Michael J.

Converso
139 Munsell Road
1451 Delaware Road
North Blenheim New York,
Mohegan Lake New York
12131
10547

914-450-8054 * mcdd98e0@westpost.net
SALES MANAGEMENT: Regional * District
Driven, versatile, and diversified sales and marketing professional with extensi
ve progressive experience enhancing the market share and profitability of major
organizations through creative promotions, strategic negotiations, and innovativ
e sales initiatives. Accomplished manager with a proclivity for consumer product
s and a proficiency in vending, convenience store, and Retail sales. Areas of ex
pertise:

Account Management * Communication * Time Management * Interpersonal Relationshi

ps
Strategic Planning * Public Speaking & Presentations * Food & Beverage Industry
Personnel Development * New Product Introduction * Market Development

PROFESSIONAL EXPERIENCE

RAW FOODS INTERNATIONAL - Coconut Grove, Miami Florida 2009 - Pres

ent
Division Sales Manager - Northeast
Strategically implemented new age brand into the Northeast market. Raw Foods int
ernational encompassed a new category in the grocery, dairy and produce section
of all major specialty retail chains located in the Northeast market. This brand
represented a mixture of 100% fruit and vegetables combined, to produce a natur
al product for the health conscious consumers. This new age beverage required st
rategic planning and surgical precision to develop a new consumer base through s
elective locations. This brand "It Tastes Raaw" has generated over 500 new retai
l accounts located in the New York, New Jersey and Connecticut market.
Financial/Operational Enhancement:
* Developed Whole Foods in the New York, New Jersey and Connecticut market. Stra
tegically orchestrated new account plans and consumer driven programs that incre
ased order size by store location.
* Opened several new distributors, such as : Jack & Jill, Gourmet Distribution S
ystems, Abraham's Natural and Gourmet Guru. These distributors represented one 2
0 pallets per month.
* Opened 500 new buying accounts, inclusive of main stream retail chains, UDS ac
counts and specialty retail stores in the Northeast.
* Key Account calls such as Whole Foods (Regional) King Kullen, Kings, D'Agostin
os, Food Emporium, Sodexo, ARA, Compass, and any other retail stores who came ab
oard with Raw Foods.
ODWALLA NATURAL JUICES - (COCA-COLA) Brooklyn, New York 2007 - 200
9 Area Distribution Sales Manager
Maintain and developed twelve Sales Representatives located in the Bronx, Brookl
yn, Manhattan, Queens and Long Island markets. This process of managing all face
ts related to operations and inventory control ensured primary execution. Additi
onally, directed all marketing programs related to route sales development whose
objective was to generate new accounts, incremental displays and
new product launches. Governed the branch P/L - OPEX and all other invoices gene
rated through the branch needs. Had 16 direct reports, 12 RSR's, 2 operational e
mployees, 1 cooler technician and 1 secretary. This branch generated over $5.5 m
illion in revenue annually.
Financial/Operational Enhancements:
* Implemented new account process that delivered over 100 new buying customers f
or Odwalla in the Metro New York market.
* Designed and orchestrated marketing programs for our Route Sales Representativ
e, this program drove sales to 10% incremental in 2008.
* Placed various coolers and racks, by implementing field training and weekly sa
les meetings that communicated company goals and individual daily dollar targets
.
* Managed the P/L - whereby decreasing our over head by 30% annually. This was a
ccomplished by eliminating vendors who added expense to the branch.
* Have Key Account calls with Stop&Shop Long Island and Dora's Natural located i
n New Jersey.
COCA-COLA, Elmsford, New York 1999-2007
District Sales Manager
Provided key leadership including orchestration of daily routines and account pr
ioritization to six territory managers. Fashioned performance goals and evaluate
d achievement for sales personnel. Presided over new product introductions, rout
e planning, and sales training execution. Monitored profit and loss within terri
tory. Conducted daily sales meetings to present focus and strategic objectives.
Serviced 1,100 + DSD customers in New York City suburbs. Commanded sales center
safety team, and partnered with OSHA to provide proper equipment to union employ
ees.

