Joe Jackson

132 N. Oakwood Drive Layton, UT 84040

PH: 801.673.8628 E-Mail: jj10b6892@westpost.net
CAREER OBJECTIVE
Establish a senior level position in sales whereby I can continue to leverage my
coaching and management skills to increase sales, expand market share, and impl
ement cost cutting measures to improve profitability.
LEADERSHIP SKILLS- 20 years of sales/marketing experience:
*National Product Introduction/Distribution *DSD/Broker Management
*Front Line Sales Leadership *P/L Budgeting/forecasting
*National Key Account Experience *Brand Development
*Direct Marketing *Internet Marketin
g
EXPERIENCE:
2004-Present, Beneficial Health, Intl., Salt Lake City, UT
VICE PRESIDENT OF SALES
--Responsible for creating and selling new products into untapped markets; Walgr
eens, TJMAXX, Osco Drugs, Direct Mail, and online Internet marketing.
--Generated $1.2M in incremental sales during the 2008 and 2009 campaign. An ave
rage annual increase of 28%.
--Developed and implemented promotional activity, managed inventory levels, and
gained in store distribution for International and private label customers.
2002-2004, Horizon Organic Dairy/Dean Foods, Boulder, CO
DIRECTOR OF SALES, SPECIAL MARKETS
--Responsible for gaining new distribution of organic dairy products into Costco
, Military, C-stores, Schools, and Food Service channels on a national level.
--Created and sold three new club offerings to Costco in 2003. Gained distribut
ion in 275 locations with incremental monthly sales of $1M.
--Gained distribution of 9 sku's into 116 military bases in 2004.
--Generated $20M of new business in 2004 from special markets.
1999-2001, Frito-Lay, Inc. Denver, CO
ZONE SALES LEADER
--Achieved $83M annual sales plan in 2000-12.5% increase over prior year.
--Developed selling and coaching skills in 15 district managers who provided wee
kly direction to 245 sales representatives within my zone.
--Generated $460,000 in saving on a $15M annual expense budget.
--Recognized in the top 15% of all zones in the country on overall sales growth,
expense control in 2000.
1998, Frito-Lay, Inc. Tucson, AZ
ZONE SALES LEADER
--Exceeded annual sales goal of $45M by 11%--a $4.9M sales increase.
--Aligned 8 district managers and 125 sales representatives on sales goals and e
xpense control tools.
--Achieved efficiencies in selling expense budget of $7.8M with a saving of $267
,000.
--Received national recognition at the #1 zone out of 125 zones in controlling f
rontline turnover-7% annually.
1996-1998, Frito-Lay, Inc. Phoenix, AZ
MARKET DEVELOPMENT MANAGER
--Responsible for communicating national marketing initiatives to over 1,500 sal
es representatives in an 8 state region.
--Ensured all new product launches achieved 100% distribution in over 25,000 acc
ounts across the region.
--Created, Communicated and executed local and national promotions to assist the
Mountain Region in achieving its $450M annual sales plan.
--Coordinated and planned all local logistics and retail promotions associated w
ith the 1997 and 1998 Tostitos Fiesta Bowls.
1994-1995, Frito-Lay, Inc. Salt Lake City, UT
NATIONAL ACCOUNT MANAGER
--Executed local and national promotions for Wal-Mart, Target, K-Mart, and Fred
Meyers.
--Responsible for calculating and executing annual strategic promotional spend l
evels and growth rebate guidelines for all vendors.
--Received Key Account manager of the year for Wal-Mart in 1995 with a 194% incr
ease over prior year for all 94 Wal-Marts within my territory.
1990-1994, Frito-Lay, Inc
Various Sales positions
EDUCATION
BRIGHAM YOUNG UNIVERSITY, B.S. Business Management/Finance. June-1990.