer flow Fast Moving Titan Watch Price Range Rs. 1000/- to Rs. 2000/-

Dealer : Location : Shop Owner :

M/s, Bobby Watch Co. Giridih Pg. No.41

Visited date Display

12-06-2008 at 02:30 PM

Brand Titan Sonata Maxima Timex Fastrack Others (Local Brand) Sales Records Fiscal Year 2006-2007 2007-2008 Degrowth

Quantity(In Numbers) 150 160 180 190 45 50 N/A N/A 30 45

Sales (in Rupees) 5,05,095 /3,26,510 /35 %

Dealer Relationship with distributor Satisfactory Dealer Requirement/Vision Didnt get any response Potentiality/Drawback Non attractive Display Low interest level Fast Moving Titan Watch Price Range Rs. 1000/- to Rs. 1500/-

Dealer Location Shop Owner Contact No.

: : : :

M/s, Shanti Commercial Giridih Mr. Pradeep Jain 06535 222711 Pg. No.42

Visited date Display

12-06-2008 at 03 : 10 PM

Brand Titan Sonata Maxima Timex Fastrack Others (Local Brand) Sales Records Fiscal Year 2006-2007 2007-2008 Growth

Quantity(In Numbers) 100 105 70 75 N/A 60 65 N/A N/A

Sales(in Rupees) Rs. 3,05,590 /Rs. 4,31,615 /41 %

Dealer Relationship with distributor Satisfactory Dealer Requirement/Vision Didnt get any response Potentiality/Drawback Attractive Display Good relationship with customers Reputed Shop Skill staff Wide shop

Fast Moving Titan Watch Price Range Rs. 1500/- to 2500/-

Dealer Location Shop Owner Contact No.

: : : :

M/s, Khokon Watch Dumka Mushtaque Ali 943139589 Pg. No.43

Visited date Display

13-06-2008 at 01 : 08 PM

Brand Titan Sonata Maxima Timex Fastrack Others (Sona Brand) Sales Records Fiscal Year 2006-2007 2007-2008 Growth

Quantity(In Numbers) 99 100 120 30 150 180 N/A 45 50

Sales (in Rupees) 50,420/2,58,210/412 %

Dealer Relationship with distributor Satisfactory Dealer Requirement/Vision Titan Counter Dealer meet should be held every year. Spare parts are not available Titans Price range should be around Timex price range Potentiality/Drawback Adequate Display Wide range of customer Wide range of stock High interest

Fast Moving Titan Watch Price Range Rs.1500/- to Rs.3000/-

Dealer Location Shop Owner Contact No.

: : : :

M/s, Sandeep Dumka Mr. Manav Verma 9834080045 Pg. No.44

Visited date Display

13-06-2008 at 2: 40 PM

Brand Titan Sonata Maxima Timex Fastrack Others (Sona Brand) Sales Records Fiscal Year 2006-2007 2007-2008 Growth

Quantity(In Numbers) 150 80 30 N/A 20 30 N/A

Sales (in Rupees) 50,4445 /38,3880 /28 %

Dealer Relationship with distributor Satisfactory Dealer Requirement/Vision Service person should visit shop in a regular basis Titan counter Potentiality/Drawback Attractive Display High interest level Reputed Shop Fast Moving Titan Watch Price Range Rs. 1500/- to Rs.2500/- Rs.

Dealer Location Shop Owner Contact No. Visited date

: : : : :

M/s, M. B. Watch Dumka Arupan Bagchi 9431310335 13-06-2008 at 4 : 20 PM Pg. No.45

Display Brand Titan Sonata Maxima Timex Fastrack Others (Samay Brand) Sales Records Fiscal Year 2006-2007 2007-2008 Growth Sales (in Rupees) Rs. Nil Rs. 24,1,660 /100 % Quantity(In Numbers) 250 290 N/A N/A N/A 60

Dealer Relationship with distributor Satisfactory Dealer Requirement/Vision Service should be provided within ten days Potentiality/Drawback Adequate Display Good flow of customers High interest Fast Moving Titan Watch Price Range Rs.1500/- to Rs.3000/-

Dealer Location Shop Owner Contact No. Visited date

: : : : :

M/s,Times Dhanbad Chandan 9905117870 14-06-2008 at 3 : 00 PM Pg. No.46

Display Brand Titan Sonata Maxima Timex Fastrack Others (Samay Brand) Sales Records Fiscal Year 2006-2007 2007-2008 Degrowth Sales (in Rupees) 10,30115 /73,9,410 /28 % Quantity(In Numbers) 200 250 150 25 25 N/A N/A

