CHAPTER -I

INTRODUCTION

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 CHAPTER I

1.1. INTRODUCTION

INTERNAL BENCH STRENGTHENING (IBS):

The purpose of this Internal Bench Strengthening is to figure out the talent

required to implement the business strategy and constantly strengthen the talent

pool of an organization. The talent review and planning process helps us identify

talent for emerging roles in the organization.

Once business strategy for the year is finalized, we have to identify the

critical roles to execute it. We review the talent available for those roles internally

as well as externally. We plan for the succession of existing critical roles, including

the Senior Profiles, and identify employees who are ready to take over the roles

immediately and over the next 1-2 or 2-3 years.

With businesses requirements changing and competition becoming intense,

there is mounting pressure on us to deliver more and better than before. Therefore

the need to develop and deploy talent who can articulate the passion and vision of

the organization and make teams with the energy to perform at much higher levels

is the most crucial business process. Hence the need to have a appropriate bench

plan in place for the critical roles and critical employees in the circle.

PROCESS OF IBS AT MACROLEVEL:

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 Identify the critical roles and people

Analyzing the skill set of the critical positions

Identifying the manpower for backup

Analyzing the skill set of the backup personnel

Finding the skill set gap between the critical persons and their backup

Bridging the gap

Equipping the manpower

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Process of IBS System:
FIG: 1

Bench Planning
Process

Identification of criticality of Identification of the criticality

each role (CRI) of each person (CPI)

FIG : 2

Identifying the Critical Roles and People:

To identify the critical roles :

The criticality of each role is found by Critical role index (CRI). CRI gives
the number of roles which are critical in Integra and thereby IBS activity can be
streamlined.

The critical roles are found out from the following parameters:

 Sourcing

 Training Time

 Retain ability

 Customer Delight Factor

 Role to Customer Ratio

 Role to Process ratio

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  Person to Process ratio

 No. of people impacted

 Market Threat

 Revenue / Cost impact to business

To identify the critical people:

The criticality of each role is found by Critical People index (CPI). CPI
gives the number of people who are critical in Integra and thereby IBS activity
can be streamlined.

The critical persons are found out from the following parameters:

➢ Performance Rating

➢ Total experience

➢ Person to Customer Ratio

➢ Qualification

➢ Market Threat

➢ Rev / Cost impact to business.

There are totally 33 DU’s in INTEGRA, the heads of the entire DU are
considered for the critical role. Apart from the DU heads the other critical roles and
critical persons are identified.

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Analyzing the skill set:

. The required skill set need to perform the critical role is identified and
analyzed

Identifying the manpower for backup:

Basically we go for IBS since the attrition rate is high as a result of which
many critical people leave the organization. We need to fill up those places with
an immediate backup. Hence people who’ll be able to fill the critical positions are
been identified. We will identify the back up by means of a questionnaire and
direct interviews.

Analyzing the skill set:

The possessed skills and the skills of the backup manpower which forbid
them to succeed the critical position. If there is a need in future is being analyzed
and being tabulated

Finding the skill set gap:

There may exist a skill set gap between the critical positions and the backup
positions, that gap is being identified and analyzed. In order to fill the lacunae and
make the backup manpower fully equipped for that respective job profile in that
particular DU.

Bridging the gap:

The skill set gap between the critical positions and the future back up’s is
identified and bridged through training.

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Equipping the manpower:

Through the training backup man power will be able to fill the critical
positions in case of a future requirement.

1.1. STATEMENT OF THE PROBLEM:

➢ High attrition rate :

Attrition rate have been a major issue in many organization. Employee leaves
an organization to various issues. If they leave the organizations then the work
which they have been doing gets a halt .To over this stoppage of work and wait till
a new employee join the organization, the organization goes for Internal bench
strengthening (IBS) activity . Thereby the efficiency and effectiveness of the
organization will continue.

➢ To identify backup manpower:

The main aim for IBS is to find the backup manpower for critical positions
in the organization.

➢ Growth of the organization:

By having an internal shift in the organization there can be a growth.

