JOEL DOUGLAS ZEBRANEK

5703 Cass Ave. DN/R

Cleveland, OH 44102
216-651-6678
email: jz94c908@westpost.net

CAREER OBJECTIVE:
Contribute sales, engineering and leadership skills and experience to achieve su
stainable growth in a firm's sales, profit, gross margin and market share.
SUMMARY of PROFESSIONAL WORK EXPERIENCE
25 years Automation Sales/Marketing and Engineering
Achievements and Responsibilities:
* Significant sales growth (Tayver Engineering, DMS, Reserve Motion
Control, Emerald Automation)
* 1500+% growth of email database and 1000+% growth of general
database (Tayver Engineering)
* Developed and executed sales/marketing strategy (Tayver
Engineering)
* Hitachi AC Drives Bronze Medalist 1 Qtr 2010 (Tayver
Engineering/TESCO)
* 25% variance improvement of GE Fanuc PLC YTD sales (Emerald
Automation)
* Increased sales channels for CMC Alert (DOS and UNIX) (Computer
Methods Corporation)
* Organized successful GE/Microswitch sales blitz (Emerald
Automation)
* High customer satisfaction and retention due to technical support
services (DMS, Reserve, Emerald)
* Developed integrated, custom automation demos - both software and
hardware (DMS, Emerald Automation)
* Sr. Engineer/Proj. Lead for Thompson Surface Grinder TEC1 Controls
Upgrade (Middough)
* Complete electrical engineering for assembly and test machines
(Emerald Automation)
* Outside Sales and technical support (Tayver Engineering, DMS,
Reserve, Emerald Automation)
* Automation Engineering and PLC programming (Emerald Automation,
Middough, Tayver Engineering)
Additional Professional Experience:
Kalamazoo Valley Community College (KVCC), Electrical Technology Department Even
ing Instructor
* ELT222 Instructor - Programmable Logic Controllers (PLC's),
January 1994 - May 1997
* ELT220 Instructor - Motor Controls, 1994 and 1995 Fall Terms
GRADUATE SCHOOL EDUCATION
Masters of Business Administration (April 1993)
University of Michigan, Ann Arbor, Michigan - Evening Program
Concentration of Studies:
* Sales and marketing management
* Industrial and service marketing
* Multivariate statistical marketing decision models
* Marketing and corporate strategy and analysis
UNDERGRADUATE EDUCATION
Bachelor of Science in Computer Engineering (August 1984)
University of Michigan, Ann Arbor, Michigan
Concentration of Studies:
* Block structure programming, efficient algorithm and data
structure design
* Languages - PL/1, Pascal, Fortran, BASIC, IBM 370 assembler
and Z-80 assembler (real time)
* Discrete and integrated circuit design and analysis
* Self-designed digital logic interfacing with the Z-80 microcomputer
* Robotic, coordinated trajectory motion, software derived from 5
axis Kinematic solution
HONORS AND ACTIVITIES
Dean's List (Summer 1982) and C.A.R.E. Scholarship (1980) Winner
Bulletin Editor for Computer and Automated Systems Association of the SME 1991
Member of Engineering Society of Detroit (ESD), 1985 a" 1989, and SME (Kalamazoo
, MI) 1995
Life member of the United States Tennis Association, Ranked #9 SEMTA 1980
Life member of the University of Michigan Alumni Association
Member of Kalamazoo and Cleveland JayCees, Chairman of Kalamazoo Animal Rescue P
roject 1995 - 1997

JOEL DOUGLAS ZEBRANEK

2
PROFESSIONAL EXPERIENCE SPECIFICS
Vice President of Sales and Marketing, Sr. Automation Engineer
Tayver Engineering (North Olmsted, OH), November 2001 - Present
* Developed and executed network of resources marketing strategy
* Organized and managed technical resource network and negotiated
contracts
* Designed tri-folds for each technical service offered and
portfolio for presenting all services
* Managed capital equipment sales process from 1st contact through
project completion
* Managed inside sales telemarketing effort, database scrub and
outside sales
* Created and implemented several diversification strategies
(medical, plastics and geographic)
* Made power point presentations to both engineering and executive
audiences
* Wrote both technical and commercial parts of project engineering
proposals
* Sales and application engineering for Hitachi variable frequency
drives (TESCO)
* Created 1st ever electronic database of Pittsburgh Chemical Show
for attendee distribution
* Provided Mitsubishi PLC programming and as needed project support
and coordination
* Automation project: PC control software system with 3 axis servo
control, load cell and MMI
Sales Engineer
Chaltron Systems (Chardon, OH) May 2000 a" October 2001
* Process control instrumentation sales
* Vortex and magnetic flow meters, pressure and temperature
transmitters, analyzers, load cell and MMI
* Industries served: Utilities, steel mills, chemical, food and
beverage, water treatment plants, institutional
Senior Engineer - Automation Group
Middough Associates (Cleveland, OH), August 1997 - March 2000
Achievements and Responsibilities:
* Thompson Surface Grinder TEC1 Controls Upgrade
* Automation systems design
* 110% billable hours (1998)
* Contributed to Automation Group Marketing
Automation Product Specialist
GE Supply/Emerald Automation Products (Kalamazoo, MI), July 1993 - May 1997
Achievements and Responsibilities:
* -18% V to +7% V GE Fanuc PLC 1993 YTD sales improvement
* A Hybrid of Engineering and Technical Sales of automation equipment
* Substantially exceeded sales goal, 2nd year, by +250%
* Exceeded sales goal 3rd year by +50%
* PLC, operator interface, software and motor control seminars
* Organized regular vendor/distributor sales meetings
* PC Control Software - Win NT4 - IEC 1131 Programming
* Organized successful Microswitch sensor sales blitz
Technical Sales Representative
Computer Methods Corporation (Livonia, Michigan), April 1991 - July 1992
Achievements and Responsibilities:
* Increased Alert (cell control S/W) distribution channels by 150%
* Distribution sales of Alert cell control software
* Increased Alert-mt (UNIX SUN SPARC platform) sites by 200%
* User account sales of Alert-mt and system integration services
including networks, relational databases and spreadsheets
* Initiated exclusive Alert Canadian distribution agreement
* Development of Alert demonstration applications (DOS and UNIX)
Sales Manager
Reserve Motion Control Systems (Novi, Michigan), November 1987 - March 1991
Achievements and Responsibilities:
* Sales growth from $0 to $450K/yr
* Outside sales and sales management
* Branch Manager for start up operation
Sales Engineer
Digital Motion Systems (DMS) (Farmington Hills, Michigan), October 1984 - Octobe
r 1987
Achievements and Responsibilities:
* Sales growth from $115k to $400k / yr
* Outside sales, account management, new account development
* Best month 125% above quota
* Application engineering of integrated motion control systems

REFERENCES ON REQUEST