Jason (Jay) Blankenship

Address
101 Wyndview Drive
Lynchburg, VA 24502
Phone
434.444.4699
E-mail jbd8be6a@westpost.net
Also on Linkedin, Tweeter, and Facebook
Career Objective and Summary
Self motivated, goal driven professional with over eight years experience and a
marketing/advertising degree seeks an opportunity where talents in new business/
product development, marketing promotions, and multi-media planning skills will
be utilized in a team atmosphere, which encourages professional and personal gro
wth, while maintaining a high level of integrity.
Education
Bachelor of Science-Media Studies (concentration in advertising) 1998-2002 Radfo
rd University Radford, VA
* Member, Delta Chi Fraternity
* Winner, Lee Family Academic Scholarship
* Chairperson, Professional Programming, Alpha Kappa Psi Professional Business F
raternity
* Re-founding President, Radford University's Chapter of American Advertising Fe
deration
* Chairperson, Student Media Committee, 2000-02
* Member, Student Leadership Compensation Committee, 2000-02
Career Experience
Media Consultant-Sales Representative February '09-Current Yellowbook USA Lynchb
urg, VA
* Prep, plan, and present current and new customers complete directional adverti
sing programs designed to generate leads and grow customers bottom line profits
* Diversify company revenue streams by promoting appropriate products for indivi
dual company's business goals. Consistently achieve above average renewal rates
for assigned revenue and outstanding growth in new media
* Manage 3 directory territories acting as principle contact for over 175 custom
ers. Travel to territories daily.
* Offer a consultative approach to keyword development, search engine marketing
(SEM, search engine optimization (SE0), direct mail, and general directional adv
ertising programs in print and internet yellow pages
* Secure new accounts, meet or exceed directory/market budgets and sales expecta
tion. Received multiple productivity recognitions and bonuses
Senior Account Executive/Sales Team Leader October '02-July 2003 & December 2006
-November 2009 Clear Channel Communications Roanoke/Lynchburg, VA
* Grew annual accounts 25% by connecting local businesses to market events, co-o
perative advertising, and offering custom media solutions
* Consult with advertising agencies, local, regional and national accounts on su
ccessful messaging through 5 radio properties, 5 internet properties, and 1 prin
t publication
* Service all clients through the entire media buying experience often developin
g the marketing plan, executing deliverables, and recapping success
* Secure new accounts, meet or exceed monthly sales budgets, and grow revenue th
rough traditional and non-traditional income streams specializing in online medi
a
* Mentor/train Junior Account Executives on company sales tactics, property stre
ngths, client planning, presentations, and Arbitron ratings
Recruited to return to Clear Channel by Market Vice President
Membership/Marketing Director-Downtown Branch
February '05-November 2006 YMCA of Central Virginia Lynchburg, VA
* Develop, implement, and manage membership marketing, sales, corporate partners
hips and retention plans, complying with all Association standards and safety pr
ocedures
* Recruit, hire, train, and supervise member services staff, child watch nursery
, and volunteer positions; at time approximately 30 staff members
* Administer and manage a budget of roughly 1.5 million in revenue and expenses.
Grew membership department revenue by $300k. Assess and build budget for progra
m and marketing needs for upcoming year.
* Provide systematized data and reports on membership statistics, sales and rete
ntion in support of the strategic planning process of the branch and Association
* Coordinate/produce association webpage and bi-monthly newsletter for the assoc
iation to over 19,000 members
General Manager/Director of Marketing July '03-'04 Barbour Financial Services, I
nc. t/a Jackson Hewitt Tax Service Lynchburg, VA
* Administer and track training, human resources policy, and logistic management
of 75+ seasonal tax professionals
* Put into operation systems that lead business from 2 locations to 14 within 6
months
* Coordinate, budget, and implement national, regional, and local marketing camp
aigns in two DMA's for 10 storefronts and 4 retail locations
* Develop and secure relationships with partnering companies for Jackson Hewitt'
s employee benefits program
New Business Development/Agency Traffic Assistant
August-October 2002 Britt Marketing (formally The Britt Agency) Forest, VA
* Assisted in planning and placing radio, television, print, and outdoor media
* Assist in coordinating project traffic log, follow up with project principals,
and confer with graphic artists
Agency Principal provided personal reference to Clear Channel after downsizing P
romotional Manager for TPS Displays and Promotionals July-August 2002 TPS Displa
ys and Promotional Forest, VA
* Managerial position directly out of college
* Coordinate sales activities for all promotional products
* Research, Provide quotes, place orders and follow up with all clients
* Set-up artwork for reproduction and achieved digital images
Company downsized with departmental integrations left with severance package
Relevant Experience
Current Certifications
* Numerous Arbitron Training Modules
* Volunteerism and Group Work Modules, YMCA of USA
* Google Adwords Authorized Reseller/Manager
Editor in Chief, The Beehive (yearbook) 2000-2002 Radford University Radford, VA
* Stipend awarded in the equivalent amount of 100% tuition
* Organize and plan all functions of the publication including managing and allo
cating budget
* Oversee the business and production of the New Student Record as an advisor
* Editor-in-Chief New Student Record 1999-2000
Office of Public Relations, Marketing Assistant/Program Coordinator 1999-2001 Ra
dford University Radford, VA
* Orchestrate Radford University's trademark licensing program
* Produce mass communication publications and update electronic marquee for camp
us events
Software Training
* Macintosh and Windows platform proficient
* Daxko and Member ST Administrator
* Macromedia Contribute Administrator
* Quark Express Passport 4.01, Adobe Photoshop 5.0-6.0,
* Microsoft Office Suite 2003-Vista and Microsoft Publisher 97/2003 (Excel/Power
point)
* Proficent in multiple Arbitron software suites
Community Involvement
* Co-Founder-blue KIWI Ltd., Non-profit for entrepreneurial training
* Council Member Region 2000/Young Professionals of Central Virginia, 8 years
* Volunteer Supervisor for Lynch's Landing-Friday Cheers, 5 years
* Volunteer Board Member-Beacon Credit Union's Marketing Committee, 4 years
* Volunteer Event Organizer-Children's Miracle Network, 2 years
* Board Member, The Ellington Fellowship Playhouse, 2 year
* President, Board of Directors, Parks at Wyndhurst, POA, 2 year