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COMPANY PROFILE

Good Taste: A Great Business Strategy

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Establishment Year: 1944.

Current Market Status: Blue Chip Ice-creams brand of Western India. Among the
top three in sales.

Product Range:
• Ice-creams: Candies, Topo Cones, Ready-to-eat-range, novelties, takeaway
packs, Kulfis etc.

Dealer Network: 5,000-plus. Expansion underway.

Main Outlets: Total 8 no of Parlours & Restaurants spread out in Ahmedabad and
Vadodara. More in the pipeline.

Diversification: Outdoor catering.

Headquarter: Ahmedabad.
Havmor has become Gujarat’s favorite ice-cream brand today with over 35% market
share.

How to reach us
Havmor group of companies
2nd Floor, Kashmira Chambers,
B/h. Popular House, Navrangpura,
Ahmedabad-380 009. Gujarat, INDIA.Email: havmor@havmor.com
Phone: +91 79 26577070, 26575030, 26575144
Fax: +91 79 26575100

HISTORY & DEVELOPMENT

Havmor welcomes you...

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Havmor literally meaning H-A-V-E-M-O-R-E, one of the best names for food business
was coined by Late Shri Satish Chandra Chona in 1944, when he was working as a
ground engineer in BOAC (British Overseas Aircraft Corporation)

History

Small Beginning, Big Vision, Great Ambitions Havmor Ice-cream began its
branded life in 1944 in Karachi, in undivided India. By 1947, it was a popular local
brand there.
But in 1947, in the wake of the Partition, its founder Satish Chona had to join
the exodus into India, with virtually no moveable assets. Searching for a new turf, he
tried out Dehra Dun and Indore, and finally, settled down in Ahmedabad.
No, it was not a case of “Brand Relocation”, or anything else as fanciful. He
had to start the venture from scratch again. In fact, he had to begin from a hand-cart
at the Ahmedabad Railway Station, churning out the Ice-cream manually.
He called this fledgling brand ‘Havmor’ - a neologism for ‘Have More’ - which
meant the customer, got more value for money, and more taste to relish, from his Ice-
creams.
Perhaps he didn’t know it then, but he had laid the foundation for one of
Western India’s most enduring market legends.
And good quality, like good character, wins over the situation sooner or later.
Today, Havmor Ice-cream is a delicious facet of Western India’s daily life, and
part of its market lore. It reaches hundreds of thousands of consumers through 8
main outlets and 3800 plus dealers.

“Good Old Values, New Generation Leadership”

Pradeep Chona, son of Late Shri Satish Chona, today heads the Havmor
conglomerate. He has continued his father’s quality obsession and streak of
innovation.

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To his father’s motto - ‘Achchai, Sachchai, Safai’. He added a suffix - “Navu

Su Che?”

Now that is quite simple, but a powerful reason for taste innovation. In fact, that
is not even a corporate axiom. It is the question regular Havmor customers ask at
frequent intervals. Because they expect Havmor to keep pleasing their palates in new
ways, always.
Pradeep Chona set off a series of Changes at Havmor - in technology, in quality
& hygiene standards, in management, in HRD and in the overall corporate
environment. This re-engineering was complemented by capacity expansions and a
flurry of promotional activities, to maintain the company’s market presence intact in
competitive times..

:: Did you know that………………………………………….

W.S. Arbuckle (An author, expert on Ice-cream) defines Ice-cream as …….. Ice-
cream is a frozen dairy food made of freezing pasteurized mix with agitation to
incorporate air to ensure uniformity of consistency. The mix is composed of milk
product, sugar, dextrose, corn syrup in dry or liquid form, water and may include egg

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or egg product, harmless flavoring agents or emulsifier all of wholesome edible

material.
Ice-cream related products are generally classified as frozen desserts which
include Ice-cream, frozen custards, Ice milk, Sherbets, water ice, frozen confections
and mellovine and pare vine type products.

1. What is the nutritional content in ice-cream when compared to milk?

Ice-cream is a nutritious product containing 4 times as much carbohydrate, 3 – 4
times as much fat and about 12 – 16 % more protein than does milk.
2. Is ice-cream a healthy food option for children?
Ice-cream is an excellent source of food energy. It is a highly increase weight.
3. What is the nutrient content of ice-cream?
The caloric value of 100 g of vanilla ice-cream containing 12 % fat, 11 % MSNF,
15 % sugar is approx 200 calories.
4. Does ice-cream contain protein & do they have essential amino acids that
are required by the human body?
The milk proteins in ice-cream have high biological value. They contain all the
essential amino acids.
5. What kinds of vitamins are found in ice-creams?
Ice-cream is a good source of vitamin A, D, E and K.

