SHAWN R.

THOMAS
920-210-5950
N5002 Sinissippi Point Road - Juneau, WI 53039
stdc46d4@westpost.net
OBJECTIVE
Results-driven Sales Professional/Account Executive eager to apply dynamic busin
ess development, account management and strategic marketing skills toward active
ly supporting the employer in optimizing sales and profits.
PROFILE
Offer progressive experience in retail sales management, marketing, and broker
and employee management.
Comprehensive background in managing large national accounts, including, Specia
lty, Retail and Distributors.
Effectively define, develop and implement action plans to maximize operational
efficiency and profitability.
Adept at territory development, market pricing/retail, P&L, merchandising and s
ales forecasting.
Proactively train, develop and direct motivated teams and create a collaborativ
e environment conducive to achieving high levels of employee retention and job s
atisfaction.
Proven value and dedication as a team member, as demonstrated by longevity and
progression throughout career.
Exceptional ability to research and evaluate industry trends and competitor pro
ducts and use findings toward designing and executing innovative strategies to b
oost company leveraging in a saturated market.
Dynamic communication, presentation, relationship building and problem-solving
abilities.
KEY ACHIEVEMENTS
Consistently met and exceeded company goals and objectives; maintained an 8-yea
r average of 104% quota and exceeded company performance by 9%.
Boosted sales $4M in less than one year by securing and establishing the Roundy
s private label business.
Strategically increased product mix to diversify revenue streams, leading to in
creased sales, and net margin.
PROFESSIONAL EXPERIENCE
Regional Sales Manager (July, 2009, to 8/31/2010)
Cattlemens Custom Meats., Chicago, IL
X Develop and grow regional accounts (Fresh Brands and Niemens) in the retail gr
ocery industry.
X Manage branded, as well as private label products, and develop broker network
for the company. Work closely with customers to develop artwork and recipes for
their packaging.
X Responsible for managing one other sales manager and interface daily with cust
omers and growing profit margin results for our company as well as theirs.
Regional Sales Manager (2000-2008)
Koch Foods, Inc., Chicago, IL
X Contributed dynamic leadership skills in managing a $12M sales territory and o
verseeing 12 food brokers. My sales area was $1M in yearly sales when I started
at Koch.
X Led a cross-functional team and collaboratively worked with marketing, operati
ons and finance to optimize overall performance and meet company goals.
X Proactively built and established key relationships and liaised effectively wi
th 4 national retail accounts. Kroger West, Nash Finch, Super Valu, and Roundys.
X Sold frozen IQF chicken, frozen stuffed chicken breasts, and deli chicken prod
ucts.
X Remained up to date on current market trends and conducted comprehensive resea
rch and analysis to forecast customer demand and established market pricing with
retail accounts.
X Opened profitable new branded and private label accounts in Chicago, Wisconsin
, Michigan, Minnesota, Maryland, Pennsylvania and Ohio.

Regional Sales Manager (1988 to 1992 & 1996 to 2000)

Maple Leaf Farms, Inc., Milford, IN
X Started in customer service and promoted to Regional Sales Manager within 6 mo
nths.
X Reported directly to the VP of Sales.
X Opened profitable new accounts in Chicago, Wisconsin, Michigan, Ohio, Missouri
, Minnesota, Iowa and West Virginia, while managing 12 brokers.
X Directed sales and managed marketing dollars in a $10M per year sales area of
frozen retail chicken entrees, fresh and frozen duckling.
X Responsible for customer service department while managing several multi-milli
on dollar sales territories.
X Developed private label accounts on retail frozen and fresh product lines.
X Managed Kroger, A&P, Super Valu, Dominicks, Jewel, as well as other major reta
ilers on holiday bookings and weekly sales promotions.
X Used Neilson data information reporting for managing accounts and item distrib
ution into new accounts and expanded promotions with existing customers.
X Worked closely with many distributors in markets where retail customers were u
sing their services.
X Introduced the Broker of the Year award program for brokers who exceeded sales
and margin goals for targeted accounts and overall performance.
Regional Sales Manager (1992 to 1996)
Farmland Foods, Inc., Kansas City, KS
X Directly managed several multi-million dollar sales territories while leading,
mentoring and motivating a team of sales staff and 8 food brokers in Eastern US
markets.
X Managed Extra Tender Fresh Pork, Black Angus Beef, Deli, Retail Meat, and sele
cted foodservice accounts totaling $8M in annual sales.
X Innovatively designed, developed and implemented targeted advertising strategi
es to maximize sales in EDLP and High-Low advertising format retailers.
X Proficiently prepared and delivered comprehensive and engaging sales presentat
ions.
X Responsible for setting up plant tours with brokers and customers.
X Developed private label deli accounts that produced 1.5 million pounds per yea
r.

PROFESSIONAL DEVELOPMENT/TRAINING
Courses in Computers Operations, Marketing, Business and Sales Management Dynami
cs at local technical schools. Proficient in Microsoft Excel, Power Point, Word,
Outlook, and internet applications. I am also a county commissioner for the Lak
e Improvement District in the lake community where I reside.
PROFESSIONAL REFERENCES
Available upon request.