Sei sulla pagina 1di 1

HOTELBEAT

DESTINATION: TRIPOLI, LIBYA

MAY 2010
CITY COMMENTARY
Tripoli iiss the capital
Tripoli capital of LLibya
ibya and iiss the ccentre
entre of bank
banking,ing, finance
finannce an and d co
communications
mmunications for for the
the country.
co
ountry. Many
Many of of the
the country’s
country’s large
largest
est co
corporations
rporations and the
majority of international
majority international companies
comp panies locate their headquarters
headquarters here.heere. In 20 08, Trip
2008, oli In
Tripoli ternational Airport
International A
Airport handled
handled over
over three
three million
million p assengers ((close
passengers close tto
o its
capacityy)). Work on a ne
capacity). w a ne
new nnew
w pas senger te
passenger rminal and se
terminal cond ru
second nway began
runway began iinn 22007,
007, which
which are expected
expected to increase
increase ccapacity
apacity to ssix
ix mi llion passen
million gers p
passengers er
per
annum. Further
annum. Further expansion
expansion plans
planns are expected
expected to increase
increase capacity
capacity to 20 mi llion pa
million ssengers pe
passengers perr annu
annum mb byy 22012.
012.
Tripoli ha
Tripoli hass the potential
potential to become
become a popular
popular lleisure
eisure destination
destination as as iitt llies
ies be tween ttwo
between wo UNE
UNESCOSCO W orld He
World ritage Sites
Heritage Sites ((Sabrattah
SSabrattah and Lepti
L
Leptiss Magna)
Magna) and hashas an
attr active and vibrant
attractive vibrant old
old town n qu arter (the Me
quarter dina).
) In add
Medina). ition
additionn to expansion
expansion work workss at the airport,
airport,, there
there is
is significant
significant development
development activity
a in the cityy centre,
from ne
from w of
new ffice ttowers
office owers and re tail mal
retail ls,
s to a new
malls, new convention
convention ccentre
entrre and mu seums.
museums.ms
Despite recent visa issueissues,
s, long
longer
ger term it iiss hoped that the countryy wil willl open up more ful fully
ly to interna
international
ational vi
visitors
sitors and tha
thatt ttourism
ourism related
relaated sstakeholders
takeholders and the
iinstitutional
nstitutional fframework
ramework off Li Libya’s
b a’s tou
by tourism
rism industry
industry wi
willll de
develop
velop ffurther.
urther. Su Suchch iimprovements
mprovements shou should
ld eenable
nable sstrong
trong to
tourism
urism growth to Tripoli,
Tripoli, b both
oth leisure
leisure an
andd
ccorporate
orporate related
related de mand.
demand.

ECONOMIC TRENDS HOTEL PER


PERFORMANCE
RFORMANCE TRENDS
The oil
oil sector
sector contributes
contributes about
aboout 95%
95% to export
export earnings
earnings and over
o er 770%
ov 0% of As there
As there are feww internationally
internationally b branded
randed h hotels
otels in Tripoli,
T oli, th
Trip thee avai
availability
lability o
off
GD
GDP.P. Growth within
within the economy
economyy has been
been restricted
restricted to the oil
oil sector
sector and
and reliable trends
reliable trends data
daata iiss extrem ely lilimited.
extremely mited. Ho wever, b
However, ased o
based onn our
our research,
research, we
the government
government is is intent
intent on diversifying
diiversifying the eeconomy.
conomy. InvInvestment
estmentn in
in tou
tourism
rism estimate
estimate ththee quality
qual
a ity h hotel
otel m
market
arket in th thee city
city has be
been
een achieving
achieving an an average
is
is receiving
receiving ssignificant
igniffiicant atten
attention
tion anandd vi
visitor
sitor nnumbers
umbers to the the country
country are annual
annual o occupancy
ccupancyc in excess of of 70% per per annum
annum in the
th
he last two years.
years.
expected
expected to increase
increase in thethe medium
medium to longer
longer term (wi(with
th an estimated
estim
mated CACAGRGR
of
of 8.4%
8.4% from
fro
om 2010
0 0 to 2013).
2013).
ADR
ADR RevPAR
Rev PAR Occupancy
Oc c upanc y
2,000
2,000
CA GR 2003
CAGR 2003 - 2013,
2013, 5.7%
5.7% LY
YD 190
LYD 190 74%
74%

CAGR
C A GR 2003
2003 - 2009,
2009, 4.2%
4.2% CAGR
CA GR 2010
2010 - 2013,
2013, 8.4%
8.4%
Other
Ot her
LY
YD 170
LYD 170
1,600
1,600
Germany
Ger many

