GAIL MALONEY

140 Hebron Circle Sacramento, CA 98535 /(916) 285-5364 Cell (925) 200-3078 gm107
a5fe@westpost.net
SENIOR LEVEL SALES & MARKETING / KEY ACCOUNT MANAGEMENT/ CATEGORY MANAGEMENT
Qualified, Results Driven Leader Capable of Spearheading Sales and Revenue Growt
h in Highly Competitive Markets
Over 15 years of experience in the consumer product industry. The last eight ye
ars I have been in sales and account management. I have proven track record of d
eveloping strong relationships, driving strong sales results and generating subs
tantial revenue and aggressive performance gains. Excellent presentation, negoti
ation, closing, follow up and communication skills. Effective mentoring and sale
s leadership ability. In-depth understanding of every aspect of the sales cycle
with a focus on quality and customer satisfaction. PC literate in Power Point, E
xcel and Word.
Core Competencies: Promotional Event Analysis\ Budget Analysis\ Trade Spend Man
agement\ Business Planning\ Broker Management\ Event Execution\ Market Analysis\
Competitive Strategy Analysis\ Product Forecasting\ IRI and AC Nielsen Analysis
\ Direct and Indirect Sales Experience\ Profit and Loss Assessment\ Account Dev
elopment and Retention

PROFESSIONAL EXPERIENCE AND ACHIEVEMENTS

SCHERING PLOUGH, Consumer Healthcare Division
5/06 -Present
Customer Category Manager
Customer Category Manger responsible for generating and analyzing all sales repo
rts and data for SAFEWAY, Schering sales team and the Schering Marketing team. D
eveloped all sales presentations to customer. Utilized IRI and Nielsen Data to m
ade strategy and sales recommendations. Developed new tools to analyze, and mana
ge inventory at retail and warehouse level for customer and company. Analyzed pr
omotional effectiveness and made strategic recommendations to customer and sales
team. Developed training and selling tools for Direct Retail Teams. Managed a c
ategory leadership role for sun care and foot care categories. Responsible for e
xecuting marketing strategies and expectations with customer. Responsible forec
asting and projections for seasonal returns.
Selected Accomplishments:
Achieved the highest shares and share growth in the country on sun care
Achieved the highest shares in the country for foot care
Developed all schematics for all divisions of SAFEWAY
Successfully managed 4 SAFEWAY S.C.O.P processes for sun care & foot care
Recognized twice for Excellence in position in 1st 8 months in position
Recognized for leadership in business integrity
Recognized for leadership in teamwork & collaboration
Effectively managed the implementation of sun care center
PEPSICO BEVERAGES & FOODS, Quaker Division 3/01 04/22/06
Account Executive
12/01
04/06
Account Executive responsible for sales in both Northern California and Oregon I
ndependents Markets and Save Mart/Food Maxx stores. Responsible for promotional
strategy, account finances and analysis, broker direction and in-store execution
 for all direct and indirect accounts supplied by Unified Western Grocers, C&S W
holesale and Save Mart/Food Maxx stores. Developed quarterly and annual business
plans that effectively integrated sales promotions with the customers strategie
s. Analyzed and assessed profitability and effectiveness of promotional events.
Identify and develop new business opportunities. Leading category development an
d item selection for both chain stores and independent stores. Developed sales &
marketing strategies for independents that were carried used to develop nationa
l strategies with other customers. Developed training decks on diverting policie
s that were used to train other wholesale account managers. Managed regional tra
de show participation for the independent market.
Selected Accomplishments:
Achieved consistent share growth at Save Mart for three consecutive years, resu
lting in 30% share growth in category.
Sales growth exceeded 38% over 52 weeks for Unified Portland.
Achieved sales growth in Unified Northern California for 16 consecutive months,
ending the year up 18%.
Grew C&S Wholesale from a $7.5 million account to $18 million account in less t
hen 2 years
Ranked on the Nations top sales people in 2004 and won a prestigious National A
ward
Won one of three national 2005 awards for the largest impact on the business
Served as a divisional trainer for Diversity and Inclusion task force
Served as on a national task force for to encourage simplicity and effectivenes
s
Assistant Customer Marketing Manager - Quaker Oats Co. - Western US 3/01 - 12
/01
Held responsibility for all Point of Sale material management for the Western US
. Responsible for promotional analysis for both c-stores and grocery accounts. R
esearched and developed and analyzed new promotional strategies. Responsible for
market research and evaluations to determine marketing funding to specified cus
tomers. Developed in-depth ACNielsen and IRI analysis and sales presentations fo
r West region. Responsible for communication of marketing strategies and tactics
to sales force.
NABISCO BISCUIT COMPANY 12/97 - 3/01
Account Manager 6/00 - 3/01
Held sole responsibility for +$20MM of sales annually. Responsible for field exe
cution and store participation for all corporate and local promotions for +450 s
tores. Developed quarterly and annual business plans that effectively integrated
sales promotions with sales strategies. Effectively communicated and set out t
raining guidelines for companys retail organization to drive sales in lower volu
me accounts.
Selected Accomplishments:
Developed sales strategies that changed way business was done in smaller accoun
ts.
Grew Longs Mainland overall business 3.5% after seeing 20 consecutive months of
decline.
Grew Smart N Final sales 10.42% versus prior year.
Grew Unified Western Grocers sales +25% versus prior year.
Account Representative 2/99 - 6/00
Responsible for +$28MM of sales annually for Albertsons Northern California acco
unt. Responsible for field execution and store participation for all corporate
and local promotions for +195 stores.
Developed quarterly and annual business plans that effectively integrated sales
promotions with sales strategies.
Effectively communicated with companys retail organization, driving sales and e
nsuring execution of all business plans.
Developed sales strategies that grew overall volume through IRI data analysis,
market trends and budget constraints.
Selected Accomplishments:
Contributed in growth of national account from $24MM, to estimated $28MM follow
ing year.
Achieved share growth for +10 consecutive months, resulting in 10-point share g
ain.
Contributed to 67% of Northern Californias growth.
In addition to Albertsons team responsibilities, solely responsible for three i
ndependent chains, totaling +140 stores.
Territory Manager 12/97 - 2/99
Responsible for exceeding sales by $3.2MM on annual basis. Trained and supervise
d four sales representatives and six merchandisers.
Selected Accomplishments:
Took 1st place in new item execution contest.
Increased productivity and efficiency within territory by reducing number of me
rchandising hours, increasing sales and decreasing product returns.
Minimized employee turnover within territory.
FLEMING FOODS - GMD WEST 3/96 - 12/97
Promotional Buyer
Responsible for +$17MM worth of inventory at any given time.
Gained extensive experience working closely with vendors and customers.
Planned, coordinated and directed trade shows.
Managed interpretation of market analysis for vendors, customers and fellow man
agers.
Negotiated with vendors on pricing and promotions.
Managed resolution of delivery shipping and receiving issues.
Responsible for analysis of inventory levels, marketing trends and inventory tu
rnover.
Managed accurate and timely ordering, shipping and receiving of merchandise.
Developed retailer pricing planners for quarterly trade shows.
Developed new process for managing workload for buying process for trade shows.

EDUCATION AND TRAINING

Bachelor of Science Degree, 1995 Sacramento State University, Sacramento, Califo
rnia
Major: Marketing

COMPUTER SKILLS
Proficiency in Microsoft Word, Excel, Outlook, PowerPoint, Compass, Business Obj
ects, IRI Data and Nielsen Data and Apollo.