6. Does Havmor ice-cream contain eggs?

Havmor ice-cream is 100 % vegetarian as ingredients used in it are all sourced
from vegetable origin and is 100 % ice-cream, not vegetable fat.

7. Which legal norms do Havmor ice-cream complies with?

Havmor ice-cream meets with all legal norms specified under the law. ISO
9001:2000 certification signifies that there has been a well documented systems
followed at every stages of processes during manufacturing of ice-cream.
8. Does Havmor conduct quality tests for its raw materials?
All ingredients, which go into making of ice-cream, undergo pre-quality checks &
only after conformance they are allowed to use

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9. What are the main ingredients used in the making of ice-cream?

Fresh milk, cream and Skim milk powder are the major dairy ingredients used in
making of ice-cream in addition to permitted stabilizers / emulsifiers to have desired
crystal free texture and good melting characteristics so much needed in the market
to prevent it from instant melting after buying.
10. At what temperature ice-cream best preserved?
Ice-cream is best stored at -25 to – 35 C under commercial storage condition and
should never be dispatched if temperature is above – 15 C or else it will become
soft during the transit.
11. At what temperature is ice-cream best served?
Ice-cream is best served at around – 15 C (8 F). Soft – serve at – 6 C, Milk shake
at – 3 C.
12. Can you store other food with ice-cream?
Never store ice-cream surrounded by pungent smelling objects or they will catch
the smell.

13. How soft serve ice-cream is different then regular ice-cream?

The difference between soft serve ice-cream and regular ice-cream include:
composition, freezing procedures, stability and whipping properties of the mix and
maintenance of dry, smooth, stiff characteristics of the products as drawn from the
freezer.

14. Why Havmor does not offer ice-cream for diabetic people?
Indian law does not allow artificial sweetener to be added in ice-cream and hence
Havmor cannot make ice-cream for diabetic people.

15. What is frozen desert?

There is a lot difference between ice-cream and frozen dessert. Ice-cream is
made from milk fat while frozen dessert is generally made from vegetable oil like
palm oil. Ice-cream made from milk fat is nutritious while that made from
vegetable fat (Frozen dessert) is not good for health due to saturated fats
(soybean oil) used. The calorific values also differ. In fact, frozen dessert is not
called “Ice-cream” as per the Indian law.
16. There are certain myths and misconception in the minds of people:

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Consuming ice-cream causes cough and cold. This is very much prevalent due
to cold nature of ice-cream... Doctors under such conditions advice to take
preventive care as consuming as cold as ice-cream (- 15 C) might irritate the
throat due to existing infection. Also many – a time locally made ice-cream
(sancha made) in an environment which may not be as hygienic as we are. Due
to this,
Microbial counts present may cause infection which over a period of time is
attributed to ice-cream in general. As a matter of fact, ice-cream is calorie wise
nutritious product but only its physical nature is cold.
Ice-cream smooth texture is due to eggs: Another myth. If eggs are to be used,
as per the law “RED” dot is mandatory (green dot for vegetarian, Red for non –
vegetarian). Secondly, egg yolk is permitted and acts as emulsifier. But to
achieve smooth texture, there are several vegetarian ingredients (permitted by
law) which are widely used. Smooth texture can be attributed to these vegetarian
stabilizers/ emulsifier and a process like homogenization and correct composition
and use of air during manufacturing. We put NO eggs.

Reason for “sandiness “– Extreme and frequent temperature fluctuation during

market storage can cause such problems ( e.g. Electricity failure for a longer time
and molten / soft ice-cream is hardened once again, switching off the DF during
night for a prolong duration, not maintaining recommended storage temperature
etc). By avoiding above reasons, Sandiness can be avoided.

VISION, MISSION, GOAL

Vision

. Quality Must Always Precede Quantity.

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To be a leader in Food & Ice-cream business. Leadership not as defined by the

general norms of the marketplace, but as defined by the company itself.

This means many things.

