JACK EISENBERG

2511 Waterbury Lane, Buffalo Grove, IL 60089 773-682-3939 jedd3076@westpost.ne

t

Results-oriented Sales, Marketing and Management Professional with more than 25

years experience in growing businesses through value-added selling, marketing le
adership, and innovative product development. Possesses unique expertise in iden
tifying market opportunities, building innovative growth strategies,and leveragi
ng both new and existing partnerships.

SUMMARY OF QUALIFICATIONS
Sales Management: Key Client Development and Retention, Creative Problem Solvin
g, Project Management, Customer Focus, Value-Added Selling
Marketing: Strategic Business Planning and Analysis, Pricing Strategy and Manag
ement, Brand and Product Marketing, Product Development
Business Development: Entrepreneurship, Change Agent Catalyst, Growth Strategie
s
Diverse Product Expertise: Food Service Disposables, Egg Packaging, Sustainabl
e Packaging, Insulated Packaging, Graphic Art Materials, Recreational Vehicles a
nd Building Materials

PROFESSIONAL EXPERIENCE
Independent Sales Representation and Eco Consultant 2010 to Present
Market and Brand Consulting. Working with a start-up sustainable brand to devel
op new markets and packaging opportunities. Identified and pursued a new brand p
artner and large end-user resulting in a potential $3-4MM in new annual sales re
venue and significant brand exposure.
Connecting Accounts and Manufacturers. Representing sustainable packaging manuf
acturers in developing ground floor business opportunities by identifying and de
veloping new accounts interested in taking advantage of being in the green space
.
Green Business Consulting. Helping small to mid-size companies identify and qua
ntify existing green practices. Developing plans to expand their green practices
in order to reach required point levels for Green Business Certification.

Keyes Packaging Group, Interplast Packaging Division 2007 to 2010

Regional Sales Manager
Wenatchee, WA
U.S. Business Unit Responsibilities: Plastic Thermoforming Business Development,
Sales and Marketing. Territory: Midwest and Southeast. U.S. Revenue: 42% of Int
erplast Packaging U.S. Sales.
Recognized New Sustainable Packaging Opportunities. Proactively identified unta
pped opportunities and markets related to the surging demand for environmentally
-friendly green

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Jack Eisenberg 773-682-3939 jedd3076@westpost.net Page 2
(cont.) packaging to provide the company with new market directions and line exp
ansion. Promoted the use of product life cycle analysis to effectively sell envi
ronmental advantages of Interplast products. In partnership with a major organic
egg marketer, developed a plan to deliver them 100% certified post-consumer rec
ycled egg carton.
Managed Evaluation of Thermoforming Operation: Was responsible for identifying
opportunities to increase efficiencies and reduce manufacturing costs. Presented
management with multiple options to grow product margins by 20+%, increase mark
et penetration and solidify position as the market leader in North America.
Excelled in Customer Interaction and Prospect Development. Recognized as a moti
vated team player with great people skills and a sound decision maker committed
to complete customer satisfaction. Repeatedly proved ability to work independent
ly or as a team member finding opportunities to develop and present innovative i
deas and solutions to problems large and small, ranging from identifying major n
ew market opportunities as listed above to creating customized order forms for e
ach account to make ordering simple and efficient for customers.

Nielsen Bainbridge, Foam Products Division 1997 to 2007

VP Sales & Marketing
Bridgeview, IL
U.S. Business Unit Responsibilities: Plastic Packaging Business Development, Sal
es and Marketing. Revenue: 25% of Organizations Sales. Direct Reports: 1 Senior
Sales Manager and 8 Independent Field Representatives.
Identified New Business Development Opportunities to Successfully Increase Sale
s Through Market Re-entry. Evaluated current resources, researched and re-establ
ished former customer relationships, developed new packaging utilizing recycled
materials to meet customer needs, and led introduction of new product within 9 m
onths. Increased sales by $5 million over a 5 year period.
Recognized and Acted on New Marketplace Opportunity. Assessed situation, identi
fied needs of the market, developed new package, and launched product within 6 m
onths. Projected to generate 6-7% increase in new revenue at 35% gross margin. T
he new packaging line resulted in moving into a completely new market with the p
otential for long-term high margin growth opportunities.
Awarded Patent for Re-designing Existing Product. Conducted sales and product t
raining with sales team and distributors and launched product. New patented prod
uct forecasted to generate multimillion dollar sales and increased market penetr
ation.

EDUCATION
Bachelor of Science: Package Engineering
Michigan State University, East Lansing, MI
Certified Green Consultant, Green Business League