Whereby there won’t be a need to wait for new recruitments to be carried over.
This will eventually lead to the growth of the organization of the people. People
who can be a potential back up are identified and they are giving training so
they can work in cross functional areas also.

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 ➢ To cope with the uncertain conditions:

In order to cope up with uncertain conditions the Internal Bench

Strengthening (IBS) activity is done. So that always there will be a backup person
to handle the work and execute the functions

➢ To handle the competitors and clients :

This is highly competitive world, in order to sustain in cut throat

competition IBS is done .Clients will have their own requirements and the
organization should be always in a ready position to serve their need so that
their business is not lost.

Business impact the position can create in the Plan for the next lap:

The IBS activity helps in finding the potential resource available .Thus the
business impact which can be created in the next lap year can be estimated. The
organization is planning to have internal shift itself than recruiting new people

➢ Possession of Hot Skills / Market demand for the skill:

By doing IBS we are also identifying the skills which one have and needed
special skills are also in cultivated.

➢ Market scarcity for the skill:

There will be market scarcity for few skills. Those scare skills can be
identified and the training can be given.

➢ To identify the training needs based on the skill set backup man power
and design training modules:

From IBS activity the training needs can also be assessed.

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 ➢ Scheduling the training modules & implementation :

As a follow up of the IBS activity the training calendar is being designed.

There by for designing the training calendar, IBS activity is essential.

➢ To Cope up in this technology driven world:

To sustain in the highly competitive updated technology oriented business

world.

Due to the above reason the present study has carried out with the following
set of objectives.

1.1. OBJECTIVES :
Primary Objective:
• To find the critical positions and critical skills at each DU in Integra
Software Solutions.

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 • To find a Bench Manpower in all the Critical Positions of Operations &
Support functions.

• Clear understanding of the varied roles within the organization and

appreciation of the value-addition from self and others leading to building a
culture of trust, sharing and team orientation.

Secondary Objective:

• To append the critical skills in the job description of the manpower holding
the critical positions.
• To incorporate the critical skills training in the training calendar.
• To carry out internal bench strengthening activity in Integra Software
Solution, Pondicherry.
• Identifying performance parameters for individuals in present & future roles

1.1. LIMITATIONS OF THE STUDY :

○ Internal Bench Strengthening (IBS) have many folds and carrying out
by a individual person was a constraint.

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○ Many of the delivery units (DU’s) heads were busy in their production
unit so it was challenging to get the filled questionnaire

○ Time was a major constraint.

○ The organization was big and had many Delivery units (DU’s), to
understand about various delivery units ( DU’s) and skills involved
was challenging and quite complex in the beginning of the study
which consumed much of the time.

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1.1. CHAPTERISATION:

 Chapter I consist of introduction about Internal Bench

Strengthening( IBS), statement of the problem, objective of the study ,
limitation of the study and chapterisation .

 Chapter II comprises Industry profile, Company profile and trends in the

industry.

 Chapter III deals about the research methodology.

 Chapter IV consist of analysis and interpretation

 Chapter V gives a summary of findings, suggestions and conclusion

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 CHAPTER -II
PROFILE OF THE COMPANY

10
 CHAPTER II

INDUSRY PROFILE:
Electronic publishing or ePublishing includes the digital publication of e-
books and electronic articles, and the development of digital libraries and
catalogues. Electronic publishing has become common in scientific publishing
where it has been argued that peer-reviewed scientific journals are in the process of
being replaced by electronic publishing. Although distribution via the Internet (also
known as online publishing or web publishing when in the form of a website) is
nowadays strongly associated with electronic publishing, there are many non-
network electronic publications such as Encyclopedias on CD and DVD, as well as
technical and reference publications relied on by mobile users and others without
reliable and high speed access to a network.