• Such as establishing & maintaining leadership in quality, not necessarily quantity.

• Continuing to earn the respect of consumers and business associates, through
excellent products, fair trade practices and overall transparency.
• Innovating continually, so that the company has something new to offer to its
consumers every season.
• Diversifying into related areas of food industry, to offer consumers more
comprehensive taste experiences.
• Fine-blending new technologies with market strategies.
• And, by never taking the market for granted

Mission

“Goodness, Truthfulness, Cleanliness”

The Succeeding generations at the helm of the company translated this axiom into a
way of life and business. Only the finest ingredients go into the making of Havmor
Ice-creams. The whole manufacturing process conforms to global standards of
hygiene. And the company’s trade practices are kept totally transparent.

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This means many things.

And the Company values its entrepreneurial self-esteem, market image and
reputation for financial uprightness above its pure business interests.
Today, six decades later, Satish Chona’s simple philosophy still continues to be the
corporate axiom of the Havmor Conglomerate.
Based on new generation technology and in-house R&D, the company keeps
formulating new tastes at frequent intervals, and surprising its consumers. It has also
diversified into other food items, through a high profile Restaurant Chain.

Goal

• To be the NO. 1 ice-cream brand of western India.

• To be a leader in food and catering business.

Achievements
Awards Press Release

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Times of India Awards TIMES OF INDIA AWARDS Food

Review
THE BEST ICE-CREAMS Food Review
24-SEP-2008 8-APR-2008

MANAGEMENT BODY

Promoters : Mr. Satish Chandra Chona

M. D. : Mr. Pradeep Chona
G. M. : Mr. Bhaskar
Quality : Mr. Hardik Oza

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Store : Mr. Shetty

Execute : Mr. Randhir
Conation : Mr. Bharat Kudion
Market Manager : Mr. Kamal Desai

PRODUCTS

CATEGORY

• Candies
• Small cups
• Big cups
• Jumbo cups
• Novelties
• Party packs
• Bulk packs

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• Family packs
• Topo cones
• Sundaes
• Double Sundaes
• Ice-cream cakes
• Premium tubs
• Roll cut

Company having a mordern plant & machinery & law medium cost of
industrial supply electricity in this area. In a total result, company is famous for their
14 products.

 3 types of party packs.

 3 types of family packs.
 15 types of candies.
 2 types of sundaes.
 7 types of roll cuts.

CERTIFICATE

ISO
ISO 9001:2000 Certificate
Manufacturing Facilities

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World class Plants, Indian Values

Havmor Ice-creams and related products are manufactured in a state-of-the-art plant
at Naroda, Ahmedabad, and Gujarat. The plant features truly world-class processing
facilities, which enables total hygiene. The packaging plant also conforms to
international norms.

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RESEARCH METHODOLOGY

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RESEARCH OBJECTIVES.

The purpose of this study was to make a research report.

1) How many people are aware of these brand products?

2) How many customers is regular using this product?

3) How many people are again using this product?

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RESEARCH DESIGN
‘’Research design is a plan, structure, strategy of investigation conceived so as to
obtain answer to research question and to control variance’’. I used following type of
research design in my research.

Conclusive:
It is useful for the detail study of the project. It is call conclusive research.

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Descriptive:
To descriptive the characteristic of relevant group it is call descriptive research.

Cross- sectional:
Taking response only one time it is call cross-sectional research.
Multiple:
More than one sample is used it is call multiple research.

DATA SOURCES
Primary data collection method:

• Primary data was collected through survey method.

• The questionnaire was used as an instrument for the survey method.
• Structured questionnaire.
• Types of questionnaire.

Close ended

Secondary data collection Method:

 Reference Book
 Internet
 Magazines

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RESEARCH APPROACH:

Survey method used for the research.

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RESEARCH INSTRUMENT:

I have conducted a survey through questionnaire. A structured technique for

collection that consists of a series of question written or verbal that a respondent
answers.

The communication method in effect, is the method of designing questionnaire with a

view to collect information.

I have used structured –non disguised questionnaire.

SAMPLING PLAN:

Sampling unit:
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The marketing researcher must define the target population that will be
sampled. Consumer who aware havmor product.

Sample size:

Survey is conducted on 150 people. In Ahmedabad City.

Sampling technique:

Non probability sampling:

Convenient sampling for collecting information.

