GEORGE D.

ROTSCH
18 Clark Ridge, Hockessin, DE 19707 302-234-2334 302-354-5730 grd9e6aa@westpo
st.net
CAREER OBJECTIVE
Im seeking a marketing and/or marketing communications leadership position with
an established business in an evolving market place that leverages my experience
s in marketing, communications, eMarketing, brand development, eCommerce, social
media and marketing research.
EXECUTIVE SUMMARY
As an experienced business marketing and communications, public relations profes
sional, I seek a new opportunity to return to a corporate marketing position in
the business-to-business or consumer marketing industry.
My skills include applying leading edge technologies, building strong marketing
alliances, managing cross functional teams, developed practical marketing plans,
implemented strategic plans, increasing ROI for communications budgets, contrib
uting to sales increases, managing young communication teams and supervising top
agencies, negotiated major co-branding deals, opening new markets and managed k
ey projects for customers including eCommerce, online marketing, created strong
brand strategies and social media. I have an MBA with an emphasis in internatio
nal marketing.
For more than 20 years, I have created and managed marketing programs and commun
ication campaigns for internal clients DuPonts Electronics, Health Care and Poly
mers businesses, and consulted with Trellist clients in health care, financial s
ervices, consumer brands and business-to-business programs that through marketin
g research, branding strategy, broadcast media, eCommerce, online marketing, sal
es support and print communications.
Our agency has endured the recession and emerged with a strong new business mode
l. I have elected to cash out and return to a corporate marketing role. Im see
king a position that I can work with the organizations senior leaders to develop
a strategy, implement a strong program, manage outside agencies efficiently and
/or develop a strong team of marketing and marketing communications professional
s.
ACCOMPLISHMENTS
As a Sr. Partner, Strategist, and Program Manager, I have designed & executed ma
rketing and technology programs for top regional clients while at Trellist inclu
ding programs:
Grew market share for an established brands in the financial and consumer secto
rs
Delivered new customer acquisition projects using email, direct marketing, onl
ine marketing & traditional channels
Introduced new brands to B2B and consumer markets earning #2 position in the ma
rket
Established new marketing channels for traditional products including social me
dia strategies
Introduced eCommerce as a marketing channel for consumer brands and financial s
ervices
Introduced SEO, SEM, online marketing, Social Media, eCommerce, and eLearning t
o achieve measureable ROI
Consulted with Owners, Presidents, Directors and Managers to gain acceptance fo
r new strategies
Presented at several industry events as an expert in eLearning, eMarketing and
brand communications.
Develop On-line Marketing Programs
My clients have retained Trellist to reposition their brand, open new markets, e
stablish brands with new consumers, re-position older services in a new market,
acquire new customers via online programs, increase site traffic, develop a webs
ite, improve ecommerce programs, introduce and eliminate social media programs a
nd measure program effectiveness. As a consultant, strategist and program mana
ger, I have lead design, development and implementation of marketing programs fo
r large corporate clients and small start-ups.
Marketing Consultant for the Community
In addition to my clients, have worked as a board member, committee volunteer an
d supporter of Delaware non-profit organization including the lead role in suppo
rting local organizations. Currently, I have helped reposition the Kalmar Nyckel
Foundation, introduced new marketing strategies for the Delaware Childrens Thea
tre, provide counsel to the Delaware Historical Society, Boy Scouts, Yorklyn Rec
reation Center, the Delaware Blue-Gold All*Star Football Game and St. Anns Schoo
l.
Developed New Business Unit for Emerging Businesses with Marketing Agency. -
Coming out of the recession, Trellists was seeking to open a new market for the
agency that will protect the partners from large enterprise clients who are cycl
ical and subject to cut-backs. To create a more balanced portfolio of clients,
I created a new dedicated program within the agency to service the needs of smal
ler, growth oriented and emerging businesses. Interviewed prospects, identified
the market needs, landed first clients, develop the marketing materials, and pl
anned the operations to launch the new Division. The business group will achiev
ed breakeven in 5 months and will contribute positive cash in the first year wit
h more than 10 new clients in the first six months.
Led Sales and new customer acquisition effort with high growth before the recess
ion and maintained 85% of sales during recession.
With a recession on the horizon, Trellist established a new position of Chief Bu
siness Development Officer to develop new accounts and protect client relationsh
ips. As CBDO, I developed and maintained a plan and strategy to expand the Trel
lists Marketing and Technology business landing new accounts, growing existing a
ccounts and targeting markets by Developing key accounts including MBNA/Bank of
America, Majestic Athletic, AIG, K-Tron International, Cardone, Wilmington Trust
, Credit One, Jakes Hamburger Franchising, Delaware Art Museum and more than 30
other accounts. Managed staff of 4-6 professionals as CBDO. During the recessio
n, transitioned our sales strategies to a new model of account and relationship
management. Trellist has maintained its relationship with 85% of its clients an
d is now positioned for growth again.
Launched Virtual Workshops, an eLearning Company
With the blessing of the DuPont, I launched Virtual Workshops as a independent s
tart-up company. This training business provided pay-view webcasting of leading
subject matter experts. The business was successfully developed, gained revenue
and was split from DuPont. The business was acquired by Trellist.
Increased Sales by 240% and expanded branded share-
The ingredient brand SilverStone and Teflon non-stick cookware was in decline as
the category was moving to a generic status. I developed a retail and private
label sales strategy by developing direct sales relationships with Wal-Mart, QVC
, Bloomingdales, Target and the global cookware manufacturers. Earned honors at
DuPont as Entrepreneurship Sales and Marketing Excellence.
PROFESSIONAL EXPERIENCE
Trellist, Marketing and Technology Agency June 2002 to Present
Senior Partner
Wilmington, DE
As a senior partner, joined the agency to introduce new services to existing cli
ents. Other roles included client consulting, project management and business de
velopment. As business grew from 17 to 62 people, held roles as Project Lead, Ac
count Lead, Sales Manager, Marketing Program Lead and Chief Business Development
Officer. Currently, leading the Marketing Program to reposition business for ex
pansion and managing 12 accounts.
Managed Marketing/Technology Programs for MBNA, Wilmington Trust, Bill Me Later
, Credit One Financial, as well as Majestic Athletic, K-Tron, State of Delaware,
AIG, Rohm & Haas, Siemens Healthcare, State of Delaware, Manor House, Foxfire S
igns, Delaware Art Museum,
Consultant and Strategist with special expertise in marketing, online marketing
, marketing communications, program management, performance accounting, and e-bu
siness.
Management Experience in e-Commerce, eLearning, Application Development, mobile
technology and social media.
Virtual Workshops Inc. Jan 2000 to June 2002
President
Wilmington, DE
While inside DuPont, invented and commercialized a concept for an e-learning and
training business and successfully negotiated to purchase the business unit. Th
e firm specialized in e-learning, e-broadcasting serving Fortune 500 firms as co
nsultant, service bureau and e-learning agency. The firm was acquired by IMC Int
eractive, now known as Trellist Marketing and Technology.

