JARED SIGLER

507 North Elena Avenue Unit 5, Redondo Beach, California 90277

(424) 247.8076
(317) 650.6411
jared.m.sigler@gmail.com

ACCOUNT MARKETING MANAGER ~ KEY ACCOUNT MANAGER

QUALIFICATIONS PROFILE
Experienced and high-performing professional with solid background in operationa
l / account management. Strong qualifications include personnel administration a
nd development as well as service delivery that constantly exceed corporate obje
ctives through concise, transparent communication to internal and external perso
nnel on executing business fundamentals and drivers. Highly adept at developing
and managing dynamic and solutions-based teams. Recognized in attention to detai
l with outstanding ability to orchestrate marketing plans and initiatives from p
lanning to implementation. Serve as an expert in building collaborative relation
ships and establishing business alliances to enhance company and customers perfo
rmance, maximize profitability, and expand target markets.

AREAS OF EXPERTISE
- Business Management and Operations
- Market Penetration
- Organizational Management and Leadership
- Project Development and Implementation
- Needs Assessment and Problem Resolution
- Interpersonal Relations

PROFESSIONAL EXPERIENCE

R.J. Reynolds Tobacco Company ~ Winston-Salem, NC

Account Marketing Manager Jan 2010-Present
Organize and correspond all significant marketing logistics with company consume
r strategies with assigned national accounts. Determine, assess, and execute app
ropriate business building opportunities through strategic account market visits
.
- Played an integral role for the successful selling and implementation of
trade programs in key strategic national accounts
- Increased strategic account penetration across 7,500 outlets through wor
king collaboratively with account personnel at region and division levels to bet
ter align key drivers of accounts and company, generating more than $460M in ann
ual revenue.

Region Execution Manager Nov 2008-Jan 2010

Designed and administered retail execution capabilities for the states of Indian
a and Kentucky. Oversaw all facets of off premise and outsourced third party exe
cution workforces on 22 assigned projects. Collaborated with territory managers
to support them in developing their selling skills and improving their future pe
rformance in assigned territory.
- Negotiated and outsourced third party execution vendors to accomplish to
bacco merchandising objectives; rendered coaching, which improved staff performa
nce
- Monitored and effectively disbursed third party budget resources valued
at $500K that improved efficiencies and productiveness for sales force

Area Training Representative Jan 2008-Oct 2008

Liaised between new hires and their direct supervisors through education of toba
cco industry, job duties, company processes, and division objectives. Documented
and submitted progress and observations on new hires’ performance to various superv
isors throughout the company. Collaborated with new hires and managers on sellin
g retail merchandising contracts.
- Established and maintained effective professional partnerships with new
territory managers and supported them in their transition into an assigned terri
tory
- Designed, developed, and implemented comprehensive training for new hire
, which addressed common issues and encouraged empowerment to manage individual
territory

Trade Marketing Representative Oct 2005 –Dec 2007

Ensured complete execution of sales and merchandising programs through exemplify
ing persuasive and professional selling efforts. Directed the Indianapolis Divis
ion with accounts contracted through marketing an innovative and new-to-market t
obacco product. Provided instructions to customers regarding new brand initiativ
es by developing presentations customized to each customers’ business needs.
- Drove efforts that increased sales and contributed to the Indianapolis d
ivision market share through distributing and establishing brand equity on new a
nd existing tobacco products
- Sustained a personal market share of 41% compared to the Indianapolis di
vision’s market share of 34%
- Implemented R.J. Reynolds’ merchandising tactics and enhanced company’s growth b
rands by simplifying presence at retail

EDUCATION
Master of Business Administration (MBA) with Concentration in Marketing
University of Indianapolis ~ Indianapolis, IN ~ 2007
Bachelor of Arts in Psychology
Indiana University-Purdue University, Indianapolis ~ Indianapolis, IN ~ 2001