Dealer Relationship with distributor Satisfactory Dealer Requirement/Vision Didnt get any response Potentiality/Drawback Adequate Display Low interest level Fast Moving Titan Watch Price Range Rs.1500/- to Rs.2000/-

Dealer Location Shop Owner Contact No. Visited date Display

: : : : :

M/s, Shri Gurga Watch Nirsha (Dhanbad) Mr. Vikash 9431376467 16-06-2008 at 12 : 20 PM

Pg. No.47

Brand Titan Sonata Maxima Timex Fastrack Others (Local Brand) Sales Records Fiscal Year 2006-2007 2007-2008 Degrowth

Quantity(In Numbers) 40 45 80 90 45 N/A N/A 55 60

Sales (in Rupees) 1,45525 /1,23685 /15 %

Dealer Relationship with distributor Satisfactory Dealer Requirement/Vision Local Video Ad Wall painting Hooding in public place and market area. Potentiality/Drawback Adequate Display Rural Area Lack of awareness about product among customers Single Titan authorized dealer in Nirsha

Fast Moving Titan Watch Price Range Rs. 1000/- to Rs.1200/-

Dealer Location Shop Owner Contact No. Visited date Display

: : : : :

M/s, Time To Time Chirkunda (Dhanbad) Mr. Vikash 9832179072 16-06-2008 at 01: 45 PM

Pg. No.48

Brand Titan Sonata Maxima Timex Fastrack Others (Local Brand) Sales Records Fiscal Year 2006-2007 2007-2008 Degrowth

Quantity(In Numbers) 20 30 40 45 45 N/A N/A 40 50

Sales (in Rupees) 57,225 /56,530 /10 %

Dealer Relationship with distributor Satisfactory Dealer Requirement/Vision Titan glow sign Potentiality/Drawback Non attractive Display Rural Area Lack of awareness about product among customers

Fast Moving Titan Watch Price Range Rs. 1000/- to Rs.1200/-

Dealer Location Shop Owner Contact No. Visited date Display Brand

: : : : :

M/s, L.G. Time Chirkunda (Dhanbad) 16-06-2008 at 03: 50 PM

Quantity(In Numbers) Pg. No.49

Titan Sonata Maxima Timex Fastrack Others (Local Brand) Sales Records Fiscal Year 2006-2007 2007-2008 Degrowth

15 18 20 25 N/A N/A N/A 30 40

Sales (in Rupees) 30,920 /24,020 /22 %

Dealer Relationship with distributor Satisfactory Dealer Requirement/Vision Didnt get any response Potentiality/Drawback Non attractive Display Consumers low purchasing power Rural area Fast Moving Titan Watch Price Range Rs.1000/- to Rs.1500/-

Dealer Location Shop Owner Contact No. Visited date Display Brand Titan

: : : : :

M/s, Adhunik Watch Govindpur (Dhanbad) Chhotu 979895555 16-06-2008 at 04: 00 PM

Quantity(In Numbers) 20 30 Pg. No.50

Sonata Maxima Timex Fastrack Others (Samay Brand) Sales Records Fiscal Year 2006-2007 2007-2008 Degrowth

50 60 N/A N/A N/A 55 60

Sales (in Rupee) 1,23030 /Nil 100 %

Dealer Relationship with distributor Complicate Dealer Requirement/Vision Didnt get any response Potentiality/Drawback Non attractive Display Low interest level towards watch trade. Fast Moving Titan Watch Price Range Rs.

Dealer Location Shop Owner Contact No. Visited date Display Brand Titan Sonata

: : : : :

M/s, New Time Watch Govindpur (Dhanbad) Md. Dawood Ansari 9973477179 16-06-2008 at 04 : 50 PM

Quantity(In Numbers) 10 15 20 25 Pg. No.51

Maxima Timex Fastrack Others (Local Brand) Sales Records Fiscal Year 2006-2007 2007-2008 Degrowth

N/A N/A N/A 30 35

Sales (in Rupees) 33,495 /Nil 100 %

Dealer Relationship with distributor Satisfactory Dealer Requirement/Vision Didnt get any response Potentiality/Drawback Non attractive Display Low interest level Economically weak Fast Moving Titan Watch Price Rang ..Rs.

