Jamison H.

Burris
________________________________________
9800 East Gulf Street, Seminole, FL 33776 * Telephone: 727.455.9986
Email: jbf85522@westpost.net
________________________________________
B2B Publisher - General Manager, National Sales Director,
Marketing Director, Online Strategist & Business Developer
Turnaround Situations/Go-to-Market Strategies/New Product Launches
P&L Improvements/Building Brand Awareness & Loyalty/
New Business Development / Revenue Generator
Publisher, General Manager, National/Regional Sales Manager, Director of Marketi
ng and Key Account Executive with more than 15 years of magazine publishing, ope
rations, marketing, sales and advertising experience, most recently as Publisher
for Summit Business Media's Agent's Sales Journal and Director of Operations /
Marketing for Agent Media Data. Previously starting and selling a company and p
osition of Editor-in-Chief/General Manager for the four-color, high-gloss, luxur
y advertising periodicals of duPont Publishing Inc.
Entrepreneurial, Publisher, Director of Marketing, Director of Operations, Sales
management, Sales, and General Management ingenuity cultivated over the past 15
+ years features:
* Personal production of over $12 million in gross sales. Most recently was mark
eting and selling 95% of the advertisements in the boating edition of the duPon
t Registry.
* Completed turnaround of the duPont Registry's boating edition, which was losin
g money, in ten months following the catastrophic events of 9/11. Re-established
working relationships with the largest boating trade show company in the U.S. a
nd quickly improved exposure with market strategies and magazine's appeal in thi
s high-end, niche market.
* Achieved more than 60% of all renewal customers during my 12 years associated
with duPont Publishing while simultaneously averaging 40% of new business per pu
blication directly related to marketing efforts.
* Instrumental in organizing Directing Marketing and National Sales Team to mark
et / sell print and online products. Maximized transitional online revenue growt
h significantly each year.
* Start up of a 4-D Ultrasound Maternity Spa with immediate success. Six Figure
first year annual revenue with a direct profit of 25%.
* Complete overhaul and turnaround of operations, marketing strategy, product al
ignment, sales structure and strategy, and database segmentation in three years
at Summit Business Media while managing a $7,000,000 P/L and increasing DPC by 2
0% annually.
* Start up of a Seminar Marketing Direct Mail business from conception including
all marketing and sales strategies. Projected annual revenue to finish at 12% d
irect profit in first 9 months.
Demonstrated track record of rapid promotability from Account Executive to VP of
Sales, to Editor-in-Chief/General Manager at the age of 27at duPont Registry. D
emonstrated same track of rapid promotability with Summit Business Media from Na
tional Sales Manager to Publisher and Director of Operations in 3 years.
Jamison H. Burris Page Two
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Core competencies: Creating a Shared Sales & Operational Vision; Director of Ope
rations Skills; Entrepreneurial Skills; Identifying Niche Market Opportunities;
Formal Presentation Skills; Online Marketing and Sales Structure; Conducting Cli
ent Needs Assessments; Strong Closing Record; Analyzing Market Trends; Strategic
Account Management; Sales Force Training; Market Research Implementation; Datab
ase Management; Production Management; and Product Creation.
PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS

Summit Business Media (B2B MEDIA- Insurance)

2007 To Present
(Founded in 2005 and headquartered in Erlanger, Kentucky, Leading B2B media and
Information Company for the insurance, investment and professional services mark
ets)
Initially hired in November 2007 as a National Sales Manager. Due to performanc
e, promoted to Publisher / Director of Operations and Marketing in October of 20
09 and continuing in this position presently.
* Managed day to day operations, production, marketing and sales.
* Operated and controlled the P/L for a $7,000,000 annual budget.
* Increased DPC by 10% in a down time by converting products to a digital platfo
rm.
* Completely restructured marketing process, sales territories and strategy to a
llow for balance and growth.
* Implemented a 7 - Tier Market Research program to allow for a consultative atm
osphere as well as foundation for our mission.
* Developed our digital alignment strategy and created online products while gro
wing our electronic revenue by 250% in the first two years.
* Structured Social and Mobile media platform to gain digital market share.
* Implemented, marketed and designed Online Query System for our database produc
ts to allow for sales automation and subscription model to increase EBITA percen
tages for that profit center.
* Developed multi-channel and product packaging to ensure the success of both pr
int and digital initiatives.
* Developed, implemented and executed cross selling processes for Billion Dollar
National accounts with million dollar advertising budgets across many profit ce
nters.
* Managed, marketed and built database team to create volume out of a flat datab
ase for the foundation of our group.
* Start up of a Direct Marketing business from conception to half a million proj
ected annual revenue and 12% direct profit in first 9 months.
Jamison H. Burris Page Three
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Look Who's Kickin' 4-D Ultrasounds 2005 to September 2007
(Founded in 2005 and headquartered in Tampa, Florida, maternity spa that offers
ultrasound and spa treatment to women expecting while enhancing the experience w
ith amenities)
Started business in November of 2005 as a complete start up Franchise. Implemen
ted employee structure, brand marketing, lead generation and clientele. Sold bu
siness in September of 2007.

* Reached significant annual revenue in first year with a 25% positive cash flow
.
* Established marketing strategy, business structure and process for continued f
ranchise opportunities. Three additional franchises deployed before September 2
007.
* Successfully sold franchise after two years.

duPont Publishing, Inc., St. Petersburg, Florida 1995 to February 2007

(Founded in 1984 and headquartered in St. Petersburg, Florida, publishes 6 luxur
y/lifestyle titles that reach individuals whose net worth significantly exceeds
what is traditionally considered upscale)
Initially hired in 1995 as a Sales Executive. Due to outstanding performance pro
moted to Vice President of National Sales in 1997. Promoted again to Editor-In-C
hief/General Manager in 2001.
* Reached billing level in excess of $1 million a year in advertisement sales fo
r 9 consecutive years as a National Sales Person while handling marketing functi
ons (from 1998 to 2006).
* Ranked in the top 5% of sales performers for 11 consecutive years, and led all
other sales representatives for 2 years with the highest client account for 199
7 and 1998.
* Demonstrated track record of achieving monthly quota over 100 times out of a t
otal of 132 months. Even when quota could not be attained, still delivered an in
crease in gross revenues.
* Created marketing strategies, reports and sales techniques to ensure competiti
ve advantages for duPont Registry. Resulted in 12 consecutive years of increased
sales revenue average rate of 15% per year.
* Reduced downtime with sales structures for lead generation, sales processes, a
nd ad completions while managing a $2 million budget with a 12% profitable retur
n for 6 years with through efforts of personally built and managed sales team.
* Selected by senior management to create marketing and interactive national sal
es structures to cross-sell, and create added value in all revenue producing ent
ities of duPont Registry that included Automobile Magazine, Boat Magazine, Homes
Magazine, City Magazine, Celebrity Car Magazine, and the Website.
* Established a marketing strategy, sales process, database, and timeline struct
ure for the launching of Celebrity Car Magazine for a new division of duPont Reg
istry.
* For 6 consecutive years (1995 to 2001), achieved an increase in average page r
ate of 5% annually.