Creative and well-qualified professional with over six years of successful busin

ess-to-business marketing experience. Broad-based background encompasses strong

work ethic and commitment to organizational objectives within a highly competiti
ve and rapidly changing marketplace. Effective working either as a team member o
r independently with little supervision. Strengths lie with interpersonal relati
onship building, written and oral communication, creativity, and organization. A
dditional qualifications include:
Advanced computer skills in Microsoft Office Suites, including Word, Excel, Acce
ss, and PowerPoint
Certified & experienced with Adobe CS2 and CS3 InDesign and Adobe CS3 Photoshop
Experience with Adobe CS3 Illustrator and Quark 7.0
WORK EXPERIENCE
Senior Marketing Project Manager
Armaclad Windows & Doors, Chicago, IL January 2009 - June 2010
Headed graphic design projects for wholesale and retail marketing efforts and as
sisted Vice President of Marketing & Sales in all aspects of marketing strategy
and implementation. Created custom marketing materials for wholesale dealers, in
cluding pitch books, door hangers, yard signs, brochures and promotional flyers.
Spear-headed successful website improvement project which resulted in a 40-page
website (from a 5-page website) with a 150% increase in traffic and top Google
organic search rankings. Initiated several time- and cost-cutting measures, incl
uding improvements to email distribution and direct mail distribution. Addition
al projects included design & distribution of promotional and informational flye
rs, email blasts, competitive analysis, and PR (successful in getting Armaclad n
amed & featured in Remodeling Magazines 2010 Top 100 Manufacturers annual articl
e). Also assisted in day-to-day functions including samples and literature inven
tory fulfillment, tracking and shipping, sales support, and graphic design suppo
rt for parent company Sound Solutions Windows & Doors.
Sales & Marketing Administrator
Optonol, Inc., Clarendon Hills, IL January 2007 - January 2009
Responsible for U.S. marketing efforts as well as administrative duties for this
glaucoma surgical implant manufacturing company. Instrumental in making the min
i glaucoma shunt the fastest growing glaucoma surgical solution in the ophthalmi
c industry, with U.S. sales having grown over 200% since December 2006. Assist i
n training and supporting a 50-person independent sales force. Orchestrate all c
orporate marketing events for product exposure and key opinion leader developmen
t such as tradeshows, seminars, and K.O.L. sponsored dinners and breakfasts. Des
ign and distribute marketing literature and promotional pieces for direct mail,
electronic mail, and tradeshow communication, as well as manage all leads. Key a
ccomplishments include:
-Created 4 highly successful promotional items and 3 product and event marketing
pieces which drove increased traffic to the booth at the largest tradeshow in t
he industry, resulting in the highest lead retrieval event in company history.
-Advanced sales force education as well as company communication to representati
ves by implementing use of webinars on a quarterly basis for this purpose. Also
organized annual sales force training meeting.
-Coordinated a total of 5 highly successful sales promotions for customers and s
ales representatives; the most successful promotion doubled the companys quarter
ly sales.
-Improved company efficiency through various administrative duties, including:
-Management of office bank account and expenses
-Initial implementation, management, and maintenance of office equipment (V
oIP phone system, wireless T1 internet, & portable equipment - e.g. Blackberry
 phones, iPods, etc)
-Customer service support including consignment contract set up, donation o
rganization, and assistance in managing key opinion leader needs.
Marketing Coordinator
ASICO LLC, Westmont, IL June 2005 - December 2006
-Advanced the growth of sales by 8% in 2006 and company brand image through the
development of new marketing strategies. Also effectively re-allocated marketing
budget to improve marketing effectiveness through new and more diverse marketin
g channels.
-Initiated marketing optimization projects including company webinars, website v
isitor tracking, website design enhancements, search engine optimization, compet
itor ad & press release tracking, brand consistency in advertising, and customer
service improvements.
-Improved company customer service image through improved communication skills a
nd selling techniques. In under one year began training all company personnel on
customer service techniques, as well as product training for new products and f
or pre-convention selling techniques.
Obtained strong knowledge in:
-Budgeting, including sales and expense planning and targeting
-Tradeshow planning
-Management of an independent sales representative force
-Meeting management (inter-office, intra-office, web and telephone based)
-Graphic design, with Quark 7.0
INTERNSHIPS
Database Analyst
SallieMae, Fishers, IN September 2004 - May 2005
Improved Microsoft Office skills at SallieMae as a sales support analyst, while
increasing efficiency in the sales department by developing and enhancing the Si
ebel database.
Marketing Intern
DGS Marketing Group, Indianapolis, IN May 2004 - August 2004
Gained valuable business-to-business advertising experience in market research a
nd development, account management, and competitive intelligence strategies.
Aided in the acquirement of a new client at DGS through client competitive analy
sis research, report preparation, and presentation during bidding process agains
t competitors.
Marketing Representative
Apex Energy Solutions, Indianapolis, IN February 2004 - April 2004
Enhanced communication skills through high impact marketing with homeowners. Pro
blem solving skills enhanced by dealing with customers refutations, as well as t
ime management skills by having to set own schedule. Experience with profiling a
nd market research.
EDUCATION
Indiana University, Kelley School of Business, Indianapolis
August 2001 - May 2005
Overall G.P.A. 3.0/4.0, G.P.A. in concentrations: 3.3/4.0
Bachelor of Science in Business Administration with 3 Concentrations:
- Marketing
- International Studies
 - Distribution Management
- Minor in Spanish
Direct admittance as freshman to Kelley School of Business
Deans List
Honors Program
Universidad de Salamanca, G.PA. 3.5/4.0
Study Abroad Summer Program June-August 2003, Salamanca Spain
EXTRACURRICULAR ACTIVITIES AND LEADERSHIP ROLES
President of DuPage NOW & VP of Communications for Illinois NOW (2008-present)
president of 200+ member county chapter and VP of Communications for state affil
iate of this national non-profit organization. Responsible for all media contact
s, press releases, member communication, newsletters and websites, as well as me
eting and event organization, both locally and state-wide.
Ophthalmic Women Leaders (OWL) (2007-2009) - member of large women-lead organiza
tion created to promote professional development, networking opportunities and p
ersonal growth for women in Ophthalmology.
Women United (2004-2005) - part of small campus group which initiated this club
on campus - personal role provided creative marketing ideas to advertise the clu
b and initiate membership on campus.
Delta Sigma Pi, Professional Business Fraternity (2003-2005) - Leadership throug
h sponsoring a pledge brother, as well as fundraising, community service, social
s, professional speaker events, conventions, and recruitment activities.
Panel Head for Prospective IUPUI Honor Program Students (2004) - part of elected
3-person panel to advise and inform potential honor program students on the pro
gram.
Project Leader/Head for IUPUI CORE Business Project (2003) - organized weekly me
etings while initiating and guiding each step of the semester-long integrated bu
siness development project.
Vice President of Alpha Lamda Delta, National Honor Fraternity (2002-2003) - res
ponsible for helping put together banquets, community service events, and nation
al convention.