LAILA KAMARUDDIN

50 GOLDEN GATE AVE. #108, SAN FRANCISCO, CA 94102 (310) 592-3908

lkf31b7a@westpost.net

Strategic Marketing/Brand Management Expert

_AMBITIOUS, CONFIDENT, CREATIVE SELF-STARTER WITH MORE THAN 12 YEARS
OF PROVEN SUCCESS IN CROSS BRANDING, BRAND MANAGEMENT, MARKETING, NEW
MEDIA, AND SOCIAL MEDIA._

*
Specializes in generation and implementation of business plans,
marketing strategies, promotional material production, and PR
initiatives, as well as that of integrated marketing communication
and ROI.
*
Exceptionally patient and thorough in explaining complex information
on all levels, honed through substantial tutoring and teaching
experience regarding various subjects.
*
Highly adaptable to new industries and associated topics/language,
researching extensively and asking appropriate questions to learn
swiftly.
*
Extremely motivated with solid work ethic and leadership, persuasive
negotiation, organizational, and interpersonal communication skills.
*
Possesses extensive educational background, receiving MBA and MIT
between 2002 and 2006, as well as several certifications in business
and marketing/advertising since then.
*
Willing to travel domestically and internationally, possessing
substantial travel history including education and employment in Hong
Kong.
*
Proficient in Front Page, Dreamweaver, HTML, Flash MX, Java, C++,
SQL Database, and all Adobe and Macromedia software and products.
*
Member of American Marketing Association, Alpha Mu Alpha, and Delta
Zeta Sorority.

_AREAS OF EXPERTISE_
Brand Management Research IMC Strategic Marketing Analysis
Cross-Functional Team Leadership Strategic Brand Positioning
Experiential Marketing Interactive Advertising Compelling
Presentations

Professional Experience

THE BRAND X ALLIANCE NETWORK GROUP, LLC, Los Angeles/San Francisco,

CA 2008 a" 2010
_A VC company, developing brands in the fashion, restaurant/bar, and
film/entertainment industries._

VP OF STRATEGIC MARKETING: Directed all client interaction regarding

negotiation and acquisition. Determined and implemented innovative
marketing initiatives and campaigns for clients and company alike,
focusing particularly on brand establishment, expansion, and
cross-branding. Acquired all levels of clients in such industries as
fashion, excursions, wine, restaurants, and bars. Prepared and
presented company- and brand-focused, short- and long-term objectives
to ensure efficient and effective campaigns.
*
Increased client exposure and brand strength/exposure by identifying
and emphasizing business' core strengths, ensuring client's successful
increase in business, sales, etc., appropriate to its specific type of
business.

MEDIA MAYHEM CORP, Los Angeles, CA 2008

_A full-service advertising representation firm, including
online/offline marketing and event sponsorships, specializing in
building lifestyle-based advertising solutions through branded film,
music, art, fashion, sports, technology, entertainment, and lifestyle
experiences across niche vertical markets__._

ACCOUNT EXECUTIVE_:_ Acquired prospective clientele through thorough

research and communication. Executed innovative digital media
campaigns employing latest digital tools and methods. Directed all
aspects of accounts' promotional needs, including media planning,
business development, and campaign implementation.
*
Developed all facets of experiential marketing, including bringing
in sponsors, production/assembly of gift bags, and coordination of
client appreciation party with the cast of _Entourage_ (HBO),
resulting in well-received event with numerous attendees and
celebrity attendance, as well as significant media exposure.
Laila Kamaruddin ~ lkf31b7a@westpost.net ~ Page 2
 Professional Experience
(Continued)

LAILA KAMARUDDIN CONSULTING, Los Angeles, CA 1998 a" 2009

_Various companies who created event based marketing of music,
product launches, fashion, brand exposure, and films._

INDEPENDENT CONSULTANT_:_ Directed marketing initiatives/campaigns

for high-profile, mass-market events, including product promotions,
film releases/premiers, restaurant openings, fashion shows, and
holiday events. Obtained business through event planners, promotional
companies, and event groups. Employed experiential and brand-marketing
strategies for greatest possible exposure. Strategically positioned
product and attained successful sponsorship for exclusive selection
of music videos for Stella Inc. Entertainment, Los Angeles.
*
Organized the cross-marketing initiatives, obtained required
sponsorship, and directed branding for Karma Magazine, National,
events in Los Angeles.
*
Managed all aspects of event promotions, utilizing all media
platforms, for eight Emelia Romagna designers during Independent
Fashion Week in Los Angeles for the Italian Consulate
developed/implemented PR campaign, including press releases and media
coverage, acquired corporate sponsorship, and coordinated celebrity
appearances and event staff coverage.
*
Directed all PR activities for LiveStyle, Inc.'s Celebrity and
American Film Institute events.
*
Oversaw all aspects of various events averaging 600 a" 800 guests
for Tinman Productions, One Night Entertainment, Traffic Events, and
Omer S. Productions, maintaining budgets; reining in expenses, yet
exceeding clients' revenue expectations; and generating/cultivating
essential B2B and B2C partnerships and relationships.

DRACONIS CONSULTING, Los Angeles, CA 2002 a" 2005

_A consulting company that assisted businesses during their start-up
or first start and growth period of small businesses._

CONSULTANT_:_ Directed creative/marketing initiatives/campaigns,

advised, and project managed the first phases of company life cycles
for new and small businesses. Negotiated contracts and cultivated
strong relationships with potential/current clients. Generated
effective and innovative business plans, including e-commerce as it
emerged, financial support, marketing, and PR strategies. Devised
media platforms marketing-material templates per each client's
individual requirements for maximum exposure and recognition.
Recruited and mentored high-performing teams to enhance results
despite restricted funds.
*
Cultivated small business to ensure its successful expansion by
collaborating with its presidents/owners to further develop a
business plan created while in graduate school.

ADDITIONAL PROFESSIONAL EXPERIENCE

Hilton Computer Lab--LMU, Los Angeles, CA, Lab Assistant 2002
Learning Resource Center, LMU, Los Angeles, CA, Teacher's Assistant,
Receptionist, Tutor 1994 a" 1998

YMCA, Hong Kong, INDEPENDENT TUTOR/TEACHING ENGLISH THROUGH

CARTOONING INSTRUCTOR (1988 a" 1991/1991)

Education

UNIVERSITY OF CALIFORNIA LOS ANGELES, Los Angeles, CA

_Certificate in Business, Trade, & Commerce, Certificate of
Professional Designation in Marketing, and Certificate in
Advertising_American Intercontinental University, Los Angeles, CA
_Master of Information Technology with emphasis in Applications
Development_ _Master of Business Administration in Global Technology
Management with emphasis in Marketing & Management_ Loyola Marymount
University, Los Angeles, CA _Bachelor of Arts in Business
Administration with emphasis in Computer Information Systems &
Operations Management, Marketing, & Management_