Dario D.

Avalos
357 Longhill Ct. * San Jose, CA 95138
Cell: 408.476.9441 *
SENIOR MANAGER MARKETING PROGRAMS
PROFILE
* Entrepreneurial professional with 15+ years experience in channel marketing a
nd/or program management with an emphasis in the consumer channel. Career focuse
d in the technology and retailing industries, with a record of consistent career
growth
* Motivational leadership style
* Strong analytical skills and experience in the areas of measuring marketing a
nd sales program success
* An in-depth understanding of channel sales, marketing, programs and support r
equirements
* Experience in developing and managing cross-channel budgets
* Excellent communication skills, demonstrated in a fast-paced and evolving env
ironment
* Keen ability to collaborate and negotiate at all levels within the organizati
on
* Robust rolodex of established marketing relationships with North American CE,
Mass Merchant, Warehouse/Club, Mobile Carriers, and Office Products retailers.
COMPENTENCY AREAS:
* CO-Op / MDF Management * P&L management
* Channel Marketing / Programs Management * Budgeting and Expense Control
* Strategic and Market Definition * Merchandising / POP
* Key Account Management / Retention * Contract / Price Negotiation
* Sales and Business Development
PROFESSIONAL EXPERIENCE
SANDISK CORPORATION - Milpitas, CA
September 2007 to Present
SR. RETAIL MARKETING MANAGER
* Key member of the Company's Americas Mobile Team, working with the sales and
product marketing groups to develop merchandising (displays, merchandising mater
ials and other placement opportunities) and promotion for the Mobile product lin
e.
* Manage and provide leadership to a team of channel marketing and development
professionals
* Integrate product and account strategies into overall channel go-to-market pl
ans for the channel sales organization
* In collaboration with accounts and sales teams, drive the development and imp
lementation of sell-through promotions and programs, while meeting revenue and m
argin goals
* Manage a multi-million dollar channel marketing and training budget
* Develop and oversee field marketing, event and training strategies
* Manage Channel Marketing and Merchandising agency relationships
* Oversee the day to day development and management of channel sales tools
* Monitor and manage channel cost-to-serve reporting
* Manage channel communications, including program funds, promotional pricing,
product announcements, etc.
SEAGATE TECHNOLOGY - Scotts Valley, CA
August 2005 to September 2007
SR. RETAIL CHANNEL MARKETING MANAGER
* Responsible for field marketing programs and merchandising for North American
retail market.
* Developed collateral and training materials and other support materials with
emphasis to the retail/consumer channel.
* Responsible for working with US Retail Buyers and Account Executives to devel
op, and evaluate merchandising and marketing programs for top tier named retaile
rs.
* Created dynamic in-store category captain shelf placement of Seagate products
at key national retailers.
* Developed key partnerships with store planning management to influence plan-o
-gram development with favorable shelf placement and increased brand visibility.
* Managed outside creative agencies and 3rd party training vendors to deliver b
est in class sales enablement support.
* Successfully integrated corporate 'Above-the-Line' campaigns with 'Below-the-
Line' retailer initiatives maintaining a balanced blend of priorities.
* Recommended and developed messaging of support materials for in-store program
communications direct to consumer and retail associates.
* Executed and conducted post analysis of all merchandising/in-store marketing
programs as part of a total cost to serve profitability metric.
LOGITECH INC. - Fremont, CA
November 2004 to August 2005
RETAIL BUSINESS MANAGER
* Key decision maker of all retail marketing iniatives for the mice and keyboar
d product line driving activities with North American retailers and strategic pa
rtners.
* Developed the annual strategic marketing plan incorporating go-to-market stra
tegies, setting budget and P&L requirements for Channel Marketing, PR, Marcom, W
eb as well as establishing sales targets
* Managed the new product introduction phase-in process including inventory and
the strategic allocation plan.
* Worked in close collaboration with the Worldwide Business Unit group to devel
op the best possible lineup and long term strategy.
* Managed the respective product line to a specific margin goal.
* Coordinated and participated in sell-in activities with the sales account man
agement.
* Created launch plans for new product introductions for all market segments in
North America..
