WILLIAM K.

ELKINS
402 Bridle Way
Yakima, Washington 98901

Telephone: (509) 952-6963

Email: wef18de6@westpost.net

OBJECTIVE: To add sales volume and profits to a marketing driven

organization. To provide value to the organization, and in turn,
receive value and professional satisfaction for my efforts. To be
employed by an organization that is financially stable, growth
driven, and led by exceptional management and team members.
EDUCATION: Master of Business Administration (MBA) (1993)
City University a" Seattle, Washington
International Business
Bachelor of Arts (BA) (1982)
Central Washington University a" Ellensburg, Washington
Public Relations/Organizational Communications
Participant (1983, 1984, 1987)
Institute for Organizational Management
San Jose State University a" San Jose, CA
EXPERIENCE: Market Development/Sales (2010)
Self-Employed/Contract Basis
Yakima, Washington
Working with Clients to raise brand awareness, and roll out new
products to retail and wholesale customers. Includes market
evaluation, identification of target markets, establishment of test
markets, cold calling and order fulfillment.
Sales and Marketing (2004-2010)
YAKIMA FRESH LLC
Yakima, Washington
Major account sales ranging from Costco to Markon, C&S Wholesale to
Safeway and a host of wholesalers and brokers in between. Managed the
Japan/Korea export cherry program in 2009 and 2010. Participated in
numerous trade shows and familiarization trips. Worked one-on-one
with customers to grow business and identify seasonal opportunities.
Adept at cold-calling for new business, and identifying new business
opportunities.
Sales and Marketing (2000-2004)
HOLTZINGER FRUIT COMPANY, INC.
Yakima, Washington
Acted capacity of both major accounts sales manager and director of
marketing. Responsible for Costco, Safeway, Fareway Foods, Markon and
Golub business. Developed marketing plan and targeted specific
companies for new business that fit the model of the fruit Holtzinger
grew and packed.
Sales and Marketing (1997-2000)
INLAND JOSEPH FRUIT COMPANY, INC.
Yakima, Washington
Responsible for account sales and acted as director of market
development for this company which was formed thru a merger. Part of
merger transition team, and key members committee that oversaw the
transition to one new entity.
Sales and Marketing (1996-1997)
AGRITECH, INC.
Yakima, Washington
Sales and marketing of packing house design and equipment services.
Sold packing plant upgrades and new turnkey projects. Products
included electronic sizing equipment, digital color sorters, produce
dryers, and a full line of parts and service.
Vice President - Sales and Marketing (1990-1995)
HOPUNION U.S.A., INC.
Yakima, Washington
Responsible for sales and marketing for a German-owned MNE based in
Nuremberg, Germany. Oversaw sales of hop products to breweries in
North America, Mexico, Central and South America, Europe and Asia.
Travelled extensively internationally and domestically.
Executive Director (1987-1990)
HOP GROWERS OF AMERICA, INC.
Yakima, Washington
Responsible for management of industry-wide non profit organization
established to further the causes important to U.S.A. hop producers.
Responsibilities included staff management, trade shows and
publications, lobbying, oversight of Targeted Export Assistance
program and brewer relations.
 Assistant Manager (1982-1987)
GREATER YAKIMA CHAMBER OF COMMERCE
Yakima, Washington
Responsible for public relations and communications, oversight of
volunteer activities and standing committees, and member
growth/retention. Participated in lobbying (unregistered) activities
and economic development efforts.
REFERENCES: Steve Smith, General Manager
Yakima Fresh, LLC
Yakima, Washington
(509) 930-8257
Mark Rogstad, Human Resources Director Greg Berndt, Manager
Yakima Valley Community College Sunriver Farms
Yakima, Washington Yakima, Washington
(509) 833-7020 (509) 952-2581
Tom Papke, V.P. Of Business Development
Tim McGree, President
Yakima Fresh, LLC LaSalle High School
Chicago, Illinois Yakima, Washington
(847) 685-0473 (509) 945-0011