CONTACT METHOD:

Personal interview is the method for contact

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Q.1 How familiar are u with Havmor ice-cream?

1 Never hearted about it 0
2 I am aware but never used it 0
3 Use it only sometime 97
4 Use it on a regular basis 53

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Source: Questionnaires
In above chart indicate that most of the customers are use only sometime the havemor brand.
In above chart indicate that 64.67 percent customers are use only sometime and 35.33 percent
customers are used on regular basis.

Q.2 How did you first hear about Havmor ice-cream?

1 TV 38
2 Radio 9
3 Magazines 33
4 Newspaper 41
5 Friends,relative&associate 15
6 Other 14

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Source: Questionnaires

In above chart indicate that 25.33 percent customers are know about the brand by TV,
6 percent customers are know about the brand by radio, 22 percent customers are know about
the brand by magazines, 27.35 percent customers are know about the brand by newspaper , 10
percent customers are know about the brand by friend& relative, and 9.37 percent customers
are know about the brand by other sources.

Q.3 Overall, How do you rate the quality of Havmor ice-cream?

1 Poor 2
2 Fair 20
3 Good 64
4 Very good 38
5 Excellent 28

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Source: Questionnaires

In above chart indicate that 1.33 percent customer rated the quality is poor, 13.33 percent
customer rated the quality is fair, 42.67 percent customer rated the quality is good, 24 percent
customer rated the quality is verygood and the remaining 18.67 percent customer rated the
quality is excellent.

Q.4 How you aware the range offered by Havmor ice-cream?

1 Poor 3
2 Good 69
3 Fair 25
4 Very good 53

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Source: Questionnaires

In above chart indicate that 2 percent customer aware that the range offered by havmor is
poor,46 percent customer aware that the range offered by havmor is good,16.67 percent
customer aware that the range offered by havmor is fair, 35.33 percent customer aware that
the range offered by havmor is verygood.

Q.5 Do you know the scheme available in havmor ice-cream?

1 Yes 124
2 No 26

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Source: Questionnaires

In above chart indicate that82.67 percent customer are know about the schemes offered by the
company and 17.33 percent customer are not know about the schemes offered by the
company.

Q.6 Are you satisfied with advertisement of Havmor ice-cream to get

information of scheme?
1 Yes 104
2 No 46

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Source: Questionnaires

In above chart indicate that 69.33 percent customer are satisfied with the advertisement which
is given by company and 30.67 percent customer are not satisfied with the advertisement
which is given by company.

Q.7 Would you recommend product to a friend or associate?

1 Definitely not 1
2 Not sure 47
3 Definitely 60
4 Probably not 3
5 Probably 39

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Source: Questionnaires
In this chart we can see that the 0.67 percent consumers are not definetly
recommend about the product to those friend and associate, 31.33 percent
consumers are not sure to recommend product to those friend and associate, 40
percent consumers are definetly recommend product to those friend and associate, 2
percent consumers are probably not recommend product to those friend and
associate, 26 percent consumers are probably recommend product to those friend
and associate

Q.8 When was the last time you used Havmor ice-cream?
1 Under one month 82
2 One to six month 26
3 Six month to one year 14
4 Probably 28

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Source: Questionnaires

In above chart indicate that the time period of user is high. 54.67 percent people who is using
havmor ice-cream under one month. 17.33 percent are using one to six months. And
9.33percent are using six to one year. Very few are using probably.

Q.9 How likely are you to use Havmor ice-cream again?

1 Definitely not 3
2 Not sure 59
3 Definitely 35
4 Probably 51
5 Probably not 1
6 Never used 1

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Source: Questionnaires

In above chat indicate that 23.33 percent people are defetany use ice-cream in near by
future. 34 percent are using probably in the future. And 39.33 customers are not sure to use of
ice-cream in future.

Q.10 Are you satisfied with quality of this product?

1 Yes 143
2 No 7

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Source: Questionnaires

In above chart 95.33 percent customers are satisfied with the quality of havmor ice-
cream and 4.67 percent customer is not satisfied with quality of havmor ice-cream.

Q.11 Is this product easy available in the market?

1 Yes 142
2 No 8

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Source: Questionnaires

In above chart 94.67 percent customers are informed that the product is easy available
in the market. And 5.33 percent customers are informed that the product of havmor ice-cream
is not available in the market.

