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Contents
About Executive MBA
Broad Contours
Who Should Attend Unique Features of Program Program Modules Detailed Program Contents
MBA
Executive MBA
Is designed with a fresh graduate student in mind ( Age: 20-25 Yrs) Focuses on basic subject areas, as students are not exposed to a business organization Is therefore rooted in a theoretical approach Is commonly available at a number of institutes Takes typically 2 years full time, or three years part time
Designed for the unique needs of a professional ( Age 26-35 Yrs) Develops & builds on to the professionals exposure & understanding in an organization Covers advanced & practical modules of direct relevance to the mature audience. Is crisper & accelerated learning Therefore, is a premium degree at all institutes globally
The Executive MBA is of greater relevance to working professionals as compared to a standard MBA, which is for freshers Confidential. For internal use only.
MBA
Part Time Course is a practical option for most of the working professionals
Distance/Correspondence
Distance Model is easy to enroll into but Difficult to Pass Completion % is assessed at just 2% in many Distance programs Push of Teacher is required to finish. Distance misses this. Distance is much Cheaper but do you want to enroll into Exec MBA or Pass the Exec MBA? Focus on Study Material Delivery Needs Teaching to understand complex subjects Structure has to be planned by Student
Taught
Executive MBA NIIT
NIIT Exec MBA has: Top Faculty drawn from Top Institutes across the country, because: Academic Partnerships of NIIT Imperia Network of Studios Peer group is nation wide, allowing better quality of discussion
Local Institute
Local Institute has physical contact with & among students but: Is limited to Faculty from one Institute or at best one city. Limited Peer group of one city.
Broad Contours
Certificate: Executive Masters in Business Administration
Duration : 18 Months Eligibility : Graduation in any discipline with 50% marks* (Aggregate) and minimum 3
years of Experience
Schedule : Sunday, 08:00am 02:30 pm Total Program Charges : Rs. 2,11,500/- + 10.3% Service Tax = Rs. 233,285/(Program Charges includes Program Fee, Technical Delivery Charges & Study Materials)
Unique Features
Degree
Curriculum
Contemporary, High Quality Curriculum Includes subjects like Business Networking, Social Entrepreneurship & Digital Marketin
Taught by Indias Best Academic/Industry Experts Handpicked Faculty from Grade A Institutes Classes on Sundays in your city
Faculty
Convenience Timings
Career Development
Industry Interactions
Program Curriculum
Semester 1 G.1 Managerial Economics G.2 Managerial Accounting G.3 Quantitative Techniques G.4 OB & Mgmt Processes (MPOB) G.5 Marketing Management G.6 Business Communication G.7 Business Law Semester 2 Semester 3 G.8 Human Resource Management G.13 Strategic Management G.9 Financial Management G.10 Operations Management G.11 Research Methodology Specialization Course 1 Specialization Course 2 G.12 MIS for Managers G.15 Project G.14 Business Ethics ,Corporate Governance, CSR Specialization Course 3 Specialization Course 4 Specialization Course 5
S.No
Module Semester 1
1 Ritika Gugnani Managerial MA, MBA & UGC Qualified. Authored standard text book on Values & Ethics; Co- authored a Economics book on " Principles of Micro Economics " with Prof J.B Taylor 2 Vandana Adlakha Bussiness Experienced Trainer from Evolv one of Indias leading Business communication training Communication organizations in India. 3 Sharad Dua OB & Mgmt Processes ( Senior Army officer. Expert Trainer/Practioner in NeuroLinguistic Programme/Time Line Therapy. MPOB) Training Consultant with corporate like Citibank, Bharat Petroleum and HCL 4 Rajiv Bhatia Quantitative Founder Director -Asian Institute of Management Studies. Visiting Faculty at MDI, IMI & IMT. Techniques Has held Senior level corporate positions at DCM & Philips 5 Rajat Gera Marketing Has Guided 16 research projects for students at Nortigham University, UK. Regular Faculty at Management IMT Ghaziabad. Published several papers in academic refereed journals 6 Gireesh Tripathi Managerial B.Tech, M.Tech & Ph.D from IIT delhi. 14 yrs in Corporate & 6 yrs in Academics. Regular Faculty at Accounting IMT Ghaziabad. 7 Amitab Deo Kodwani Emotional Intelligence and Author & Editor of subject area books. Chairman - Research & doctorate program at IMT Managerial Ghaziabad. Regular Faculty at IMT Ghaziabad. Published about 16 papers in various National effectiveness and International journals of repute. 8 Pankaj Virmani Associate Member of Company Secretary of India. Expert in Business & Commercial Law. Senior Business Law Corporate Experience with NIIT Ltd in the Legal Team. Director & Faculty at Invincible Institute of Mathematics & Accounts
Confidential. For internal use only.
