Sei sulla pagina 1di 3

KELLY DONOGHUE

3877 Chelsea Drive La Verne, California 91750 (909) 706-5129 kdd54bae@westpos


t.net

* MARKETING DIRECTOR *
Highly creative and influential leader in food service industry, applying more t
han 25 years of experience to exceptional product promotions, merchandising, tea
m performance, and profits.
Demonstrate expertise in business development, operations direction, process im
provement, program and project management, multimedia marketing, sales, fiscal o
versight, and client satisfaction.
Specialize in food service, hospitality, and consumer packaged goods industries
.
Provide product management through development, branding, collateral developmen
t, advertising, campaign management, merchandising, account management, channel
management, and distributor management.
Facilitate delivery of winning sales numbers in highly competitive markets.
Establish and optimize high-value business relationships.
Collaborate with cross-functional entities to achievement of corporate mission.
Direct and focus teams to outperform corporate expectations.
Organize and drive multi-tiered agendas in challenging settings.
Identify opportunities to expand market share and catapult revenue.
* KEY COMPETENCIES *
Corporate Leadership Strategic Planning Business Partnering Market Segmentati
on & Expansions
Image Development Creative Initiatives Graphic & Web Design Client Acquisitio
n & Retention B2B
Revenue Generation Budget Control Trend Analysis Forecasting Reporting
Tool Creation Goal Setting Performance Management Benchmarking
Communications Presentations Event Planning Vendor Management Consensus Buil
ding Problem Solving
* PROFESSIONAL EXPERIENCE *

VENTURA FOODS LLC, Brea, California 1997 Present


Provider of brand and private-label food service products.
Director of Marketing Communications & Category Manager
Demonstrate exceptional leadership through participation in development of Marke
ting Department and Marketing Communications Department, draft and execution of
high-impact programs, oversight of product line expansion of 6,700 skus, and con
trol of annual budget of $1.9M.
Program and Project Highlights:
Established Menu Masters brand in food service marketplace through creation of
the Menu Masters event to include more than 500 attendees; expanded the MM brand
to encompass Menu Masters R&D Teaching Kitchen at Culinary Institute of America
at Greystone; online training programs for culinary and food service profession
als; launch of; and build of Menu Masters Museum at corporate headquarters for c
ommemoration of annual events.
Championed national corporate training program involving product training, cons
ultative sales, and negotiations.
Created online customized distributor program, resulting in defense against loc
al market competitive threats.
Launched corporate-wide Digital Asset Manager program including companys digita
l assets and facilitating external business communications.
Forged and maintained broker extranet portal for sales and broker force field r
epresentatives.
Innovated customizable, Web-based nutritional calculator program for food servi
ce operators, resulting in their awareness of nutritional options, as well as ac
hievement of legislative compliance.
Designed and launched numerous company Web sites focused on retail and food ser
vice channels.
Performance Highlights:
Participated in companys achievement of escalation in value from $350M to more
than $2B.
Led Menu Masters event to year-over-year revenue increases for Culinary and Cor
porate Chain Divisions of 7%.
Drafted creative and customized reports, resulting in sales increase in custom
dressings and sauces category of 4.6%.
Spearheaded plan for sales contest, resulting in increase in cross-brand penetr
ation of 3.7%.
Continued
KELLY DONOGHUE kdd54bae@westpost.net Page 2

SANDRIDGE FOOD CORPORATION, Medina, Ohio 1994 1996


Manufacturer of refrigerated, prepared foods for food service and retail markets
.
Marketing Manager
Realized excellence through management of corporate image and market direction i
n food service and retail markets. Provided strategic planning for control of 30
0-item product base with limited shelf life. Developed 2 retail product lines fu
lfilling consumer need for home replacement meals, as well as crossover niche of
food service product within retail segment. Designed graphics for consistency w
ith corporate image, produced promotional brochure and video to include revised
corporate image, and developed company Web site and product information library.
Identified prospective markets and expanded distribution in 3 new states.
Crafted market-segmented programs, resulting in retail volume expansion of 18%
and food service volume expansion of 12%.
CUSTOM MARKETING SERVICES, Covina, California 1990 1994
Marketing consultants to food service industry.
Director of Marketing Services
Achieved outstanding performance with establishment of new accounts and control
of client base of 20, focused on building and maintaining high-impact sales and
marketing plans. Identified prospective markets and facilitated creation and lau
nch of new products. Acted as General Manager of operations through oversight of
office and warehouse staff, budget management, business unit account billing, a
nd proposal development for new clients.
Coordinated inter-corporate functions, dinners, corporate banquets, and special
events.
Additional positions include Assistant Product Manager with Sugar Foods Corporat
ion; and Editorial Assistant with Nations Restaurant News.
* TECHNICAL SKILLS *
DBase Development & Management Multiple Windows Platforms Multiple Adobe Plat
forms
Cold Fusion ASP HTML PhP Flash, CD, & DVD Development Digital Asset Manage
ment Software

Potrebbero piacerti anche