VICKI DAVIS

P.O. Box 276, Melbourne, FL 32902

Mobile: 321-431-3261 / e-mail: vdb0a2c2@westpost.net
OBJECTIVE
To have a challenging & successful career with as an Account Executive with sign
ificant opportunities for growth.
SUMMARY OF QUALIFICATIONS
Focused career in advertising and marketing including Television, Cable, Interne
t/Web, Radio, Print, and Direct Marketing. Experienced in working with local dir
ect, regional, national and international clients. Considered a valuable resour
ce, a consultant and partner in planning, executing and budgeting; adherence of
corporate standards and policies; superior customer relations. A student for li
fe.
ACCOMPLISHMENTS
* A Top Sales Producer for Time Warner Cable, WAFF-TV, WLMT-TV, WPTY-
TV, Yell USA and Quick Printing Magazine-Interactive (Cygnus Business
Media Company).
* Sold the largest contract in the history of Quick Printing Magazine &
Interactive (33 years).
* Achieved my 2010 Quick Printing Annual Budget within three months of the
2010 fiscal year by selling long-term contracts.
* Sold the first Variable Data Cover out of 50+ different b2b magazines for
Cygnus Business Media (Parent Company of Quick Printing) which show-
cased at Graph Expo/Chicago 2008.
* Grew Quick Printing Magazine an average of 14 pages in 2008.
* Produced a 400% increase year to year the second year at Time Warner,
200% increase the third year with continued growth thereafter.
* #1 in selling full sponsorships on 24 hour news channel, Olympics, NFL,
NASCAR...
* Lowest churn ratio in all departments.
* The MOST clients in the department to honor an RSVP and attend company
events.
* Leader with long-term commitments... pro-active, not reactionary.
* Quote: "Vicki Davis has the highest work ethic of anyone I know." Time
Warner Manager"
EXPERIENCE
National & International Account Executive
2007-2010 Cygnus Business Media (Quick Printing Magazine)
Ft. Atkinson, WI
National Account Executive: Sold print, web, leased data based specific to clie
nts needs. Cross-selling included: Interactive: e-Mail News-Letters, e-mail Pr
oduct Showcase, e-Mail Blast, Video Network, Text Ads, Buttons, Banners, Skyscr
apers, Web casts, Pod casts, Market Surveys, Custom Landing Page, On-Line Buyer
s Guide... Print: Display, Direct Marketing, QP Featured Products, Supplier Dir
ectory, Web Spotlight, Source Showcase, Company Capabilities, Advertorials, Trad
e Show in Print, Custom Marketing, Mailing List. Traveled for client presentati
ons, expos both nationally and internationally, held Go to Meetings and used Sky
pe for some international meetings. Clients included Konica Minolta, Xerox, HP,
Mitsubishi, Glunz-Jensen, Kimoto Tech, Datatech Smartsoft, RISO, Secap/Pitney B
owes, Appleton Paper, etc. (downsized due to re-organization)
Account Executive
2006-2007 Yell USA
UK / Melbourne, FL
Responsibilities: Present & sell Yellow Book Yellow Pages, yellowbook.com, and
Web Reach to Local Businesses. Part of a team that built two new highly success
ful "Yellow Book" Directories in Brevard & Indian River County (Melbourne, Cocoa
, Titusville and Vero Beach) where there were already 4 directories in place (Be
ll South/ATT, Verizon, Sprint & the Talking Phone Book). (I was recruited to Cyg
nus Business Media to manage National and International Accounts). (eligible for
rehire)
Account Executive
1996-2002 Time Warner Cable
Orlando, FL
Responsibilities included: Develop, plan, sell, research and implement advertisi
ng on 32 Networks. Worked with In-House Production from creative concept, writi
ng, client approval. Involved in the origination of Central Florida News 13 & A
OL/Time Warner Cross Channel Advertising. Conducted training sessions, held sal
es meetings, and functioned as an invited speaker on numerous occasions. (Time W
arner left market and released due to reorgainzation / eligible for rehire)
Regional Account Executive
1992-1993 WLMT-TV
Memphis, TN
Managed & sold to Coke, Pizza Hut (Anson Stoner), Dillard's, Toyota Dealers (Saa
tchi & Saatchi) and Chevy Dealers (Roberts Russell). Conducted competitive ratin
g book analysis, composed selling sheets targeting specific demographic/psychogr
aphics, generated avails producing estimates & projections for quarterly and ann
ual proposals including all presentations. (married and moved out of market)
Account Executive
1987-1992 Davis-Bartlett Advertising & Automotive Update
Memphis, TN
Developed and implemented all advertising for Local, Regional and International
Clients from inception of Advertising Agency & Publication. Also bought Televis
ion, Radio, Newspaper, Billboards, advising on all aspects of advertising. Arra
nged all distribution for publication with 30,000 monthly circulations. Account
s managed: BBM (largest Canon copier dealer in Memphis), Bird Fasteners, The Fu
rniture Center, Graceland Dodge and Endicott Jewelers. (Agency and Publication c
losed)
Regional Account Executive
1982-1987 WPTY-TV Memphis, TN
Managed McDonalds, Auto Zone, Pepsi, Pizza Hut, Lakeside Hospital, Paramount Pic
tures. Routinely involved in programming line-up & purchases, conducted competi
tive ratings analysis generating and personalizing presentations, avails, and in
volved in all aspects of selling. Completed "on camera presentations" training.
The station was ranked in the top 10 for independent television stations natio
nwide in more than one time period routinely garnering 6, 8 and even 10 Ratings
in specific time periods. (Company was sold and reorganized)
Regional Account Executive
1979-1981 WAFF-TV
Huntsville, AL
Managed local and regional accounts: Bell South (Tucker, Wayne, Luckie), Wal-Mar
t (Bernstein-Rein), Mike Strong Advertising, First Alabama Bank and Steiner Bres
sler. Including presentations, research, computer avails (Tel Avail, online w
ith NBC Network & Blair National Rep. Firm), routinely used MMP (Maximizing Medi
a Performance Computer) utilizing Starch Reports, Noting Scores, Television & R
adio Ratings to analyzing reach and frequency of multi media buys. (recruited to
larger market)
EDUCATION
1976-1979 Berea College
Berea, KY
RELATED TRAINING
1979-2011 TVB, INTV, CAB, Nielsen, Scarborough, Opportunity Planning Process and
Tactical Skills, Opportunity Planning Process Reinforcement, Media Watch, Prosp
ecting, Jim Doyle Seminar, Jim Doyle Achiever's Circle, Zig Ziegler, Tom Hopkins
, Jason Jennings, Tony Robbins, Radio sponsored "Moving Yellow Page Advertising
to Electronic Media", Scripts Howard's Advertising Agency Training Program "New
spaper Advertising, Buying and Selling", Franklin Covey Time Management.
Volunteer & Memberships
AWRT, Kentucky Colonel, Habitat for Humanity, Homeless Shelter / Out of the Cold
Program