Electronic publishing (e-publishing) deals with the collection, modification

and distribution of information, art and software in any form, such as on physical
media or via computer networks. E-publishing may be broadly divided into two
categories: online and offline publishing. Online publishing uses computer and
communication networks including the Internet, intranet and extranet for delivery
of the content. Offline publishing uses storage media such as CD ROM, CD-I,
DVD, memory card and diskette for distributing the content. By definition,
electronic publication (e-publication) is the publication of any form of electronic
media. There is a wide variety of e-publications now on the market, including
information resources, instructional aids, games and entertainment products.

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 After an article is submitted to a journal for consideration, there can be a
delay ranging from several months to more than two years before it is published in
a journal, rendering journals a less than ideal format for disseminating current
research. In some fields such as astronomy and some parts of physics, the role of
the journal in disseminating the latest research has largely been replaced by
preprint repositories such as arXiv.org. However, scholarly journals still play an
important role in quality control and establishing scientific credit. In many
instances, the electronic materials uploaded to preprint repositories are still
intended for eventual publication in a peer-reviewed journal.

There is statistical evidence that electronic publishing provides wider

dissemination number of journals have, while retaining their peer review process,
established electronic versions or even moved entirely to electronic publication.

Electronic publishing is increasingly popular in works of fiction as well as

with scientific articles. Electronic publishers are able to provide quick gratification
for late-night readers, books that customers might not be able to find in standard
book retailers and books by new authors that would be unlikely to be profitable for
traditional publishers.

While the term "electronic publishing" is primarily used today to refer to the
current offerings of online and web-based publishers, the term has a history of
being used to describe the development of new forms of production, distribution,
and user interaction in regard to computer-based production of text and other
interactive media

COMPANY PROFILE:

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 Integra is one of the leading pre-publishing services companies, in the
world, providing end-to-end content management and content transformation
services including high quality Digital Typesetting, e-Publishing (SGML, XML),
Data Conversion and related services for Books and Journals, for various
Publishers, Presses and Corporates , around the world.

Founded in 1994, Integra today services many of the top 20 global

publishers with highly specialized offerings across segments such as STM,
Academic, Higher Education, School, Trade etc. With presence across North
America, Europe and Asia-Pacific it is currently positioned amongst the top 6
publishing services companies in India. Integra has a strong team of 1200+ highly
qualified professionals with diverse skill sets delivering top notch quality to their
customer which is only reflective in its long standing relationships with many of its
customers.

Headquartered in Pondicherry, India, Integra has its Global Service

Delivery Centers at India (Pondicherry and Chennai) and the US (Chicago and
New York) services its customers through wholly owned subsidiaries in the UK
and USA.

As the name, Integra implies, integrity is an essential aspect of the work

relationship with the customers. They thrive to increase transparency and keep the
lines of communication open using email, IM and online telephony services on a
daily basis. They like their developers to be in direct contact with those that they
are serving.

Panchaseelas:

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 Integra Value System (Panchaseelas):

• Integra ensure Customer Satisfaction

• Integra care for our People
• Integra value Teamwork
• Integra operate with Integrity and Professional Conduct
• Integra strive for Excellence

Services Offered:
Their services include:

• Software Development: including requirements, design, documentation and

coding
• Testing: we test both functionality as well as performance
• Operations: whether you just need to setup a server, or need support services
for your application, we can help.

Integra Software Services is one of the largest providers of prepress and

electronic publishing services to almost all leading global publishers and
typesetters across North America, Europe and the Asia Pacific. Today we are
equipped to deliver a whole gamut of value-added services that include end-to-end
project management, editorial services, image management and digital archiving
besides traditional multilingual typesetting and data conversion services. Integra’s
capability extends across lines of business such as books, journals, magazines,
major research works, financial content management, translation and localization
and new media publishing.

As a full-service house, we provide advanced e-publishing services using the

latest technologies like SGML/ XML and HTML, including SGML entry of

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scientific text comprising math and tables as per the DTD supplied by the client.
Integra has continuously added to its portfolio of offerings and is today equipped to
deliver a whole gamut of value-added services.

