WENDY LYON

wlc5c760@westpost.net a- 760.390.9380
CEO / CFO / PRESIDENT / GENERAL OPERATIONS MGR / COMMERCIAL MGR
Strategic planning and proven growth strategies in sales and marketing for a var
iety of products and services make me a valuable solution for existing and start
up companies who want professional leadership and accountability to propel them
to highest success.
CAREER OVERVIEW / ENTREPRENEURIAL EXPERIENCE
L & M Enterprises, Inc., CEO, CFO, Fallbrook, CA 8/00-Present
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a Professional services company specializing in business writing, accounting, an
d marketing
a Clients include international e-commerce products companies, internationally k
nown musician, non-profits, continuing education institute, interior design firm
, natural health products manufacturers, and trauma specialist
International Contractors, Inc., President, Escondido, CA
10/04-8/08
a Corporation formed specifically to fulfill contract with international e-comme
rce company
a Responsible for all corporate filings, payroll, taxes, profit and loss, and bu
siness operations
a Created a team-oriented work environment with employee loyalty and virtually n
o turnover
Good Health Naturally USA, Inc., General Ops. Manager, Escondido, CA
3/04-8/08
a Contracted for expansion from the UK into the US and Canada
a Increased clientas website sales from $2500 to $100,000/month in just six mont
hs
a Presented daily cash flow / weekly sales reports / monthly strategic marketing
plans
a Grew affiliate base over 5000% and provided weekly sales training via email
a Implemented all business procedures and reported on product label and FDA comp
liance
a Obtained vendor quotes for printing, advertising, moving, networking, and prom
otion.
a Obtained office/warehouse space and relocated three times due to continued gro
wth
RDC West, Inc., Commercial Services Manager, Carlsbad, CA
6/97-8/00
a Bid $5 million in commercial HVAC jobs throughout San Diego and Los Angeles co
unties
a Interfaced directly with contractors, engineers, customers, and vendors in all
areas of business, from quotation to sales to collections.
a With annual sales of over $2.5 million, less than $200.00 was written off as b
ad debt in my years with the company
a Accounting (A/R and A/P), payroll, employee insurance, and employee benefits r
equirements also fell under my realm of responsibilities
COMMUNITY EDUCATION AND DEVELOPMENT
a Host of Pure Living Now Radio, focusing on natural health and alternative ther
apies for body and mind broadcast to a population of 18 million weekly
a Implemented a 3-year program with Kids in Distressed Situations (K.I.D.S.) and
the Health and Human Services Agency (HHSA), in which $250,000 to $500,000 of n
ew product inventory is distributed annually, at no charge, to the community of
San Diego, for a yearly freight charge of $25,000.
ADDITIONAL EXPERIENCE AND SKILLS
a Community Leadership: Presented education reformation plan to San Marcos City
Council as part of the California State San Marcos University Leadership course
requirements.
a Public Speaker: Promotion of health and wellbeing and related products via te
levision and radio interviews.
a Author: Wrote two books on health and wellness, with poetry published five ti
mes.
a Activities: Event planning and coordination for ongoing education, training a
nd marketing events for both commercial and nonprofit sectors, all of which were
successful, on time, and under budget.
a Fundraising: Media and volunteer coordinator for annual summer and Christmas
events for non-profit which provided food, clothing, toys, and other services to
over 3,000 families in North San Diego County per event.
a Computer skills: Proficient in MS Office, Windows, XP, Business Works, QuickB
ooks, Excel, Outlook Express, website design, and E-Commerce marketing.