Steven J.

Theriault
Strategic & Innovative Marketing Executive
With Brand Marketing, Strategic Planning and Personnel Management Expertise
INCLUSIVE EXPERTISE
President, Chief Marketing Officer
Marketing Director, Marketing Communications Manager, New Business Development
Marketing and Promotions Agent, Senior Account Executive, Print Consultant, Sale
s Rep, College Instructor

MISSION
To obtain a Senior Marketing Management position, preferably CMO, VP, Manager or
Director. Goal is to leverage my 30 years of integrated marketing, management a
nd ROMI expertise to drive sales, marketing, financial, and operational growth.
Primary focus is on leveraging brand marketing, strategic planning, social media
and personnel management expertise to achieve maximum ROI.

VALUES OFFERED
> Strategic Planning Strategic marketing plan development, situation and needs
analysis. Compelling strategic advantage, value proposition and positioning str
ategy development. ROI planning, measurement and reporting.
> Strategic Marketing Expertise Brand strategy, market research, market trends
analysis, segmentation, brand building, messaging strategies, media and PR plann
ing, and internet marketing.
> Innovation Reinvention, brand differentiation, automation integration, propri
etary product development, creative communications.
> Leadership Management skills, organization structure development, team buildi
ng, effective communications, coaching, success training and evaluation.
> Marketing Technology Expertise Internet marketing technology, automated marke
ting and print processes, accelerated lead generation and conversion, personaliz
ed websites, and analytics.
RECENT ACCOMPLISHMENTS
> Strategic Planning - Developed the strategic marketing plan that successfully
repositioned Quantum Group as an innovative Print and Marketing Solutions Provid
er with global reach.
> Proprietary Product Development Developed many new technology-driven products
, including: The Big Solution, Quantum Brand Building Print, Quantum Brand Manag
er, Quantum Direct Mail, Quantum Financial, Quantum Global Print and Distributio
n, Quantum Mobile Marketing, Quantum PURLs, Quantum Inventory Manager, Quantum A
utomated Digital Print, Quantum Proof Manager, and Quantum Lenticular.
RECENT RESULTS
> Successful Track Record in Sales and Marketing Growth - Increased sales, impro
ved marketing strategy, and streamlined creative and production processes in eve
ry position Ive held.
> ROMI Success - Developed a custom accelerated and automated marketing program
for a healthcare client. Client increased sales by 26%, over the previous years
record sales growth, by leveraging a customized automated program we developed f
or them.
> Marketing Leadership - Developed new proprietary products, trained sales reps,
consulted and trained clients. Made over 250 sales presentations over a 3 year
period.
> Improved Operating Efficiency - Developed programs that streamlined processes
that shortened turnaround times from 2 weeks to two days. And, developed process
es designed to achieve a zero error rate.
> One Show Bronze Pencil And Graphis Gold Winner - Developed the strategic marke
ting plan for a new proprietary print product, Quantum Brand Building Print. Cas
e bound brochure won a Bronze Pencil for its superior design in the most prestig
ious advertising contest in the world. Also, won Graphis Gold and will be featur
ed in the 2011 Graphis Design Annual.
KNOWLEDGE, SKILLS AND ABILITIES
> Senior Management - ROI, budget and cost control, staff recruiting, personnel
training and development, process management, team building, leadership, relatio
nship building, goal setting, P&L, customer service training.
> Marketing & Marketing Communications - Marketing strategy, marketing managemen
t, internet marketing, social media marketing, ROMI analytics development, marke
ting communications management, marketing plan development, media planning, proj
ect management, market share analysis, collateral material creation, direct mark
eting, communications and messaging strategies, press releases, new product laun
ches, graphic design, PC and Mac proficiency, vendor sourcing and management, st
rategic planning, B2B, B2C, strategic marketing expertise, corporate ID developm
ent, creative process, market and product research, copywriting, editing, proof
reading.
> Internet Marketing Personalized website development, cross media marketing pr
ograms, SEO, email marketing, internet PR, interactive blogs, analytics, lead ge
neration, accelerated conversion, automated fulfillment, online reporting.