Q.12 Price of product is changed compare to competitors?

1 Higher 59
2 Lower 11
3 Normal 80

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Source: Questionnaires

In above chart, 39.33 percent customers are informed that the price of products is
changed compare to competitors is higher, 7.33 percent customers are informed that the price
of products is changed compare to competitors is lower, 53.33 percent customers are informed
that the price of products is changed compare to competitors is normal.

Q.13 Quality compare to price offered by Havmor ice-cream?

1 Higher 77
2 Lower 18
3 Normal 55

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Source: Questionnaires

In above chart indicate that 51.33 perecent customers decided that the quality
compare by the price is higher.12 perecent customers decided that the quality compare by the
price is low , 36.67 perecent customers decided that the quality compare by the price is
normal

FINDINGS

During my visit I have observed so many things from company’s general information
to its customers “HAVMOR ICE-CREAM” Having wide network in the market.

I have conducted my research work on Brand Awareness.

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There are some of the findings regarding it.

1) In the end of the research and survey I have found that majority of customers
are aware with the brand of “HAVMOR ICE-CREAM”
2) Majority of customer have preferred to buy product from the advertisement of
news paper to awareness of brand.

3) Overall the quality of this company’s product is “GOOD”.

4) Company is also providing schemes at the time of festival.

5) Company is also providing advertising for educating the consumer regarding

schemes.

6) Majority of customer give answer that want to purchase the product of e Havmor
Ice cram again and again.

7) Company’s product is also easy available in the market.

8) The quality of this company’s product is also good.

9) In the comparison of other company of Ice-cream the price of Havmor is normal.

SUGGESTION

By doing the research I am doing the following suggestion.

1) Try to reduce the level of price.

2) Try to make more and more flavor of ice-cream.

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3) Some new give parlor in village and town.

4) Try to improve the advertisement because Advertisement is most important tools to

attract the customers.

5) Give some new and extra scheme.

CONCLUSION
 From the analysis of my whole sampling area, I conclude that the most of
people are aware of these product.
 I also conclude that most of customers says quantity and quality of these
product is good and all the product’s price are reasonable in compare to the other
competitors.
 The customers can easily get these product from the market.
 By the research I know that the future of company is so bright.

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BIBLIOGRAPHI

The sources I have used in preparation of my report are as under.

Web site:- www.havmor.com

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Search engine:- www.google.co.in

Other sources:- Books, magazines and booklet of company .

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ANNEXURE

V M PATEL COLLEGE OF MANAGEMENT STUDIES

GANPAT UNIVERSITY, KHERVA

QUESTIONNAIRE

Dear sir/ Madam

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I am the student of V. M. PATEL COLLEGE OF

MANAGEMENT STUDIES, GANPAT UNIVERSITY, and conducting
survey for our project on “Brand awareness of havmore ice-cream pvt
ltd.” hence, data provided by you will be used exclusively for academic
purpose.

Consumer survey
1. How familiar are you with havmor ice-cream?
Never heard of it I am aware but never used it
Use it only sometimes Use it on regular basis

2. How did you first hear about this brand?

TV Radio
Magazine Newspaper
Friend/relative/associate Other

3. Overall, how do you rate the quality of havmor ice-cream?

Poor Fair
Good Very good
Excellent

4. How do you aware the range offered by havmor ice-cream?

Poor Fair
Good Very good

5. Do you know the schemes available in havmor ice-cream?

(normaly in festival)
Yes No

6. Are you satisfied with advertisement of havmor ice-cream to get

information of schemes?
Yes No
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7. Would you recommend productto a friend or associate?

Definetly not Probably not
Not sure Probably
Definetly

8. When was the last time you used havmor ice-cream?

Under 1 month 1 to 6 month
6 month to 1 year Probably

9. How likely are you to used havmore ice-cream again?

Definetly not Probably not
Not sure Probably
Definetly Never used
10. Are you satisfied with quality of this product?

Yes No
11. Is this brand is available in market?

Yes No

12. Price of product is changed compare to competitors?

Higher Lower Normal

13. Quality compare to price offered by havmor ice-cream?

Higher Lower Normal

14. What is it that you would most like to change about this havmor
ice-cream?
__________________________________

__________________________________

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Name:_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Address: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
_______________________________

Thanks for your feedback

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