SUBHASISH SIRCAR

2305 Summerwood Drive, Richmond, VA 23233 Cell (804) 986-1540

subhasish.sircar.wg04@wharton.upenn.edu
SUMMARY
Results-oriented business / strategy development professional with 15+ years of
experience in managing all aspects of innovation, technology transfer & commerci
alization; leadership experience in operations, process integration, marketing,
& finance, spanning industries such as advanced materials, medical devices, manu
facturing, aerospace, automotive, & energy; key strengths include market & techn
ology analyses, data / analytics driven insights, VOC, white & adjacent space gr
owth strategies globally
PROFESSIONAL EXPERIENCE
Masco Technological Innovations Winston-Salem, NC
Director, Innovation Development 2009 - present
Responsibilities: Direct Masco strategy for technology innovation to enter new b
usiness areas; effectively seek, and synthesize VOC and market data to assess ne
w technology opportunities; create product technology value propositions; clearl
y define business plan, go to market strategy, resource, timing, & spending plan
s; develop industry partnerships & acquisition opportunities
* Direct teams in developing new products to commercialize technology innovation
in the area of home energy management & controls - directly involved in managin
g marketing, technology, and manufacturing teams for $500MM global opportunity
* Develop & gain approval for Masco Innovation Grants (MIG) ~ $5MM funding to su
pport new technology product development
* Lead the preparation of business plans, analytics, business partnership portfo
lios; prioritize funding & resources to most promising areas, targeting differen
tiated, patentable offerings that brings value to builders & homeowners via ener
gy efficiency
General Electric Company Niskayuna, NY
Manager, Global Technology Development 2007 - 2009
Responsibilities: Initiate strategic technology collaborations, tap early stage
companies, develop new product and business opportunities, source global technol
ogy acquisitions, secure strategic external government funding for research in a
reas like medical devices, patient monitoring, and early health, GPS / RFID base
d asset tracking, and healthcare IT
* Directed a team in developing new process strategies to convert core R&D/manuf
acturing technologies into commercially viable products using a Digital Micro Pr
inting process - core manufacturing process was adjusted to create new products
& applications such as U/S & IR detectors, energy harvesters, virus filters, pie
zo actuators, etc.
* Led a global team in creating a strategic plan in interventional oncology for
GE Healthcare (in a $500MM space), which leveraged GE's leadership position in,
medical devices and process technologies - recommended short and long term plans
for research & technology and focus, and best practice development for local ma
rkets
* Led a team in directing a program to understand the best way for GE to enter t
he optical colonoscopy contrast agent market to maximize the future revenue grow
th and profit potential in this $1.2B adjacent space
* Lead efforts in securing external funding (latest program $35MM) to move innov
ative healthcare products and services concepts to commercial ventures - write b
usiness & marketing plans, define manufacturing process & market development str
ategy, manage the proposal process and presentation to potential sponsors
* Green Belt Six Sigma certification, completed GE's marketing framework CECOR t
raining
MeadWestvaco Corporation Richmond, VA
Manager, Innovative Technologies 2006 - 2007
Responsibilities: Use innovative technology platform to push new products to mar
ket, conduct strategic analyses; understand unmet consumer needs; direct competi
tive analyses, segmentation, and targeting using market research; monetize value
propositions; leverage full value chain analysis, product profitability, and se
nsitivity analyses
* Led a strategic team that recommended the entry mode into a $300MM Indian mark
et; interviewed 3rd party manufacturers, customers, competitors, vendors, potent
ial partners, and acquisition candidates face-to-face in India; conducted countr
y specific technology gap analyses; completed a detailed review of technical and
business requirements for the market; implemented recommendations and helped es
tablish a long term presence in India
* Worked with contract manufacturers, technology licensors, pharmaceutical compa
nies, retailers to launch ventures totaling $100MM that involved a highly innova
tive electronic smart packaging platform; managed the implementation of cooperat
ive agreements with partners, built market awareness within targeted segments
* Directed market research to solicit & incorporate local subject matter experti
se and end user inputs which led to the definition of product specifications & p
ricing strategy and introduction of a new product (pharmaceutical)
WorldWide Automotive (Aftermarket Division of Delco Remy Intl.) Winchester, V
A
Senior Business Development Manager 2004 - 2006
Responsibilities: Technology consultant, segment & customer profitability and p
