Robert Costlow

152 Main St. * St.Michael PA 15951

703.537.1283 * rc988d0e@westpost.net
Sales / Business Development
Articulate and tenacious Sales Pioneer with 18 years experience in successfully
creating and managing new direct to business sales (National Retail, Etail, OEM
and Distribution) of IT and Consumer Electronics products. Excellent communicat
or with strong marketing and product development skills brings insightful profes
sional solutions to effectively drive results. Specialized in launching new tech
nology products through innovative sales and marketing strategies combined with
energetic execution to exceed company objectives. Highly self motivated Road Wa
rrior with the proven capacity to travel extensively to develop strong customer
relationships on a regional, national and international level.
*Sales Management *New Business Development *New Product Launches *Marketing Pro
duct Strategy *Market Research & Analysis *Product Management *Brand Marketing*W
ebsite Content *Trade Shows & Conventions *OEM Sales
*Sales Training *National / Regional Account Management *Consulting

PROFESSIONAL EXPERIENCE
FIRST WORLD MARKETING, St. Michael PA * 2009 to present
An independent firm providing consulting services and representation for sales a
nd marketing on a regional and National basis to CE/ IT manufacturers.
Owner - Mfg Representative
Accountable for initiating new business and managing sales for multiple manufact
urers: , Lasonic Electronics, Global Sourcing Solutions Inc, iView USA, Zemno a
nd Cyber E Sport PTY. Responsibilities include devising winning sales strategies
to enable the sales of manufacturers and comprehensive territory management via
on site customer visits to advance sales, provide training to staff and maintai
n excellent customer relations. Provides detailed sales reports, forecasts and d
rives successful resolution of logistic and accounting issues.
* Created the Sales & Marketing plan for Zemno, a computer peripherals develope
r, for their new DeskBook Series of laptop docking stations for Apple and PC hig
h performance notebooks. Developed web site content ,sales collateral and press
relations.
* Devised and implemented National Sales plan for Cyber Sport PTY, an Australia
n computer accessories mfg; contracting and coordinating 4 mfg rep firms resulti
ng in new sales to major retailers; Dell, Micro Center, Frys Electronics and App
le Computer. Established new distribution accounts Tech Data and Petra Industrie
s. Initiated OEM project opportunities with Hewlett Packard and Activison Blizza
rd.
* Consultant on design refinements and packaging enhancements for the Orbita Fre
estyle Mouse.
* Developed new business for contracted mfg. with national accounts Pep Boys, Am
azon and NEXCOM.
WOLFKING INC, New York, New York * 2006 to 2008
A new manufacturer of innovative gaming input devices and computer accessories.
Director Of Sales & Marketing
Executive management responsibility for all sales and marketing activities world
wide. Responsible for planning and execution of strategies for new business de
velopment, managing customer relations, directing all aspects product management
and branding; including packaging, sales collateral, corporate presentations, r
oadmap development, website creation, overseeing PR and advertising, analyzing m
arket trends, coordinating OEM design and manufacturing projects. Supervised and
trained internal sales staff. Recruited and supported sales activities of six
manufacturer rep firms Developed effective Trade Show programs and lead sales
teams at CeBIT, IFA Berlin, Leipzig Games Convention, CES, Comic-con and E3.
* Managed product development and lead 5 successful new product launches of hig
h performance PC / Mac gaming input devices, including the 2008 CES Innovations
Award winning product the Xxtreme.
* Established new key US accounts, D&H Distributing, Petra Industries, Microcen
ter, Frys Electronics, Dell, Target, New Egg, Amazon, and Costco. Developed sale
s relationships with European and South American Retail and Distribution Channel
.
* Responsible for OEM design wins and product development for the Toshiba X-20 /
Qosmio gaming input devices and gaming keyboards to German companies: Zykon
Gameware and Utron. Coordinated design and marketing teams in Germany, China and
USA.

Robert Costlow
Resume Page 2

SBA SALES, Burke VA * 2001 to 2006

Provides representation for sales and marketing in the Mid-Atlantic region for C
E / IT manufacturers.
Manufacturers Representative
Responsible for initiating new business and managing territory sales for multipl
e manufacturers: Apex Digital, Protron, Pengo technologies, AG Neovo and Carkeep
er Inc. Supported distribution sales teams with training and on site promotional
incentives. Appeared as guest host on QVC over 14 times for multiple manufactur
ers on successful On Air sales presentations.
* Initiated and managed sale of 35,000 Proton DVD Recorders to QVC for Holiday T
oday's Special Value Shows
resulting in $3.5M in revenue. Developed and coordinated marketing
message with OVC On Air production team .

* Achieved Black Friday Promotional sales of 5,000 units portable

DVD to Bon Ton Dept. store and 1,500 units
Projection TV to Boscov's Dept. Stores for Apex Digital resulting in $1.2M in r
evenue.
* Created and executed International sales strategy for start up PC component co
mpany, CARDKEEPER. Developed
new accounts with North American & European Systems Integrators and OEM 's incl
uding IBM and Alienware.
VISIONTEK, Gurnee IL * 1999 to 2001
A leading manufacturer of PC Graphics Subsystems for OEM and retail accounts wor
ldwide with production facilities in the US .
OEM Area Sales Manager
Managed OEM sales of company products in Eastern US to major PC systems manufact
urers and key retail accounts. Required implementing complex technical sales pr
ocess including coordinating engineering and marketing responses to Request For
Information and Request For Quotation submissions. Oversaw logistics to insure
on time delivery and facilitated effective resolution of after sales support iss
ues through collaboration with customer and leadership of company manufacturing
and design teams. Created consistent sales grow, increasing revenue every quart
er.
* Achieved companies first design wins to IBM Personal Systems Group for 80,00
0 Nvida based 3D graphics
Subsystems resulting in $10M revenue.
STB SYSTEM./3DFX , Richardson TX * 1997 to 1999
A manufacturer of PC graphics subsystems with design facilities in Texas and pro
duction facilities in Juarez Mexico.
OEM Area Sales Manager
Eastern Region and Canadian territory OEM sales management. Directed 5 Five Manu
facturers' Representative Organizations, coordinating sales and making joint cal
ls to regional systems integrators and 1st tier OEM customers (IBM,DEC). Lead
proposal teams, conducted negotiations and made executive level presentations to
secure OEM designs wins. Improved customer relations , hosting customer visits
to factory audits at Mexican production site, program reviews at corporate headq
uarters and special events at trade shows.
* Achieved 2 Design Wins with IBM Personal Workstation Systems for 60,000 Perme
dia based 3D graphics
subsystems in.the Intellistation M Pro and E Pro Series computers, resulting in
$ 8M in revenue.
* Developed key new systems integration accounts: Alienware, Sean
ix, Fountain Technologies
STEPHEN BROTHERS & ASSOC., Richmond VA * 1993 to 1997
Provides representation for sales and marketing in the Mid-Atlantic region for C
E / IT manufacturers.
Manufacturer's Representative
Responsible for computer products manufacturer sales for DAEWOO ELECTRONICS, STB
SYSTEMS, and others to Government, Retail, and Distribution accounts in the Mid
-Atlantic Region. Specialized in successful development of new business with Gov
ernment VARs, including preparing formal responses to IDIQ procurement requests
and GSA documentation. Provided Trade show support at CES, Comdex and PMI events
.
* Achieved the 1st major design win for STB Systems in support of a governm
ent IDIQ computer systems
procurement for 26,000 graphics subsystems to Electronic Data Systems.