Resume

Of
Karen Craig
141 Hanover Road, Newtown, CT 06470
Phone: 203-270-6656, 203-952-5358
Email: kc9f1b7e@westpost.net
SUMMARY OF EDUCATION
DEGREE SCHOOL YEAR
MBA (emphasis in Finance) Webster University 2004
B.S. - Business Administration Illinois State University 1983
Licensed Health and Life Agent State of Missouri 1990-1997

Health Insurance Associate (HIA) w/ Honors Health Insurance Assoc. Of

America 1993
Basic Direct Marketing Institute Direct Marketing Association 1996
Product Management Seminar University of Wisconsin
Value Engineering Seminar University of Wisconsin
SUMMARY OF QUALIFICATIONS
| 10+ years of leadership/managerial experience
| 13+ years of sales and marketing experience
| 7+ years of project management/implementation experience
| 7+ years of market analysis experience
| 5+ years of product planning experience
| 5+ years of forecasting experience

| 5+ years of goal setting and incentive development experience

| 6+ years of experience working with advertising and 1+ years
managing advertising
| 6+ years of experience with product introductions/implementations
| 5+ years of pricing and pricing analysis experience
| 5+ years of division/financial planning
| Managed 22+ employees
SUMMARY OF ACCOMPLISHMENTS
| Average sales growth of 7.5%
| Average revenue growth of 15.5% per year
| Implementation of HMO product surpassing forecasted sales goal by
30%
| Implementation of POS product surpassing forecasted sales goal by
20%
| Average annual persistency of 70% for business under age 65 and 85%
for age 65+
with 35% profit margin
| Managed advertising department with $2,000,000 budget maintaining
cost per lead at $19
| Surpassed sales goals by 27%
| Forecasted sales within 90% accuracy

| Developed new forecasting system

| Oversaw product line to exceed sales goals by 11%; exceeded margin
requirements by 10%
| Implemented value added research information gained from focus
groups to save between
$50,000 and $250,000 per year per product line
| Maintained competitive information and remained abreast of
competitive practices to contribute
to annual sales increase of more than 10%.
| Increased sales of national competitive bidding program
contributing to doubled sales in
three years from $20,000,000 to $40,000,000
| Received promotions twice at each company of employment.

| Created new booklet of maps and CD for the geography program and
increased participation
of students by 44% the third year.
| Co-Leader of Super Troop in Girl Scouts
| Participated in the development & editing of a toolkit for parents
as District Quality Council Rep
Page 2 - Resume of Karen Craig
SUMMARY OF EMPLOYMENT
1997 - Present
At Home/Community Involvement
| Chaired and edited newsletter publication distributed to all Hawley
School faculty and families on a bi-weekly basis (2001-2005)
| Chaired