S.No
9 Prof. Ajay Singh Associate Professor, IIM Lucknow Noida Campus. 10 Prof. Rajeev Ratan Bhatia Currently acting as Director of Asian Institute of Management Studies, he has experience over 23 years. 11 Prof. Biplob Banerjee Biplob has 15 years of industry experience at leadership positions in human resources and sales management, spanning across media and FMCG industries. An alumnus of XLRI, Biplob has led several people initiatives and delivered excellent business results 12 Prof. Prerna Lal M.B.A. (IT), IIT Roorkee , B.E.(Computer Technlogy), She has 8 years of experience in academics and research. Before joining IMI she was Assistant Professor at Lal Bahadur Shastri Institute of Management, Delhi. 13 Prof. Amit Kapoor He is Ph.D from Panjab University and has done is MBA from Management Development Institute Gurgaon. Prior to joining MDI he has worked with SP Jain Institute of Management and Research, Indian Insitute of Management Lucknow. He has also received various awards like Ruth Green Memorial Award; MIT DCA Scholarship ESSID Scholarship 14 Gireesh Tripathi B.Tech, M.Tech & Ph.D from IIT delhi. 14 yrs in Corporate & 6 yrs in Academics. Regular Faculty at IMT Ghaziabad. 15 Prof. S. K. Palhan Director, Institute of Energy Management and Resear. Prof S.K.Palhan is an engineering graduate from I.I.T Kharagpur. He did his DIM & MBA from FMS Delhi University and Advanced Training in Industrial Management in the Netherlands. He is the Founder Director of Sri Sringeri Sharada Institute of Management.
Confidential. For internal use only.
Module Semester 2 Human Resource Management Operations Management Leadership, Influence & Power MIS for Managers
Strategic Management
Finance Specialisation
F.1 Investment Analysis & Portfolio Mgmt F.2 Financial Engineering & Risk M.2 Brand Management Management F.3 Derivatives (incl Commodities & M.3 Consumer Behaviour Financial) M.4 Sales & Distribution Management F.4 Project Mgmt & Control M.5 Marketing of Services F.5 Project Financing incl WCM & CAPM M.6 Integrated Marketing Communication F.6 Mgmt of Financial Services M,7 Digital Marketing F.7 M & A M.8 B to B Marketing F.8 International Financial Mgmt
Five Courses from each specialization that would be offered as part of the program would be decided by NIIT & IGNOU.
Sustainable Business Practices (Sustainability) Leadership, Influence & Power Corporate Image Building Emotional Intelligence and Managerial effectiveness Business Networking Entrepreneurship and New Ventures Social Entrepreneurship Global Corporation Use of IT for Business Applications CRM
Two Courses from Emerging & Contemporary Areas that would be offered as a part of Executive MBA would be decided by NIIT & IGNOU.
Academic Curriculum was designed by an Expert Committee of academicians and industry experts
Programme Design Committee 1. Prof. P.R.R Nair 2. Dr. V.V Reddy 3. Dr. B.R.R Narasimha Rao 4. Dr. Vijay Vrat Arya 5. Dr B .D. Singh 6. Dr. Nayantara Padhi 7. Mr. Rajiv Ratan Bhatia 8. Mr. Mohit Hira 9. Mr. Shraman Jha 10. Dr. Neeraj Sharma
Confidential. For internal use only.
Managerial Economics
Micro Economics: 1.Introduction to Managerial Economics; The roles of the firm and the House hold 2. Decision Analysis & Demand 3. Demand Forecasting Making 4. Decision Making in the Firm 5. Production 6. Cost Concepts ; 7. Supply: Determination and Derivation 8. Market Structures 9 Monopoly equilibrium 10. Markets for Factor inputs Macro Economics: 11. Macro Economic Concepts 12. Analysis & Interpreting Macro Economic data for business decisions
Managerial Accounting
1. Accounting Mechanics, Process and System 2. Introducing Book Keeping and Record Maintenance 3. The concept of double entry and fundamental principles - Journal Ledger Trial Balance 4. Extended Trial Balance to Final Accounts 5.Comparative & Common-size Financial Statements (An Overview) 6. Interpreting Financial Statements (An Overview) 7. Intro to IFRS Accounting Standards 8. Cash Flow & Fund Flow 9. Activity Based Costing 10. Budgeting & Budgetary Control 11..Break Even ( Cost Volume-Profit) 12. Relevant Cost for decision making
Quantitative Techniques
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Intro to Quantitative Techniques Data classification, representation & interpretation Measures of Central Tendency Measures of Dispersion Index Numbers Probability Theory Probability Applications in Business Normal ( Continuous Distribution) Exponential Distribution Binomial Poisson Distribution ( Discrete) Correlation Regression
B.
Organisational Behaviour
1. 2. 3. 4. 5. 6. 7. 8.