> Marketing Technology - Accelerated growth solutions, automated direct mail sol
utions, Personalized URLs (Purls), direct marketing lead generation and conversi
on programs, marketing automation, print automation, digital print, print on dem
and, variable digital print, virtual proofing, automated inventory and fulfillme
nt.
> Social Media Marketing Facebook, Twitter, LinkedIn, ShareThis, YouTube, socia
l bookmarking, microsite development, and online communities.
> Sales & Sales Management - Strategic sales planning, competitive analysis, pro
specting, cold-calling, sales presentations, territory management, time manageme
nt, new territory development, overcoming objectives.
EXECUTIVE HIGHLIGHTS
> Chief Marketing Officer Quantum Group, Morton Grove, IL 6.
1.2007
Responsible for developing the Strategic Marketing Plan for the one of the best
sheetfed printers in the USA. Objective was to reposition the company for long-
term growth in a dying industry. Developed strategic sales strategy, proprietary
print products and technology driven marketing solutions. Conducted market rese
arch. Developed company and marketing solution value propositions. Developed mar
keting and sales support materials, including; internet marketing strategy and p
rograms, PURL websites, Social Media programs, corporate capabilities brochure,
eleven Growth Solution sell sheets, direct mail programs, and trained and suppor
ted sales reps on sales calls. Made over 250 sales presentations to new and exis
ting clients. Wrote many RFQ responses and proposals. Developed custom enterpris
e print and marketing solutions programs for clients in a wide range of industri
es. Managed ROMI and measured and tracked results. Chosen to speak at numerous c
lient training sessions, marketing conferences and trade shows.
IMPACT STATEMENTS
> Strategic Planning Successfully repositioned Quantum Group as a Print and Mar
keting Solutions Provider. As a result, Quantum Group is positioned for long-ter
m growth while most printers are struggling to survive.
> ROI Success - Developed many custom automated print and marketing solutions pr
ograms for clients. For example, developed a custom accelerated and automated ma
rketing program for a healthcare client. Client increased sales by 26%, over the
previous years record sales growth, by leveraging a customized "The Big Solutio
n" program we developed. Also developed a production process designed to target
a zero error rate.
> Proprietary Product Development Developed customizable marketing solutions, i
ncluding; The Big Solution, Quantum Brand Building Print, Quantum Brand Manager,
 Quantum Intelligent PURLs, Quantum Inventory Manager , Quantum Proof Manager, Q
uantum Automated Digital Print, Quantum Direct Mail, Quantum Financial Statement
s, Quantum Global Print and Distribution, Quantum Mobile Marketing, and Quantum
Lenticular.
> Brand Development Successfully developed the marketing strategy and worked wi
th a design group to develop a 60-page case bound book designed to position Quan
tum Group as the leading ultra high quality printer for high quality brands, age
ncies and design firms. Won many new hi-impact clients. Won numerous global awar
ds, including; The One Show Bronze Pencil, Graphis Gold and PII Bronze.
> President/Chief ROI Officer
Focus Communications, Oak Brook, IL 4.1983 - 8.1999
Managed all the business functions for a marketing, advertising and design firm,
including; strategic planning, marketing planning, new business/sales, personne
l management, financial management, account services, creative services, product
ion services and printer supervision. Prepared marketing, sales, and advertising
plans. Managed the strategic, creative, design, production and printing process
for over 1,000 projects.
IMPACT STATEMENTS
> Strategic Planning - Developed a comprehensive strategic management plan for g
rowing and managing every business function.
> Business Development Success - Acquired 50+ clients, increased sales from zero
to $1,000,000+ and increased sales 10-20% every year. Developed a marketing and
sales process designed to maximize sales and shorten the sales cycle.
> 70% Gross Profit Margin - Increased average sale and attained a 70% gross prof
it margin by selling dependable quality and superior service.
> 20% Net Profit Margin - Maintained a 20% net profit by effectively managing ex
penses.
> Built Dynamic Teams Developed the corporate structure. Recruited, hired, trai
ned and developed superior employees, including, business managers, account exec
utives, creative directors, design directors, and production managers.
