KEYUR AMIN Mobile: +254 734 340 100, E-Mail: keyuria@yahoo.

com

Managerial level assignments in Marketing with focus on Market & Revenue Expansion with an
organization of repute

CAREER CONSPECTUS

 A dynamic professional with nearly 8 years of experience in Sales & Marketing, Business Development,
Client Servicing and People Management.
 Expertise in implementing systems & procedures and contributing towards improved financial performance,
heightened productivity and enhanced internal controls.
 An innate flair for accepting challenges and abilities in managing & leading sales functions and achieving
desired targets.
 Competent in implementing effective solutions to the customer needs, with an aim to improve customer
contentment and consequently customer loyalty, repeat and referral business.
 Skilled in managing teams to work in sync with the corporate set parameters & motivating them for
achieving business and individual goals.
 An effective communicator with good presentation skills and abilities in forging business partnerships and
establish beneficial relationships with channel partners.

CAREER CONTOUR

 Strategic Planning
- Formulating Sales Strategy - Territory Planning - Cost / Expense Planning
- Generating Reports - Revenue Maximization - Tie up / Alliance

 Sales/ Marketing
- Market Segmentation - Competitor Analysis - Territory Expansion
- Promotion / Launch - Market Visibility - Brand Awareness

 Client Relationship Management

- Identifying Key Accounts - Quality Service - Relationship Building
- Customer Satisfaction - Advisory Services - Performance Evaluation

 Team Management
- Recruitment - Mentoring - Team Building
- Product Training - Performance Monitoring - Feedback

CAREER CONTOUR

Automotive Solutions Ltd Feb'11 – Mar '11

Accountabilities
 Employed as a Marketing Manager.
 Created the internal company systems to enhance and increase efficiency among the staff
 Modified the Company profile to suit the needs of the market demand
 Provided the input on the generations of marketing through different mediums.

Internet Marketing Freelance Consultant – May'10 – Jan'11

 On-Page Optimization
- Optimize the Title - XML Sitemap Creation - Robots.txt Generation -
- Meta Keywords - Meta Description - Footer Optimization - Header Optimization
- Keyword Density - Domain Research - HTML Validity Check - Broken Links Check

 Off-Page Optimization
- Article Marketing - Email Marketing - Social Media Marketing - RSS Feed Marketing
- Affiliate Marketing - Link Building - Keyword Research - Niche Research
 - Forum Marketing - Blog Commenting - Directory Submissions - Search Engine Submissions
- Press Releases - PPC Marketing - Facebook Fan Pages - Video Marketing
- Podcasting - Classifieds marketing - Web 2.0 marketing - eBook marketing
- Auto-Responders - Mini-course Marketing - Image Marketing - Reciprocal Link Exchange

 Domain flipping – Buy and Sell Domains

 Website Flipping – Create and Sell Websites

Loyans Food Co. Ltd., Kisumu, Kenya: Apr’09-Apr’10

(National Sales Manager)

Accountabilities:
 Overseeing the entire marketing function encompassing ranging from Product Development, Product
Pricing, Product Launching, Product Penetration and Agency handling.
 Developing, implementing and managing the annual marketing plan for the company.
 Supporting and facilitating the development & implementation of regional plans (National & International).
 Planning and administering the marketing operations budget.
 Measuring the efficiency and effectiveness of marketing plans.
 Analysing, evaluating, planning and executing on the potential marketing strategies.
 Evaluating sales statistics to determine the growth potential.
 Responsible for formulating & analyzing sales strategies / plans, achieving volume growth / market share,
expanding distribution network enforcing systems & processes besides, people development & keeping sales
team motivated.
 Preparing sales plan for all regions, i.e. managing volume & profit plans along with operating budget.
 Establishing corporate strategies to achieve top-line & bottom-line targets.
 Handling and expanding sales across channels and products.
 Drive distributor’s alignment and development.
 Focusing on the entire process & ensuring goals are achieved and initiate improvements to drive continuous
selling cycle.
 Supervising the selection, staffing, management, and development of sales team.

SONI Technical Services Ltd., Kisumu, Kenya: Jun’02-Mar’09

As Marketing Executive
Accountabilities:
 Interacting with overseas suppliers from Indian and European market for timely delivery of consignments.
 Visiting clients during the entire sales process right from the enquiry stage to payment receipt.
 Servicing customers with prompt resolution or technical problems that may arise.
 Managing client relationship and sales cycle activities; building new clients and preparing new proposals.
 Preparing tender and timely submitting; generating new business accounts in the targeted markets.
 Working closely with the sales team to develop a prioritized list of business opportunities.
 Conceptualizing and implementing sales promotional strategies as a part of product brand building and
market development effort.
 Developing new clients by comparative study of market variable such as cost, quality etc., and providing
them with superior service.

SCHOLASTICS

 B.E. (Instrumentation) from North Maharashtra University in 2001.

 Certification: Automation Technologist from ISA, Pune.

PERSONAL DOSSIER

Date of Birth 18th November 1978

Languages English, Kiswahili, Hindi, and Gujarati
Current Address 1st Parklands, Nairobi.
Nationality Kenyan
Age 32 Years