CERTIFIED

SOFTWARE PRODUCT ENGINEERING

PROFESSIONAL

INSTITUTE FOR ENGINEERING

RESEARCH AND ANALYSIS
GANDHINAGAR, GUJARAT
 SOFTWARE PRODUCT ENGINEERING

Present Status:
Over 600 R&D centres in India employing 1,50,000 professionals.

The Potential:
To grow 10 times its current size and touch anything between US $9.5
billion to 12 billion, over the next decade.
- Som Mittal, President, NASSCOM

The Catalysts
- Mushrooming of IP-focused start-ups
- Increased partnerships with universities
- Increased R&D investments by MNCs & local companies
- Positive governmental policies

www.pmdimensions.com
 SPE BUILDING BLOCKS

Phase of Accelerated Growth: Shaping up Indian Businesses on the

‘Poised to capture at least 10% of a market, worth Technology Platform
approximately $ 300 billion, in the next 6 years.’ Indian businesses are moving from basic process
— Zinnov NASSCOM Study. support to high value add services such as full
product development and outsourcing of R&D.

India: Opening Vistas for Engineering

R&D Services
India is now a major destination for Engineering
R&D Services; its growing depth & breadth of
services, large engineering base, and global
footprint with greater proximity to customer give it
a compelling advantage.
Quest for Quality in Quantity
India produces a large number of engineering
graduates every year, but multinational find that
just 25% of them are employable! (McKinsey
Global Institute Study).

Bringing in Efficiency and Efficacy

Using product line approach, Cummins slashed
the cycle time for development of their Diesel
control systems across 20 product groups and
1,000 separate engine applications from 250
person-months to a few person-months.

www.pmdimensions.com
 SPE GROWTH DRIVERS

Growing Domestic Demand

From being purely driven by export projects in the past, the
Indian software product industry is now domestic demand
driven, along with exports, at an accelerated growth rate of
44%.

In FY2009, Engineering and R&D, offshore product

development, and ‘Made in India’ software products resulted in
15% growth in export revenues and US $7.3 billion mark
crossed in revenues - NASSCOM

Distributed Development and Collaboration

Creation of a global talent pool for software product
development across countries is enabled by advances
in communication and collaboration. This creates
efficient 24x7 development cycles for multinational
companies (MNCs) and simultaneously reduces the
dependencies on a single talent market.

www.pmdimensions.com
 SPE GROWTH DRIVERS

Technological Changes
Software product architecture is becoming increasingly
component-based out of reusable artifacts:
standardization in third-party components and
development platforms, combined with new tools that
support distributed project management make it easier
for multiple global competency centres to operate
around the world.

Availability of Venture Capital

Since the software product business requires significant investments
and it takes about 36 to 48 months to break even, availability of
funds is critical to drawing new entrants into the market. Venture
Capital (VC) funds are increasingly showing interest in IP-creating
products. Of all the investments flowing into the IT and ITeS sector,
the software product segment is claiming a bigger chunk of the pie
with each passing year.

www.pmdimensions.com
 SPE JOB OUTLOOK

In League with the Best

•The leading global software vendors such as SAP, Oracle, Microsoft
having their large development centres based out of India. Microsoft and
Cadence have set up their largest development centres outside of the
U.S., in India.

• Domestic market for software products has grown at a rate nearing

40%, driving development of IP based products in India.

Tap the Entrepreneurial Angle

Besides the top 10 companies active in this space, which account
for 84% of the segment revenues, there are over 200 mid-sized
companies and start-ups that are contributing to the revenue pie
and catalysing the industry’s momentum.

www.pmdimensions.com`
 SPE DESTINATION INDIA

www.pmdimensions.com
 SPE PROGRAMME

Eligibility • B.Tech or equivalent in Computer Science,

Information Technology, MCA, M.Sc. (IT / CS),

• 1 yr in software programming with a good

Experience knowledge of C# / C++
• Knowledge of basic Microsoft Infrastructure, UML

Selection • All India Entrance Examination

• Personal Interview

• 10 Months
Duration • 2 months Internship during Term 3 (optional at isc
AG in Germany).

www.pmdimensions.com
 PROGRAMME STRUCTURE

Course Coverage:
Special Features TERM 1 Basics of software product engineering

(3 Months) Pedagogy:
• Training by pioneering
Lectures and hands-on training
software product engineering
experts Course Coverage:
TERM 2 Microsoft software engineering environment
• Providing global (3 Months)
perspective on software Pedagogy:
Lectures and hands-on training
product development
technology Course Coverage:
Bringing it all together: real-world
• Exposure to various tools implementation of a software product line
TERM 3 module
and software applications for
product management (4 Months) Pedagogy:
Practical project work – implement new
• Encouraging students to modules or functionality under the NoDeX™
challenge the established product line along with engineers from isc AG,
norms Germany

www.pmdimensions.com
 COURSE CONTENT

Term 1 Term 2
Product line approach Visual Studio 2010 team foundation server and tools
Basics of software product management Windows 7 operating system for product engineers
Defining software products Microsoft implementation environment
Software product engineering - implementation IIS for product engineers
Software product engineering patterns SQL server for data driven application product engineers
SharePoint server for content and workflow application
product engineers
Term 3
Project server for product engineers
Adapt software engineering process to today’s
context Rapid application development technologies
Definition of the next product line family member
During Term 2 the students will learn through multiple
Implementation
practice exercises on the Visual Studio development
Testing environment while working on live projects.
Documentation
During Term 3 students will undergo Internship of 2 months
Deployment
Maintenance and update

www.pmdimensions.com
 SPECIALIZATIONS

Software • Learn more about product line management and the lifecycle of software
Product products, and how to manage a product and its derivatives for new
markets and requirements from idea to delivery.
Management

Software • Design long-term product and evaluate technical architectures to power

product lines and the chance to create new products based on a well
Architecture defined base architecture.

