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Lietta M.

Ryan, RN, Certified HP & CN

6965 El Camino Real, Suite 105-107 * Carlsbad, California 92009
760-594-4635 *
Forward-thinking management professional with a solid history of directing and i
mproving all aspects
of business operations for natural healthcare companies and non-profit. Reputabl
e for strategic management
of key projects and high-impact organizational rehabilitations, with a backgroun
d that includes leadership
of start-up and self-owned companies. Expertise in development of dynamic sales
and marketing programs,
as well as for overseeing teams and ensuring customer service excellence.

Operations Management * Project Management * Customer Service * Staff & Sales Te

am Management
Strategy Development * Financial Management * Sales & Marketing Management * Hir
ing & Training
FDA Regulatory Compliance * Business Restructuring * Revenue Generation * Busine
ss Improvement
New Product Development & Management * Inventory Control * Graphic Design/Brandi

THE CELEBRATION CENTER, San Diego, California * 2008-December 2010
Non-profit organization.
PROJECT MANAGER - Operations, Finance
Drove key organizational projects, leading team of internal staff and volunteers
and serving as Advisor to the Board of Directors. Maximized effectiveness of pr
omotional efforts - developed, executed, and directed special events, as well as
community outreach and fundraising initiatives. Played lead role on major proje
cts, as well as in efforts to improve financial management operations.
Selected Highlights
* Spearheaded $1M tenant improvement project from empty shell through decorative
design and completion - directed budget and ensured efficiency of contractor, f
oreman, and subcontractors.
* Ensured continuity of office activities by managing move to new location; init
iated policies and procedures, ensured that office equipment was set up, technic
al infrastructure and network were operational.
* Enhanced success through set-up of organization's cafe and bookstore, as well
as its POS and merchant accounts, marketing and advertising.
INDEPENDENT BUSINESS CONSULTANT, San Diego, California * 2007-2008
Delivered expertise and guidance to start-up companies, providing start-up servi
ces to ensure full functionality for
operational and administrative functions (i.e., financials, insurance, corporate
filings). Sourced qualified staff
and provided training, while managing set up of all technology.
Selected Highlights
* Ensured customer management capabilities for clients - including NetAdventures
(advertising portal firm) and Naturally Botanicals, Inc. (nutritional supplemen
t distributor) - through research and deployment of a CRM program.
* Optimized sales efforts through creation and improvement of websites (as well
as merchant accounts and shopping cart) and design of branding and marketing mat

NUTRITIONAL SUPPLEMENTS COMPANY, Carlsbad, California * 2001-2007

Nutritional supplement distribution company.
Spearheaded start-up operations for new company - drove all daily business activ
ities, as well as sales and marketing efforts to boost visibility and generate r
evenue. Hired, led, and trained sales team to maximize success, while overseeing
inventory, product management and product development. Personally handled key c
lient accounts and large-volume sales, and managing IT-related needs and issues.
* Created and grew business from $0 to $500K in annual sales; delivered results
through strategic hiring of a qualified and aggressive sales team, and delivery
of training and sales support.
* Protected and ensured viability of company through expert management of fiscal
operations including monthly/annual accounting and business/tax filings; gained
key expertise on FDA rules and regulations.
* Maximized promotional efforts through design of branding and graphics for prod
uct labels and packaging, as well as dynamic marketing materials and website dev

BIOMAX FORMULATIONS, San Diego, California * 1997-2001

Distributor of nutritional supplements.
Spearheaded daily business activities (front and back-end), with a focus on buil
ding efficiencies and achieving top levels of productivity across all operations
, from shipping and receiving to customer service. Introduced consistency throug
h development of core protocols and standard operating procedures, and developed
new job descriptions - utilized strategic hiring and training practices to maxi
mize productivity and success.
* Led turnaround of distressed company - increased monthly revenues through stra
tegic reorganization and repositioned firm for continued growth. Re-org included
complete restructure of product warehouse and shipping department, internal com
puter networking, and new SOPs.
* Solidified new success through hiring and training of new administrative and s
ales staff, as well as standardization of all marketing materials.
* Established core business infrastructure, including accounting and bookkeeping
, to provide a stable foundation and support for stronger operations.
* Drove visibility through proactive marketing efforts that included creation of
company branding, product fliers, and package inserts, as well as development o
f specials, promotions, and customer appreciation gifts.
* Ensured adherence to FDA regulations by facilitating investigations and implem
enting required product and labeling changes.


Diploma of General and Obstetric Nursing - Hawkes Bay School of Nursing, Napier,
New Zealand
Certified Healing Practitioner - OAR Teaching Organization, Solana Beach, Califo
Certified Clinical Nutritionalist - Natural Institute of Healing, Encinitas, Cal

Adobe Illustrator, Photoshop & InDesign * QuickBooks * Filemaker * MS Office Sui
te * CRM (Entellium Salesforce)