* Conducted analysis insights on potential new vertical and horizontal market o
pportunities for existing and new emerging market segments.
* Provided training and vision map presentations for all groups involved in the
sales and marketing eco-system.
* Drove strategic initiatives for specialty co-marketing product/bundles with k
ey partners.
GYRATION, INC. - Saratoga, CA
April 2003 to April 2004
SR. RETAIL CHANNEL MARKETING MANAGER
* Worked collaboratively with cross functional teams to define the 'first-to-ma
rket' retail distribution strategy and developed turn key marketing support prog
rams that could be used by both direct and indirect retailers as part of the ove
rall marketing and promotional plans.
* Developed launch programs that drove sell through in retail consumer and dist
ribution reseller channels, including POP, Self Shipper, end caps, rebates, chan
nel advertising and other promotions.
* Managed all retail channel marketing programs and associated MDF / CO-OP and
promotional budgets
* Created and implemented channel training programs in support of launch iniati
ves with measurable post analysis
* Built, executed and tracked marketing plans to support the assigned sales cha
nnel.
* Conducted return on investment analysis to ensure accuracy and profitability
to assess and measure marketing campaign effectiveness.
* Created content development for channel marketing collateral.
* Development of retail in-store field merchandising strategy. Managing 3rd par
ty vendors, scheduling and implementing compliance reporting of plan-o-gram adhe
rence, pricing, display and Point of Purchase maintenance. Quarterly, completing
nearly 7 thousand in-store visits throughout North America.
* Supported retail segments: North American CE, Mass Merchant, Warehouse/Club,
and Office Products retailers as
CREATIVE LABS, INC. - Milpitas, CA
July 1999 to August 2002
SR. RETAIL CHANNEL MARKETING MANAGER.
* Key evangelist of Creative's proprietary EAX sound technology with game devel
opers developing highly targeted co-marketing programs.
* Developed, deployed and project managed "The Personal Digital Entertainment"
channel launch plans in North America for Creative's digital music players and a
ccessories focusing on training, merchandising, retailer promotional support pro
grams, advertising, promotions, web and co-marketing partnerships.
* Key contributor to developing go-to-market plans and strategies for new produ
ct category segments that included new generation Sound Blaster Cards, PC Speake
rs, webcams, storage devices and modems.
* Developed and executed strategic co-marketing plans tailored to specific hard
ware manufacturers that created win-win relationships for Creative Labs and its
subsidiary partners.
* Managed the Tech Bench program targeting service center associates at retail
store environments with the goal of increasing brand recommendations.
* Established an on-site Retail Merchandising Lab, replicating a typical retail
store environment improving POP effectiveness and retailer acceptance
* Lowered marketing collateral and merchandising signage costs by 40% thru cont
ract re-negotiations and improved vendor selections.
7-ELEVEN CONVENIENCE FOOD STORES - Pleasanton, CA
September 1992 to July 1999
CHANNEL MARKETING MANAGER (1995-99)
TECHNOLOGY INFORMATION PROJECT MANAGER (1994-95)
DISTRICT MANAGER (1992-94)
* As Channel Marketing Manager, negotiated loyalty program with national vendor
s, resulting in $2.5 million in rebates to west coast regional stores.
* As District Manager, achieved highest percentage sales increase for 3 consecu
tive years
* Spearheaded franchisee initiative to improve cash control, resulting in 30% d
rop in cash Variations
* As Technology Information Project manager, implemented roll-out of Point of S
ale hardware and software applications in over 200 retail locations
EDUCATION / SPECIAL SKILLS
SAN JOSE STATE UNIVERSITY - San Jose, CA - Bachelor of Science, Advertising, May
1993
* Ability to engage and negotiate with all levels within an organization.
* Possess strong organizational and project management skills.
* Self-starter, highly responsible, deadline-oriented, and independent.
 * Strong leadership skills with a positive, enthusiastic and collaborative atti
tude.
* Demonstrated networking skills across multiple organizations.
* Action oriented and results driven.
* Comfortable with ambiguity and working with cross functional and management t
eams.
* Possess organizational agility, exceptional written, verbal and listening ski
lls; proven facilitation skills and strong peer relationships.
* Speak and read Spanish fluently.