The DuPont Company January 1987 to June 2001

Business, Marketing and Brand Manager
Wilmington, DE
Served as Business Manager with Corporate New Business Development, Global Marke
ting Manager, Teflon Finishes, Sales Manager, Flouroproducts, Public Affairs Man
ager and Marketing Communications Manager for DuPont Electronics, DuPont Healthc
are and DuPont Textile Fibers. Top performer, moving from entry level to senior
marketing and business management positions over 15 years with the company.

COMMUNITY LEADERSHIP ROLES/ACTIVITIES

Board of Trustees - Kalmar Nyckel Foundation: Serve as member of the Executive C
ommittee and consultant for marketing and branding.
Board of Directors - Delaware Historical Society: Serve as chair of the New Vent
ures Committee
Board of Trustees - Delaware Childrens Theatre: Serve as a consultant to the bra
nding and marketing programs.
Board of Directors, Junior Achievement of Delaware: New board member with assig
nments in marketing and brand team.
Chairman, Boy Scout Troop 803: As Chair, support the operations of the Troop and
Scout Master who work with the Scouts. I also serve on the Regional Marketing C
ommittee with regional business leaders.
President, Fox Hollow Neighborhood Association: Organized the new leadership tea
m, gain support for community plan and increased due collections to 98%.
EDUCATION
University of Delaware 1999
Master of Business Administration - International Marketing and Finance
Newark , Delaware
The Executive MBA program provided emphasis in business analytics, leadership an
d international marketing with other business leaders.

Pennsylvania State University - School of Journalism 1987

Bachelors of Arts - Advertising and Marketing
State College, Pennsylvania
Completed my degree program within the Journalism with minors and focus in Marke
ting, Graphic Design while participating internships with Ketchum Advertising in
Pittsburgh, and the DuPont Company

Manchester University
Certificate - International Mass Communications
Manchester, England 1986
Completed a specialized program for international studies focusing on mass commu
nications technology and marketing issues for the European market. Program also
included an internship with J. Walter Thompson Advertising Agency in Manchester
and London.