Software Quality • Manage software quality requirements from elicitation to deployment,

and be proficient in use of quality process in software product
Management development.

Software
• Manage product roadmaps, build management and control release
Deployment cycles in complex environments.
Management
Software • Review technology trends and impact on software product development,
Technology and apply appropriate technology frameworks during various phases of
product development.
Management

www.pmdimensions.com
 INTERNSHIP

Students will get exposure on real-world software

Internship in India product development, and participate in various
During internship, the project work can be
aspects of state-of-the-art product engineering
executed in India with students being part of an
including:
offshore virtual team of isc AG, Germany or
partners. This will involve working with an
 Software architecture
international team on development of product
 Requirements engineering
modules for the NoDeX™ product line (or other
 Test planning and execution
equivalent products).
 Distributed software development
 Enhanced user Interface design
Internship in Germany (Optional)  Engineering for high-reliability software systems
 Interfacing with embedded systems and hardware
Limited number of international internships are
 Project and risk management
also available
 Enhanced software engineering tools

The students will be offered a stipend of Rs.

15,000 per month for the duration of the
internship.

www.pmdimensions.com
 NODEX (NON-DESTRUCTIVE EXAMINATION)

NoDeX™
It is a software product line
built on the latest Microsoft
technologies and draws upon
the latest software
engineering technology and
domain knowledge based on
more than 15 years of
experience in practical
Ultrasonic/Eddy Current non-
destructive testing.

NoDeX™ intends to be the

best-of-breed software for
nuclear power plants
globally, as well as for
refineries and the Oil & Gas
industry.

www.pmdimensions.com
 PLACEMENTS

• Starting salary of INR 4.5 Lakhs per annum.

• Offer Letter will be issued upon selection of the
candidate.

Job
Education Career
Security

Launch your Career with

starting salary @ 4.5 Lakhs per annum

www.pmdimensions.com
 LEADING INDUSTRY PLAYERS

And many more ………

www.pmdimensions.com
 FACULTY

Career Highlights
- Presently, CEO, isc AG, Germany
- Lead architect of NoDEXTM software for Non Destructive
Examination (NDE)
- Specialist in Ultrasonic & Eddy Current tests for NDE
- Long experience with embedded systems and high reliability
systems
- 15 years in software architecture and product line
management

Peter Schmitt is the Chief Executive Officer (CEO) of isc AG, Essen, Germany. He has over
15 years of experience in software architecture and product line management, especially
with embedded systems and high reliability systems. Besides being the lead architect of a
unique software package for Non Destructive Examination called NoDeX and long-term
practical experience in NDE, he oversees a comprehensive product line offering for NDE
with focus on Ultrasonic and Eddy Current tests.

www.pmdimensions.com
 FACULTY

GABY SIEBURGER
Gaby Sieburger is a professional software engineer and a senior software
architect at isc AG. She has long-term experience in Microsoft based
technologies and software product management for isc AG. Her areas of
interest include state-of-the-art software product management.

NAGARAJ POTTI
Nagaraj Potti is the Chief Technology Officer (CTO) of PM DIMENSIONS. He
has extensive international experience in information technology projects.
Besides having worked as a CRM consultant for IT major Infosys in various
countries, Nagaraj also co-founded an IT consulting startup. He holds a
Bachelors in Computer Science and Engineering, and a Masters in Business
Administration from the Indian Institute of Management, Lucknow, India.

www.pmdimensions.com
 FEE STRUCTURE

Programme Fee (INR)

Admission Fee 25,000

Tuition Fee 475,000

Total 500,000

www.pmdimensions.com
 FINANCIALS

Admission Fee Term - 1 Term - 2 Term - 3

INR 25,000 INR 33,333 INR 33,334 INR 33,333

Education loan of INR 375,000 may be availed through ‘CREDILA’ (An HDFC Limited
company), our preferred partner, as per their terms and conditions.

www.pmdimensions.com
 SELECTION PROCESS

Step 1 Step 2 Step 3 Step 4

Technical & Technical & HR Selection: Registration
Aptitude Test Interview Offer Letter to Candidate

www.pmdimensions.com
 IMPORTANT DATES

Online Test & Interview: 13th May & 27th May 2011

Offer Letter: Within 3 days of Interview

Acceptance of Offer Letter: Within 1 week of issue

of offer letter.

Registration: Within 1 week of issue of offer letter.

Course Commencement: 4th July 2011

www.pmdimensions.com
 Need more details
HELP DESK

Office No.: +91 – 79 – 40100320

Mobile : +91 909 902 2953 (Nitin)

+91 976 693 3917 (Sushant)

Email : csep@pmdimensions.com

www.pmdimensions.com