Financial/Operational Enhancements:
* Consistently increased sales 10%-20% through solid education and training of s
ales team.
* Unveiled 30+ new beverage brands including Dasani, Full Throttle, and Vault.
* Repeatedly led team to 1st place in distributions by accounts sold based on ne
w product introduction.
* Stimulated increased in merchandising staff productivity through efficient rec
ruiting, hiring, and training of all department personnel.
* Attained 60% sales increase, best in New York division, resulting from Shop-Ri
te can - can sale.
* Quickly promoted from Account Manager to Merchandiser Productivity Manager and
finally to District Sales Manager.
WAL-MART - SAM'S CLUB, Bentonville, Arkansas
1995-1999
SIC Development Manager
Administered membership for 236 wholesale clubs. Orchestrated sales and marketin
g for standard industry code (SIC) vending and convenience stores. Devised indus
try-wide marketing programs to include convenience store and vending operators,
improving market share. Functioned as liaison
between businesses and buyers. Oversaw $1.5B in sales related programs. Establis
hed training programs for club associates and instituted communication via Wal-M
art TV and local seminars.

Financial/Operational Enhancements:
* Drove 1.5% annual sales increase and garnered 500+ new convenience store and v
end operator members.
* Designed Vend$mart program to promote and pre-plan national vending seminars.
Recognized by 2 major trade publications for marketing programs and presentation
s.
* Conducted featured state-of-the-industry presentation at national seminar in A
tlanta, Georgia.

Career Note: Prior experience as Senior Account Manager for Frito-Lay - Plano, T
exas
* Secured $100K of incremental sales of Tostitos Tortilla chips to E-Z Mart in A
marillo, Texas, by negotiating a deal at $0.20 more than generic brand on immedi
ate consumption program. Additionally, established all POS used in creating awar
eness within store.
* Superintended 700 Subway stores in Texas and served as liaison between field s
ales and National Accounts.
* Augmented distribution of new products and foodservice/vending volume by pilot
ing all marketing programs at the field level and designing sales driven promoti
ons.
* Worked out of the home office, via a Key account role calling on all Subway sa
ndwich stores in Texas.
* Conducted testing to show less breakage and 100% utilization of Tostitos versu
s generic brand.
* Earned Frito-Lay award for going above the call of duty, through distributor d
evelopment and while working closely with our DSD sales te

EDUCATION
Bachelor of Science in Education
Minor in Sociology
Lamar University, Beaumont, Texas
Professional Development
Dale Carnegie - 1993
References upon request:
MICHAEL J. CONVERSO
1451 Delaware Road - Mohegan Lake , New York 10547
139 Munsell Road - North Blenheim New York 12131

914-450-8054 (cell)
914-526-8283 (office)
914-526-3159 (fax)

Dear Sir/Dear Madam:

Designing and implementing successful marketing plans, boosting revenue for majo
r corporations, and partnering with all levels of management and employees to ac
hieve company objectives characterize my 20+ year career in sales management. Ha
ving a background in both direct store delivery and distributor sales, I am now
seeking the opportunity to team up with an organization such as yours in a manag
ement role.
My positions in the past have ranged from SIC Development Manager for Wal-Mart/S
am's Club to District Sales Manager for Coca-Cola. A sample of my contributions
in these and additional positions includes:
* Increasing brand recognition with the successful launch of 200+ accounts with
supermarkets, delis, convenience stores, and other distributors.
* Developing new brands that have a million dollar potential.
* Bolstering consumer confidence and generating new business through creation of
sampling program.
* Increasing supermarket business 50% as a result of merchandising plan-o-grams.
* Consistently enhancing sales 10%-20% through solid education of sales team.
* Unveiling 30+ new beverage brands including Dasani, Full Throttle, and Vault.
* Attaining 60% sales increase, best in New York division, resulting from Shop-R
ite promotion.
* Presiding over 1.5% annual sales increase and garnering 500+ new convenience s
tore and vend operator members.
I have enclosed my resume to offer you an introduction to my professional backgr
ound. Please contact me for a more detailed presentation. I am confident that I
can provide both immediate and long-term results for your company.
Thank you for your consideration. I look forward to further conversation with yo
u.
Sincerely,

Michael J. Converso