For over a decade, we have been offering a full range of high-end publishing
services for

• STM books and journals

• HSS books and journals
• Major reference works/ encyclopedias
• College textbooks
• School books (EI-Hi)
• Trade books
• Custom books

Integra offer complete range of services of the following

• Full-Service Project Management

• Editorial services
• Image enhancements
• Indexing
• Content conversion to any specific e formats

Clients:

Integra has built its enviable client base in the last 16 years, out of sheer
focus on customer satisfaction. We understand that customer satisfaction is a given

11
these days and we have started to put in our energies to delight our customers. This
can only happen by maintaining schedule integrity, providing high quality
deliverables, being flexible and adaptable and forging bonds of long lasting nature.

Integra has built its enviable client base in the last 16 years, out of sheer
focus on customer satisfaction. We understand that customer satisfaction is a given
these days and we have started to put in our energies to delight our customers. This
can only happen by maintaining schedule integrity, providing high quality
deliverables, being flexible and adaptable and forging bonds of long lasting nature.

Some of their clients are

FIG : 3
Awards & Recognition:

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 • Integra ranked #2 among the Publishing BPO Service Providers globally in
the Black Book of Outsourcing survey 2009
• Integra wins the award for “Excellence in Gender Inclusivity” from
NASSCOM

Trend:

Global Trends:

Types of E publishing Content:

The demand for e publishing content is driven by the surge in digital storage
means and use of internet for information search, business and entertainment. E
publishing content has four basic aspects- editorial, interactive, visual appeal and
accessibility to the user and an infinite range of subjects to be addressed.

An OECD report (2005) points to the variety of subjects which topped e

book sales across countries. In France it was literature, Germany and Japan read
non- fiction, in UK it was scientific and technical books, South Koreans focused
reference books and Australians on educational books

The top e publishing content types are summarized below:

• Scientific, Technical and Medical (STM):

The use of electronic journals, publications, archives and datasets have

become popular across various disciplines for research. STM publishing includes
scientific, technical, medical subjects as well as social sciences, humanities and
arts.

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 A 2002 study by Morgan Stanley revealed that scientific publishing was one
of the fastest growing media sectors. By 2003, seventy five percent of scholarly
journals were available online (Cox and Cox) According to the EPS Market
Monitor, the global market for STM publishing and information services grew by
7.0% from? $8.7 billion in 2003 to $9.3 billion in 2004

Reports indicate that 50%-80% researchers in biological, physical sciences,

law and engineering use online sources. The customers include academic institutes,
medical institutes, practitioners and corporates.

• Legal, Tax and Regulatory (LTR):

Legal, Tax & Regulatory topics constitute the other subject for high value
publishing content. According to Electronic Publishing Services Ltd (EPS), Asian
markets will dominate intellectual legal and tax publishing, law firm advertising
and marketing services.

EPS expects the sector’s compound annual growth rate through 2006 to
increase to 4.5%, spurred by growth in international markets.

• Education and Training :

Creating educational aids for schools and colleges is another major segment
for content creation. Instructional design focuses on high quality digital content to
facilitate class room teaching. The categories range from pre- kindergarten to
senior high school and colleges.

A 2003 study EPS market study on revenues generated in education and

training content publishing in America and Europe were estimated to be $ 23.9
billion.

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 Keeping in perspective the technological changes and the manner in which
information is sourced and viewed, this sector has tremendous business potential in
developing countries of Asia and Africa. Established international publishing
giants are hoping to capitalize on growth in new markets like China and India.

• Travel :

User behavior is indicative that more and more people and access the net for
travel information and online bookings. The travel portals and website have
increasing e business transactions. Market research firms estimate that nearly one
third of travel bookings were made online in USA during the last year. Travel
providers are targeting the college students in the USA for online bookings. This
trend is expected to further increase and also pick up globally.

On the Indian internet scene, five new online travel portals are soon to be
launched and the travel business is expected to draw major venture capital
investments. (Business world, Feb 2006)

Providing updated, relevant and interesting travel content to a global diverse

audience is an emerging content segment. Consumer created content is becoming a
practice in the travel world.

