ICICI Prudential History Since its establishment in 2000, ICICI Prudential Life Insurance has made a remarkable name

in the country. For three consecutive years, the company has been announced as the Most Trusted Life Insurer by 'The Economic Times'. With the ever-growing customer base and the range of products, the company continues to deliver world-class financial services to millions of customers across India. ICICI Prudential is the only private insurance company in the country to have received the National Insurer Financial Strength rating of AAA. During the last seven years, the company has retained its position in the insurance industry with the help of wide array of quality products that can fulfill the needs of the general customers of India. ICICI Prudential Life Insurance Plans A wide variety of insurance plans and policies are made available by ICICI Prudential Life to meet the needs of individuals with unique financial conditions. The following are some of the most popular insurance plans offered by the insurance company; Life Insurance Plans Education Insurance Plans Wealth Creation Plans Protection Plans ICICI Pru LifeTime Pension Maxima ICICI Pru LifeStage Pension Advantage ICICI Pru Elite Pension II ICICI Pru Assure Pension ICICI Pru ForeverLife ICICI Pru Immediate Annuity Comprehensive health coverage Health Saver Hospitalisation coverage MediAssure Hospital Care Critical illness coverage Crisis Cover Group Super Annuation Group Gratuity Plan Annuity Solutions Group Term Insurance Plan Group Term Insurance in lieu of EDLI

Pension Plans and Retirement Solutions

Health Insurance Plans

Group Insurance Plans

Moreover, the company also offers a variety of rural insurance plans, micro insuranceand riders for the benefits of the customers. Education insurance plans of ICICI Prudential are designed to provide peace of mind to the parents while securing the education of their children. These plans will make sure that funds are available at crucial points in a child's education. The child's education remains unhampered with the help of education insurance in case of unfortunate events like death of the parents. On the other hand, the pension plans will provide financial freedom to the insured after their retirement.

Mutual fund
The allotment NAV has been taken as 10 for since inception returns. Past performance is not indicative of future results and the same may not necessarily provide the basis for comparison with other investments. For computation of returns NAV retail growth option is considered without considering load. Statutory Details: ICICI Prudential Mutual Fund (the Fund) was set up as a Trust sponsored by Prudential plc (through its wholly owned subsidiary namely Prudential Corporation Holdings Ltd) and ICICI Bank Ltd. ICICI Prudential Trust Limited (the Trust Company), a company incorporated under the Companies Act, 1956, is the Trustee to the Fund. ICICI Prudential Asset Management Company Ltd (the AMC). a company incorporated under the Companies Act, 1956, is the Investment Manager to the Fund. ICICI Bank Ltd and Prudential Plc (acting through its wholly owned subsidiary namely Prudential Corporation Holdings Ltd) are the promoters of the AMC and the Trust Company. Risk Factors: All investments in mutual funds and securities are subject o market risks and the NAV of the schemes may go up or down depending upon the factors and forces affecting the securities market and there can be no assurance that the fund's objectives will be achieved.Past performance of the Sponsors, AMC/Fund does not indicate the future performance of the Schemes of the Fund. The Sponsors are not responsible or liable for any loss resulting from the operation of the Schemes beyond the contribution of an amount of 22.2 lacs, collectively made by them towards setting up the Fund and such other accretions and additions to the corpus set up by the Sponsors. ICICI Prudential Focused Bluechip Equity Fund open-ended equity scheme that seeks to generate long-term capital appreciation and income distribution to unitholders from a portfolio that is invested in equity and equity related securities of about 20 companies belonging to the large cap domain and the balance in debt securities and money market instruments. The Fund Manager will always select stocks for investment from among Top 200 stocks in terms of market capitalization on the National Stock Exchange of India Ltd. If the total assets under management under this scheme goes above 1000 crores the Fund Manager reserves the right to increase the number of companies to more than 20. However, there can be no assurance that the investment objective of the Scheme will be realized. Entry Load: Nil; Exit Load: (i) If the amount, sought to be redeemed or switched out is invested for a period of upto one year from the date of allotment-1% of applicable Net Asset Value; (ii) If the amount, sought to be redeemed or switched out is invested for a period of more than one year

