1220 Hudson Street Apt 326 TODD D. LOCKWOOD (201) 926.

5154
Hoboken, New Jersey 07030 tlcc8c6c@westpost.net
Sales Experience
The New Jersey Law Journal, Newark, NJ April 2009 -
Present
Published Weekly by "ALM", An Integrated Media Company
Account Manager - Print, Online, Live Events
Sales Categories: Banks, Commercial Real Estate, Legal Litigation Services, Tria
l Attorneys
Primary Accounts: TD Bank, Valley National Bank, Investors Savings Bank, Mack Ca
li, Bank of America Home Loans
* Develop & expand sales relationships at a sales desk that had been vacated for
more than 6 months.
* Increased online sales revenue by more than 30% (2008-2009).
* 90% renewal rate (2009 - 2010) for both print and online media properties.
* Attend legal conferences and networking events to build & strengthen both new
and existing sales relationships.
* Create proposals and complete RFP's based on marketing goals for new
prospects and current advertisers.
* Schedule person to person meetings with senior management at both new
prospects and current advertisers to update them on new advertising and
sponsorship opportunities.
* Present and sell new portfolio of live events to applicable prospects and curr
ent
advertisers.
Business Insurance Magazine, New York, NY April 2007 - March 20
09
A weekly news publication published by "Crain Communications"
Regional Sales Manager - Print, Online, Webinars, Web Video, Live Events
Territory: Southeast & New York City
Primary Accounts: IBM, BB & T, Dickstein Shapiro, Catlin, SNL Financial, AFLAC

* Exceeded sales goals for assigned territories by over 100% (2007-2008).

* Increased market share by over 5% amongst competitive set (2008).
* Developed and maintained senior level ad agency and client relationships in
order to build and maintain territory revenue.
* Scheduled and conducted regular sales meetings within New York City and
assigned territories.
* Created and presented multimedia sales proposals to both new prospects and
current advertisers based on clients' marketing objectives.
* Attended industry conferences to promote the Business Insurance brand and
prospect for new clients.
Risk Management Magazine, New York, NY January 2005 - March 2007
The monthly publication of "The Risk & Insurance Management Society" (RIMS)
Sales Account Manager - Print & Online
Territory: Midwest and West Coast
Primary Accounts: Wilmington Trust, St. Paul Travelers, Computer Science Corpora
tion (CSC), Ernst & Young, RLI Surety
* Increased total print & online net sales by more than 100% (2005 to 2006).
* Developed online advertising strategies that increased online revenue over
100% (2005 to 2006).
The New York Times, New York, NY May 2002 - September
2004
Inside Account Executive - Recruitment Advertising
* Sold print and online advertising, sponsorships, and exhibit space for nation
al
engineering, defense, and nursing career fairs.
* Increased percentage of new business by more then 70% from 2002 to 2003
($576,000 of $800,000).
Ventura Associates - Sales Promotions / Marketing, New York, NY June 2001 - M
arch 2002
Account Executive, New Business Development - Packaged Goods, Print Media
* Created innovative sales promotions and marketing campaigns to fulfill clients
'
marketing objectives.
* Interviewed, hired, and managed subcontractors for specific manufacturin
g and
product fulfillment assignments.
Westwood One Radio Networks, New York, NY November 1999 - May 20
01
***Promoted to National Account Executive, New Business Development
* Sold syndicated radio products by cold calling qualifying perspective advertis
ers
and traveling on sales calls throughout the U.S and Canada.
* Developed $325,000 of new business revenue in 2000.
National Sales Planner Augu
st 1998 - October 1999
* Managed and developed sales plans for remote sales offices.
* Created, scheduled, and implemented sales plans based on media specifications
and syndicated research.

Advertising Agency Background

Biederman, Kelly & Shaffer, New York, NY July 1997 -
July 1998
Media Planner
Trade & Consumer Print, Broadcast
Accounts: New York School of Continuing Education, Port Authority of NY/NJ
HBRA & Partners, New York, NY September 1995 -
July 1997
Assistant Media Planner / Media Planner
Trade & Consumer Print, Online
Accounts: Panasonic, Capitol Publishing, Hertz, Twinlab, Thompsons, Bolle, Exact
Computer Skills
* Microsoft Office (Word, PowerPoint, Excel, Outlook)
* ACT and AdMate Sales Databases
Professional Memberships
* Bank Marketing Association
* Newark Regional Business Partnership
Education - BA, Marketing Communications, Montclair State University, January 19
93

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