• Finance and market research:

Relevant and quick information is what business needs. There is an

increasing practice of selling reports, sections and data by web based companies to
academic researchers, business organizations and news agencies. The reports are

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sourced from different specialty and general publishers on different industry
sectors, country profiles, global markets, technologies, economic and financial
sectors etc.

Firms like marketresearch.com, ecnext.com and mindbranch.com are selling

customized information to users as well as personalized inputs on industry trends
etc.

• News :

News and weather search is the most important topic searched on the
internet. Newspaper web sites attracted 32% more users in 2004 over the previous
year (World Association of Newspapers).

As newspapers and magazines go online, the quality of content and analysis

will determine viewer ratings and success.

• Entertainment & Sports :

US online consumer spending on sports and entertainment sector has

recorded phenomenal increase. The main components contributing were music,
dating sites and game purchases. (EPS)

As internet and other forms of media move towards overlapping zones, the
demand for entertainment and recreational content for different age groups, gender
and community profiles is expected to increase substantially.

• Health Care :

According to the Journal of Medical Internet Research, ‘e-health is an

emerging field in the intersection of medical informatics, public health and
business, referring to health services and information delivered or enhanced
through the Internet and related technologies’.

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 The need for reliable, factual, easy to understand, medical jargon free
information will be the focus for content providers. As health tourism becomes an
important component of diversifying economies, medical and health service related
content will be sought for.

• Advertising:

As internet companies try to reach out to new markets, the content for online
advertising becomes a potential business area. For example, India has a $35
million online advertising market, of which search engine marketing constitutes
about $6 million, expected to double by year end. (Businessworld, Feb 2006).
Other niche segments for content inputs includes online classifieds, jobs, retail,
industry trading.

Current Scenario of ePublishing Industry & Services in India:

ePublishing in simple terms means, digitizing information which is

otherwise available in print format and storing it in electronic or digital form. The
industry has witnessed growth on account of benefits such as low cost of
production, low investments, low inventory storage costs and the opportunity to
reach a global audience in a cost effective manner. According to a Value Notes
report “Offshoring in the Publishing Vertical – 2009”, the industry is expected to
grow at a CAGR of 35% and reach an estimated value of US $1.2 billion by 2012
thereby employing almost 74,000 people.

• Scope of Growth for the ePublishing Industry in India

Going by tradition, the older generation specifically, is more accustomed to

turning the pages of a book. However, the newer generations, with increased

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access to sources of digital information and natural acclimatization to its use will
be more open to embrace digital content.

Although scale of usage and revenue generated by the ePublishing industry is

still way below its print counterpart, the scope has evolved over the years,
especially with the emergence of digital and online media. The ePublishing models
can be broadly classified as Online publishing, comprising of internet, intranet and
extranet for content delivery and Offline publishing such as, CD Roms, DVDs and
Memory cards. Apart from this, a very vital channel which can catapult the
industry into a higher trajectory is the development and adoption of eBook readers.
Though existing eBook reader such as Amazon’s Kindle has failed to live up to the
expectation of “ease of reading” and access to seemingly unending content, partly
because of publishers’ lack of willingness to share content and concern for
Copyright and Digital Rights Management issues, which is a global phenomenon,
newer gadgets to enter the market such as Apple’s iPad, touted for its low price tag
and ease of use, has already shaken up the Japanese print industry. India too now
has its own eBook reader launched by Infibeam, called Pi. Infibeam is an online
bookstore with more than 4 million books and over 100,000 eBooks.

Indian ePublishers at present primarily cater to academic, finance, Government,

engineering and research sectors and is likely to broaden in scope. This is
alongside business received from foreign players such as Prentice Hall, McGraw
Hill, Pearson, etc. who are outsourcing ePublishing services to Indian firms.
According to the Joint Editor of Businessline, Mr. K. Venugopal, the total size of
the newspaper industry alone in the US and Britain is estimated at US $75 billion.
Therefore, even if a minimum of 5 percent of this value is outsourced to India that
would result in a market size of US $3.5billion.