> Marketing Communications Manager Block an
d Company, Wheeling, IL 8.1999 - 1.2001
Responsible for managing all the marketing communications for a leading manufact
urer/direct sales company, including; a 275 page full-line catalog, niche catalo
gs, product catalogs, promotional catalogs, product brochures, buyer incentive p
rograms, direct mail programs, magazine ads and press releases. Managed the prod
uction schedule. Worked with VP of Sales, product managers, art director, graphi
c designers, photographers and printers.
IMPACT STATEMENTS
> increased sales during slow periods by creating the most successful promotiona
l catalog series in the companys 60 year history.
> strengthened customer loyalty by creating the most popular customer loyalty pr
ogram in the companys 60 year history.
> helped increase sales by creating the most successful product line catalog ser
ies in the companys 60 year history.
> helped increase market share by developing market specific catalogs to penetra
te new markets.
> increased average sale size by implementing a new free gift and buyer incentiv
e program.
> developed the corporate advertising plan, negotiated a 20% cost savings, great
ly increased company and product awareness in new markets and generated new lead
s for sales reps.
> President/Sports Marketing Agent
Promotions, Inc, Oak Brook, IL 9.1992 - 6.1994
Represented six professional athletes. Managed their personal appearances, autog
raph signings, promotions and product endorsements. Recruited athletes for compa
nies, such as No Fear Clothing for example, to endorse their products. Managed a
ll business functions of a sports marketing and promotion company.
> Marketing Consultant
Self Employed 1.2001 - 3.2003
Prepared marketing strategies, creative concepts, and graphic design for compani
es in many industries. Also supervised the entire printing and bindery process f
or a magazine publisher and marketing firm. As their Quality Printing Consultant
, managed the entire print process at Brown Printing in Woodstock, IL. Primary f
ocus was eliminating quality defects and creating new SOPs.
> Commercial Print Senior Account Executive Consolidate Press, Inc.,
Elk Grove Village, IL 3.2003 - 6.2007
Successfully prospected, presented and closed new clients. And, consulted and ma
naged many types of print, direct mail, and fulfillment projects for existing cl
ients.
> College Advertising Instructor
College of DuPage, Glen Ellyn, IL 9.1981 - 6.1985
Developed and taught classes in the Advertising and Design program, including, A
dvertising Business and Professional Development, Strategic and Creative Thought
Processes, Advertising Design and Layout, Communications Design, Logo Design, P
erspective Drawing, Marker Rendering, and Print Production.
EDUCATION
10.1993 BPAA (Business and Professional Advertising Executive), US-IL-Chicago
Professional Certification, Certified Business Communicator
5.1981 UNIVERSITY OF ILLINOIS, US-IL-Champaign. BFA, Industrial (Product) Design
5.1978 COLLEGE OF DUPAGE, US-IL-Glen Ellyn. AA, Advertising and Design
SOCIAL MEDIA/INTERNET LINKS
Linkedin Profile
@twitter.com/cmosteve
Brand Building Print on Facebook
DRAFTFCB PURL Presentation
COMPUTER SKILLS
MAC - QuarkXpress, Photoshop, Adobe Acrobat, MAC OS 10
PC - Microsoft Word, Outlook, Excel, PowerPoint
AFFILIATIONS
Member of the Chief Marketing Officer Council
Member of the Linkedin Chief Marketing Officer Group
AWARDS & HONORS
Won many professional awards for Marketing Strategy, Creativity, Photography, Il
lustration and Design.
PERSONAL PORTRAIT
> Youth Club Soccer Head Coach head coach for a team that won 22 championships
over a 4 year period. Ranked 4th best team in Illinois. Developed 5 players that
made the US Olympic Development Program for the State of Illinois.
> Youth Club Soccer President and Director of Marketing helped grow the club fr
om 5 teams to 28 teams over a 3 year period. Developed overall club management s
tructure. Recruited board members. Trained club and team managers. Developed the
club website. Created club marketing and player tryout materials.
CONTACT INFO
> Personal email sta274e0@westpost.net
> Cell phone 630.567.6306
> Home Glen Ellyn, IL 60137