Ralph Bayless

10 Narbonne
Laguna Niguel, CA 92677
(949) 429-7393
rbe638ec@westpost.net
Work Experience
Sales Associate
12/2008 a" Present Proforma Printing, Santa Ana, CA
* Sales of printing and promotional supplies. Working with businesses on printi
ng of general office forms as well as developing and implementing direct mail ca
mpaigns, many with direct response.
National Director of Business, Business Development
6/2008 - 10/2008 MOB Media, Inc, Foothill Ranch, CA
* Duties included overseeing major national accounts implementing creative adver
tising campaigns and increasing the clients ROI. This was achieved by direct re
sponse programs and building e-commerce sites.
Marketing Consultant
1/2007 - 3/2008 Hobbs/Herder Advertising, Newport Beach, CA
* Sales and development of marketing materials for the Real Estate industry. Br
anding of agents and brokers specializing in direct mail pieces, personal brochu
res and websites.
Owner
3/2001 - 1/2007 Bayless Advertising, Laguna Hills, CA
* Branding, advertising, marketing and promotions for retail, professional and c
ommercial businesses. Specializing in magazine, newspaper, interactive cd-roms a
nd direct mail. Sold, designed all ads, produced all graphics and placed all med
ia buys.
Sales Associate
8/1999 - 3/2001 Val-Pak Direct Marketing, Irvine, CA
* Outside sales of direct marketing products such as Val-Pak coupons and Solo Va
lue products.
Sales Consultant/Trainer/Media Consultant
10/1983 - 8/1999 Bayless Sales Innovations, Alto, NM
* Sales trainer and marketing consultant for retail stores. Managed 7 sales con
sultants, as well as, creating and placing all their advertising and media buys.
Oversaw marketing research to determine the most effective style of advertising
for specialized promotions held at the client's location. While on site it was
one of my duties to teach sales and customer retention techniques to the merchan
t's staff. Also, while on site I prepared daily, weekly and monthly sales report
s as well as overseeing expenses to sales ratio. Developed direct mail for both
business to business and retail to consumer; designed print advertising for both
wholesale and retail, including newspaper, magazine, outdoor, fliers and specia
l promotions. Clients ranged from mom and pop locations to multi-million dollar,
multiple locations located in 27 states.
Education
9/1970 - 5/1973 Texas Tech University, Lubbock, TX
* Bachelor's Degree
* Marketing
Skills
Skill Name Skill Level Last U
sed/Experience
* Corel Draw Expert Currently us
ed / 15
* Dale Carnegie Sales Courses Expert Currently used / 25
* Microsoft Office Programs Intermediate Currently used / 15
* Photoshop Intermediate Currently used /
15
Specialized Education
* Macintosh Computer Course
* Quark X-press User Course
* American Advertising Conference a" Kansas City, MO
* Adobe Photoshop Workshop a" Chicago, IL
* Advertising Age Magazine Seminar a" New York, NY
* Dale Carnegie Sales Course a" Lubbock, TX
* Dale Carnegie Public Speaking Course a" Lubbock, TX
* Tulsa Oklahoma Police Academy a" Tulsa, OK
* Bulova School of Management a" Los Angeles, CA