ricing analyses; develop new business opportunities; analyze new brand launch st
rategies; direct financial modeling; assess M&A deal synergy using corporate val
uation models, purchase accounting, due diligence, and rationalization
* Consulted routinely on new materials & lean process technologies - directed th
e development of a new cost effective corrosion coating and a high throughput ap
plication process that saved annually $2MM - recommended new manufacturing proce
sses for rollout and training in all new plant expansion efforts in Mexico
* Led the marketing & sales team in designing a customer loyalty program to enha
nce sales by $8MM in the first year
* Led team in performing due diligence, tracking synergies & continuous improvem
ents realized via a $200MM merger
* Assessed segment & customer profitability to focus sales efforts for the $400M
M combined entity
Chrysalis Technologies, Inc. (subsidiary of Philip Morris) Richmond, VA
Product Commercialization Manager 2000 - 2002
Responsibilities: Lead technology teams in new product introductions, new busin
ess development, and commercialize novel applications of existing process and te
chnologies in new markets and new verticals
* Conducted technology and market gap analysis to specify next-generation produc
ts in areas such as nanotechnology, advanced innovative materials for many appli
cations such as golf clubs with $10MM market potential; acquired 8 new customers
in 1 year
* Identified growth opportunities & devised new product strategies, outsourced m
anufacturing to US & overseas 3rd party manufacturers (Taiwan), commercialized 7
new products in 2 years with first year annual revenue of $4MM
* Directed the creation of all customer and vertical specific marketing campaign
s and presentation materials for customer meetings, and trade show demonstration
s
Reynolds Metals Company (Alcoa, Inc.) Richmond, VA
Divisional Product Manager 1994 - 2000
* Managed 20-member cross-functional team (finance, legal, manf., marketing, etc
.) to transition 5 products from concept to market for worldwide applications, s
aved $50MM for customers and generating $30MM in incremental annual revenue, rec
eived numerous awards including "First Time Ever Vendor Recipient" of Delphi Aut
omotive Systems Award (2001), Ford Motor Company Quality Award (1999), and ASM I
nnovation Award Nominee (1997)
* Led the creation of sustainable competitive advantage and maintained market sh
are by identifying customer's future product needs and by being first to market
with 5 new products that are in commercial production today in international mar
kets, leading to 17 U.S. patents in product and process innovation
* Successfully transitioned two new lean processes to commercial application tha
t increased the manufacturing speeds of two new products by almost an order of m
agnitude via machining and extrusion process (EZCUT, LONGLIFE) - transferred man
ufacturing know-how to plants in Europe, South America, Asia, other US locations
Lockheed Engineering & Sciences Company & NASA Las Cruces, NM
Principal Engineer 1989 - 1994
* Awarded Lockheed Award for Project Leadership in 1994 for successfully managin
g a complex project for Exxon, completing it on time and under budget, also rece
ived NASA awards for Innovation in 1994 for a new Materials and Test System inve
ntion used for the space station and the space shuttle
ONGOING CONSULTING & ENTREPRENEURIAL VENTURES
Respond.com (Matching Buyers to Sellers) Fairfax, VA
Business Development Consultant 2005 - present
* Leading the strategy, analysis, prototyping, and launching of the 'Pay-per-Cal
l' $5MM business opportunity which would link buyers and sellers nationwide thro
ugh lead generation via internet, telephone, and VOIP
* Leading the analysis, and strategy development for business growth by leveragi
ng partnership and JV opportunities with merchants across various service catego
ries & verticals to meet & exceed revenue goals of the company; develop and impl
ement strategy to create market pull for new product introductions
Learning Assist, Inc. & Global Projects, Inc. India, US
Co-Founder 2002-2004
* Conceptualized and launched LAI, a web-based company that created knowledge en
hancing educational materials in a $15MM market space; exploited unique marketin
g channels to reach global audience of business school students; developed this
market with a major publishing house with resources from India and the US
* Launched GPI as a dynamic service based company with presence in multiple mark
et segments; goal of the company was to help organizations outsource to India R&
D, manufacturing, and testing operations so as to reduce R&D budgets and decreas
e cycle time for product commercialization by 50% or more
EDUCATION
MBA Marketing, Strategy, Wharton Business School, University of Pennsylvania
PhD Materials Engineering, Michigan State University
ADDITIONAL INFORMATION
Proficient in MS Suite, Crystal Ball, JMP, CECOR marketing tool; Mensa problem s
olver; cricket team captain, Member BOD and fund raising director Greater Richmo
nd Bengali Association