Dealer Location Shop Owner Contact No. Visited date Display Brand Titan Sonata Maxima

: : : : :

M/s, Lovely Studio Govindpur (Dhanbad) Mr. Sunil Kumar 9835545898 16-06-2008 at 05 : 20 PM

Quantity(In Numbers) 20 25 30 40 N/A Pg. No.52

Timex Fastrack Others (Local Brand) Sales Records Fiscal Year 2006-2007 2007-2008 Degrowth

N/A N/A 45 50

Sales (in Rupees) Rs. 46,395 /Rs. 39,450 /15 %

Dealer Relationship with distributor Satisfactory Dealer Requirement/Vision Sign Boards One hooding should be in Govindpur. Potentiality/Drawback Non attractive Display Low interest level towards watch trade. Fast Moving Titan Watch Price Range Rs. 1000/- to Rs. 1200/-

Dealer Location Shop Owner Contact No. Visited date Display Brand Titan Sonata Maxima Timex

: : : : :

M/s, National Watch Chas (Bokaro) Mr. Sunil Kumar 9431378423 17-06-2008 at 12: 18 PM

Quantity(In Numbers) 300 350 350 400 50 60 50 Pg. No.53

Fastrack Others (Local Brand) Sales Records Fiscal Year 2006-2007 2007-2008 Growth

40 N/A

Sales (in Rupees) Nil 48,7360 /100 %

Dealer Relationship with distributor Complicate Dealer Requirement/Vision Watch stand should be more attractive Local promotional activities are required Side gate, Glow sign board They are not getting desired support from the distributor. Potentiality/Drawback Attractive Display Wide shop Wide range of customer High interest

Fast Moving Titan Watch Price Range Rs. 2000/- to Rs. 3000/-

Dealer Location Shop Owner Contact No. Visited date Display Brand Titan Sonata Maxima Timex

: : : : :

Jaina Watch Chas (Bokaro) N. S. Raza 9334737417 17-06-2008 at 01: 48 PM

Quantity(In Numbers) 120 150 400 450 400 430 30 Pg. No.54

Fastrack Others (Local Brand) Sales Records Fiscal Year 2006-2007 2007-2008 Degrowth

20 30 N/A

Sales (in Rupees) 58,2800/55,4195/05 %

Dealer Relationship with distributor Satisfactory Dealer Requirement/Vision They are not getting desired varieties and as well as quantity, according to them, they can achieve the sales target more than what they are getting at present. If they will get the desired support from the company Titan Counter Potentiality/Drawback Attractive Display High interest level Fast Moving Titan Watch Price Range Rs. 1500/- to Rs. 2500/-

Dealer Location Shop Owner Contact No. Visited date Display Brand Titan Sonata Maxima Timex

: : : : :

M/s, Nirmal Trading Chas (Bokaro) M. Singh 265318 17-06-2008 at 04 : 13 PM

Quantity(In Numbers) 80 90 120 130 N/A 25 30 Pg. No.55

Fastrack Others (Local Brand) Sales Records Fiscal Year 2006-2007 2007-2008 Degrowth

N/A N/A

Sales (in Rupees) 52,2,650 /20,1,075 /62 %

Dealer Relationship with distributor Unsatisfactory Dealer Requirement/Vision Chas. Titan Sign board, Hooding and Titan counter. Potentiality/Drawback None attractive Display None active sales person Fast Moving Titan Watch Price Range Rs.1500/- to Rs. 2000/Companys and distributors representative should come whenever they come

Showroom Location Visited date Display

: : :

Time Zone Dhanbad, Jharkhand 05-06-2008 at 01: 48 PM

Brand Titan Sonata Maxima Timex Fastrack Wrist Gear Citizen

Quantity 800 400 N/A 550 150 100 Pg. No.56

Sales Records Brand Titan Sonata Maxima Timex Fastrack Wrist Gear Requirement / Suggestion Lack of models in the price range of Rs. 25, 00/- to Rs.5, 000/Service problems - time taking. Fastrack Eyegear dealer margin should be increased Sales (in Rupees) 42 Lakhs P.a 12 to 15 Lakhs P.a 3 Lakhs P.a 25 Lakhs P.a 12 to 15 Lakhs P.a

Showroom Location Visited date Display

: : :

The World of TITAN Dhanbad, Jharkhand 06-06-2008 at 07: 00 PM

Brand Titan Sonata Fastrack Fiscal Year 2007 - 2008 Brand Titan Sonata

Quantity in Numbers 400 450 200 250 150 200 Sales (in Rupees) 51,04670/14,32305/Pg. No.57