Marketing Management
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Introduction to Marketing & Marketing Process Marketing Environment Segmentation, Targeting, Positioning Consumer & Industrial Buying Behaviour Marketing Research & Demand Forecasting Competition Analysis Marketing Strategy Developing New Market Offerings, Product Life Cycle Product and Branding Strategy Developing Pricing Strategy Integrated Marketing Communication Marketing Channel Management
Business Communication
1. Introduction to business communication 2. Principles of nonverbal communication 3. Types of speeches-- speech of introduction, speech of thanks, occasional speech, theme speech 4. Interview Skills 5. Group communication by way of meetings, group discussions 6. Introduction to business writing 7. Online Communication 7. Business letters -- routine letters, bad news and persuading letters, sales letters, collection letters, job application letters 8. Internal communication through memos, minutes, notices, reports 9. Principles governing the use of audiovisual media 10. Principles of Effective Presentations 11. Business and social etiquette
Business Law
1. 2. 3. 4. 5. 6. 7. 8. 9. Contract Act Companies Act Sale of Goods Act Negotiable Instruments Act IPR Consumer Protection Act RTI FEMA Cyber Law
Financial Management
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Functions of Finance Role of financial Manager Time value of money Cost of Capital Investment decisions including Capital budgeting Financing decisions including capital structure Dividend decisions Management of working capital Valuation of firms Role of Term Lending Institutions Regulatory framework Corporate Liquidation and winding up
Operations Management
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Introduction to operations function Operations strategy for competitiveness Demand forecasting Facilities location and assembly line balancing Layout MRP1 Capacity planning MRP 2 Supply Chain Management Production Planning and Control Quality Management Just In Time
Research Methodology
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. Importance of research in decision making Research process Defining res problem, hypothesis formulation and testing Research designs Methods and tech. of data collection Design of questionnaire Sampling and sampling designs Attitude, measurement and scales Data processing Statistical analysis and data interpretation- non parametric tests Report writing ( referencing)
Strategic Management
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Introduction to strategic management Process of strategy Strategic framework Environment Analysis- Competitive forces Internal analysis Growth strategies Different dimensions of strategy- structural and behavioural Control Cost Differentiation and focus Evaluation of strategy IT and Strategy
Finance Specialisation
Project Financing
1. 2. 3. 4. 5. 6. 7. Parameters for Project Finance Privately placed Debt Private Equity Public Private Partnership Model Working Capital Capital asset Pricing Model Exit Strategies
Stock Exchange Functions & Org Management of Risk in Financial Services Regulatory Framework IRDA, SEBI Depositories Credit rating Corporate Advisory services Leasing & Hire-Purchase Housing Finance Insurance Services, MF Factoring & Forfeiting Money Market Instruments Securitisation of Debt Key concepts
Marketing Courses
Specialization
Product Management
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Product management basic concepts Product management process Product planning system Product line decisions Product life cycle Product portfolio and pricing Branding decisions Branding equity Positioning and packaging decisions New product development Pre test marketing and test marketing Product Launch
Brand Management
1. 2. 3. 4. 5. 6. 7. 8. 9. Concept & Importance Branding Process Brand Positioning & Re-positioning Brand positioning Errors Brand Portfolio & Extensions Brand Valuation Brand Equity Brand Personality Branding Strategies
Consumer Behavior
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Types of consumers Consumer behavior concepts scope and application Organizational buying behavior Cultural and sub cultural influences Group influence and group dynamics Family buying influences and life cycle Personal factors and life style marketing Consumer motivation Individual perceptions and attitude Consumer purchase decision- process, and post purchase behavior Modeling buyer behavior Diffusion of innovation and adoption
Marketing of Services
1. Conceptual framework, characteristics of services, distinction of goods and services marketing 2. Role of services in an economy-reasons for growth of services sector ,Service tax and exports 3. Service strategy 4. Services marketing mix- Overview 5. Service product design and development 6. Physical environment 7. Pricing 8. Distribution 9. Service trinity model (internal marketing, external marketing and interactive marketing) 10. service quality management GAPS model, SERV QUAL 11. Service failures and service recovery - complaint handling 12. Service Marketing applications- banking, insurance, telecom, healthcare and hospitality and tourism
Digital Marketing
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Shortcomings of Conventional Marketing Origins & sharp rise of Digital Marketing The benefits of Digital Marketing Segmenting Targeting Positioning in the Digital Space Understanding the Consumer Behaviour of a Digitally active person Emails as marketing tool Search Engine Optimization Pay per Click Advertising Social Media Marketing: Facebook, twitter, Orkut Viral Marketing Options in Mobile Marketing Computing Returns & efficiency Website Measurement and Analysis
5 - 10 yrs 23%
3 - 5 yrs 55%
How to Apply
Application period
Application for the Batch will commence on April and will close on May 10, 2011
Application forms
Application forms can be downloaded from www.niitimperia.com or at local NIIT Imperia Centres
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STUDIO VIEW
CLASSROOM VIEW
SYNCHRONOUS LEARNING
REPLICATION OF LIVE CLASSROOM
Full features of face-to-face teaching Raised-hand-seeking-teacher'sattention
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