Brenda Grayson-Porchetta

16 Anderson Lane
Robbinsville, NJ 08691
Home (609) 259-2062
Cellular (917) 699-9444
bgd7aea8@westpost.net

SUMMARY OF EXPERIENCE
* Professional, assertive and knowledgeable Assistant Vice President of marketin
g.
* A natural leader with a proven track record of success, in developing results
oriented sales representatives, objective oriented account strategies, dynamic b
usiness plans with time lines, new product strategies including sales and produc
t training.
* Highly effective communicator with public speaking experience, including both
formal and informal presentations to customer groups, presidents, CFOs & boards,
joint marketing presentations with medical providers, managed the coordination
of formal sales proposals.
* Tracked and reported sales representatives activity with sales results to uppe
r management on a timely basis.
* Successful network with high community involvement, including opportunities to
market to large groups in the community Build relationships with key decision m
akers within those groups.
* Increased the visibility of Aetna/U.S. Healthcare and the product offering in
respective counties including the following; walkathons, marathons, golf committ
ees, local hospital balls and various fund-raiser committees. Chairperson for Ma
rch of Dimes fundraiser.
* Consistently increased membership growth.
PROFESSIONAL EXPERIENCE
Assistant Vice President of Marketing - 1988 to 1999
Aetna/U.S. Healthcare, NY/NJ/PA
Nine years experience in management of marketing representatives including new,
existing, key account, broker business and group medicare. Implemented the Broke
r Manager program in the state of New Jersey. Appointed to Product manager and C
orporate marketing at company headquarters for west coast expansion.
* Product Manager and Corporate Marketing Manager (5/98 - 2/99). Worked on the w
est coast expansion
* Assistant Vice President of Marketing (1/96 - 5/98), Territory included: Westc
hester, Rockland, Putnam, Orange, Dutchess, Ulster and Sullivan counties. Manage
d nine representatives in my territory with Key account, middle and small group
accounts.
* Combination Manager - New and Existing business (7/94 - 1/96). Managed two new
business representatives in expansion territories: Dutchess, Ulster and Sulliva
n counties with finishing 185% of quota. Managed one key account, two small busi
ness and two middle market established representatives.
* Broker Manager, (2/92 - 7/94). Implemented the Broker manager program in New J
ersey. Coordinated seminars and advisory committee meeting brokers. Successfully
communicated and coordinated marketing information, material, and incentive pro
grams to brokers. Developed broker binders for brokers and Broker managers corpo
rate wide. Trained and hired broker assistants.
* Marketing Manager, (9/90 - 1/92). Trained and developed five new business repr
esentatives in newly created territory which included Morris, Passaic and Essex
counties. Brought in over 2000 medical applications and 114 groups in 1991.
* Key Account Representative, (4/90 - 9/90). ranked top 5 company wide. Managed
25 of the largest accounts in New Jersey. Coordinated the first on site seminar
for employees, Johnson & Johnson with 100% participation.
* Established Business Representative, (1/88 - 4/90). Consistently ranked top 5
established business representative in the company. Managed 300 plus accounts. M
anaged territories in Morris, Warren, Union, Sussex, Monmouth and Middlesex coun
ties.
Sales Manager - 1987 to 1988
Bamberger/Macys, Eatontown, NJ
Managed boys department and 5-12 representatives, varied by season. Promoted to
higher volume department, managed 10-20 representatives, varied by season.
Merchandise Planner - 1985 to 1987
Mellville Corporation/Chess King corporate office, NY
EDUCATION
B.S., Consumer and Family Sciences - 1984
Purdue University, West Lafayette, IN
LICENSES
New Jersey. Life and Health Insurance
TRAINING
U.S.Healthcare. Completed corporate sales training program.
U.S. Healthcare. Completed Sales Management training.
VOLUNTEER
Committee Chairwomen - 2009 to 2010
PTA, Robbinsville, NJ
Chairwomen for annual skate event for school district.
Teacher - 2009 to 2010
St Gregory the Great, Hamilton square, NJ
Teach 5th grade CCD class every Monday night.