from the date of allotment-Nil. Investments in the scheme may have concentration risk, as the Scheme invests in about 20 stocks. Investments in the scheme may be affected by trading volumes, settlement periods, volatility, price fluctuations, liquidity risks, derivative risk, market risk, currency risk for investments in foreign securities, lending & borrowing risks, Risks associated with Investing in Securitised Debt, credit & interest rate risks relating to debt investment. IPFBEF is only the name of the scheme and do not in any manner indicate either the quality of the Scheme or their future prospects and returns. Mutual Fund investments are subject to market risks. Please read the Scheme Information Document, Statement of Additional Information and Addendum(s) of the Scheme carefully before investing. All data/information used in the preparation of this material is dated and may or may not be relevant any time after the issuance of this material. ICICI Prudential Asset Management Company Limited takes no responsibility of updating any data/information in this material from time to time. The recipient alone shall be fully responsible/are liable for any decision taken on the basis of this material. Disclaimer: The mention of the above stocks is not an endorsement by the Mutual fund and AMC of their soundness or a recommendation to buy or sell these stocks.

Vision
To be the dominant Life, Health and Pensions player built on trust by world-class people and service. This we hope to achieve by: Understanding the needs of customers and offering them superior products and service Leveraging technology to service customers quickly, efficiently and conveniently Developing and implementing superior risk management and investment strategies to offer sustainable and stable returns to our policyholders Providing an enabling environment to foster growth and learning for our employees And above all, building transparency in all our dealings The success of the company will be founded in its unflinching commitment to 5 core values -- Integrity, Customer First, Boundaryless, Ownership and Passion. Each of the values describe what the company stands for, the qualities of our people and the way we work. We do believe that we are on the threshold of an exciting new opportunity, where we can play a significant role in redefining and reshaping the sector. Given the quality of our parentage and the commitment of our team, there are no limits to our growth.

DISTRIBUTION ICICI Prudential has one of the largest distribution networks amongst private life insurers in India, having commenced operations in 150 cities and towns in India, stretching from Bhuj in the west to Guwahati in the east, and Jammu in the north to Trivandrum in the south. The company has 9 bank partnerships for distribution, having agreements with ICICI Bank, Bank of India, Federal Bank, South Indian Bank, Lord Krishna Bank, and some co-operative banks, as well as over 300 corporate agents and brokers. It has also tied up with NGOs, MFIs and corporates for the distribution of rural policies. ICICI Prudential has recruited and trained more than 1, 90,000 insurance advisors to interface with and advise customers. Further, it leverages its state-of-the-art IT infrastructure to provide superior quality of service to customers

, graphs showing awards

Year 2010

ICICI Pru Life ranked as the Most Trusted Pvt Life Insurance brand in the Brand Equity "Most Trusted Brands 2009" survey

The International Council of Customer Service Organizations (ICCSO) recently awarded ICICI Prudential Life, the International Service Excellence Awards 2009 in the categories of Customer Charter Winner, Service Excellence in Large Business Highly Commended and Customer Service Leader awarded to Ms. Priya Nayak, VP-Service Quality.

ICICI Prudential Life Insurance has won the first runner up award for the Best Defect Elimination in Service & Transaction category at Asian Six Sigma Excellence Summit 2009.

Awards 2008

ICICI Prudential Life won a Gold award for AboutULIPS.com and Health Saver campaign,innovation award for www.taxguru08-09.com and a silver award for its Insurance yoga campaign at the ICICI Group Marketing Excellence award. Confederation of Indian Industry (CII) - Western Region recently awarded ICICI Prudential Life a 'Commendation for Strong Commitment to HR Excellence 2008' at the CII HR Summit 2008

ICICI Prudential Life Insurance was awarded with the coveted 'ICAI Award for Excellence in Financial Reporting' by the Institute of Chartered Accountants of India (ICAI) for the financial year ended March 31, 2008

ICICI Prudential Life was awarded the Life Insurance Company of the Year at the12th Asia Insurance Industry Awards 2008.

