5234 Marina Club Drive  Wilmington, NC 28409  (910) 792-0773  Fax (910) 452-5213

What are Long Term Objectives?

Long Term Objectives describe what the organization wants to have or become at some
point in the future (usually 3-5 years).

o Because they are strategic in nature, they focus more on position to

be attained than on specific accomplishments.
o They define success at a point in the future, allowing you to work
backward and identify interim steps along the way.
o They take the company strategy one more step toward action level.
o They are visionary and broad in scope.
o Format: “to have (or become) (the result) by (year).

Validation Criteria for Long Term Objectives

o Are they measurable or verifiable?

o Are they flexible or adaptable?
o Are they consistent with the rest of the plan?
5234 Marina Club Drive  Wilmington, NC 28409  (910) 792-0773  Fax (910) 452-5213

Examples of Long Term Objectives

Strategic Category Example of a Long Term Objective

Market Position To become the dominant supplier of _____services to

_____market segments by_____.

New Markets To have at least 20% of revenue in (year) from

markets not currently being served.

Product/Service Mix To have a minimum of 20% of sales from new

products by_____.

Technology To have a separate research capability in

(technology) by ______.

Human Resources To have an integrated planning process

involving all employees by ______.

Image To become recognized as one of the top 3

companies in our industry by _____.

Profitability To have all mature product lines at a minimum

of (__%) profit by ____.

Growth/Diversification To have a ____% growth in revenue by _____.

5234 Marina Club Drive  Wilmington, NC 28409  (910) 792-0773  Fax (910) 452-5213

Key Results

Key results begin the transition into the implementation phase of the strategic plan. They
identify what will have to be produced or done along the way toward attaining each long
term objective. Key Result priorities are established for each long term objective and
overall. The overall priorities help identify what Action Teams will be started initially.

FORMAT

Long Term Objective: ___________________

Key Results:
1. ____________________________________________________
2. ____________________________________________________
3. ____________________________________________________
4. ____________________________________________________
5. ____________________________________________________
6. ____________________________________________________

Long Term Objective: ___________________

Key Results:
7. ____________________________________________________
8. ____________________________________________________
9. ____________________________________________________
10. ____________________________________________________
11. ____________________________________________________
12. ____________________________________________________

Long Term Objective: ___________________

Key Results:
13. ____________________________________________________
14. ____________________________________________________
15. ____________________________________________________
16. ____________________________________________________
17. ____________________________________________________
18. ____________________________________________________
 5234 Marina Club Drive  Wilmington, NC 28409  (910) 792-0773  Fax (910) 452-5213

The Consensus Model

Tools Objectives

* Negative vote * Evaluate ideas

* Agree * Choose ideas
Decide
for implementation

Tools
Objectives
* Eliminate duplicates
Reduce
* Prioritize N/3 * Prioritize ideas
* Find common interest

Expand

Tools Objectives

* Generate ideas
* Brainstorm * Clarify ideas
* Clarify * No Judgment

• The consensus model allows a group to collect, prioritize and make easy
decisions quickly and then focus remaining discussion time on the ideas or
concepts where the group has differing opinions