Fastrack Wrist Gear Fastrack Eyegear Sales in Months wise Fiscal Year 2008 2009 April Fiscal Year 2008 2009 May Brand Titan Sonata Brand Titan Sonata

5,74860/1,75580/-

Sales (in Numbers) 237 Pcs 245 Pcs Sales (in Numbers) 185 Pcs 355 Pcs

Dealer Requirement / Suggestion Regalias price range should be reduced around Rs. 3000/Fastrack Eyegear should be provided in Metallic Frame. There should be some occasionally schemes exclusive for the showroom. Packaging should be more attractive. They are dissatisfied in contribution schemes. Example Last year company charged Rs. 120 for flask and those flasks easily available in Rs. 108 to Rs. 110, in Dhanbad itself, and company was saying we are only taking 50 percent contribution.

ANALYSING
Market Place : Jharkhand. This area is mainly agricultural or rural area excluding Dhanbad and Bokaro City. There are 70 authorized Titan dealers, one Titan Showroom and one time Zone. I have visited over 30 dealers and both showroom and time zone. I have visited Dhanbad, Bokaro, Deoghar, Madhupur, Giridih, Dumka. Dhanbad is a big city but most of the part are under developed (like Govindpur, Nirsha, Chirkunda, Pandih, Kendia, etc.) in terms of basic infrastructure customer awareness, market penetration, marketing activities etc. Pg. No.58 Dhanbad Territory under Cyber Synergy distribution, Dhanbad,

Bokaro - Bokaro is probably the best one in terms of everything not just because of the fact that it has three major dealers (including Kamal Trading which is number one in all over Jharkhand) but more for the whole ambience of the town, industrialization, per capital income, mktg. condition and most importantly educational, environment which will definitely lead the mktg. opportunities. Deoghar, Dumka and Godda are more or less same in Consumer buying behaviour, marketing activities, purchasing power, infrastructure etc. but definitely I found Deoghar the most attractive one among these three: Quality: Quality of Titan is probably the best one in India. Movement is also very good one along with gold plating. It is also easily repairable in any area. Dealers and consumers both are satisfied of its quality. Critics Competitors The major competitor of Titan watch is none other than Titan industries Ltd own brand Sonata since it has low range in various models and the fact that this whole region is underdeveloped. Fast track has very poor market share because it is mainly designed for youth urban people and lack of awareness among the masses. Timex has relatively good market share in steel watch series especially in big counters and cities like, Dhanbad, Bokaro, these dealers go for the Timex because (1) it provides a long credit facility (2) Product range dealers margin and probably they want to be different from the small or middle dealers and also from the world of Titan. Maxima Maxima has its own market place especially in low range and plastic models. Citizen and other foreign brands are not doing well in this part. Local Brand I think the major challenges for the Titan is local brands like Sona, Regal, Romex, etc., these watches are cheaper, easily repairable and fits for both buyers and sellers, since it is the rural based area Pg. No.59

Marketing Activities There is not satisfactory amount of advertising and other marketing activities are being provided by the companies. Television ad is the standardized mode but there is no specific or regional ad. Hoardings and other mode of local advertising is lacking even in Dhanbad and Bokaro After Sales Servicing

After Sales servicing is not appreciable especially if we consider the fact that the kind of trust and brand image are associated with Titan. Product Price Gap

There is huge demand in the market for the gold plating watches in the price range by 100 1200 and rectangular watches with d/d, is the price range by 1200 15000. Distributor, dealer, relationship It is very much appreciable apart from few dealers most of the dealers are satisfied with the distributor. Titans spare parts are not easily available in cities like Deoghar, Dumka, Giridih etc. Titans watch counter which is provided to the dealers does make an impact on consumers mindset which ultimately helps in increasing the sales.

Service Problem These are the models on which complains come in regular basis. 1461 YM 1168 YL 531 YM 213 YM 1245 YM 1163 YM Price High These are the few models which sales has been decreased due to increase in price. Pg. No.60

1927 YM 1918 YM 1164 YM 139 YM 1163 YM 1107 YM 1955 YM 1124 YM

Pg. No.61

CONCLUSION
This area is basically not developed one and need to be penetrated by the company by doing some local marketing activities. Quality of watch are very good, after sales service needs to be improved. The major competitors are Timex, Maxima and other local brands marketing activities are good but not very much appreciable, it requires a bit of regional and local activities for the development of this area.

Pg. No.62

RECOMMENDATION
I would like share my opinion with Titan industries Ltd, after closely analyzing the market; I came up with some ideas which can be beneficial for Titan, The following important points are mentioned below.