• ePublishing Industry - Advantage India: Demographic Profile

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 India by virtue of its size, population and diversity, is one of the major book
publishing country in the world. With young English speaking skilled population
base and with more than 17,000 publishing houses generating content in more than
29 regional languages, the opportunities for the publishing industry, especially
ePublishing is huge.

Optimism stems from the fact that the Government of India has accorded top
most priority status to education in its 11th five year plan. This initiative will have
a cascading effect in terms of manifold increase in the number of academic
institutions both domestic and foreign with many offering e-learning courses,
increased student base and a host of activities related to content publishing.

According to CLSA Asia-Pacific Markets education sector report, the size of

India's e-learning market is US $27 million and is likely to grow to US $280
million by 2012.Industry Associations will play a Key Role in the ePublishing
Industry in India

An industry association such as CII is playing a pivotal role in nurturing this

industry. In the first of its kind conference held in Chennai titled ‘Sustaining India
to be the publishing BPO hub of the world’, the association among suggesting
other measures, has asked state governments to offer courses in ePublishing. With
western publishing majors and newspaper publishers witnessing a cut in supplier
networks, fall in advertising revenues and readership, there is the possibility of
offshoring a chunk of these activities to India and Indian ePublishers need to move
up the value chain and be poised to grasp the opportunity.

Therefore, taking cues from domestic developments and global trends vis-à-vis
ePublishing, the industry is at the threshold of witnessing a paradigm shift in the
way books and other content are published, circulated and read.

Other Factors that Governs the ePublishing Industry:

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 The use of personal computers has leapfrogged over the years. According to
Forrester, India will have around 157 million PC users by the year 2015.

Mobile phone usage too has grown exponentially and the charges are lowest
compared to any other place in the world. Simple phones are successfully running
alongside smart phones and PDAs. As per the Cellular Operators Association of
India’s January 2010 figures, there are at present a total of 395.3 million users
across all circles. The imminent launch of 3G services will add more diversity and
punch to the service. However, net access charges/GPRS charges are still on the
higher side.

Internet usage too has kept pace with growth in the other industry drivers.
Corporate usage accounts for the largest share of the pie followed by users
frequenting internet cafes and home users.

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 CHAPTER -III
RESEARCH METHODOLOGY

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 Chapter III
RESEARCH METHODOLOGY

3.1. RESEARCH DESIGN:

The type of research design used in this study is descriptive in nature.
Descriptive research includes surveys and fact-findings enquiries of different
kinds. The major purpose of descriptive research is description of the state of
affairs, as it exists at present.

To carry out the research the primary data was collected through
questionnaire. Before the preparation of a questionnaire, a preliminary
understanding study about the company was carried out.

Direct interviews were too conducted with various personnel in the

organization to gather the primary data.

They were questioned about their understanding of the IBS, about the
critical positions existing and the required skill set, the persons suitable for the
backup positions for the critical positions and few about the training needed.

Based upon few parameters the data’s regarding the above said were
obtained.

Also a number of other people’s thoughts and experiences were taken as

guidance.

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3.2. TYPES &SOURCES OF DATA COLLECTION:

Data for this study is obtained from Primary & Secondary sources.
Primary sources include company officials, market.

➢ Primary Data
Primary data was collected through questionnaire. Before the
preparation of a questionnaire, a preliminary understanding study about
the company was carried out

➢ Secondary data
Secondary data includes those data which are collected for some purpose or
other than the problem at hand. Those data are collected from Internet, reports
from the organization.

In this study, many details regarding retail industry, Company profile,

Competitors profile were taken from Internet.

3.3. SAMPLING METHODOLOGY:

SAMPLING DESIGN:

The sampling technique used is simplified random sampling. Here the

samples are chosen randomly.

SAMPLE SIZE:

The sample size in this study includes the respondents who gave their
response to different questions. A sample size of 17respondents was administered
for this study.
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3.4. DATA COLLECTION METHODOLOGY:

Questionnaire Method was used as data collection instrument in this study.

Questionnaire Design begins with an understanding of the capabilities of a
questionnaire and how they can help in research. If it is determined that a
questionnaire is to be used, the greatest care goes into the planning of the
objectives.

