PAUL LA ROSA

16 Lippincott Drive * Tuckerton, NJ 08087 * 732.320.5982 * plecb5b4@westp

ost.net
Executive-Level Management: Marketing/Sales
Self-motivated, results-driven professional with a proven track record of delive
ring the necessary marketing initiatives to consistently maximize profit margins
, ROI, and brand awareness. Well versed in contract negotiations, maintaining c
ustomer satisfaction, and crafting effective cost reduction strategies. Remains
abreast of ever-changing environments and trends to secure and retain key clien
ts of all sizes. Excels at building and training top-performing teams to revita
lize underachieving sales and marketing departments. Additional areas of expert
ise include:
Marketing Analysis * Account Retention * Budget Management * Project Management
* Advertising * Risk Management * Contract Negotiations * Product Marketing * Pu
blic Relations * Business Development
KEY ACCOMPLISHMENTS
* Averaged a 20% annual growth rate during eight-year tenure as Founder/CEO of T
WO MEN AND A TRUCK/The Moving Guys. Gross annual sales climbed to $4M during th
is time.
* Maintained a 94.5% customer satisfaction rate and a 10% turnover rate.
* Played an integral role in the acquisition of a Fortune 500 commercial client,
equating to $500K annually.
* Implemented cost reduction initiatives to create cash flow of $250K for a sate
llite expansion.
* Devised innovative imaging techniques to assist sales forces in closing ~75% o
f onsite bids.
* Achieved 2004 NRCC Businessman of the Year; Recognized in Heritage Registry "W
ho's Who" in business in 2006; and was voted as the 2007 Veteran's Voice Man of
the Year.
* Top sales producer four out of eight months in auto industry.
CAREER TRACK
Atlantic Audi/Volkswagen (Pleasantville, NJ) - an automotive retail store servic
ing the sales and service needs of Audi and Volkswagen customers of Southeastern
New Jersey.
Sales Associate/Assistant Sales Manager 2010 to Present
Drove sales of new and pre-owned vehicles. Used proven closing techniques to imp
rove store's closing percentage. Assisted with purchasing of new car inventory.
TWO MEN AND A TRUCK/The Moving Guys (Marlboro, NJ) - a full service residential/
commercial moving and storage company providing relocation services throughout t
he continental United States
Founder/CEO 2002 to 2009
Directed all aspects of day-to-day operations, including human resources, market
ing, sales, logistics, and accounting. Oversaw functions of two separate locati
ons comprised of 60+ employees. Established benchmarks for sales, client acquis
itions, client retention, employee retention, and quality control. Business sol
d in 2009 through M&A firm.
Pershing Corporation (Jersey City, NJ) - primarily known for its service of sec
urities clearing, execution, and settlement services to financial institutions;
has more than $700B in assets with ~20 global offices
Trader/Clearing 2000 to 2001
Settled all trade discrepancies within institutional accounts through DTC, Insti
net, and OCS. Coordinated with broker dealers on T+1, T+2, & T+3 to ensure prop
er delivery of equities at settled prices. Conducted securities transactions wi
thin the accounts of financial institutions under management. Acquired Series 7
and 66 trading licenses.
EDUCATION
University of South Carolina, Bachelor of Arts in History and Political Science
University of Scranton, Master of Business Administration
AFFILIATIONS
Sigma Phi Epsilon (Member), 1996 to 2000