Servicing:
After sales servicing needs to be on time generally it takes around 20 days. The main reason for the delay or not providing servicing in ideal or desired time is that the chain is too manual. There should be a direct link between dealers and service centre, so that time can be reduced. In every city, there should be one service centre having all the spare parts available all the time.

(a).

Marketing activities in Jharkhand:

This area is basically a rural area, excluding few cities like Dhanbad, Bokaro etc. Company should take use of local video advertisement and also in regional channel like etc. Wall painting, auto banner are also required for the market penetration in the rural area. In this region, there is hardly any hooding even in cities like Dhanbad & Bokaro. Company should provide hooding not just in cities but also in rural area so that market can be penetrated. The language should be in a manner which can be understood by the villagers. Titan should provide its Titan counter to every authorized dealer, companys counters make a positive difference in the mind set of customers, these counters also help in boosting the sales. Customers must be aware of Titan authorized dealers so that sales take place only from Titan authorized dealers and ensuring that customer are taking right quality. There should not be any consumers schemes in marriage (Lagan) period. Dealers have to suffer badly because watch trade basically depends on Lagan period.

(b). (c).

(d).

(e). (f)

Advertisement
Pg. No.63

(a) Company should try to run an awareness program, influencing general people to wear branded watches and avoid local watches, with some provoking Advertisements, company will be benefited since it is the market leader. (b)There should be some TV Advertisement targeting rural area; these advertisements will leads towards attracting villagers. (c) Company should make use of regional channels Like ETC Bihar, Sahara Samay Jharkhand etc. (d)Companys advertisement must be clearer, so that general consumers can be easily understood. Example:- In exchange offer instead of saying, KOI BHI PURANI GHADI LAEEYE AUR 25% DISCOUNT PAEEYE, it should be like KOI BHI COMPANY KI GHADI LAEEYE AUR 25% DISCOUNT PAEEYE. It will be more beneficial.

Issues in making new dealers

(i). Before making any new authorized dealer, company need to analyze whether they are able to match the company standard or not, if these shops are old, how is their goodwill, customers service etc. It is fine that company wants to penetrate the market and expand its market share but for that company not loss its brand image, what I have observed is that by marking more dealer without proper consideration company is suffering indirectly like diminishing in brand image, customer trust and another thing is that bargaining is also getting started.

Diversify into Wall Clock Business

If Titan industrial Ltd. wants to diversify, it can go for wall clock business. Reason for going wall clock (1). (2). Since company is in watch trade, it wont be totally different business all together. (a). Company has already its marketing and distributor channel company can utilized it. (b). Company can also bring its ideas, knowledge & experience of watch business into wall clock which might be proved a competitive advantage. (3). (a). Presently there are only two major or players Ajanta & Samay in India and they are unable to satisfy both consumers and dealers. Most of the time these companies are unable to fulfill the market requirement. Pg. No.64

These companies also dont use proper marketing activities like consumer scheme, gifts, television advertisements etc. (4). There are also a scope in upper range segment clock like Rs. 1000 +. Company can come up with new attractive models and features like 2 years warranty on movements (Since no company is giving and it is not very costly).

Special proposal Titan Zone

Titan should come up with a tied up program with dealers. In every city there should be 2, 3 dealers depending upon the market place. It will be a contract basic program. Where dealer has to display around 80% of Titan products like Titan, Sonata, Xylys, Fastrack. In return company should provide additional facilities like time to time advertisement, gifts for consumers, annual incentives say 2-4% . Company also needs to provide watch counters, under this program all the Titan Zone shop must have the same decoration. By running this program, company will be benefited in various ways: (1). If tied up dealer initially used to achieve the target i.e. around Rs.1000000/- p.a., It can easily be increased up to Rs. 1500000/- p.a. (2). By capturing the 80 % display companys market share will be automatically increased and others brands market share will decrease. All the shops under this scheme will be same in the terms of outlook

Showroom in Bokaro City.

Company must plan for opening a Titan Exclusive Showroom in Bokaro city, there are three authorized dealers and they combined sales around Rs. 60,0000/- p.a, which is a direct indication of a potential market, people are educated and there economic condition are also good.

Dealer Meet
Company must provide a dealer meet in every year, so that dealers can express their views and they can also feel that they are part of the company.

Product
Company should launch the rectangular Golden Gents Watch, in the price range of Rs. 1000/- to Rs. 1500/-, it is hugely demanded in the market.

Pg. No.65

Pg. No.66