Syria
Sy r ia LYD
YD 150
LY 150

1,200
1,200 France
Fr ance
A rivals
00s Arrivals
l

Italy
It aly LY
YD 130
LYD 130
Ar

72%
72%
000s

Sudan
Sud an
LYD 110
LYD
0

800
800
Mo
orocco
r o cco

Algeria
Al g er ia
LY
YD 90
LYD
400
400 Tunisia
Tuni sia

Egypt
Eg yp t LY
YD 70
LYD

0 LYD
LY
YD 50 70%
70%
2003
2003 2004
2004 2005
2005 2006
2006 2 07
20
2007 2008
2008 2009
2009 2010
2010 2011
2011 2012
2012 2013
2013 2008
2008 2009
2009

SSource:
ource: Eurom
Euromonitor
onitor 2010
2010 SSource:
ource: Cus
Cushman
hman & W
Wakefield
akeefield Ho
Hospitality
spitality res
research
earch 2010

QUALITY
QUALITY H
HOTEL
OTEL SU
SUPPLY
P LY
PP CITY MAP
MAP
According to the Libyan
According Libyan Tourism
Tourism Authority,
Authority, in
in 22008
008 the
there
re we
werere 268
2 hotehotels
ls in
in
Libya
Lib ya offering
offering a to
total
tal o
off 13,717
13,717
1 kkeys.
eys. Th
Thee vast
vast mmajority
ajority o
off th
these
ese keys are in Existing quality hotels
and around
around Tripoli,
Tripoli, accounting
accountingn forfor circa
circa 444%
4% of nat tional ssupply.
national upply. The
Therere are Potential new hotels
ver
veryy few in ternationally b
internationally randed h
branded otels in Tripoli,
hotels Tripoli, but
but there
there iiss signific ant
significant
de
development
velopment activity
activity in
in the pipeline
pipeline (pote
(potential
ntial ne
new
w ope
openings
nings include
include JW
Marr iott, InterContinental,
Marriott, InterContinental, Sheraton
Sheraton and Mövenpick
Mövenpick hote ls) andd the
hotels) the quality
quality
hote
hotell market
market ccould
ould ggrow
row byy ann eestimated
stimated CAGR
CAGR of 17 .8% ffrom
17.8% rom 22010
010 to 22014.
014.
6,000
6,000
CAGR 2008
CAGR 2008 - 2014,
2014, 16.8%
16. 8%

C
CAGR
AGR 2008
2008 - 2010,
2010, 14.7%
14. 7% CAGR
CAGR 2010
0 - 2014,
2014,
0 17.8%
17. 8%
5,000
5,000

4,000
4,000 CBD
Rooms

3,000
3,000
R

2,000
2,000

1,000
1,000

0
2008 2009
2009 2010
2010 2011
2011 2012
2012 2013
2013 2014
2014

Source: Cus
Source: hman & W
Cushman akefield Ho
Wakefield spitality res
Hospitality earch 2010
research © 2010 Google
Google maps
maps

F
For
or fur
further
ther in
information,
formation, ple
please
ase contac
contactt This rep
report
ort hhas
as been prproduced
oduced bbyy Cus
Cushman
hman & W Wakefield
akefield Hospitality
Hospitality LLimited
imited for
for use
use by those
thos
o e with an interestinterest in hotel
hotel property
property solely
solely fo
forr information
infformation purposes.
purposes. It is not
not intended
intended
Cus
Cushman
hman & Wakefield
Wakefield HHospitality
ospitality LLimited
imited to be a ccomplete
omplete de description
scription of the mmarkets
arkkets oorr de
developments
velopments to which it rrefers.
efers. The rreport
eportt use
usess inform
information ation obt
obtained
ained fr
from
om publ
public
ic ssources
ources which
whhich Cushman
Cushman & W Wakefield
akefield H
Hospitality
ospitality
43/45 PPortman
ortman Square,
Square, London,
London, W1A A 3BG LLimited
imited believe to be be reliable,
reliable, but we hhave
ave
v nnot
ot ve rified ssuch
verified uch iinformation
nformation anandd can not gua
cannot rante
guaranteet e tha
thatt iitt iiss ac curate and com
accurate plete. No
complete. No warranty
warrantyy or
or representation,
representation, exp ress or impl
express ied,
implied,
w
www.cushmanwakefieldhospitality.com
ww.cushmanwakefieldhospit
p alityy.com is m
made
ade aass to the aaccuracy
ccuracy o orr ccompleteness
ompleteneess off any of the inform
information
ation contained
contained herein
herein and
and Cushman
Cushman & Wakefield Wakefield Hospitality
Hospitalityy Limited
Limited shall
shall nott be liable to any reader
reader off this report
report
+44 (0)20 7935 5000 or any
any third party
partyy in any
any way whatsoever.
whatsoeverr. All expres
expressions
sions of opinion aare
re ssubject
ubject to ch
change.
ange.
Our priorr written con consent
sent is require
required d be
before
efore this rreport
eport ccan
an be repr
reproduced
oduced in whole o orr in ppart.
art.
©2010 Cushm
Cushman an & Wakefield
Wakefield Hospitality
Hospitalityy Limited.
Limited. All rights reserved.
reserved.

Potrebbero piacerti anche