ICICI Prudential Life was awarded with two Bronze Effies in the sevices category for its Corporate campaign and Retirement Number campaign ICICI Prudential Life Insurance won the award for the Best Life Insurer-Runner up at the Outlook Money & NDTV Profit Awards 2008 ICICI Prudential Life was awarded the SAP ACE 2008 Best Business Objects Award for its IT practices

ICICI Prudential Life won the Award for Brand Excellence in the Banking and Financial services category at the Asia Brand Congress 2008.

ICICI Prudential Life won the UK Trade & Investment India Business Awards 2008 in the Business Partnership Award-Large Company category

ICICI Prudential Life won the ICICI Group Marketing Excellence Award 2008 in three key categories for its marketing initiatives

ICICI Prudential Life was awarded the INDYs Award for Excellence in Mass Communication in the category of Most Creative Advertisement-Television.

Awards 2007

India's Most Customer Responsive Insurance Company . Avaya Global Connect Economic Times. Customer Responsiveness Awards, 2007

ICICI Prudential Life Insurance won the award for the Best Life Insurer-Runner up at the Outlook Money & NDTV Profit Awards 2007

ICICI Prudential Lifes, retirement solutions campaign for the year 2006-07 was awarded the Bronze Effie trophy in the services category.It also won the Brand Equity Bravery Award 2007, instituted by Ad Club. ICICI Prudential Lifes website, www.iciciprulife.com was awarded the best website among private life insurers at the Web 18 and Frost & Sullivan Genius of the Web Awards 2007 for commendable work in the online medium.

Awards 2006

Innovation Award for launching Diabetes Care Prudence Award 2006. People Award for excellence in training and people development - Prudence Award 2006

Awards 2005

India's Most Customer Responsive Insurance Company. Avaya GlobalConnect Economic Times. Customer Responsiveness Awards Most Trusted Private Life Insurer. The Economic Times - A C Nielsen Survey of Most Trusted Brands 2003, 2004 and 2005

Prudence Customer Centricity Award 2004 & 2005. Prudential Corporation Asia

Awards 2004

India's Most Customer Responsive Insurance Company. Avaya GlobalConnect Economic Times. Customer Responsiveness Awards Most Trusted Private Life Insurer. The Economic Times - A C Nielsen Survey of Most Trusted Brands 2003, 2004 and 2005

Prudence Customer Centricity Award 2004 & 2005. Prudential Corporation Asia

Best Life Insurer 2003. Outlook Money Awards 2003 & 2004 IMM Award for Excellence. Institute of Marketing & Management Organisation with Innovative HR Practices Indira Group of Institutes

Superbrand 2003-04 Organisation with Innovative HR Practices Asia-Pacific H R Congress Awards for HR Excellence

Awards 2003

India's Most Customer Responsive Insurance Company. Avaya GlobalConnect Economic Times. Customer Responsiveness Awards Most Trusted Private Life Insurer. The Economic Times - A C Nielsen Survey of Most Trusted Brands 2003, 2004 and 2005

Best Life Insurer 2003. Outlook Money Awards 2003 & 2004 IMM Award for Excellence. Institute of Marketing & Management Organisation with Innovative HR Practices Indira Group of Institutes

Superbrand 2003-04 Organisation with Innovative HR Practices Asia-Pacific H R Congress Awards for HR Excellence

Silver Effie for Effectiveness of the Retire from Work not life advertising campaign Effies 2003

Recognitions
ICICI Prudential Life was recognized as the most trusted brand amongst private life insurers in the Economic Times-Most Trusted Brand survey 2008. IMM Award for Excellence, Institute of Marketing & Management. Organisation with Innovative HR Practices, Indira Group of Institutes. Organisation with Innovative HR Practices, Asia-Pacific H R Congress Awards for HR Excellence.