The questionnaire has the following type of questions:

• Closed Ended
• Scaling questions
• Open – ended questions

Questionnaire format:

The questionnaire comprises the following:

✔ Personal details
✔ Job profile
✔ Skill required
✔ Critical people in the respective department unit.
✔ Backup person of the critical person and their detail

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 CHAPTER -IV
ANALYSIS AND INTERPRETATION

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 CHAPTER IV

ANALYSIS AND INTERPRETATION

The analysis is being done for one Delivery Unit (DU) in Integra software
solutions.

DU Name PEARSON
DU Head Mr.Muthiyal
Total employee 64
Total No of position 12
Critical position 4
Total number of critical People 12

TABLE: 1

CRITICAL POSITIONS:

Among various positions, the following positions are considered as critical

positions in PEARSON DU:

 Client Manager
 Template developer
 FQA
 Project Management Executive

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REASON FOR CRITICALITY:
CRITICAL
The reasons for the criticality of the positions are listed below:
POSITIONS
IN
PEARSON
Client Manager: DU

 No successors are available in the DU with the required skills.

Template developer: FIG: 4

 Availability of resource in the market

 Competitors are pouching the resources without period notice

FQA:

 Scarce availability in the market

Project Management Executive:

 They act as an interface to the clients during the project.

 They need to have through language and technology knowledge.

SKILLS REQUIRED FOR CRITICAL POSTION:

Client Manager

 Communication skill.
 Analytical skill

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 Ability to act upon the customers requirement.

Template developer

 Template creation
 XLST/CPL Creation

FQA

 To handle all complexity from Pearson.

Project Management Executive

 To handle Pearson Project Management.

FIG: 5

FIG: 6

FIG: 7

FIG: 8

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STRENGTH OF THE PRESENT POSITION HOLDER:

Client Manager

 Good communication Skill.

 Good Domain Knowledge.

Template developer

 They have the ability to work in QUARK

 Ability to work in INDESIGN templates.

FQA

 Able to meet all the customer requirements.

 Communication skill

Project Management Executive

 Well experience.
 Knew the standard guidelines of Pearson.

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FIG :: 11
FIG 9 : 10
FIG
ADDITIONAL SKILL SET REQUIRED:
The additional skill sets required to the potential job holders are listed below :

Client Manager:
 People management need to be improved.
Project management Executive:
 Needed to be trained on complex projects.

FIG : 12

The current template developers and the FQA’s don’t require any additional skill
sets. They are fully equipped.

BACK UP DETAILS:
 Client Manager

There is no back up available for client manager. They need to be identified

through internal selection only

 Template developer

There are four back up readily available for the current four template
developers.

 FQA

There are four back up’s available for two current position holders .

 Project Management Executive

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 No proper back up available. Two fresh PME’s need to be recruited and trained
in Pearson requirement in order to be a backup in future or present.

S.No Position Number Additional skills Back up

of requirement details
current
holders

1 Client Manager 1 People management No back up

need to be improved
avail

2 Template developer 4 Nil 4

3 FQA 2 Nil 4

Project Management Need to be trained Yet to be

4 5 in complex project recruited
Executive

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 TABLE: 2

CHAPTER -V
SUMMARY OF FINDINGS,
SUGGESTION&CONCLUSION

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 CHAPTER V
SUMMARY OF FINDINGS, SUGGESTIONS & CONCLUSION

FINDINGS:

 The critical positions in Pearson delivery unit (DU’s) were identified.

 The critical skills of the personnel have been identified.
 The backup personnel have been found out for Pearson delivery unit
 The current employees of FQA and Project Management Executive
are fully equipped and don’t need any additional skills to be imparted
through training
 There is no back up for Project management executive and client
manager.

