PROFESSIONAL SUMMARY

Entry Level Paralegal/Marketing & Advertising Specialist

* Successful track record for business development in an independent or collabor
ative role.
* Significant involvement in the creation of complete media/advertising campaign
s.
* Effective communicator with strong presentation and negotiation skills.
* Able to identify new growth opportunities through focused market analysis.
* Keen understanding how budget, target date and government regulations frame a
successful marketing effort.
EXPERIENCE
Account Services Representative 2007-Current
Video Monitoring Services, Chicago, IL
Tracked and monitored all television appearances throughout 210 television news
/entertainment stations for top public relations firms.
Owner-Director 2005 - 2007
Cabrier Advertising, Elmhurst, IL
Creatively implemented marketing and advertising plan for industrial equipment
and supply corporation. Handled all business advertising and marketing needs fro
m copywriting to placement.
Director of New Business Development 2002 - 2005
The Flugelhorn Shoppe, Chicago, IL
Directed sales and account management activities for this in-house ad boutique.
Targeted a broad market, meeting the sophisticated needs of customers. Followed
up on agency leads to increase sales and reach untapped markets. Interacted wit
h top-level management to secure contracts.
Assistant Account Executive 1997 - 1999
WFLD - TV (Fox), Chicago, IL
Assisted account executive and local sales manager as direct liaison between ag
ency and station. Handled all preemptions and make goods as well as credits and
NA's. Worked directly with all Neilson ratings ensuring buy integrity.
Product Manager 1991 - 1996
Independent Grocers Alliance, Chicago, IL
Led and directed the $2 million label inventory program. Created and ensured co
mpliance with marketing and program budgets. Coordinated label and package desig
n for more than 2,800 grocery, HBA and pet food items. Develop marketing strateg
ies for the implementation of new products.

Cathleen Brennan-Novak (continued)

Account Executive / Client Services 1989 - 1991
Marketing Support Inc., Chicago, IL
Managed the design, development and implementation of packaging and advertising
programs for new and existing clients. Generated successful marketing strategie
s for clients. Implemented business plans to generate leads and increase regiona
l sales.
EDUCATION
Associate, Applied Science: Paralegal 2009
Robert Morris College, Chicago, IL
Dean's List
Associate: Communication and Marketing 1980
Columbia College, Chicago, IL