SUGGESTIONS:

 More number of recruitment should be done for Project Management

Executive (PME) position.
 Learning and development department should give the required
additional skill set to the persons who are in need of it .
 Cross training can also be done so the employees of the organization
can be used effectively and will perform efficiently

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CONCLUSION:

Thus Internal Bench Strengthening (IBS) activity was studied thoroughly

and carried out in Integra software services Pvt. ltd, Pondicherry. By doing this
activity the critical skills and positions were identified. The backup personnel for
the critical positions were also identified. By this Internal Bench Strengthening
activity the organization can grow internally as well as externally. The employees
an also grow along the organization .The growth will be a healthy one for both of
them. The company can serve with its same efficiently and effectiveness even in
case of and unpredicted scenario with the backup personnel available.

BIBLIOGRAPHY

BIBLIOGRAPHY AND WEBLIOGRAPHY:

12
1) Dr. Robert W. Barner,Bench Strength: Developing the Depth and Versatility
of Your Organization's Leadership Talent.
2) Lance Berger (Author), Dorothy Berger, The Talent Management
Handbook: Creating a Sustainable Competitive Advantage by Selecting,
Developing, and Promoting the Best People.
3) Doris Sims (Author), Matthew Gay (Author), Chris Morris ,Building
Tomorrow's Talent: A Practitioner's Guide to Talent Management and
Succession Planning Doris Sims (Author), Matthew Gay (Author), Chris
Morris
4) William J. Rothwell ,Effective Succession Planning: Ensuring Leadership
Continuity and Building Talent from Within.
5) WWW.GOOGLE.COM
6) WWW.YAHOO.COM
7) WWW.CITEHR.COM
8) HAND BOOK OF INTEGRA SOFTWARE SERVICES PVT.LTD,
PONDICHERRY.

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 Appendix A: Questionnaire
INTERNAL BENCH STRENGTHENING ACTIVITY

Questionnaire

SECTION - I

NAME OF THE DU:

PERSONAL DETAILS:

M F
Name : GENDER:

(Tick the appropriate)

Age :

Educational Qualification:

SECTION - II

JOB PROFILE:

Designation:

Year of Experience:

Describe the nature of your job (Please be specific and within word limit of 25):

-------------------------------------------------------------------------------------------------------------------------------

-------------------------------------------------------------------------------------------------------------------------------

-------------------------------------------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------------

SECTION – III

(Instructions: You can add up other options to the following questions, if there is a need for it)

SKILLS:

What are the skills required to perform your job?

a.

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 b.

c.

d.

e.

What are the skills you posses?

a.

b.

c.

d.

e.

What are the critical skills need to be possessed to work in this DU?

a.

b.

c.

d.

SECTION - IV

BACKUP PEOPLE / CRITICAL PEOPLE:

a) Who do you think are the critical persons in your DU?

1.

2.

3.

4.

b) What are the critical skills they do possess?

c) How they differentiate them from the rest of people in your DU?

10
 d) Rate them in a scale of 10 in the following categories:

Scale ratings: 10 – 8 --- Excellent

7-6 --- Good

5-4 ---- Average

3-2 --- Poor

Below 2 --- Undesirable

Instruction to answer the below question : ( In the attribute boxes write the rating which u feel about
the person you specified in question “a” of Section - IV )

ATTRIBUTES

S.NO NAME SKILL SET PRODUCTIVITY CONSISTENCY EFFICIENCY LEADER-

&
SHIP
EFFECTIVEN-
ESS SKILLS

12
 SECTION - V

BACKUP PEOPLE / CRITICAL PEOPLE:

a) Who do you think are the critical persons in your DU?

1.

2.

3.

4.

b) What are the critical skills they do possess?

c) How they differentiate them from the rest of people in your DU?

d) Rate them in a scale of 10 in the following categories:

Scale ratings: 10 – 8 --- Excellent

7-6 --- Good

5-4 ---- Average

3-2 --- Poor

Below 2 --- Undesirable

Instruction to answer the below question : ( In the attribute boxes write the rating which u feel about
the person you specified in question “a” of Section - IV )

10
 ATTRIBUTES

S.NO NAME SKILL SET PRODUCTIVITY CONSISTENCY EFFICIENCY LEADER-

&
SHIP
EFFECTIVEN-
ESS SKILLS

12